Barcelona Economic Promotion Report Management Office for the Area of Economy, Resources and Economic Promotion Barcelona Economic Management Office for the Promotion 2021 Economy, Resources and Economic Promotion JAUME COLLBONI CUADRADO FIRST DEPUTY MAYOR’S OFFICE The last two years of pandemic have been the hardest in the history of democratic Barcelona. We have all had to overcome the difficulties of this complex period. From the onset, in 2020, Barcelona City Council placed all its resources at the service of people to help fight against the health, social and economic crisis, with one main objective: to save jobs and prevent companies from collapsing. In 2021, the city faced one of the worst phases of the pandemic, which was overcome thanks to the vaccination processes that gradually reached the entire population and, also, thanks to the gradual resumption of activities. The City Council has been clearly focused on the economic reactivation of Barcelona, with a package of measures to minimise the effects of the crisis and to support workers, the small economy and businesses. Measures that have supported 30,000 businesses and 135,000 people in the city who were forced to close their establishment every day. Thanks to all the actions rolled out during 2021, we have continued to strengthen the public-private cooperation and collaboration - a hallmark of our way of doing things and understanding the city - combining efforts in order to multiply the results. This joint effort between the public and private sectors has helped to accelerate the reactivation of many sectors of our socio-economic fabric and, at the same time, has multiplied Barcelona’s capacity for transformation to become a more competitive, sustainable and equitable city. In terms of resources, we have been able to maintain our organisation capacity in complex times, implementing Covid protocols, in addition to maintaining selection processes that guarantee an efficient public administration committed to public service. At the same time, we have also continued to implement the strategic vision that will allow us to grow in a sustainable, inclusive and prosperous manner, through the city’s economic plan: the Barcelona Green Deal. This plan is now becoming a reality: we are already diversifying Barcelona’s economy, creating new jobs, attracting talent, boosting digitalisation and, in short, giving the city more added value. Now, we present the Economic Promotion Report 2021, a review of how we have tackled the challenges we have faced over the last year: a summary of the actions we have promoted, always putting people at the centre to speed up the reactivation of the city’s economy. Barcelona is a city full of challenges and opportunities. The pandemic has not made us forget our vocation for modernity, for consensus and agreements, and for shared prosperity. We continue to be a city with a bright future. The pandemic has not stopped us, Barcelona never stops. ALBERT DALMAU MIRANDA MANAGER OF THE AREA OF ECONOMY, RESOURCES AND ECONOMIC PROMOTION As always, it is a challenge to dedicate these words to taking stock, in cooperation with the Economic Promotion team and the citizens of Barcelona, as well as the extensive network of partners and suppliers, organisations and civil society with whom we share projects throughout the year. 2021 has been a truly exceptional year. On the one hand, we have continued to face the challenges and needs generated by the pandemic and, at the same time, we have gradually returned to a normality that was still a long way away but one towards which we all wanted to move. It has been a complex year because the economic and social situation caused by the pandemic has left a heavy toll on our economy as well as the social and personal consequences for all those who have been affected by it. On the other hand, it has been an extraordinary year, because we have had the challenge and, by extension, the opportunity to influence the construction of a post-Covid Barcelona. We have done so with the desire and enthusiasm to pursue a public service project that we are passionate about and that those of us who live in the field of public administration do so with vocation and dedication on behalf of a city that is enthusiastic about all its challenges and aspirations. The team at the Area of Economy, Resources and Economic Promotion has worked to achieve the strategic objectives we have set ourselves and which are included both in the Municipal Action Plan and in the Barcelona Green Deal government measure, which establishes the pillars of the city’s economic promotion policy with a horizon of 2030 and focused on competitiveness, sustainability and equity as the guiding principles of our work. This has therefore been a year of projects and, more importantly, results. The efforts of the entire municipal organisation have made it possible to achieve a record budget for economic promotion policies, which has reached an all-time high. This has taken the form of an ambitious aid programme both for the city’s economic, social and business fabric and for working people. At the same time, a large part of these resources have been allocated not only to alleviate the effects of the economic situation, but also to transform our economic ecosystem towards those values that make the city and its economy more resilient. We have tackled the challenges of digital transformation and the green transition, we have launched an ambitious programme of economic transformation supporting the sectors of commerce, restaurant trade, social economy, tourism, etc., with the reActivem grants, which have mobilised €20 million. We have continued to further the transformation of the municipal market network by investing heavily in major construction projects that will modernise one of the city’s main assets. We have launched successful initiatives such as the Culture Voucher and the Consumer Voucher, which have consisted of extraordinary grants that have helped the economic sectors to recover. We have just finished setting up Escola 42 to work on digital training together with the IT Academy. We have reworked our international promotion agenda or set up innovative projects such as the venture capital funds. This is a task shared by all our staff and all the professionals who make up the human team at this department, as well as the network of public and private