BARCELONA DATA SHEET 2 0 1 8 MAIN ECONOMIC INDICATORS FOR THE BARCELONA AREA Table of Contents 4 Privileged location 25 Talent generation and pole of attraction 5 Population and surface area 26 Jobs in Barcelona 5 Foreign population 26 Labour market participation 26 Salaries 6 Accessible and well-connected 26 Universities and business schools 7 Airport 7 Port of Barcelona 27 Entrepreneurial city with competitive costs 8 Driving force of a large diversified 28 Companies economic area 28 Business creation 10 Economic activity 29 Offices and industrial land market 10 Production specialisation 29 Cost of living and other costs 12 Foreign investment 13 Exports 30 Compact city with social cohesion 31 Disposable Gross Household Income by District 14 Diversified economic activity 31 Foreign-resident population by district 16 Manufacturing and 4.0 industry 31 Population at risk of poverty 17 ICT Sector / Information and Communication 32 Safe city 18 Green and circular economy 18 Health and Biotech 33 Quality of life and sustainability 18 Social and solidarity economy 34 Climate 19 Retail and commerce 34 Energy and environment 20 Tourism 35 Sustainable mobility 20 Congress activity 35 Culture and Education 21 Digital city, creativity, research and 36 International positioning as a city that innovation adds value 22 Business Innovation and Research 23 Innovation Ecosystem 24 Creative industries 3 BARCELONA DATA SHEET 2018 Privileged location Barcelona, at the centre of a mega-region • The current development of the metropolitan regions with 27 million inhabitants goes beyond their geographical area, creating the mega-region or polycentric agglomeration of cities as • Barcelona, the capital of Catalonia, has a population a natural unit of economic influence in a geographical of 1,600,000 people and is at the heart of a area. Most notable is the one in the south of metropolitan region of close to 2,500 km2 with nearly Europe formed by the Barcelona-Lyon corridor, 5,000,000 inhabitants, representing 63.8% and 10.3% which encompasses 27.3 million inhabitants and a of the Catalan and Spanish population, respectively. production of over 700,000 million euros, ascribing it a significant critical mass among the 12 European • In relation to the consolidated metropolitan mega-regions. agglomerations, the population volume of the metropolitan region of Barcelona is approximately • Barcelona has easy access to very dynamic large 25% that of New York, while it is higher than the areas markets: the EU common market, which provides of Berlin, Montreal and Stockholm. access to 510 million people. In addition, it forms part of the axis of the Mediterranean corridor, a • The cosmopolitan, diverse and intercultural spirit of Trans-European Network for transporting goods Barcelona can be seen in the fact that 18.5% of the with a direct impact on an area of 250 million city’s residents are foreign - the highest percentage inhabitants (50% of the EU population), so improving in history - and for the first time ever, this collective this connection would be a strategic opportunity to exceeds 300,000 residents. increase the market share of the port traffic of goods coming from Asia. It also offers the strategic potential of relations with the 43 countries that form the Union for the Mediterranean, which include the territories of those in Eastern Europe, Africa and the Middle East. 10.3% of Spain’s Catalonia population in the Metropolitan Region Barcelona province Barcelona Metropolitan Region Barcelona Barcelona Metropolitan Area European megaregions GDP per capita Barcelona-Lyon megaregion ≤ 15.000 15.001 - 20.000 25.001 - 30.000 20.001 - 25.000 ≥ 30.001 Font: Marull, J., Galletto, V., Domene, E., Trullén, J. 2013. Emerging megaregions: a newspatial scale to explore urban sustainability. Land Use Policy 34, 353–366 4 PRIVILEGED LOCATION Demographic indicators of Barcelona POPULATION AND SURFACE AREA Age structure (2018) Population and surface area, January 2017 12.6% 65.9% 21.5% Barcelona 0-14 15-64 65 i més Life expectancy (2015) 80.8 86.6 83.9 Men Women Total 1,628,936 3.5% 102.2 km2 15,944.9 inhabitants as % of Spain surface area inhab/km2 Birth rate (2017) Mortality rate (2016) POPULATION POPULATION SURFACE AREA DENSITY (INHABITANTS) O/ SPANISH TOTAL (KM2) (INHAB/KM2) 8.3‰ 9.6‰ Metropolitan Area* 4,812,948 10.3% 2,464.4 1,953 Fertility rate* (2016) Catalonia 7,534,813 16.1% 32,108 234.7 Spain 46,659,302 100.0% 505,968.4 92.2 37.1‰ * Barcelonès, Baix Llobregat, Maresme, Vallès Oriental and Vallès Occidental Source: Department of Statistics of Barcelona City Council, Idescat, INE * Births for every 1,000 women between 15 and 49 years Source: Department of Statistics of the Barcelona City Council, Public Health Agency, Barcelona Health Consortium Population in 20 agglomerations around the world, 2018* Tokyo 38,050,000 FOREIGN POPULATION Shanghai 24,115,000 New York Percentage of foreign people over the total 21,575,000 population Mexico City 20,565,000 2000 1.9% Los Angeles 10.3% 15,620,000 2008Buenos Aires 17.4% of Spain’s Catalonia 15,520,000population in the 2013Paris 17.4% Metropolitan 10,980,000 Region 2015London 16.3% 10,585,000 Barcelona Hong Kong 2016 province 7,380,000 16.6% Boston- 2017 Providence Barcelona 17.8%7,315,000 Metropolitan Region Toronto 2018 6,635,000 18.5% Barcelona San Francisco Note: data from 1 January of each year Barcelona 6,540,000 Source: Department of Statistics of Barcelona City Council Metropolitan Area Madrid 6,385,000 Milan Population of foreign nationals in Barcelona according 5,290,000 to country of origin , 2018 (%) Barcelona 4.812.948 Morocco France 4.3% 5.1% Sydney 4,390,000 Colombia Pakistan European 3.4% 6.4%Berlin megaregions 4,120,000 Honduras China3.2% 6.8% Seattle 3,860,000 Peru Italy 3.0% 10.4% GDP per capita Barcelona-Lyon Montreal megaregion 3,585,000 Philippines Other ≤ 15.000 3.0% 51.5%Stockholm 1,565,000 Bolivia15.001 - 20.000 25.001 - 30.000 2.8% ≥ * Estimate updated July 2018. For Barcelona, Idescat data 1 January 201820.001 - 25.000 30.001 Source: Demography World Urban Areas: 12th Annual Edition April 2017 Source: Department of Statistics of Barcelona City Council 5 BARCELONA DATA SHEET 2018 Accessible and 3M well-connected TEU32.3% annual increase Great potential as a logistics hub of the Mediterranean • With regard to access and economic infrastructures, in an area of 5 kilometres, the city offers an international airport, the port, the trade fair, Zona Franca logistics and industrial area and a logistics platform, which altogether offer huge potential as a logistics centre of the Mediterranean. • In 2017, a record figure of 47.3 million passengers was reached at El Prat airport, which is an increase of 7.1% on the previous year. This result ensures that the city holds on to its seventh position amongst the principal European airports in the ranking of the Airport Council International. The dynamism of the international passenger traffic at El Prat makes it close to three- quarters (73.1%) of the total. • The port activity recorded 3 million TEUs and 60.1 million tonnes transported in 2017, which are in Helsinki fact year-on-year increases of 32.3% and 26.3% respectively. Hällsberg Saint Petersburg Stockholm Copenhagen London Hamburg Mediterranean Corridor Brussels Duisburg Mediterranean Corridor Clobenza FERRMED network Transport by Ferry Dijon Metz Ports Freiburg Lyon Geneva Source: FERRMED Bern Avignon Milan Montepellier Irun Genova Marseille Tarragona Perpignan Madrid Barcelona Castellón Valencia Murcia Malaga Alicante Cartagena Almeria Algeciras Motril Rabat 6 ACCESSIBLE AND WELL-CONNECTED 3M AIRPORT PORT OF BARCELONA TEU 32.3% annual Barcelona airport Traffic (millions) increase Total passengers Goods (in tonnes) 2016 2017 Goods (tonnes) 47.6 60.1 Containers (TEU*) 2.2 3.0 Passengers 4.0 4.1 44,154,693 47,284,500 133,635 157,763 2016 2017 2016 2017 * TEU: Measure of sea transport capacity equivalent to a twenty-foot container Source: Barcelona Port Authority Source: Spanish airports and air navigation (AENA) Infrastructures Main European airports according to volume of passengers, 2017 Land surface area Wharfs and moorings VARIATION (%) 2017/16 London Heathrow (LHR) 78,010,074 +3.0 Paris Roissy (CDG)69,472,922 +5.4 1,081 ha 22 km Amsterdam (AMS) 68,515,425 +7.7 Source: Barcelona Port Authority Frankfurt (FRA) 64,500,386 +6.1 Cruise ships indicators Istanbul (IST) 63,727,448 +6.0 2016 2017 Madrid (MAD) Cruise passengers 2,683,594 2,712,247 53,402,506 +5.9 Barcelona (BCN) Embarkation 