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Nota
Digital transformation must be addressed strategically in every organization, as it generates
complex challenges of improvement and innovation in people, processes, systems and
technologies. It is not just a matter of technological investment; it is a matter of considering
improved ways of implementing the organization's mission, rethinking its main functions in order
to benefit from the digital. For this reason, it is important to approach this transformation from a
strategic perspective, avoiding isolated actions and maximizing the institution's support with wellfounded digital projects. What has been said so far applies to all organizations, but even more so
to institutions of special purpose and complexity, such as museums, especially Natural History
Museums.
During the last decades museums have also bet on digital innovation, although it seems that at a
slower pace than other sectors, so that today many museums are still far from reaching digital
maturity. The perception of the heritage sector is that Natural History Museums have a certain
digital advantage over other museum themes, due to the great complexity and volume of their
collections. In such circumstances, the strategic planning of their digital transformation, and the
right leadership in the deployment of digital projects, are crucial to establish guidelines, objectives
and strategic projects that support the achievement of their mission and enhance their relevance in
today's society.
Although the relative scarcity of resources and staff availability may hinder digital transformation
in many museums, such limitations can be better addressed with the right institutional leadership
and through the use of guidelines and methods specially adapted to the museum reality; allowing to
plan and address digital transformation with a strategic, methodical, systematic, cross-cutting
approach that minimizes the associated risks and maximizes the opportunities for success.
In order to explore such a strategic approach, the Natural Science Museum of Barcelona and the
Polytechnic University of Catalunya are cooperating in an applied research project, approved and
funded by the Industrial Doctorate Program of the Generalitat de Catalunya, resulting in a method
for the strategic planning of digital transformation initiatives in Natural History Museums, as well
as a first digital transformation plan for this museum.
Citació
II Congreso CIMED (Congreso Internacional de Museos y Estrategias Digitales), Universitat Politècnica de València, 19-28 oct. 2022