collaborations with whom we have worked. It is, therefore, the result of teamwork, with a vocation to serve the city of Barcelona and to continue providing solutions to the challenges facing our society. There is no other way for me to end than by thanking all of you who have made this possible and encouraging us all to face 2022 with the same enthusiasm as we have done during the last year, as reflected throughout this report. Thank you very much, team, and onward to 2022! Contents 1 ECONOMIC CONTEXT OF BARCELONA .............................................................................................................................................08 2 FRAMEWORK OF ACTION .............................................................................................................................................22 3 POLITICAL STRUCTURE .............................................................................................................................................32 4 EXECUTIVE STRUCTURE .............................................................................................................................................33 5 MISSION, VISION AND VALUES OF THE ECONOMIC PROMOTION .............................................................................................................................................34 6 BARCELONA MUNICIPAL INSTITUTE OF MARKETS .............................................................................................................................................40 7 BARCELONA ACTIVA .............................................................................................................................................48 8 DIVISION OF CITY PROMOTION .............................................................................................................................................88 9 DIVISION OF TOURISM, EVENTS AND CREATIVE INDUSTRIES ...........................................................................................................................................100 10 DIVISION OF COMMERCE, RESTAURANT TRADE AND CONSUMER AFFAIRS SERVICES ...........................................................................................................................................148 11 DIVISION OF SOCIAL AND SOLIDARITY ECONOMY AND SUSTAINABLE FOOD SERVICES ...........................................................................................................................................170 12 DEPARTMENT OF STUDIES ...........................................................................................................................................202 13 DEPARTMENT OF OPERATIONAL COORDINATION FOR ECONOMIC PROMOTION ...........................................................................................................................................210 14 BUDGET ...........................................................................................................................................224 15 PUBLIC-PRIVATE COLLABORATION ...........................................................................................................................................226 16 GLOSSARY ...........................................................................................................................................234 1 ECONOMIC CONTEXT OF BARCELONA The indicators for 2021 for Barcelona’s economy show a clear reactivation that has allowed several key indicators to return to pre-pandemic levels, making the city and the surrounding area one of the driving forces behind the recovery of the Spanish economy. This positive performance, particularly strong in some strategic sectors, has different intensities and characteristics depending on the activities and zones of the city, and in the medium term this will be boosted by the extraordinary impetus of the Next Generation EU funds. In this context, the role of municipal policies for local promotion and development will be critical in consolidating this recovery and moving the city’s economy forward towards a competitive, sustainable and fair post-pandemic model. 8 Barcelona City Council 1.1 BARCELONA’S ECONOMY 2021 1.2 INTERNATIONALISATION AND INTERNATIONAL POSITIONING OF BARCELONA 1.3 STRATEGIC ECONOMIC SECTORS Barcelona Economic Promotion - Barcelona’s economic context 9 1.1 Barcelona’s Economy 2021 LABOUR MARKET In 2021, the job indicators in Barcelona began to recover from the second quarter onwards and the city ended the year with 1,144,133 people registered with the Social Security system, an all-time high. This figure includes the net creation of more than 47,479 jobs and a percentage increase of +4.3% in year-on-year terms, and the number of self-employed training places also performed positively (+1.9%). New jobs were created in the majority of the city’s economic sectors in 2021. The activities that registered the highest job growth are the information and communication industry (+11.3%), the hospitality industry (+8.4%), services to companies (+7.1%), with the creation of 16,307 new jobs and artistic and recreational activities (+6.1%). It should be noted that the retail and catering sectors, the two most affected by the Covid-19 crisis, created more than 11,000 jobs during the year. Meanwhile, jobs in the home and in financial and insurance activities fell by 1.5% and 1.2% respectively, while employment in industry remained stable. Job creation by economic sector: Inter-annual variation in the average monthly total of people registered in the Social Security system by sector in Barcelona. December 2021/2020 (%) 11.3% 12.0% 10.0% 8.4% 8.0% 7.1% 6.1% 6.0% 4.5%4.4%4.2%3.8%3.2% 4.0% 3.2%2.6%2.4% 1.5%1.4% 2.0% 0.2% 0.0% Compiled by the Department of Studies -2.0% -0.4%-0.9%-1.2% s -1.5% at the Management -4.0% ion es ies Office for Economy, t ca lityi ies s s i r n a n itie s AL n ice ion air t e o ion tiv i s sh s f Resources and u pit a tiv te i t p t e i f m s p c as TO T ra t rve ucr re ies a c s ri f tie a t s t Economic Promotion m o m l a w is r s nd c a t d i t o e n tiv it du s a g us n tiv s H n a e E ce d d a c ic of Barcelona City co c na n, i th o e ac g vir o o m C c ra r an g in oc k a st d o i i d O r e e e an s f at t t ta a e ta sto l s e ity in st nc om Council, based on n ce re ni lic m es d ia ric r t tu e liv ur a d data from Barcelona at io i rv re