773,601 720,512 47,284,500 +7.1 Disembarkation 776,610 719,871 Helsinki London Gatwick (LGW) 45,554,606 +5.7 Traffic 1,133,288 1,271,864 Hällsberg Saint Petersburg Munich (MUC) Cruise ship visits 758 778 44,573,176 +5.5 Source: Barcelona Port Authority Stockholm Rome-Fiumicino (FCO) 41,281,749 -1.1 Source: Airports Council International. Airport Traffic Report, 2017 and Barcelona Air Routes Development Committee (CDRA) Barcelona airport. International flights, 2017 Copenhagen 47.3M London Hamburg Mediterranean passengers Corridor at its airport Brussels Duisburg 4,700,520 +18.5% 45 in 2017 Intercontinental Intercontinental Intercontinental Mediterranean Corridor passengers passengers destinationsClobenza FERRMED network GEOGRAPHICAL AREA INCREASE FOR 2016/2017 NUMBER PASSENGERS Transport by Ferry Dijon Metz North America 30.2% 1,457,620 Ports Freiburg Africa 8.1% 1,003,827 Lyon Geneva Middle East 4.3% 1,376,748 Bern Latin America 34.7% 603,904 Avignon Milan Asia 73.8% 258,421 Montepellier Irun Source: AENA and Barcelona Air Routes Development Committee (CDRA) Genova Marseille Tarragona Perpignan AVE Barcelona - Madrid high-speed rail Madrid Barcelona Passengers (millions) Journey duration Castellón Valencia Murcia th Malaga Alicante 7 Cartagena European Almeria 3.9 4.1 2 h 30 m Algeciras Motril 2016 2017 Airport Source: Department of Statistics, Barcelona City Council Rabat 7 BARCELONA DATA SHEET 2018 Driving force Barcelona is a dynamic economic engine with a diversified structure and of a large international recognition diversified • Barcelona continues to work on strengthening its capacity to attract companies, employment, talent and foreign investment with the support represented economic area by the city’s good international positioning. • The gross domestic product (GDP) of the city of Barcelona in 2016 was 43,700 euros per inhabitant. With regard to the distribution of gross added value by sector - according to the estimate calculated in 2017 - most notable is the weight of business services (14.8%), commerce and repairs (13.2%), education, health and social services (12.2%), information and communications (8.1%) and the hotel sector (7.3%). • In 2017, Catalonia generated a GDP of 234,651 million euros, representing 20.1% of Spain’s total GDP. In the same year, the GDP per capita of the Principality was 15% above that of the European Union. • In 2017, the GDP of the city of Barcelona and Catalonia grew by +3,3% and +3,4%, - respectively - in real terms. Catalonia generates 20.1% of Spain's total GDP 8 DRIVING FORCE OF A LARGE DIVERSIFIED ECONOMIC AREA 1st New historical exporting urban record in exports th area in Spain volume for the 7 consecutive year Barcelona has an open economy connected • On the other hand, according to the FDI Markets data to the world from the Financial Times, during the five-year period 2013-2017, the Principality was the territory with • The attractiveness of the Barcelona territory for the highest number of foreign investment projects foreign investment is confirmed by the various in Spain, having attracted 591 projects (44% of the prestigious rankings: according to the KPMG Global total of the main destination regions), involving an Cities Investment Monitor 2018, Barcelona was in investment of €16,075 million and creating 44,061 ninth place among the principal urban areas across direct jobs, therefore attaining 4th position in Europe the world for attracting foreign investment projects in for job creation in the period 2013-2017. 2017, gaining 135 greenfield projects. • The Catalan territory is home to the headquarters • In fact, Barcelona is the European city that presents of approximately 8,600 foreign companies in 2018, the best strategy for promoting and attracting foreign the main countries of origin being Germany (13.1%), investment for 2018/19, according to the FDi report France (12.4%) and the United States (11.7%). Cities and Regions of the Future 2018/19 (Financial Times Group). This prestigious source states that • In 2017, exports from the province of Barcelona Catalonia has the best future prospects out of all reached €54,771.6 million, which means that it the regions in the south of Europe - ahead of the achieved a new historical record for the seventh Community of Madrid - and Barcelona is second place consecutive year. In comparison with the previous out of the cities in the south of Europe in the same year, sales outside the Barcelona area grew by 7%, category. in a favourable context facilitated by the expansive measures of the European Central Bank and • Productive foreign investment1 in Catalonia was industry’s improved competitiveness. €3,171.3 million in 2017. Foreign investment from within the European Union makes up nearly three- • The area of Barcelona continues to lead the exports quarters of the foreign investment in Catalonia ranking of the Spanish state, accounting for one- (74% of the total). The main investors were are the fifth (19.8%) of total sales abroad and 40,634 export Netherlands, France and the United Kingdom. companies, which represent a quarter of the total of the State (25,1%). 1 Productive investment is considered to be investment that does not take ETVEs into account, which are companies established in Spain that hold the securities of foreign companies. 9 BARCELONA DATA SHEET 2018 ECONOMIC ACTIVITY PRODUCTION SPECIALISATION Gross domestic product at market prices* (GDP), 2016 Productive structure. Employees by economic sector, (Current prices in € millions) 2017 (%) GDP GDP PER INHABITANT BARCELONA BMR CATALONIA SPAIN MILLIONS OF EUROS THOUSANDS OF EUROS INDEX CATALONIA-100 Agriculture 0.0 0.1 0.3 0.4 Barcelona 69,420.3 43.7 144.5 Industry 7.4 14.0 16.3 14.1 Barcelona Metropolitan 148,144.7 31.3 107.8 Construction 2.7 4.1 4.7 5.3 Area* Services 89.9 81.8 78.7 80.0 * Base 2010. Market value Source: Statistical Institute of Catalonia (IDESCAT) TOTAL 100.0 100.0 100.0 100.0 Source: Department of Statistics of Barcelona City Council and Idescat Gross domestic product at market prices (current prices in € millions) Main branches of activity according to GVA in Barcelona, CATALONIA SPAIN (%) CAT/SP 2017 (% of total) 2015 215,772 1,081,165 20.0 Business services 2016 224,751 1,118,743 20.1 14.8% 2017 234,651 1,166,319 20.1 Commerce 13.2% Source: Statistical Institute of Catalonia and INE (National Statistics Institute) Information and communications 8.1% Harmonised per capita GDP on purchasing power parity, Hotels and catering 2017 7.3% Education 6.3% 115 125 106 Health and social 92 services 100 5.9% 75 Transport and storage 5.3% 50 Public 25 authority 5.2% 0 Property activities Catalonia Spain Euro Zone (excluding imputed income) Index UE 28 = 100 5.2% Source: Statistical Institute of Catalonia (IDESCAT) Financial and insurance activities 4.6% GDP growth at constant prices, 2011-2017 Manufacturing industry (Variation rate for volume %) 4.5% Construction 4 3.8 3.6 3.0%3.4 Energy, water and 3 3.5 3.4 waste 2.1 3.3 2.9% 2 Artistic and 1 1.9 recreational activities0.5 2.3% 0 Source: City Council Data Office. GTP Analysis Department of Barcelona City Council -1.0 -1 -0.7 -2 -2.9 -1.4 -3 -4 -3.4 2011 2012 2013 2014 2015 2016 2017 Barcelona Catalonia Sources: City Council Data Office. GTP Analysis Department of Barcelona City Council and Idescat 10 DRIVING FORCE OF A LARGE DIVERSIFIED ECONOMIC AREA Companies classified by economic sector in Barcelona, 2017 (% of total) Business services* 27,2% Commerce and repairs 17,9% Education, health and social services 10,2% Real-estate activities 8,4% Construction 7,9% Hotels and catering 6,4% Other services 5,0% Transport and storage 4,7% Information and communications 3,8% Artistic, cultural and leisure activities 3,0% Manufacturing industry 2,8% Financial and insurance activities 2,3% Energy and water 0,4% * Business services contain professional, scientific, technical, administrative and auxiliary services Source: DIRCE, INE Hotels and catering Education, Health and Social Services Information and communication Business services Commerce 11 BARCELONA DATA SHEET 2018 Number of foreign companies established in Catalonia FOREIGN INVESTMENT COUNTRY OF ORIGIN 2018 % OF TOTAL Germany 1,129 13.1 Foreign investment (in millions of euros) France 1,070 12.4 2016 2017 United States 1,010 11.7 Catalonia Italy 746 8.6 Netherlands 681 7.9 5,139.5 3,171.3 United Kingdom 665 7.7 Spain Luxembourg 581 6.7 Switzerland 415 4.8 Denmark 275 3.2 26,146.8 24,183.9 Japan 254 2.9 Note: Total gross investment excluding Foreign-Securities