PRESS OFFICE NEWSLETTER ISSUE 27 – JULY-AUGUST 2008 TABLE OF CONTENTS TOPIC OF THE MONTH: 22@BARCELONA HOME TO FUTURE TELECOMMUNICATIONS MARKET COMMISSION HEADQUARTERS, WHICH WILL BE LOCATED IN THE 22@ BUSINESS PARK COMPLEX TELECOMMUNICATIONS MARKET COMMISSION PRESENTS NEW BUILDING ACQUIRED FROM THE CASTELLVÍ GROUP WHERE THEIR HEADQUARTERS WILL BE LOCATED 22@BARCELONA FUTURE HOME TO THE CITY’S THIRD UNIVERSITY CAMPUS, WITH SEVEN UNIVERSITIES AND NEARLY 25,000 STUDENTS CATALAN GOVERNMENT, BARCELONA CITY COUNCIL AND 22@BARCELONA PROMOTE NEW KNOWLEDGE CENTERS IN THE INNOVATION DISTRICT 22@BARCELONA AND THE BARCELONA DESIGN CENTER SUPPORT THE DESIGN CLUSTER IN ORDER TO MAKE THE CITY AN INNOVATION MAGNET IN THIS SECTOR 22@DIGITAL DISTRICT SYMPOSIUMS ANALYZE HOW NEW TECHNOLOGIES BRING ABOUT NEW SOCIAL, CULTURAL AND ECONOMIC PARADIGMS NEW WAYS YOUNG PEOPLE ARE USING INFORMATION AND TECHNOLOGY, FOCUS OF JULY 22@UPDATE BREAKFAST PRESS OFFICE TOPIC OF THE MONTH: 1.- 22@BARCELONA HOME TO FUTURE TELECOMMUNICATIONS MARKET COMMISSION HEADQUARTERS, WHICH WILL BE LOCATED IN THE 22@ BUSINESS PARK BUSINESS COMPLEX The Telecommunications Market Commission (CMT) will locate their new headquarters in the 22@Barcelona district, specifically in the 22@ Business Park, the most important business complex in the innovation district. Designed by architects Enric Batlle and Joan Roig (Batlle i Roig Arquitectes), the new CMT headquarters will be a landmark building with a total surface area of 12,200 m2 merging sustainability and vegetation, modernity and tradition. The new offices, scheduled to be finished in the second half of 2010, will have two separate spaces: the main building and a second, adjoining space that will preserve the original structure of the historical warehouse. In this second building CMT will have a 330-person auditorium with capacity, an international meeting room and a crèche for 25 children. Sustainability and vegetation will also be main features of the CMT headquarters, as it will be protected from the sun in order to guarantee the building’s proper climate control. The building that will house the CMT’s new headquarters is currently under construction in the most important business complex in the innovation district: 22@ Business Park, which is being developed by the Castellví Group. Designed by architects Enric Batlle and Joan Roig, the project will require an investment of 185 million euros. The new business complex will have 41,000 m2 of office and hotel space as well as a 20,000-m2 underground parking garage. It is located on two blocks between Bolívia, Ciutat de Granada, Sancho d’Àvila and Badajoz Streets. The new 22@ Business Park will be accompanied by a reorganization of the two blocks in question and the preservation of two warehouses at Can Tiana and one at the Pons Factory. These actions will promote the preservation of existing alleys and the creation of new ones to complement the current urban structure. NEWSLETTER 27 – JULY - AUGUST 2008 2 PRESS OFFICE 2.- TELECOMMUNICATIONS MARKET COMMISSION PRESENTS NEW BUILDING ACQUIRED FROM THE CASTELLVÍ GROUP WHERE THEIR HEADQUARTERS WILL BE LOCATED The Telecommunications Market Commission presented their future headquarters in Barcelona, which will be located in the buildings the Castellví Group is developing in the 22@Business Park. President of the Catalan Government, José Montilla; minister of Industry, Tourism and Commerce, Miguel Sebastián; mayor of Barcelona, Jordi Hereu; president of the Telecommunications Market Commission, Reinaldo Rodríguez; and president of the Castellví Real Estate Group, Joaquín Castellví attended the presentation of this new building. With the acquisition of this new building, which has required an investment of 62.5 million euros, CMT will have their definitive headquarters in Barcelona, strategically located in the 22@ technology district The president of the Telecommunications Market Commission, Reinaldo Rodríguez, explained that “the new building will help improve the way telecommunications are developed in Spain and Europe.” NEWSLETTER 27 – JULY - AUGUST 2008 3 PRESS OFFICE 3.