c sa ub om al an c c c y e d r, P C e rt so Ele fa e,r ins lou rm S n te R o nd an ltu d p a a u m City Council’s o p a Inf ic W ns h M ric al an t ea Statistics and Data ist ra altt Ag i h Ar T He c an es t Dissemination Fin om Department. H 10 Barcelona City Council UNEMPLOYMENT During the fourth quarter of 2021, the unemployment rate (16-64 years old) was 6.7% in Barcelona, remaining below the figure for Catalonia (10.2%) and Spain (13.3%). The city’s indicator fell by 5.9 points during the year and now stands at a level similar to the European average (6.9%). Barcelona ended 2021 with 63,383 people registered with the branches of the SOC (the Catalan Unemployment Office) and also reached the lowest number for December since 2007, despite a reduction of 30,459 people (-32.5%) compared to 2020. Barcelona is the city of more than 500,000 inhabitants, which has seen the largest year-on- year reduction in the recorded number of inhabitants (-32.5%), well above the state average Compiled by the (-20.1%). In absolute figures, it is also the city that is experiencing the steepest decline. Department of Studies at the Management Office for Economy, Inter-annual variation of unemployment in the main Spanish cities. December 2020/2021 (%) Resources and Valencia Madrid Seville Spain Malaga Zaragoza Barcelona Economic Promotion 0.0% of Barcelona City Council, based on -10.0% data from Barcelona City Council’s -20.0% -14.4% -17.4% Statistics and Data -19.7% -20.1% -30.0% -21.1% -24.5% Dissemination Department. -40.0% -32.5% The average profile of an unemployed person in Barcelona in December 2021 is a woman aged 45 or more, with general studies and coming from the business or retail sectors. The inter-annual reduction in the number of registered unemployed persons is concentrated among people under 25, foreigners, men and groups with university degrees and general education. In any event, it is worth mentioning that the labour market continues to present significant challenges in terms of quality, due to temporary contracts, the short duration of a large number of contracts, the weight of very long unemployment and the salary gap, which stood at 17.5% in 2021. UNEMPLOYMENT BY DISTRICT In the last year, unemployment in Barcelona has fallen by more than 27% in all of the city’s districts. Ciutat Vella (-39.7%) and the Eixample (-36.6%) suffered some of the sharpest falls in this indicator, followed by Gràcia, Sarrià-Sant Gervasi and Sants-Montjuïc, while the most moderate reductions were in Nou Barris (-27.8%) and Sant Andreu (-28.8%). Inter-annual variation in registered unemployment by district. December 2021/2022 (expressed as a %) 0.0 -0.1 -0.1 Compiled by the -0.2 Department of Studies -0.2 at the Management -0.3 Office for Economy, Resources and -0.3 -0.4 -31.9% -29.8% -29.6% -28.8% -27.8% Economic Promotion -33.9% -33.6% -32.5% of Barcelona City -0.4 -36.6% -34.9% Council, based on -0.5 -39.7% data from Barcelona City Council’s Statistics and Data Dissemination Department. Barcelona Economic Promotion - Barcelona’s economic context 11 Ciutat Vella Eixample G S rà a c r i r a ià - Sant Gerv S a a s n i ts-Montjuïc BARCELONA Les Corts Sant Ma H rt o í rta-Guinardó Sant Andreu Nou Barris CREATION OF BUSINESSES 7,723 trading companies were incorporated in Barcelona in 2021, a figure that exceeds the number of companies registered during 2020 by 1,481 companies (+23.7%) and represents a similar volume to that of the year before the pandemic (2019). 35% of the companies created in Barcelona in 2021 belong to the knowledge and technology-intensive sectors; this indicator is 1.6% higher than in 2019. According to strategic sectors, 23% of company start-ups belong to the commerce sector, 13.6% to creative sectors, 8.6% to tourism, 7% to ICT, 4.5% to industrial activities, 2.1% to health and bio, 2.1% to logistics and transport and 0.9% to the white economy. By districts, 33.6% were registered with their registered office in Eixample, 21.3% in Sarrià- Sant Gervasi, 9.1% in Sant Martí and 7.7% in Ciutat Vella. PRODUCTIVE FABRIC At the end of 2021, Barcelona had a total of 191,993 economic agents with a live/active status linked to the production sector, according to the INFORMA D&B database, 1.3% more than at the end of 2020. Companies increased by 2.9%, while individual entrepreneurs recorded a year-on-year decline of 2.3%. Of the total number of agents, 29.1% are individual entrepreneurs and the rest are companies (70.9%). Economic agents in Barcelona Compiled by the Department of Studies of the 2020 2021 VARIATION (%) Management Office for the Economy, Resources and Number of economic agents 189,447 191,993 1.3% Economic Promotion of the Barcelona City Council, based on Number of companies 132,271 136,149 2.9% data from INFORMA D&B and InAtlas. Number of individual entrepreneurs 57,176 55,844 -2.3% More than 27% of the economic agents are concentrated in the Eixample, and together with Sarrià-Sant Gervasi (17.3%) and Sant Martí (11%) these are the districts with the most productive fabric, which together represent 55.6% of the city’s total. In contrast, Horta- Guinardó (5.5%), Sant Andreu (5.3%) and Nou Barris (4.6%) are the districts with the fewest economic agents. The districts of Eixample and Sarrià-Sant Gervasi have a much greater weight in the city’s economic activity than their population weight, as is also the case (to a lesser extent) in Ciutat Vella and Les Corts. Gràcia has a similar relative weight in both variables, and Sants-Montjuïc, Sant Martí, Sant Andreu, Horta-Guinardó and Nou Barris have a weight in economic activity that is clearly lower than the population. 12 Barcelona City Council Percentage (%) of economic agents and % of the population of Barcelona by district. 