Holding Companies (ETVE) Portugal 207 2.4 Source: Datainvex, Ministry of Industry, Commerce and Tourism Belgium 192 2.2 Sweden 134 1.6 Foreign investment in Catalonia by country of origin, 2017 (percentage of total) Austria 110 1.3 China 91 1.1 Netherlands 21.4% Other 1,083 12.5 France TOTAL 8,642 100 15.6% Source: ACCIO. Government of Catalonia United Kingdom 10.0% Luxembourg Investment abroad (in millions of euros) 9.0% 2016 2017 % CAT/SPAIN Germany 7.9% Catalonia United States 16.0% 6.6% 4,415.3 6,421.0 Egypt 5.0% Spain Italy 4.3% Andorra 37,520.2 40,160.9 3.3% Mexico Note: Total gross investment excluding Foreign-Securities Holding Companies (ETVEs) 2.9% Source: Datainvex, Ministry of Industry, Commerce and Tourism Switzerland 2.1% Main urban areas in the world for attracting foreign Peru investment projects, 2017 2.0% URBAN AREA POSITION PROJECTS 2017 Israel 0.9% London 1 390 Japan Singapore 2 354 0.9% Paris 3 338 Note: Total gross investment excluding Foreign-Securities Holding Companies (ETVE) Dubai 4 248 Source: Datainvex, Ministry of Industry, Commerce and Tourism Shanghai 5 173 Hong Kong 6 161 New York 7 156 Bangalore 8 137 Barcelona 9 135 Dublin 10 132 Source: Global Cities Investment Monitor 2018, KPMG 12 DRIVING FORCE OF A LARGE DIVERSIFIED ECONOMIC AREA Main destination countries of Barcelona exports, 2017 EXPORTS (percentage of total)* France Exports (in millions of euros) 14.5% 2016 2017* % OF SPAIN 2017 Germany 11.9% Barcelona Italy 8.7% 19.8% 51,189.5 54,771.6 Portugal6.6% Catalonia United Kingdom 5.7% 25.6% Switzerland 65,142.1 70,828.7 4.0% United States Spain 3.4% Netherlands 2.7% 256,393.4 277,125.7 China** 2.7% * Provisional data for the province of Barcelona Source: Datainvex, Ministry of Industry, Commerce and Tourism Mexico 2.2% Turkey Evolution of exports from the province of Barcelona, 1.9% 1997 - 2017 (in millions of euros) * Provisional data for the province of Barcelona * Includes China, Hong Kong and Macau 54,771.6 Source: Ministry of Industry, Commerce and Tourism Distribution of exports of the province of Barcelona by technological content, 2017 (%)* High Medium-low technology technological 11.4% level 16.6% Low technological level Medium-high 22.5% technological level 48.9% Not classified 0.6% 1997 1999 2001 2003 2005 2007 2009 2011 2013 2015 2017* * Provisional data * Provincial data Source: Ministry of Industry, Commerce and Tourism Source: Ministry of Industry, Commerce and Tourism data 13 BARCELONA DATA SHEET 2018 Diversified economic activity A territory with a powerful industrial base Commitment to digital technology and ICTs • In 2017, industry generated 21.4% of the Gross Added • The city, with over 54,000 jobs and more than 2,700 Value in Catalonia, a weight that exceeds that reached companies with staff working in ICTs, is the heart of by the European Union (19.6%) and, more clearly, by the sector in Catalonia. 55% of employment in the Spain (18.1%), being the autonomous community with territory and 45.9% of its business community is the highest industrial development in the Spanish State. concentrated in the city. It is estimated that in 2017 the information and communications sector, which • In 2017, Catalonia was ranked as the fourth European encompasses ICTs, generated 8.1% of Gross Added region for jobs in manufacturing that involve medium- Value in Barcelona. high to high technology intensity, with 230,000 people working in these activities, exceeding the records of • According to the Networked Society City Index 2016 regions such as Piemont (Turin), Rhône-Alpes (Lyon) report, Barcelona is ranked amongst the fifteen top and Darmstadt (Frankfurt). In the same year, it was also cities in the world in terms of its levels of digital ranked the fourth region in the continent for female equipment, technological maturity, social cohesion employment in these activities. and institutions focused on the goal of sustainable development. • Barcelona has an important industrial sector and the metropolitan area - with 14% of the working population employed in industry- is home to more Towards the transformation of the than half (60%) of this employment in Catalonia. Key productive model areas include the chemicals and pharmaceutical clusters, the automobile cluster - one of the main • The city of Barcelona is advancing towards a plural, producers in Europe -, food production, paper and innovative and socially inclusive economic model, graphic arts, and waste treatment. based on sustainability in all aspects: economic, social and environmental. With this goal in mind, and • Barcelona and its area are working to develop industry the leadership of Barcelona Activa, the strategy for 4.0 using elements such as the Big Data impetus, economic promotion during the 2016-2019 term of the rising number of companies and organisations in office prioritises the impetus of seven strategic sectors initiatives related to 3D printing and the work of Fab which form the backbone of the entire municipal policy Labs to introduce digital manufacturing to schools, and the transformation of the productive model: companies, entrepreneurs and community projects. In 2017, the Barcelona Metropolitan Area had over 400,000 jobs in activities potentially associated with industry 4.0, after creating more than 27,000 jobs in these areas since 2010, which represents an accumulated percentage increase of +7,3%. Industry accounts for 21.4% of total GVA in Catalonia 14 DIVERSIFIED ECONOMIC ACTIVITY the manufacturing industry, the digital economy, Barcelona is committed to local and quality creative sectors, the green and circular economy, commerce mobility, health and bio and, as an element that cuts across them all, the social and solidarity economy. • With 16,164 companies and 151,368 jobs, commerce is one of the areas with most weight within the • The city is working towards an economic model that is economic structure of Barcelona. Indeed, the sector efficient in the use of its resources and with accounted for 21.4% of companies and 14.4% of innovation capacity based on the promotion of employment in the city at the end of 2017. The number the green and circular economy, which in 2017 of establishments in the retail and restaurant sectors represented 3.5% of employment and experienced was 35,834 in 2016, which represents 17.3% of the growth in the number of jobs (approximately +4%) total in the city. that was higher than in the city’s overall economy (+2,5%). • The municipal markets, with a surface area of 260,941 m2 and 2,312 stalls, are one of the • In the fourth quarter of 2017 there were over 90,000 benchmarks of the Barcelona trade model due to jobs and 3,090 companies with employees in the their economic and social significance in the city’s health and bio sector in Barcelona, representing 8.5% neighbourhoods, and they represent the largest and 4.1%, respectively, of the city’s total. This sector network of food markets on the continent of Europe. features various different, yet related components: 75% of jobs in the sector are concentrated in health activities, while those linked to health-related social International reference for urban tourism services account for 15.7% of employment and the and the organisation of congresses pharmaceutical industry is close to 10%. • In Barcelona, tourism in hotels reached 7.7 million • The pharmaceutical and biotechnology industry visitors, while overnight stays were at 19.7 million in constitutes a dynamic cluster with a remarkable 2017, with year-on-year variations of 2.5% and 0.7%, capacity for research and innovation. Catalonia respectively, compared with 2016. holds 27% of the biotech companies in Spain, leads in investment in biotechnology R&D and has 15 • Various rankings underscore the attractiveness of university hospitals, 9 research institutes and 6,000 Barcelona for foreign visitors: The European Cities researchers in this field. Marketing Benchmarking Report 2016/2017 ranks Barcelona in fifth position in Europe for international • Barcelona has a strong presence in the social and overnight stays, while Trip Advisor ranked it as the sixth solidarity economy - with people and groups at the most attractive worldwide for tourists in 2017. Finally, centre of the activity -, which include the Third Social according to the Top Cities Destination Ranking report Sector (50.9%), workers’ owned companies (25.4%), from Euromonitor International, in 2017 Barcelona was cooperatives (18.2%) and community economies the 23rd most visited city by international tourists