- 22@BARCELONA, FUTURE HOME TO THE CITY’S THIRD UNIVERSITY CAMPUS, WITH SEVEN UNIVERSITIES AND NEARLY 25,000 STUDENTS The city’s third university campus, located in the 22@Barcelona district, will house seven universities and nearly 25,000 students when it is finished in 2012. With this, the innovation district will integrate the university system into their cluster model. President of 22@Barcelona and third deputy mayor in charge of Finance and Economic Promotion for the Barcelona City Council, Jordi William Carnes, explained that "this project will add a new level to the strategy to bring universities and companies together, allowing them to move towards a science- and knowledge-based economy.” After the campuses in Bellaterra and the Knowledge Portal —located at the northern end of Diagonal Avenue—, the 22@Barcelona campus will have 10 to 15% of the 200,000 students that study at Barcelona’s universities. Managing director of 22@Barcelona, Josep Maria Piqué, explained that “the new university system focused on media studies will make the 22@Barcelona district a benchmark both in Barcelona and in the world.” Currently, Bau Design School, the Open University of Catalonia, SAE International Audio and Multimedia School and the University of Barcelona’s IL3 are located at the 22@Barcelona Campus. The innovation district will also be home to the EMAV Audiovisual Media School, as well as the Pompeu Fabra University (UPF) and the Polytechnic University of Catalonia (UPC), which will be the two main universities in the district. The UPF’s new headquarters in 22@Barcelona, where their communication and engineering degrees will be offered, will house over 2,200 students and open in January 2009. The UPF Communication Campus will have 20,200 square meters of space in the renovated Ca l'Aranyó textile factory. The UPC, will move their industrial school, with 3,000 students, to Badajoz Street in the 22@Barcelona district. In the long term, their Besos campus will have space for 8,000 students. NEWSLETTER 27 – JULY - AUGUST 2008 4 PRESS OFFICE Planning of the 22@Barcelona university areas has gone hand in hand with the residential infrastructures that will allow the area to house the large number of students that will move into the district. Three university residences will be constructed for academic use: NIDO, with over 700 rooms; Watermelon, with nearly 500, and b_TEC at the UPC’s Besòs campus. NEWSLETTER 27 – JULY - AUGUST 2008 5 PRESS OFFICE 4.- CATALAN GOVERNMENT, BARCELONA CITY COUNCIL AND 22@BARCELONA PROMOTE NEW KNOWLEDGE CENTERS IN THE INNOVATION DISTRICT Mayor of Barcelona, Jordi Hereu; minister of Innovation, Universities and Business for the Catalan Government, Josep Huguet; and president of 22@Barcelona, Jordi W. Carnes, signed two collaboration agreements to locate four new knowledge centers in the 22@Barcelona district. These centers will be the LEITAT Technology Center, dedicated to Production Technologies; the Barcelona Media Center for Innovation in the Audiovisual sector; the Technology Center for Information and Communication Technologies; and the Bressol Fashion Center, which focuses on the textile sector. With this agreement, the signing institutions aim to establish the general conditions to improve economic promotion and innovation policies in the city by fostering the creation, establishment and management of knowledge centers in Barcelona, particularly in the 22@Barcelona technology district. NEWSLETTER 27 – JULY - AUGUST 2008 6 PRESS OFFICE 5.- 22@BARCELONA AND THE BARCELONA DESIGN CENTER SUPPORT THE DESIGN CLUSTER IN ORDER TO MAKE THE CITY AN INNOVATION MAGNET IN THIS SECTOR 22@Barcelona and the Barcelona Design Center (BCD) will support the district’s Design Cluster, which aims to promote design in companies as a strategic tool for innovation and competitiveness as well as promoting Barcelona as the design capital. Both 22@Barcelona and BCD want to make this new cluster a center of business innovation and competitiveness. The event, which also celebrated the BCD’s 35th anniversary, was chaired by the mayor of Barcelona, Jordi Hereu, and attended by over 300 people, including Miquel Valls, BCD board chairman, Pau Herrera, BCD Executive Committee chairman, and other authorities, personalities and professionals from the political, business and design worlds. The Design Cluster will be modeled after the other 22@Barcelona clusters, facilitating the strategic concentration of the main entities from the institutional, educational and innovation sectors. The aim is to strengthen the Barcelona Design brand and make the city an international benchmark for innovation in this field. Pau Herrera, BCD Executive Committee chairman explained that “BCD's challenge is to develop the Design Cluster through an entrepreneurial approach aimed at enhancing companies’ competitiveness.” The main objectives of the Design Cluster are to qualify design activity in Barcelona, connect companies with the Research and Innovation System through the Design System and stimulate traditional industrial sectors, as well as the service sector and emerging sectors. The Design Cluster joins other clusters that are being consolidated in Barcelona’s innovation district - Media, ICT (Information and Communication Technologies), Biotech and Energy - which will make Barcelona