2021 30.0% 27.3% 25.0% 20.0% 16.2% 17.3% 14.5% 15.0% 11.3% 11.0% Compiled by the 10.5% 10.5% 9.0% 9.1% Department of 10.0% 7.3% 7.9% 6.6% 6.6% 7.3% 7.4% 4.9% 5.5% 4.6% 5.3% Studies of the Management Office 5.0% for the Economy, 0.0% Resources and lla plee juï c rts sia cia ó rd rri s eur ar tí Economic Promotion t V t o v à a ixa m on s C Ger Gr uin a B a nd t Mu of the Barcelona City iut E -M Le t n -G o nt A n C ts a ta N a Sa Council, based on an - S or S S à H data from INFORMA ri ar D&B and InAtlas. S % Economic activities % Population The productive fabric is characterised by the predominance of small companies; of the companies for which the number of workers is on record, more than 82% have 10 workers or less, 10.5% have between 11 and 50, and 7.1% have more than 50 workers. Barcelona has a rich and diverse productive base, which is reflected in the economic fabric of the city’s districts. By sector, business services activities predominate (21.7%), retail (19.5%) and real estate activities (15.5%). Number of companies in Barcelona by sector. December 2021 (%) 25.0% 21.7% 19.6% 20.0% 15.5% 15.0% 10.0% 7.9% 7.1% 5.9% 5.8% 4.6% 5.0% 4.1% 3.7% 1.9% 1.9% 0.3% Compiled by the 0.0% s rs s n ty s n s s s e s s Department of nie aia p ivit ie cti o aliit ivit ie tio itie itie itie rag itiee u itie Studies of the mp r ctd a str sp cta nic a tiv v v v v o o u ac ac ti cti st o ti ti n n r a d l a c acr Management Office c a te o H es m gy ce e an a o fo r ce sta C ic om er an th rt ion ct for the Economy, v n r O t e ice s er l e r a C m se d d e su po s rea ry s Resources and rv m Re e o cia l n n n n a y a n d i n Tra re c a im Economic Promotion S C d so tio str l a nd Pr of the Barcelona City an ma du cia c a h for In an ist i Council, based on ea lt In Fin Art data from INFORMA h ion , D&B and InAtlas. at uc Ed Barcelona Economic Promotion - Barcelona’s economic context 13 1.2 Internationalisation and international positioning of Barcelona INTERNATIONALISATION In 2021, exports from the province of Barcelona reached a volume of €61,655.6 million, a figure that represents a new all-time record and reflects the strong recovery of foreign trade. Compared to the previous year, sales abroad for the Barcelona area grew by +21.7% (the highest growth rate in the series), with a performance similar to that of Catalonia (+21.1%) ** Provisional data. and Spain as a whole (+20.1%). Source: Compiled by the Department Consequently, the region continues to top the national export ranking after generating a fifth of Studies at the (19.5%) of Spanish exports last year. Management Office for Economy, Exports. In millions of € Resources and Economic Promotion, Barcelona City Percentage Variation 20/21 Council, based 2021 compared to (%) on data from the Spain 2021 Ministry of Industry, Barcelona** 61,655.6 19.5% 21.7% Commerce and Tourism. Catalonia 80,538.3 25.4% 21.1% Spain 316,609.2 100.00% 20.1% The number of export companies in the Barcelona province was 55,393 in 2021, representing 23.5% of the total Spanish market. Of the total number of agents, 29.1% are individual entrepreneurs and the rest are companies (70.9%). Evolution of exports in the area of Barcelona. 1995-2021. In millions of € * Provincial data (in millions of €). 70000 Source: Compiled 61,655.58 60000 by the Department of Studies at the 50000 Management Office for Economy, 40000 Resources and Economic 30000 Development of the Barcelona City 20000 Council, based on data from the Ministry 10000 of the Economy and Competitiveness. 0 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 14 Barcelona City Council The chemical sector (not including medicines) represents a fifth of the sales outside the province of Barcelona (19.7%) during 2021, followed by equipment and machinery (17.6% of the total), cars (13.6%), food and medicines (10.9% and 10.4%, respectively). *Provisional data. Chemical (excluding Source: Compiled medicines) by the Department of Studies at the Management 10.4% 1.5% Cars Office for Economy, 19.7% Resources and 11.1% Other sectors Economic Promotion, Barcelona City 8.5% 13.8% Equipment and machinery goods Council, based on data from the Textile, clothing and footwear Ministry of Industry, 18.0% 16.9% Commerce and Food Tourism. Medicines Durable consumer goods With regard to geographical distribution, in 2021 the European Union accounted for the largest share of the province’s exports (56.6% of the total), with France (14.9%), Germany (10.5%) and Italy (9%) being the main destinations. The EU’s weight ensures its position as the main customer of companies in Barcelona, while exports in this geographical area have increased significantly (+19.4%) in relation to 2020, with sales to other geographical areas such as South America (+33.6%), Central America (+27.3%) or Africa (+26.3%), increasing at a faster pace, and exports to Asia accounting for 10.8% of the total. Container traffic through the Port of Barcelona was registered at 3,531,324 TEU during 2021, a figure that represents an inter-annual increase of +19.3% and the highest value since records began. Despite the difficulties of the first phase of the pandemic, this indicator already shows remarkable dynamism in the fourth quarter of 2020, which will accelerate in 2021 (the long-awaited reactivation of international trade), and will end the year surpassing the figures recorded for 2019 by 6.2%. Barcelona Economic Promotion - Barcelona’s economic context 15 INTERNATIONAL ECONOMIC POSITIONING Barcelona maintains a good economic and business position both in Europe and worldwide and shows remarkable resilience within the context of the pandemic. In 2021, Barcelona was ranked for the first time since 2016 among the 20 cities with the highest global competitiveness, according to the Global Power City Index 2021 report prepared by the Mori Memorial Foundation, ranking 18th in the world and 7th in Europe. By areas, the city stands out in terms of habitability (3rd) and cultural interaction (14th), and is the 7th most valued by qualified professionals among the 48 cities analysed. With regard to the technological and entrepreneurial start-up ecosystem, several recent surveys have placed the Catalan capital in a leading position, thanks to the drive towards digitalisation in key sectors of the Barcelona economy. According to Atomico’s The State of European Tech 2021 report, the city is Europe’s 7th largest hub for technological investment and has gained nine positions compared to the previous edition thanks to the fact that the investment attracted by the city’s entrepreneurial ecosystem has more than quadrupled. The 20 main European hubs in capturing technology. 2021 Percentage compared to 2021 Variation 20/21 (%) Spain 2021 1 London 84 18,365 2 Berlin 147 7,106 3 Paris 111 6,533 4 Stockholm 152 6,522 5 Amsterdam 302 3,591 6 Munich 240 2,952 7 Barcelona 312 1,503 8 Farnham --- 1,276 9 Oxford 172 1,184 10 Madrid 373 1,159 11 Vienna 473 1,117 12 Copenhagen 236 998 13 Helsinki 61 918 14 Spencer Wood 159 905 15 Dublin 92 883 16 Tallinn 114 852 17 Cambridge 316 777 18 Oslo 149 671 19 Milan 46 565 Atomico, State of European Tech21. 