out (5.5%) offering a great capacity for social innovation. of 100 cities across the world, and the 6th most visited among European cities. • Since 2014, 193 cooperatives have been set up in Barcelona, 80.3% of which are workers’ cooperatives • With regard to business tourism, according to the and 63.2% of which were created in the past two years International Congress and Convention Association (2016 and 2017). On the other hand, the third social (ICCA), in 2017 Barcelona was the top city worldwide sector had 30,000 labour contracts in 2016 and the for the number of international meetings organised presence of these entities should be highlighted in for the first time in its history and also the top city the areas of social action aimed at children, teenagers for the number of participants in these meetings. and families, as well as care for people with mental According to the Barcelona Convention Bureau, and learning disabilities - which represent 41% and Barcelona hosted 2,134 meetings in 2017, with an 18% of the total, respectively. Furthermore, the city economic impact estimated at 1,851 million in the city. has 48 special employment centres and 20 social recruitment companies which enable the social and • In 2017, with 2.7 million cruise ship passengers, labour market integration of people with specific Barcelona held onto its position as the top base port needs. in Europe and in the Mediterranean for cruise ships, and it is the fourth most important base port in the world. 15 BARCELONA DATA SHEET 2018 Main industrial sectors for jobs* in Catalonia and the MANUFACTURING AND 4.0 INDUSTRY Metropolitan Area , 2017** Metallurgy and GVA industrial weight, 2017 machinery production 129,606and electrical and 81,334 electronic equipment 21.4% Chemical and 92,775 20 19.6% pharmaceutical industry18.1% 64,696 Transport material and 44,553 15 metal products 33,765 10 Food 84,189 26,955 5 Paper and printing 40,525 0 23,915 Catalonia Spain EU Textiles, clothes manufacturing, leather 34,893 Source: Idescat and footwear 22,777 Catalonia Metropolitan Region People employed in high-tech industries in European * Afiliates registered with the general Social Security system, including Self-employed Workers Regions, 2017 ** 4th Q Source: Produced by the Economic Policy and Local Development Research Department at REGION (CITY) % PEOPLE EMPLOYED EMPLOYED WOMEN TOTAL PEOPLE Barcelona City Council, based on data from Barcelona City Council Statistics Department. OF TOTAL (THOUSANDS) EMPLOYED (THOUSANDS) Stuttgart (Stuttgart) 19.8 96 435 Jobs* potentially associated with industry 4.0 in the Lombardy (Milan) 9.4 109 411 Barcelona Metropolitan Region Upper Baviera (Munich) 12.4 76 316 402.746 Catalonia (Barcelona) 7.0 74 230 366,900 Karlsruhe (Karlsruhe) 14.4 46 207 Istanbul (Istanbul) 3.7 43 207 Piemont (Turin) 10.5 46 190 Emilia-Romagna (Bologna) 9.3 41 183 2011 2012 2013 2014 2015 2016 2017 Dusseldorf (Dusseldorf) 7.2 42 180 * Affiliates in the General and Self-Employed Social Security Schemes Rhône-Alpes (Lyon) 6.1 53 174 Source: Economic Policy and Local Development Research Department based on data from the Department of Statistics, Barcelona City Council Darmstadt (Frankfurt) 8.1 41 164 Île-de-France (Paris) 3.0 45 160 Areas of development of the new industry Cologne (Cologne) 7.1 35 156 Source: Eurostat Eix Llobregat Corredor B-30 Besòs Delta del Llobregat Source: AMB 16 DIVERSIFIED ECONOMIC ACTIVITY Jobs* in ICT activities in Barcelona ICT SECTOR / INFORMATION AND COMMUNICATION 54,039 Connected and cohesive cities for sustainable development, 2016 38,388 CITY WORLD RANKING 2014 WORLD RANKING 2016 Stockholm 1 1 London 2 2 Singapore 4 3 Paris 3 4 2012 2013 2014 2015 2016 2017 Copenhagen 5 5 * Those registered with the general Social Security system, including Self-employed Workers Source: Produced by by the Economic Policy and Local Development Research Department, Helsinki 6 6 based on data from the Department of Statistics at Barcelona City Council New York 7 7 Oslo 8 8 Evolution 2011-2017 of jobs* and companies in Barcelona Tokyo 10 9 2011 2017 VARIATIONS Seoul 12 10 FOR 17/11 Taipei 13 11 ICT jobs 54,039 Los Angeles 11 12 39,767 +35.9% Barcelona 18 13 Hong Kong 9 14 Total jobs in Berlin 16 15 965,810 1,054,722Barcelona Munich 14 16 +9.2% Miami 15 17 Warsaw 20 18 ICT companies 2,766 Rome 21 19 1,948 +42.0% Sydney 19 20 Moscow 17 21 Istanbul 27 22 Total Companies 72,013 75,372 in Barcelona Abu Dhabi 23 23 +4.7% Athens 24 24 São Paulo 25 25 * Those registered with the general Social Security system, including Self-employed Workers Source: Networked Society City Index 2016, Ericsson AB (jobs) and companies that charge Social Security contributions Source: Produced by the Economic Policy and Local Development Research Department, based on data from the Department of Statistics at Barcelona City Council More than 54,000 jobs in the ICT sector an increase of 35.9% compared to 2011 17 BARCELONA DATA SHEET 2018 GREEN AND CIRCULAR ECONOMY SOCIAL AND SOLIDARITY ECONOMY Workers* and companies in the green economy** in Companies, associations and initiatives from the social Barcelona, 2017*** and solidarity economy in Barcelona , 2015 (% of total) MINIMUM VALUE MAXIMUM VALUE Number of workers 28,014 40,302 Cooperatives 18.2% Weight/overall employment in the city (%) 2.6% 3.7% Number of companies 858 2,072 Third social Workers Weight / total companies in the city (%) 1.1% 2.8% sector Owned Companies * Those registered with the general Social Security system, including self-employed workers 50.9% 25.4% ** This includes the activities of the traditional environmental core - water, waste, green energy - and administrative, education, ICT and R&D activities related to them. The minimum and maximum value are estimated using international research criteria *** 4th quarter data Community Source: Produced by the Economic Policy and Local Development Research Department economies at Barcelona City Council, based on data from the Employment and Productive Model 5.5% Observatory of the Generalitat (regional government) of Catalonia Source: Barcelona City Council (2015), Social and Solidarity Economy in Barcelona HEALTH AND BIOTECH Number of cooperatives set up in Barcelona, 2014-2017 70 Jobs* and companies in the Health and biotech sector in Barcelona, by divisions, 2017 (%) 60 61 61 Jobs 50 40 41 Social Pharmaceutical services industry 30 31 associated 9.6% with health 20 15.7% 10 0 2014 2015 2016 2017 Consumers and Users Mixed consumers and users Health care Secondary Cooperative of associated workers’ 74.7% Dwellings cooperatives Mixed Services Worker Companies Source: Department of Statistics of Barcelona City Council Social Pharmaceutical services industry associated 2.3% with health 10.6% In 2016 and 2017 the creation of co-operatives doubles that of Health care 2015 87.2% * Those registered with the general Social Security system, including Self-employed Workers Source: Produced by the Economic Policy and Local Development Research Department, based on data from the Department of Statistics at Barcelona City Council 18 DIVERSIFIED ECONOMIC ACTIVITY Trends in internet purchases in Barcelona, 2000-2017 RETAIL AND COMMERCE (Consumers %) Retail establishments in Barcelona 61,7 Retail establishments 2017 16,164 151,368 Number of companies Jobs 35,834 Retail and restaurant establishments (2016) Municipal markets 2017 40 4 Food Special 2,312 260,941 m2 Number of stalls Total surface area 5,9 Source: Department of Statistics and Municipal Markets Institute of Barcelona City Council Retail establishments in Barcelona by districts, 2016 2000 2003 2006 2009 2012 2015 2017 Source. Barcelona City Council, Municipal Omnibus Survey, Department of Commerce and Consumer Affairs Horta-Guinardó Nou Barris 1,435 1,640 Sant Andreu 1,564 Sarrià-Sant Gervasi 2,184 Gràcia 2,147 Sant Martí Eixample 2,423 Les Corts 5,461 905 Ciutat Vella The biggest food 3,150 market network in the European continent Sants-Montjuïc 1,838 905 5,461 Source: Inventory of premises in Barcelona 19 BARCELONA DATA SHEET 2018 TOURISM 1st city in the world Tourists and overnight stays in Barcelona in number of international 2016 2017 VARIATION 2016/17 congresses and Tourists* participants +2,5% 7,484,276 7,675,002 Overnight stays +0,7% 19,590,245 19,724,164 * Tourists staying in hotel establishments Source: Department of Statistics of Barcelona City Council Hotel indicators 2016 2017 VARIATION 2016/17 CONGRESS ACTIVITY Establishments +1,7% Indicators of congress activity, 2017 639 650 2,124 674,890 