one of the main international platforms for innovation and the knowledge economy. In order to achieve these goals, the Design Cluster will help create synergies with other clusters in the district, work to attract new companies (Corporate Design Centers), NEWSLETTER 27 – JULY - AUGUST 2008 7 PRESS OFFICE investments and talent. They will also help create synergies among the different agents involved as well as working to improve interaction between universities and companies. Currently, there are many design related institutions located in 22@Barcelona, like those located in Palo Alto (Estudi Mariscal, Morera Design, ADD + Arquitectura, Alex Gasca+Train01, Duch Claramunt, Fernando Salas Studio, GEC-UOC Grup, Laiguana, Pasarela, Puresang and Sans Visual Studio), as well as Ruiz+Company, Torres & Torres, Estudi Arola and CDN; the Open University of Catalonia, the Pompeu Fabra University and the Bau Design School; and the Leitat Technology Centre, among others. NEWSLETTER 27 – JULY - AUGUST 2008 8 PRESS OFFICE 6.- 22@ DIGITAL DISTRICT SYMPOSIUMS ANALYZE HOW NEW TECHNOLOGIES BRING ABOUT NEW SOCIAL, CULTURAL AND ECONOMIC PARADIGMS The Digital District initiative sponsored by 22@Barcelona, in collaboration with the 22@Network Association of Businesses and Institutions and the Ministry of Industry’s Plan Avanza, organized two Digital Symposiums to analyze new social, cultural and economic paradigms that are the result of greater use of new technologies in today’s society. These 22@Digital District symposiums were held in the Niu art space and the Hangar art production center. The first symposium “Networks, technology and resident relationships” analyzed the use of digital technology and telecommunications to form relationships among residents and communities. Director of the audiovisual cluster i2cat.net, Inés Garriga; representative from the free network Guifi.net, Roger Baig; co-founder of Sinantena.net, Jay Barros; director of Artnodes, Pau Alsina; and coordinator of web 2.0 ‘santmarti.info’, Luís Moreno participated in the event. The second symposium focused on new types of intellectual property, copyrights and new markets in this key moment of transformation for classical production and distribution models for art and culture. eXgae legal consultant, Eva Blanco; co-founder of the online record label Digital Colours Recs, Dj BU; general director of Cometa Technologies, Paul Reverter; and cultural researcher and journalist, José Luis de Vicente participated in this round table, titled “Free culture and new markets” NEWSLETTER 27 – JULY - AUGUST 2008 9 PRESS OFFICE 7.- NEW WAYS YOUNG PEOPLE ARE USING INFORMATION AND TECHNOLOGY, FOCUS OF JULY 22@UPDATE BREAKFAST July’s 22@Update Breakfast focused on the way the so-called “Einstein Generation” uses technology. This term refers to young people born after 1988 that are experts in using and controlling information anywhere, anytime. Jeroen Boschma, creative director at the communication and advertising firm Keesie, explained how young people from this generation watch film like critics, read the newspaper like journalists and see advertising through the eyes of true experts. Boschma explained that “companies must take this generation’s new habits into account, they are used to immediacy and speed, which is why their products are popular with this group.” As “Innovator of the Month” founder and director of Communi.tv, Hernán Scapusio, spoke about new consumption models in the audiovisual sector and the need to adapt to this new reality. He believes we must support new, more interactive innovation models to connect with new digital consumers and make the most of new uses of information in all fields: entertainment, training, etc. He also stressed the importance of giving consumers organized information because these new users don’t want to have to organize the information, search it, and summarize it; they want to find everything organized so they can quickly locate exactly what they’re looking for. NEWSLETTER 27 – JULY - AUGUST 2008 10 PRESS OFFICE QUOTES: Jordi William Carnes, “The incorporation of educational President of 22@Barcelona and third activities in the district is a key element deputy mayor of the Barcelona City that is physically linked to the business Council world and, therefore, the workforce”. Miguel Sebastián, “With the construction of their new Minister of Industry, Tourism and headquarters, CMT is adding their own Commerce grain of sand to Barcelona’s architectural heritage.” NEW COMPANIES IN THE 22@BARCELONA DISTRICT: Hotel Me Isdin Privalia Swarovski For more information: 22@Barcelona Press Office: F&A Tel: 93 419 19 86 - 93 507 35 00 • E-mail: filloy@filloy.com NEWSLETTER 27 – JULY - AUGUST 2008 11