20 Utrecht 1,613 548 In terms of employment, the Decoding Global Talent 2021 report by The Boston Consulting Group, considers Barcelona as the 9th most attractive city in the world to work as a foreigner (ahead of Sydney, Paris and Los Angeles), and the 10th most attractive to digital experts, making Barcelona among the ten cities preferred by global talent. As far as quality of life is concerned, the city is considered the 11th safest city in the world according to the Safe Cities Index 2021, published by The Economist - gaining 15 positions compared to the previous edition - and is the 14th most sustainable city in Europe in 2021, according to Schroders European Sustainable Cities Index, a benchmark that tracks 13 environmental policies to monitor the implementation of United Nations Sustainable Development Goal 11. 16 Barcelona City Council 1.3 Strategic economic sectors The distribution by gender of those employed in strategic sectors shows that, during the fourth quarter of 2021, the proportion of women in these sectors in Barcelona accounts for almost one third of the total in the ICT and the manufacturing industry (32.4% and 32.6%, respectively) although this is clearly predominant in the health and bio-industry (72.6%), whereas it is more evenly balanced in creative, tourism and retail activities (43%, 44.4% and 53.4% of the total, respectively). Distribution of employment in strategic sectors by gender in Barcelona. February 2022 (%) ICTs 67.6% 32.4% *Registered with general and self- Manufacturing Industry 67.4% 32.6% employed Social Security systems. Source: Compiled Creative activities and CCAE 57.0% 43.0% by the Department of Studies at the Management Tourism 55.6% 44.4% Office for Economy, Resources and Economic Promotion Commerce 46.6% 53.4% of Barcelona City Council, based on data from Barcelona City Council’s Health and Bio 27.4% 72.6% Statistics and Data Dissemination 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Department. % Men % Women DIGITAL ECONOMY In the fourth quarter of 2021, the city of Barcelona had 72,182 people registered with the Social Security as part of the ICT sector, a figure that is up by 13.5% year on year and shows that the sector is resuming the upward trend of the 2013-19 period, given that 2020 had been hampered by the health crisis. It should be noted that ICT activities have created 37,980 jobs since 2011, which represents an accumulated increase of +116.1%, more than doubling employment in the sector and making it one of the main drivers of job creation of the Barcelona economy. Barcelona Economic Promotion - Barcelona’s economic context 17 In 2021, Barcelona registered 2,737 companies (contribution centres) in the ICT sector, a figure that reflects the recovery of this indicator after the health crisis (with a year-on-year increase of 7.2%), yet still remains below the figures for 2019. With regard to the quality of jobs, both the weight of indefinite contracts (59.9% of the contracts signed with ICT in 2021, compared to 18.1% for the economy as a whole) and the wages in the sector are clearly higher than the average in the Barcelona region. The salary level therefore exceeds that of the city in 2020 by more than €9,000 (+30.1%). Jobs in ICT activities in Barcelona* *Registered with general and self- employed Social Security systems. 80,000 72,182 Source: Compiled by the Department 70,000 of Studies of the 60,000 Manager for the Area of Economy, 50,000 Resources and 40,000 34,202 Economic Promotion based on data 30,000 from the Statistics 20,000 Department of the Barcelona City 10,000 Council and data from 0 the INSS. 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 VISITOR’S ECONOMY Barcelona ended 2021 with 4.5 million tourists staying in hotels and HUT (dwellings for tourism use) and 15 million overnight stays in total, during a period marked by the restrictions on activities and mobility caused by the pandemic, although from June onwards, there has been a clear trend towards recovery. The number of tourists booked into hotels and HUT was 65.6% higher than in 2020. Number of tourists and overnight stays in Barcelona in hotels and HUT 2018 2019 2020 2021 Tourists 11,099,020 12,000,476 2,709,254 4,485,400 Hotels 8,044,444 8,520,416 1,888,706 3,222,771 HUT (dwellings for 3,054,576 3,480,060 820,548 1,262,629 tourism use) By hotels EOH INE By HUT, TDS Overnight stays 31,166,882 32,794,818 8,490,031 15,265,374 (Tourism Data System). Barcelona Hotels 20,201,537 21,361,391 4,354,006 8,121,141 City Council. HUT 10,965,345 11,433,427 4,136,025 7,144,233 18 Barcelona City Council Throughout the year, international tourism has been the most affected by restrictions on mobility. A decrease of 69.5% was registered in relation to the pre-pandemic period, but the trend in June has been positive and, by the end of the period, the fall in international tourism was 45%. Nevertheless, international tourism has continued to be the largest source of visitors to the city with 67% of the total number of visitors during 2021, according to data from the National Statistics Office’s (INE) hotel occupancy survey (EOH). The main international markets in 2021 were France (by a clear margin), in second place the United States (which started to show favourable behaviour from June onwards), Italy, Germany, the United Kingdom and the Netherlands. Barcelona has managed to head the influx of international tourists in 2021 from the main urban destinations in the region, and remains highly specialised in international tourism compared to other urban areas, such as Madrid or Seville. Furthermore, domestic tourism has also performed positively, surpassing pre-pandemic figures for a few months of the year. At the end of the year, the hotel sector open for business in the city was 70%, representing 77.6% of the city’s entire occupancy. Also, the labour market in the tourism sector substantially improved during 2021. The tourism market has been one of the most severely affected by the pandemic, although from June onwards it has performed more favourably than the economy as a whole, with year- on-year falls in unemployment of 49%, compared to 32% in the rest of the sectors. Registration with the Social Security for the hospitality sector has recorded a year-on-year variation (+8.4%) which is more