Places (beds) Total meetings Total delegates +4,8% 551 1,573 75,681 79,288 Congresses, conferences Conventions and and courses incentives Source: Department of Statistics of Barcelona City Council Source: Barcelona Tourist Consortium and Department of Statistics of Barcelona City Counci Country of origin of tourists, 2017 (%) Main cities in the world for number of international congresses and delegates, 2017 United Kingdom CITIES CONGRESSES DELEGATES CITIES 8.6% Barcelona 195 148,624 Barcelona Germany Paris 190 113,624 Vienna 5.5% Vienna 190 111,725 Paris United States 9.5% Berlin 185 110,438 Madrid France London 177 110,438 Prague 8.0% Singapore 160 97,549 Berlin Madrid 153 83,762 Singapore Spain Prague 151 78,811 London 20.2% Lisbon 149 76,549 Lisbon Seoul 142 75,578 Amsterdam Source: International Congress and Convention Association (ICCA) Main trade fairs of Fira de Barcelona that are benchmarks Italy 6.0% in Europe, 2018 Automobile Motorshow 3Rd. Expoquimia-Equiplast-Eurosurfas Mobile World Congress BB Construmat Bcn Games World (OP) Motoh! Source: Department of Statistics of Barcelona City Council Sonar (day / night) Esc Congress - Cardiologia Manga Fair Smart-City Expo World Congress Education Fair 4YFN - Four Years From Now Barcelona International Comic Fair Barcelona International Boat Show Expo Sports   Source: Fira de Barcelona. Fairs with highest number of visitors 20 DIGITAL CITY, CREATIVITY, RESEARCH AND INNOVATION Digital city, Barcelona leads Spain’s advance towards a knowledge economy creativity, • Barcelona seeks to become a point of reference in the field of technology to improve the quality of life in research and a global context in which mobile technology is a key vector for the growth of the economy as a whole. In this innovation context, the role of Barcelona as Mobile World Capital, hosting the Mobile World Congress and the industrial legacy project - present a strategic opportunity to position the city in this sector of activity. • Nowadays, Barcelona offers one of the most dynamic ecosystems for digital entrepreneurship and according to the Innovation Cities Index 2018 is the 8th more innovative city in Europe and the 30th in the word. • Similarly, the British consultancy Atomico ranks it as the 3rd favourite European city for establishing 3rd start-ups, after London and Berlin, and the fourth for European hub preferred the volume of investment received for start-ups in 2017 (The State of European Tech 2017). for establishing start-ups • As regards the distribution of the investment in (Atomico) start-ups by sector in Barcelona, most notable is the capital invested in the mobile sector (55% of the total), followed by electronic commerce (25%) and those of a 2nd European social nature (10%). city according to the Digital Citiy • In 2017, the area of Barcelona generated 13.9% of Index 2017 the applications for utility models and 13.2% of the (Bloom Consulting) patents in the Spanish State as a whole. Catalonia is the region with the highest number of innovative companies in Spain (23%) and 24.3% of the State’s total expenditure in innovative activities. • Barcelona was ranked fifth in Europe and 18th worldwide in scientific production in 2017, according to data prepared by the Polytechnic University of Catalonia using the Science Citation Index. • The expenditure in R+D in Catalonia was 1.46% of GDP in 2016, lower than the average in the European Union but higher than that of Spain and regions such as Lombardy and London. There are 46,592 members of staff dedicated to research and development in the Principality. • Creative activities brought Barcelona over 130,000 jobs in 2017, representing 12.3% of employment in the city and half (49.6%) of creative jobs in Catalonia. It should be pointed out that, according to the latest research, a higher percentage of employees in creative industries is very intensely correlated to a higher level of production per inhabitant. • The Cultural and Creative Cities Monitor 2017 from the European Commission ranks Barcelona as the ninth large city in terms of vitality and creativity. 21 BARCELONA DATA SHEET 2018 Innovation in cities around the world. Position BUSINESS INNOVATION AND RESEARCH of Barcelona Companies and innovation 0 5 NUMBER OF INNOVATIVE TOTAL EXPENDITURE 8 COMPANIES IN INNOVATIVE ACTIVITIES 10 13 2016 % OF SPAIN 2016 (1,000S €) % OF SPAIN 20 27 25 13 Catalonia 3,602 23.0 3,367,177 24.3 30 Spain 15,648 100.0 13,857,481 100.0 27 40 30 Source: Spanish National Institute of Statistics (INE) 50 60 Innovation indicators 56 56 PATENT APPLICATIONS UTILITY MODEL APPLICATIONS 2012/13 2014 2015 2016/17 2018 2017 % OF SPAIN 2017 % OF SPAIN European ranking World ranking Barcelona* 302 13.2 338 13.9 Source: 2thinknow Innovation Cities™ Index Catalonia 354 15.5 447 18.3 Spain 2,286 100.0 2,438 100.0 * Provincial data Source: Spanish Office of Patents and Brands 5th European city in terms of scientic production 22 DIGITAL CITY, CREATIVITY, RESEARCH AND INNOVATION International benchmark science and technology INNOVATION ECOSYSTEM facilities in Barcelona "Barcelona Supercomputing Centre - Centro Nacional de Supercomputación The 10 preferred European cities for locating a start-up (BSC-CNS) RANKING 2017 CITY Maritime Research and Experimentation Wave Flume (CIEM) 1 London Institute of Photonic Sciences (ICFO) 2 Berlin Barcelona Nuclear Magnetic Resonance Laboratory (LRB) 3 Barcelona White Room of the Barcelona Microelectronics Institute (IMB-CNM) 4 Paris ALBA Synchrotron - Cells 5 Amsterdam National Centre for Genomic Analysis (CNAG) Source: Ministry of Education and Science, Map of Unique Scientific and Technical 6 Dublin Infrastructures 7 Stockholm 8 Lisbon Top cities of the world in terms of academic scientific 9 Munich production, 2017 10 Milan WORLD EUROPEAN CITY PUBLICATIONS RANKING RANKING 2017* Source: Atomico. The State of European Tech 2017 1 Beijing 84,538 2 1 London 45,602 Capital invested in start-ups by sector in Barcelona, 3 Shanghai 41,901 2018 (%) 4 New York 36,984 5 Boston 35,885 Social 10% 6 Seoul 34,699 E-commerce Business 25% 7 Tokyo 33,623 3% 8 2 Paris 33,373 Health and science 9 3 Madrid 20,652 3% 10 4 Moscow 19,765 Media Mobile55% 11 Chicago 19,4571% 12 Baltimore 19,451 Other 3% 13 Philadelphia 18,873 14 Cambridge (USA) 18,838 Source: Start up Ecosystem Overview, 2018. Mobile World Capital Barcelona 15 Houston 18,790 16 Toronto 18,465 Expenditure on R&D (% of GDP) 17 Los Angeles 18,325 Berlin 18 5 Barcelona 18,167 3.53% 19 São Paulo 17,706 United States 2.79% 20 Melbourne 17,312 Rhône-Alpes** 21 6 Rome 16,927 2.76% 22 7 Milan 16,020 China 2.07% 23 Singapore 15,646 Catalonia* 24 8 Berlin 15,365 1.46% 25 Hong Kong 15,231 European Union * Provisional data September 2018 1.38% Source: Polytechnic University of Catalonia-Centre of Land Policy and Valuations, http://www-cpsv.upc.es/KnowledgeCitiesRanking Lombardy 1.27% Spain* 1.19% London 1.08% * Data for 2016 ** Data for 2014 Source: INE, Eurostat and OECD 23 BARCELONA DATA SHEET 2018 CREATIVE INDUSTRIES Employment in creative activities* in Barcelona, 2017 2017 WEIGHT BCN/CATALONIA Activities connected to heritage 3,349 73.5% Architecture and engineering 16,384 38.2% Graphic art and printing 3,630 18.3% Cinema, video and music 3,804 78.3% Design and photography 16,855 54.2% Published by 8,604 68.5% Writers, performing and visual arts, 7,208 52.2% and artisans Fashion 2,046 12.3% Radio and television 1,049 21.8% Traditional creative (cultural) 62,929 41.7% industries Creative research and development 10,630 48.5% Advertising 15,605 60.2% Software, video games and 40,834 64.6% electronic publishing Non-traditional creative industries 67,069 60.4% TOTAL creative industries 129,998 49.6% % Creative ind. of the total in 12.3% Barcelona * Those registered with the general Social Security system, including Self-employed Workers in the fourth quarter of the year Source: Produced by the Economic Policy and Local Development Research Department at Barcelona City Council, based on data from the Employment and Productive Model Observatory of the Generalitat (regional government) of Catalonia Creative industries account for 12.3% of the city's employment 9th major European city in terms of creative intensity 24 TALENT GENERATION AND POLE OF ATTRACTION Talent Barcelona’s labour market has a critical mass and qualified human capital generation and • There are 1.1 million jobs in the city and 2.5 million pole of attraction in the area of Barcelona. The rates of activity (80.2%) and employment (72.1%) in