positive than that of all other sectors of the economy (4.4%). From February 2021, there has been a steady increase in registrations. Likewise, should there be a progressive slowdown in tourism activity, it will be necessary to take into account changes in demand on a global scale, both in terms of preferences and in terms of tourists’ habits. Although the academic world has highlighted a range of possible future trends, there is broad consensus on the importance of safe and healthy environments among tourists’ preferences, as well as the alignment of tourism policies with the new proposals for a green and circular economy in line with the commitments of the 2030 Agenda. There is also a need to strengthen the focus on new imaginaries to capture a form of urban tourism that is more integrated into the social, economic and environmental reality of the city. Barcelona Economic Promotion - Barcelona’s economic context 19 COMMERCE In December 2021, the commercial recovery index of Barcelona - based on the value of transactions with BBVA Bank POS terminals - stood at 107.8 (based on a spending value of December 2019=100). As a result, private consumption recovered to 2019 levels for the fourth consecutive month and reached the highest value seen since the start of the pandemic. This indicator has experienced growth throughout the year (with oscillations derived from the evolution of the restrictions on activity) and in 2021 as a whole, consumption expenditure was +21% higher than in 2020 but 8% lower than in 2019. By sector, the highest recovery index was for services (125.8), which exceeded the 120 mark for the first time. The retail trade index was 102.1 and exceeded 100 for the first time since the beginning of the pandemic, although there were notable differences between subgroups: while food has registered indexes above 100 throughout the pandemic and spending on culture, reading and sports ended the year above this level, other retail trade sectors were below 90. Lastly, it is worth highlighting the recovery in the hospitality sector, which in December obtained an index above 100 (104.5) for the third consecutive month. This activity, which was particularly hard hit by the impact of the pandemic and the associated restrictions, showed a clear recovery as of the second quarter of 2021 (with the easing of measures and the improved performance of tourism) and resulted in the index increasing by more than 50 points since the turn of the year. Evolution of the trade recovery index by categories in Barcelona (2019=100). January 2020- December* 2021 140.0 120.0 125.8 104.5 100.0 102.1 80.0 60.0 40.0 Compiled by the 20.0 Department of Studies 0.0 of the Management Office of Economy, Resources and Economic Promotion of the Barcelona City Council based on data from the Barcelona 2020 2021 City Council (2021): Private consumption in Barcelona, Commercservices Municipal Data Office, Barcelona, Version 2.1. Retail Hospitality 20 Barcelona City Council January February March April May June July August September October November December January February March April May June July August September October November December Consumption amongst Spanish tourists has clearly recovered and from March onwards it has exceeded the 100 mark, reaching an index of 113.7 in December. Similarly, foreigner spending in Barcelona (which fell sharply at the beginning of the crisis) is rising and stood at an index of 78.7 at the end of 2021, although this remains some way away from pre- pandemic levels. Eight of the city’s ten districts achieved trade recovery values of more than 100 in December 2021, with Nou Barris (130.7) recording the highest value, followed by Horta-Guinardó and Gràcia. Ciutat Vella (93) and Eixample (97.5) made strong progress in terms of the recovery of trade in 2021, with figures of 90, although failing to recover the values seen in 2019. Since the start of the pandemic, the impact of Covid-19 has been particularly felt in these two central districts where the tourist economy and hospitality is particularly important, while trade activity in other districts has proven to be more resilient. Commercial recovery index by districts in Barcelona (2019=100) at December 2020 and 2021 140.0 124.2 127.7 130.7 118.3 120.2 114.7 120.0 109.7 111.7 112.7 111.8 103.7 93.0 97.5 99.4 97.4 100.0 91.0 90.3 86.1 76.0 80.0 69.1 Compiled by the 60.0 Department of Studies of the Management 40.0 Office of Economy, Resources and 20.0 Economic Promotion of the Barcelona City 0.0 Council based on data Ciutat Vella Eixample Gràcia Horta- Les Corts Nou Barris Sant Sant Martí Sants- Sarrià - from the Barcelona Guinardó Andreu Montjuïc Sant City Council (2021): Gervasi Private consumption in Barcelona, Municipal Data Office, Index December 2021 (2019=100) 2021 Barcelona, Version 2.1. Index December 2020 (2019=100) 2020 The trade recovery map shows that all neighbourhoods in Nou Barris achieved a rate of 127, with Torre Baró, Ciutat Meridiana and Vallbona recording the highest figures in the entire city (140.3). At the other end of the scale, most neighbourhoods in Ciutat Vella have seen below average recovery rates; worth particular mention is the rate of recovery in Eixample, where Dreta de l’Eixample has the second lowest recovery rate in the city (87.7) whereas neighbourhoods like Sant Antoni and Sagrada Família have already beaten pre-pandemic values (with a rate of more than 100). Barcelona Economic Promotion - Barcelona’s economic context 21 2 FRAMEWORK OF ACTION The socio-economic situation resulting from the impact of Covid-19 has made it necessary to maintain a series of measures and actions aimed at boosting, supporting and reactivating the city’s economy throughout 2021, while implementing projects aimed at the most affected economic sectors. Barcelona City Council has met this challenge through political consensus, coordination and cooperation with the rest of the public administrations, forging alliances with entities and institutions from various fields: economic, social, health, academic, cultural and business. The approval of the Extraordinary Municipal Action Programme (PAM+ 2020-2023) and the Barcelona Green Deal economic agenda establish and lay down the roadmap, with measures and resources, to meet the immediate needs to maintain jobs and avoid the destruction of businesses; and at the same time, they incorporate disruptive and