Barcelona are higher than the Catalan, Spanish and European averages. • More than half of the jobs in Barcelona (54.1%) correspond to knowledge-intensive activities, and the city is the centre of this economic segment in Catalonia, as 42.7% of the high-knowledge jobs are to be found here, while the weight of Barcelona as a percentage of the employed population of Catalonia is 35.5%. • Barcelona has a labour market with critical mass in the sectors with high added value: In 2017, Catalonia 4th came fourth in the ranking of European regions with most attractive city the most people working in high-tech industries, fifth to work in in terms of people working in science and technology globally - with more than 780,000 jobs in this area -, and sixth in knowledge-intensive high-technology services. • The salary level in Barcelona is at the medium-low end of salaries in more developed cities and, according to the Union of Swiss Banks, the average net salary represented 49.6% of that of New York in 2018. • According to Decoding Global Talent 2018, Barcelona is the fourth most attractive city to work in globally, just behind London, New York and Berlin, and it has climbed 3 positions compared with 2014. • Catalonia has 12 universities with nearly 250,000 students, and the metropolitan area accounts for 82.4% of all students in its eight universities in the public and private sectors. The Barcelona area 2.5 M jobs Universities have more than 50,000 students following in Greater Barcelona Masters and PhD programmes during the academic year 2016/2017. • In 2017, more than half (51.1%) of female workers and 45.8% of the people working in Catalonia had a tertiary education, values clearly higher than the European and Spanish average. • In terms of education, it should be pointed out that Barcelona is the only city with two educational institutions among the five best business schools in Europe, as IESE and ESADE are ranked in 3rd and 5th positions in Europe, and in 11th and 20th positions worldwide, respectively, in the Global MBA 2018 ranking published by the Financial Times. 25 BARCELONA DATA SHEET 2018 JOBS IN BARCELONA SALARIES Employed workers registered with social security, 2017* Salary levels in cities around the world, 2018 TOTAL % OF SPAIN GROSS SALARY (NEW YORK - 100) CITY NET SALARY (NEW YORK - 100) Barcelona 1,087,344 5.9 129.8 Zurich 153.8 Barcelona province 2,498,037 13.6 131.5 Geneva 133.1 Catalonia 3,270,659 17.8 89.6 Chicago 94.9 Spain 18,331,107 100.0 101.3 Copenhagen 92.3 * Data from the 4th quarter 86.3 Munich 87.0 Source: Department of Statistics of Barcelona City Council and INSS (National Institute of Social Security) 79.2 Tokyo 85.3 77.3 Berlin 79.0 % Workers with university studies, 2017* 68.5 London 76.0 80.9 Montreal 73.5 WOMEN TOTAL 60.3 Hong Kong 72.4 Catalonia 51.1% 45.8% 68.6 Paris 69.4 Spain 48.9% 43.2% 66.5 Lyon 67.0 European Union 40.1% 36.1% 73.9 Amsterdam 64.2 * % of the population between 25 and 64 years of age with university qualification Source: Eurostat 65.2 Milan 59.5 58.3 Madrid 50.0 Employees* according to knowledge intensity of the 58.4 Barcelona 49.6 activity in Barcelona, 2017** (% of total) 30.0 Athens 28.1 Barcelona Source: UBS. Prices and Earnings 2018 High- Medium-high technology technology industrial industrial sectors sectors 1.0% 3.1% UNIVERSITIES AND BUSINESS SCHOOLS Knowledge- Other Training and universities, 2016-2017 intensive employees services 45.9% Total number of university students in Catalonia* 248,173 50.0% Total number of university students in the Area of Barcelona* 203,422 Number of Masters offered by Universities in the Area of 485 Barcelona * Those registered with the general Social Security system ** Data from the 4th quarter Number of Master's and PhD students in Universities in 50,104 the area of Barcelona Source: Produced by the Economic Policy and Local Development Research Department at Barcelona City Council, based on data from the Employment and Productive Model Foreign students in universities in the area of Barcelona 23,662 Observatory of the Generalitat (regional government) of Catalonia -degree, Master’s and PhD programmes- * Includes bachelor’s degree and master’s students Source: Area of Support for Planning, Analysis and Evaluation in the Area of Universities and Research. Secretary of Universities and Research.Ministry of Economy and Knowledge at the Government of Catalonia and Department of Statistics at Barcelona City Council LABOUR MARKET PARTICIPATION Best European business schools, 2018 Participation in the job market, 2017* EUROPEAN WORLD BUSINESS SCHOOL CITY (% population 16-64 years of age) RANKING RANKING 1 2 Insead Fontainebleau 80.8 78.5 75.1 73.5 2 4 London Business School London72.1 68.6 68.1 62.6 3 11 IESE Business School Barcelona 4 13 University of Cambridge: Judge Cambridge 5 20 ESADE Business School Barcelona 12.7 16.710.0 6 21 HEC Paris Paris7.3 7 24 IMD Lausanne Activity rate Employment rate Unemployment rate 8 27 University of Oxford: Saïd Oxford Barcelona Catalonia Spain European Union 9 29 SDA Bocconi Milan * Data from the 4th quarter 10 36 Alliance Manchester Business School Manchester Source: Labour Force Survey and Eurostat Source: Financial Times, Global MBA Ranking 2018 26 ENTREPRENEURIAL CITY WITH COMPETITIVE COSTS Entrepreneurial Barcelona has dynamic and flexible business activity city with • The area of Barcelona is the headquarters for competitive costs 460,778 companies, 14% of those in Spain. They are mainly SMEs and micro-companies, characterised by higher flexibility and capacity to adapt to complex environments. Almost 40% of the business headquarters of the province are in the city. • The entrepreneurial activity rate (18-64 years) of the resident population in the province of Barcelona was 8.5% in 2017, so it exceeds that of Germany (5.3%), Italy (4.3%) and France (3.9%) and the Spanish average (6.2%), with the highest value since 2007. Barcelona has a competitive property offer for businesses • In relation to the cost of living, Barcelona is ranked in 79th position among the cities analysed in the annual study of Mercer Consulting (which takes New York as a reference) and it maintains competitive prices in comparison with other cities in the world, despite having climbed positions compared with the previous year due to the appreciation of the euro. • Barcelona continues to hold a competitive position as regards rental prices of industrial land, offices and commercial premises, which makes Barcelona attractive for doing business for both new companies starting up and companies that have already been established. The evolution of the rental prices of commercial premises, offices and industrial warehouse in the past three years shows an upward trend, which reflects the improvement in the economic situation, the strength of demand and the growing attraction of the city to global markets. More than 460,000 companies in the 14% Barcelona area of the Spanish total 27 BARCELONA DATA SHEET 2018 COMPANIES BUSINESS CREATION Companies by number of employees, 2017 Entrepreneurial activity in European countries, 2017 (% of population 18-64 years of age) Barcelona Estonia 19.4 Latvia 14.1 58.9% 36.1% 4.8% 0.3% Slovakia Without 1 - 9 10 - 199 Over199 11.8 employees employees employees employees Netherlands Source: Department of Statistics of Barcelona City Council 9.9 Barcelona province Poland8.9 Croatia 8.9 Ireland 58.5% 36.5% 4.8% 0.2% 8.9 Without 1 - 9 10 - 199 Over199 Switzerland employees employees employees employees 8.5 Spurce: INE, Central Business Directory (DIRCE) Barcelona* 8.5 United Kingdom Business headquarters, 2017* 8.4 Catalonia % OF SPAIN 8.0 Barcelona EU Average 7.9 5.4% 178.607 Sweden 7.3 Barcelona province Slovenia 6.8 14.0% Spain 460,778 6.2 Germany Catalonia 5.3 Greece 18.6% 4.8 608,891 Italy 4.3 Spain France 3.9 3,282,346 Bulgaria 3.7 * January data * Provincial data Source: INE, Central Business Directory (DIRCE) Source: Global Entrepreneurship Monitor (GEM), Executive brief for Catalonia 2017-18 8.5% entrepreneurial activity rate. The highest value in the last 10 years 28 ENTREPRENEURIAL CITY WITH COMPETITIVE COSTS OFFICES AND INDUSTRIAL LAND MARKET COST OF LIVING AND OTHER COSTS Offices market, 2017* Cost of living of cities in the world, 2018 CITY RANKING 2017 RANKING 2018 Hong Kong 2 1 Tokyo 3 2 5,888,000 m2 432,000 m2 7.34% Zurich 4 3 Total office stock Available offices offer Availability rate Singapore 5 4 Seoul 6 5 * 4th quarter data Source: Marketbeat, Cushman and Wakefield Luanda 1 6 Shanghai 