innovative proposals that contribute to the consolidation and reactivation of the local economy and the projection of the city in the medium and long term. 22 Barcelona City Council 2.1 THE PAM+ 2020-2023 (EXTRAORDINARY MUNICIPAL ACTION PLAN) AND THE BARCELONA CONVENTION 2.2 BARCELONA GREEN DEAL: A NEW ECONOMIC AGENDA FOR BARCELONA 2.3 THE CENTRE FOR THE COORDINATION OF THE REACTIVATION OF THE ECONOMY (CECORE) 2.4 THE “BARCELONA NEVER STOPS” ACTION PLAN Barcelona Economic Promotion - Framework of action 23 2.1 The PAM+ 2020-2023 Municipal action plan and the Barcelona Convention The PAM+ 2020-2023 - Extraordinary Municipal Action Plan contains 73 priority actions to address the situation identified in the Barcelona Convention. The PAM+ aims to achieve the following: • Recover the economy and strengthen it, diversify it and make it more resilient. • Reinforce the care and resources for the social inclusion of vulnerable groups. • Speed up the ecological transition to combat climate change by promoting safe, sustainable mobility, and the change towards a new energy model. • Strengthen the educational, cultural, scientific and sports city. • Build a safer and more friendly city via the Neighbourhood Plan. • Promote an open city, with a digitised, transparent, cross-cutting and participative administration. 24 Barcelona City Council 2.2 2030 Agenda and the sustainable development goals The content of the 2030 Agenda is based on the 17 Sustainable Development Goals, known as SDGs, which focus on protecting and improving the environment, combating inequalities, economic development and the commitment to institutional integrity and effectiveness. It was unanimously approved by all 193 member states of the United Nations on 25 September 2015. Some of its key aspects have been developed in other major agreements signed that same year, such as the Paris Agreement on climate change. The actions carried out by the Barcelona City Council’s Economic Promotion Department fall within the framework of these economic development objectives: 2. ZERO HUNGER End hunger, achieve food security and improved nutrition, and promote sustainable agriculture. 3. GOOD HEALTH AND WELL-BEING Ensure healthy lives and promote well-being for all people of all ages. Barcelona Economic Promotion - Framework of action 25 4. QUALITY EDUCATION Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all. 5. GENDER EQUALITY Achieve gender equality and empower all women and girls. 8. DECENT WORK AND ECONOMIC GROWTH Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all. 9. INDUSTRY, INNOVATION AND INFRASTRUCTURE Build resilient infrastructure, promote inclusive and sustainable industrialisation and foster innovation. 10. REDUCED INEQUALITIES Reduce inequalities between countries. 26 Barcelona City Council 11. SUSTAINABLE CITIES AND COMMUNITIES Make cities and human settlements inclusive, safe, resilient and sustainable. 12. RESPONSIBLE CONSUMPTION AND PRODUCTION Ensure sustainable consumption and production patterns. 13. CLIMATE ACTION Take urgent action to combat climate change and its impacts. 16. PEACE, JUSTICE AND STRONG INSTITUTIONS Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels. 17. PARTNERSHIPS TO ACHIEVE OBJECTIVES Reinforce the resources for implementing and revitalising the Global Partnership for Sustainable Development. Barcelona Economic Promotion - Framework of action 27 2.3 Barcelona Green Deal: a new economic agenda for the city of Barcelona The implementation of the Barcelona Green Deal over the last two years involves laying the foundations for a new economic model for the city of Barcelona, based on competitiveness, sustainability and equity. It employs a proactive approach and vision of positioning Barcelona as an international benchmark in all economic and social areas, establishing a cross-cutting agreement between institutions, businesses, organisations and citizens. Talent plan International promotion plan To promote the growth To position the city, its DNA and of citizens’ talent, its values at an international level and to enable the in strategic sectors creation of quality jobs Barcelona Easy Plan Sustainable Economy Plan To facilitate, simplify, streamline and To strengthen the improve the efciency social and green of the relationship economy and position with the it as a key sector in the administration when transformation of the starting business city’s productive fabric activities in the city Digital Plan Creative Industries Plan To boost the digital transformation To maintain the growth of a sector of the city’s productive fabric and that denes the city’s DNA and bring about new business models has great potential as it is closely Main actions of the Barcelona Green that respond to the needs of new related to new technologies Deal during 2020- digital consumers and consumers 2021. 28 Barcelona City Council 2.4 Economic Response Coordination Centre (CECORE) The Economic Response Coordination Centre (CECORE) coordinates all municipal actions in order to provide a cross-cutting response to the needs of a new socio-economic context. CECORE develops a working methodology by sectoral teams with plenary meetings every fifteen days. This model makes it possible to: • Carry out and make an analysis of the situation available, identifying the priorities for action. • Draw up specific plans for each sector with measures to be implemented. • Coordinate and share the measures with other working groups in the organisation and define them over a short, medium and long-term period of action. Sectorial teams Markets, Commerce, Business, Self-employed Social Economy Team Restaurant Trade and people and Entrepreneurs team and Local Solidarity Team Consumer Affairs Team Quality Employment City and Brand Tourism and Creative Team Promotion Team Industries Team Digital Economy Industry Sports Reactivation Team Team Team Barcelona Economic Promotion - Framework of action 29 2.5 The “Barcelona never stops” action plan “Barcelona never stops” is the economic recovery project presented by the Barcelona City Council in mid-2020, continuing into 2021. In order to ensure maximum dissemination among citizens, the “Practical guide to services” (2020 and 2021 editions) was published with information on the resources and proposals that the City Council has made available to citizens, businesses and self-employed individuals to provide maximum support