8 7 Office rental price, 2017* (€/m2/month) N'Djamena 15 8 Periphery (Sabadell, St. Beijing 11 9 Cugat, Esplugues, etc.) 11 Bern 10 10 New business areas Barcelona 121 79 20.25 Source: Mercer Human Resource Consulting, Cost of Living City Ranking 2018 Business district (consolidated centre) 19.25 First line Rental price of premium logistics land in cities around (Pg. Gràcia-Diagonal) the world, 2018* 23.25 RANKING CITY COUNTRY RENT LOGISTICS LAND * 4th quarter data ($/M2/YEAR) Source: On point, Jones Lang Lasalle 1 Hong Kong Hong Kong 333.57 2 London United Kingdom 240.57 Office rental price in European cities, 2018* 3 Tokyo Japan 214.85 CITY VAR. YEAR-ON-YEAR OFFICE RENTAL 2018 1ST Q. 2018/2017 (%) (€/M2/YEAR) 4 Shanghai China 113.13 London 0.0 1.351 5 Stockholm Sweden 110.76 Paris -0.7 760 6 Singapore Singapore 109.36 Stockholm 12.5 699 7 Oakland United States 107.21 Dublin 0.0 646 8 Beijing China 105.27 Moscow 0.0 610 9 Munich Germany 103.55 Milan 10.6 575 10 Sydney Australia 103.44 Luxembourg 4.4 564 11 Midlands United Kingdom 101.83 Frankfurt 2.7 456 12 Manchester/Liverpool United Kingdom 101.83 Munich 4.2 444 13 Barcelona Spain 99.89 Amsterdam 8.1 400 14 Auckland New Zealand 99.14 Berlin 10.7 372 15 Shenzhen China 97.74 Dusseldorf 1.9 324 16 Los Angeles/Orange County United States 95.58 Brussels 14.5 315 17 Frankfurt Germany 93.22 Barcelona 9.1 288 18 Seoul South Korea 92.78 Warsaw -2.1 276 19 Leeds/Sheffield United Kingdom 90.52 * 1st quarter data 20 New Jersey United States 88.91 Source: EMEA Offices Interface IT 2018 (Europe). Jones Lang Lasalle * 1st quarter data Source: 2018 Global Industrial and Logistics Prime Rents, CBRE Research. Average price of housing in Barcelona, 2018* 907.4 (€/month) 3,707.0 (€/m2) 4,231.1 (€/m2) Rent* Sale of second-hand Sale of new housing* housing * Housing sale prices refer to the 1st quarter, and rents to the 2nd quarter Source: Barcelona City Counci 29 BARCELONA DATA SHEET 2018 Compact city Barcelona continues its efforts to reduce inequalities with social • In 2016, Barcelona had a Disposable Household cohesion Income per capita estimated at €20,800. The recession widened the territorial inequalities, and the value of the disposable household income per capita per district ranges between the index 182.4 for Sarrià- Sant Gervasi and 55.0 for Nou Barris (100 being the average value for the city). • Following the unfavourable evolution of living conditions and rising inequality in recent years, the poverty risk or social exclusion rate (AROPE) of Catalonia was 19.4% in 2017, and is below the Spanish rate (26.6 %) and the EU-28 rate (23.5%). • Barcelona is among the safest cities in the world according to The Safe Cities Index 2017 prepared by The Economist, which assesses urban safety in the digital era. To be specific, the Catalan capital is ranked 13th in the global ranking of 60 cities – topped by Tokyo - and it is ranked 6th among European cities, ahead of Brussels, London and Paris. It should be noted that Barcelona is ranked 3rd in terms of infrastructure safety, an area in which the city climbed 11 positions compared with the ranking of 2015 and which takes into account aspects like investment and management of the city’s infrastructure. 13th safest world city (The Economist) 30 COMPACT CITY WITH SOCIAL COHESION DISPOSABLE GROSS HOUSEHOLD INCOME BY DISTRICT POPULATION AT RISK OF POVERTY Disposable Household Income per capita in the districts Population at risk of poverty or social exclusion, 2017 of Barcelona, 2016 (Index. 100 average for Barcelona) COUNTRY REGION (PRINCIPAL CITY) AROPE RATE (%) Czech Republic Prague (Prague) 9.4 Horta-Guinardó Nou Barris Finland Helsinki-Uusimaa (Helsinki) 11.8 79.2 55.0 Sant Andreu Slovakia Bratislavsk_ kraj (Bratislava)* 13.8 74.5 Sarrià-Sant Sweden Stockholm (Stockholm) 14.4 Gervasi Poland Centralny region (Warsaw) 15,5 182.4 Gràcia Norway Oslo og Akershus (Oslo) 16.1 105.4 Germany Baviera (Munich) 16.2 Netherlands Netherlands - West (Amsterdam) 18,0 Denmark Hovedstaden (Copenhagen) 18.4 Sant Martí Spain Catalonia (Barcelona) 19.4 87.1 Eixample Italy Lombardy (Milan)* 19.7 Les Corts 119.3 136.0 Ciutat Vella Switzerland Mittelland space (Bern)* 20.6 86.9 Spain Community of Madrid (Madrid) 20.6 Ireland Ireland - south and east (Dublin)* 22.7 EU28 average* 23.5 Sants-Montjuïc Germany Berlin (Berlin)* 24.8 79.1 Romania Bucuresti - Ilfov (Bucharest) 25.1 55 182 Austria Vienna (Vienna)* 26.0 Source: Technical Programming Office at Barcelona City Council Spain 26.6 Italy Lazio (Rome) 28,9 Bulgaria Bulgaria - south-west (Sofia) 29.3 Greece Attica (Athens) 31.1 FOREIGN-RESIDENT POPULATION BY DISTRICT * Data from 2016 Note: The ‘At Risk of Poverty or Social Exclusion’ rate (AROPE) indicates the percentage of the population that is, at a minimum, in one of the following circumstances: at risk of poverty, severe Foreign population in the districts of Barcelona, 2018 material deprivation or living in households with very low labour intensity. (% of total population) Source: Eurostat Horta-Guinardó Nou Barris 13.4% 17.0% Sant Andreu 12.6% Sarrià-Sant Gervasi 12.4% Gràcia 17.0% Sant Martí 17.4% Eixample Les Corts 21.1% 12.6% Ciutat Vella 46.3% Sants-Montjuïc 20.3% 12% 46% Source: Produced by the Department of Studies at the Manager’s Office for Economic Policy and Local Development, based on data from the Department of Statistics at Barcelona City Council. 31 BARCELONA DATA SHEET 2018 Position of Barcelona in urban safety categories, SAFE CITY 2017 0 Safety in cities in the world, 2017 5 3 POSITION CITY INDEX 100 10 1 Tokyo 89.80 15 13 2 Singapore 89.64 16 17 20 3 Osaka 88.87 21 4 Toronto 2587.36 5 Melbourne 87.30 30 Digital Health Infrastructure Personal Overall urban 6 Amsterdam 87.26 safety safety safety safety safety 7 Sydney 86.74 Source: The Safe Cities Index 2017. The Economist Intelligence Unit 8 Stockholm 86.72 9 Hong Kong 86.22 10 Zurich 85.20 11 Frankfurt 84.86 12 Madrid 83.88 13 Barcelona 83.71 14 Seoul 83.61 15 San Francisco 83.55 16 Wellington 83.18 17 Brussels 83.01 18 Los Angeles 82.26 Sustainable 19 Chicago 82.21 mobility representes 20 London 82.10 84.6% 21 New York 81.01 of inner-city journeys 22 Taipei 80.70 in Barcelona 23 Washington DC 80.37 24 Paris 79.71 25 Milan 79.30 Source: The Safe Cities Index 2017. The Economist Intelligence Unit 32 QUALITY OF LIFE AND SUSTAINABILITY Quality of Barcelona, international benchmark for quality of life life and • In terms of environment, Barcelona’s compact, sustainability Mediterranean city model favours sustainable mobility - which represents 85% of internal journeys - and Barcelona stands out in prestigious rankings such as the Sustainable Cities Mobility Index 2017, which places it as the 21st city in the world and the 15th in Europe in this regard. • It should be highlighted that Barcelona is currently a benchmark at European level for saving water. The consumption of water per inhabitant and day was 162,5 litres in 2016, which is 9% less than in 2007. Barcelona also has a relatively low per-inhabitant volume of CO2 equivalent emissions compared with other cities in the world. • The cultural and educational offer is extensive and of good quality. The city has 40 international schools in the Barcelona area. There are 40 public libraries in the city. Furthermore, Barcelona has nine UNESCO World Heritage Sites: seven buildings by Gaudí, the Palau de la Música and the Hospital de Sant Pau. Sustainable mobility representes • According to the Quality of Life in European 84.6% Cities Eurobarometer published by the European Commission in 2016, 92% of the Barcelona citizens of inner-city journeys surveyed were satisfied with the city and the place in Barcelona (neighbourhood) where they live, one of the highest percentages of the 79 cities analysed. The public space, safety, public transport, cleanliness and trust in neighbours obtained relatively good results. 33 BARCELONA DATA SHEET 2018 Consumption of water (litres/inhabitant and day) CLIMATE Climate indicators of Barcelona, 178,22017 162,5 18.4 ºC 34.2 ºC Average annual Extreme maximum temperature temperature 114,5 107,5 1.6 ºC 2,924.8 63,7 55,0 Extreme minimum Hours of annual temperature sunshine Source: Department of Statistics of the Barcelona City Council, City of Barcelona Statistics Year Book for 2018 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Global consumption Domestic consumption Industrial consumption and others ENERGY AND ENVIRONMENT Source: Department of Statistics and Department of Environment of Barcelona City Council Indicators of green areas in Barcelona, 2017 Selective waste collection in Barcelona (% of total) 583.6 ha Urban parks 35.9% (green spaces destined for public use) Urban green space (green spaces included 11,356,472 m2 in the urban section) Urban green space per capita 7.0 m2/inhabitant Urban greenery and forest 28,343,672 m2 11.1% Urban green space and forest per capita 17.6 m2/inhabitant Source: Department of Statistics of the Barcelona City Council, City of Barcelona Statistics Year Book for 2018 2000 2005 2007 2010 2011 2012 2013 2014 2015 2016 Beaches, 2016 Source: Barcelona City Council, City of Barcelona Statistics Year Book for 2018 10 4.7 km beaches Total distance Source: Department of Statistics of Barcelona City Council 34 QUALITY OF LIFE AND SUSTAINABILITY SUSTAINABLE MOBILITY CULTURE AND EDUCATION Modes of transport for internal travel in Barcelona, 2017 Cultural and educational offer, 2017 (% s/ total) Public libraries (number and users in millions) 40 / 6.3 Museums, collections, exhibition centres and spaces of 54 / 27,6 architectural interest (number and users in millions) Theatre, music and cinema audience (millions) 9.7 Public sports facilities (number and members in thousands) 1,890 / 190.1 50.4% 34.2% 15.3% Pre-school, primary and secondary schools 852 On foot and by bicycle Public transport Private transport Foreign schools in the Barcelona area 40 Source: Working Day Mobility Survey 2017. Metropolitan Transport Authority (ATM) Source: Institute of Culture and Department of Statistics of Barcelona City Council Bicing Theatre, music and cinema audience 2015 2016 9,693,288 Bike lanes Audience 120 km 126.2 km 6,153,031 2,448,261 1,091,996 Bicing users Films Theatres and performing Large arts spaces auditoriums Source: Institute of Culture and Department of Statistics of Barcelona City Council 95,168 102,353 UNESCO heritage sites in Barcelona Source: Director of mobility Services, Barcelona City Council Palau de la Música Catalana Hospital de Sant Pau Parc Güell Palau Güell Casa Milà Casa Vicens Barcelona, 3rd major The Nativity façade and the crypt of the Sagrada Familia European city Casa Batlló Crypt of the Colònia Güell 1st in terms of cultural venues and facilities Source: UNESCO in cinema seats Source: The Cultural and Creative Cities Monitor, 2017. Joint Reserach Centre. European Comission 35 BARCELONA DATA SHEET 2018 International positioning as a city that adds value 24th most competitive city in the world 15th city in the world in terms of reputation 36 INTERNATIONAL POSITIONING AS A CITY THAT ADDS VALUE • Barcelona continues to be positioned in the FDi Cities and Regions of the Future 2018/19 international and European context as an advanced, st competitive city with a good reputation, which adds 1 European city for strategy for promoting and attracting foreign investment to its traditional assets - high quality of life, culture, nd health, tourist attractiveness, etc. - a growing 2 European city with best future prospects 2018/19 potential for attracting investments and talent, Global Cities Investment Monitor, KPMG, 2018 particularly in the area of technological companies 9th city in the world in foreign investment projects, 2017 and the digital economy. Decoding Global Talent, 2018 • Barcelona is a pole of attraction for economic activity 4th most attractive city to work in for global talent that generates trust in the area of international Mori Global Power City Index, 2018 investment, and it held the ninth position among the th principal urban areas across the world for attracting 11 European city for global competitiveness foreign investment projects in 2017 according to 24th in the world for global competitiveness KPMG (Global Cities Investment Monitor 2018), with City Rep Trak, 2018 a total of 135 projects. Also worth highlighting is th the city’s good reputation - 15th position in the City 15 city in the world with best reputation RepTrak 2018 - and its global competitiveness - rated Innovation Cities Index 2018 the 24th city worldwide by the Global Power City Index 8th European city for innovation 2018 from the Mori Foundation. 30th city in the world for innovation • In the area of entrepreneurship and knowledge, Digital City Index 2017 of note are the advances the city has made as a 2nd European city technological innovation hub and for drawing talent in digital entrepreneurship, situating Barcelona The State of European Tech 2017 among the top ten European cities in innovation 3rd preferred city in europe for initiating a start-up in 2017 (Innovation Cities index 2018) and the 3rd in attracting Networked Society City Index 2016 start-ups (The State of European Tech 2017). The th city’s remarkable positioning in academic scientific 13 city in the world for technological maturity for social cohesion and sustainable development production should also be highlighted. ICCA, 2017 • As regards tourism, the rankings of international 1st city in the world for organising international meetings conferences and delegates of the ICCA for business 2017 tourism and the Euromonitor International ranking 1st city in the world for participants at international on the number of international visitors, as well as the meetings 2017 ranking of cruise-ship passengers in European and European Cities Marketing Benchmarking Report, global ports, position Barcelona at the forefront. It 2016/17 stands out particularly for holding the number one 5th for overnight stays for international tourists position worldwide for the number of international Travellers’ choice. Trip Advisor, 2017 conferences organised as well as the number of th participants in 2017, according to the International 6 city among the 25 principal tourist destinations in the world Congress and Convention Association. The Global Language Monitor, 2017 • Barcelona is considered an attractive place to work 3rd world fashion capital due to its quality of life, as well as being a good place World-wide cost of living survey. Mercer Human 24th for investing and developing new business ideas. Resource Consulting, 2018 Furthermore, the city is perceived as an innovative th most competitive 79 city in the world for cost of living city in the world metropolis, linked to its creativity and the areas of culture, fashion, architecture, art and modernity and sport. 15th city in the world in terms of reputation 37 BARCELONA DATA SHEET 2018 LET BARCELONA CITY COUNCIL BECOME YOUR BEST PARTNER TO LAND IN BARCELONA FOR ENTREPRENEURS Landing in a new city is not easy! Are you looking to We provide you with strategic guidance set up your business to plan your arrival correctly. Additionally, in Barcelona? we offer you a portfolio of services adapted to your needs. Barcelona Activa provides you with personalised itineraries that will guide you to successfully develop your business activity in Barcelona, a path that will allow you to follow, step by step, the different stages in the entrepreneurial process of starting up a company in Barcelona. Sign up for a welcome session in English! CONTACT US AT barcelonactiva.cat/entrepreneurship FOR COMPANIES Are you looking to expand your business in Barcelona? FOR INTERNATIONAL NEWCOMERS The Business Landing Service provides comprehensive support for Barcelona-based Are you moving to Barcelona? investment projects. One stop service, free of charge, and fully confidential. Barcelona is vibrant and a creative magnet for international talent. A welcoming city that • Information and advice on procedures for facilitates personal landing and the connection setting up in Barcelona with the local community through: • Online business incorporation service for limited liability companies • Free and complete relocation guides and • Support for recruitment searches welcome sessions in English • Business location searches • Seminars, workshops, expat breakfasts, • Short-term office space for softlanding city business tours • Information about private suppliers and • Afterwork gatherings that put you in touch providers with the international clubs • Connection with other players in the • Courses of Catalan for business business ecosystem • Barcelona International Community Day CONTACT US AT barcelonactiva.cat/businesslanding CONTACT US AT citypromotion@barcelonactiva.cat 38 © Barcelona Activa, © Barcelona Activa, Barcelona City Council Barcelona City Council 2018 2018 Design: Design: Doctor Magenta Doctor Magenta IIlustrations: IIlustrations: Romualdo Faura Romualdo Faura Print: Print: Open Print Open Print barcelona.cat/business