for the reactivation of the economy of the city of Barcelona. The “Barcelona never stops” action plan has the following strategic objectives To make Barcelona a more resilient, just and sustainable city To define transformative To support the city’s solutions with a business community metropolitan vision To keep Barcelona open for talent, 8 To protect jobs and investment and promote quality visitors employment To protect and To promote and restore the city’s prioritize local international consumption reputation To promote gender equity and reduce inequality 30 Barcelona City Council Within this framework, work continues on the implementation and monitoring of the “Barcelona never stops” economic recovery plan. In order to achieve these goals, a series of measures have been carried out within the following areas of action: Subsidies, grants and funding Training and Promotion, advice communication Economic and connectivity development Regulatory and Measures have been made administrative available for companies with The goal was to boost skills tools the goal of boosting liquidity and capabilities among There have been campaigns changes and preventing damage to the workers and companies alike, to re-establish Barcelona's New tools have been productive fabric caused by with enhanced reputation, geared towards developed to allow for the The various regulations, cash ow issues. competitiveness as a way of reactivating tourism and creation of synergies between administrative processes and driving the economic transmitting condence to the the city’s socio-economic and service provision for the general Financial mechanisms have recovery. general public in order to business networks, helping to public and businesses have been been activated in order to stimulate consumption. foster organic growth. adapted, with the aim of making ensure stability during the The social focus was certain procedures more simple recovery period. maintained in order to New events that revitalise the Specic development plans and exible so that economic minimise the impact on life of the city have been have been drawn up. reactivation becomes more agile. vulnerable groups. organised. Subsidies, grants and funding Training and Promotion, advice communication Economic and connectivity development Regulatory and Measures have been made The goal was to boost skills tools administrative available for companies with the goal of boosting liquidity and capabilities among There have been campaigns changes and preventing damage to the workers and companies alike, to re-establish Barcelona's New tools have been productive fabric caused by with enhanced reputation, geared towards developed to allow for the The various regulations, cash ow issues. competitiveness as a way of reactivating tourism and creation of synergies between administrative processes and driving the economic transmitting condence to the the city’s socio-economic and service provision for the general Financial mechanisms have recovery. general public in order to business networks, helping to public and businesses have been been activated in order to stimulate consumption. foster organic growth. adapted, with the aim of making ensure stability during the The social focus was certain procedures more simple recovery period. maintained in order to New events that revitalise the Specic development plans and exible so that economic minimise the impact on life of the city have been have been drawn up. reactivation becomes more agile. vulnerable groups. organised. Barcelona Economic Promotion - Framework of action 31 3 Political structure ADA COLAU BALLANO Mayor JAUME COLLBONI CUADRADO First Deputy Mayor’s Office Area for Economy, Work, Competitiveness and Tax JORDI MONTSERRAT FRANCESC PAU ÁLVARO PORRO RAQUEL GIL MARTÍ BALLARÍN ESPUÑA XAVIER MARCÉ SOLANILLA GONZÁLEZ EIROÁ GRAU CAROL FRANCO Commissioner Commissioner for Councillor’s Office for Social the Promotion of for Commerce, Councillor’s Office Economy, Local Employment and Councillor’s Office Markets, Internal for Tourism and Commissioner for Development and Policies against for Economy and Regulations and Tax Creative Industries City Promotion Food Policy Job Insecurity Budgets 32 Barcelona City Council 4 Executive structure Mayor’s Office ADA COLAU BALLANO Mayor GEMMA ANNA ARAU TERRA SANS CEBALLOS Foment de SARA BERBEL SÁNCHEZ Management Ciutat, SA Office for Municipal Management Office Territorial and Local Coordination Sector Managers M. SONIA XAVIER PATÓN LAIA MARIA TERESA MARTA CLARI FRIAS MORALES CLAVEROL CASADO PADRÓS ROLLÓN Management TORRES CADARSO Management Management Office for the Management Office Management Office for Culture, Office for Urban 2030 Agenda, for Social Rights, Office Education, Ecology Digital Transition Global Justice, for Safety and Science and and Sport Feminism and LGBTI Prevention Community ALBERT DALMAU MIRANDA Management Office for the Economy, Resources and Economic Promotion JORDI AYALA MÀXIM LÓPEZ AGUSTÍ ABELAIRA FÈLIX MARTA LABATA SERGI VICENTE ROQUETA MANRESA DAPENA ORTEGA SALVADOR MARTÍNEZ SANZ Management Office Barcelona Management Office Barcelona de Barcelona for Budgets and Municipal Institute for Resources Barcelona Serveis Municipals Information and Taxation of Markets Activa (B:SM) Communication ANTONI JAVIER PASCUAL GURPEGUI FERNÁNDEZ PÉREZ Management Office for Barcelona Municipal People and Organisational Tax Office Development Barcelona Economic Promotion - Organisational chart 33 5 MISSION, VISION AND VALUES OF THE ECONOMIC PROMOTION 34 Barcelona City Council THE ECONOMIC PROMOTION AREA TEAM OF THE BARCELONA CITY COUNCIL Part of the Ministry of Economy, Resources and Economic Promotion, it comprises the following members: • Management Office for Resources • Barcelona Municipal Institute of Markets • Barcelona Activa, SAU SPM • Division of City Promotion • Division of Tourism, Events and Creative Industries • Division of Commerce, Restaurant Trade and Consumer Affairs services • Division of social and solidarity economy and sustainable food • Delegate Secretary of the Management Office of Economy and Management Office of Budgets and Finances • Department of Studies • Department of Communication for the Area of Economy, Resources and Economic Promotion • Department of Operational Coordination for Economic Promotion And the support and advice of the Administrative team belonging to the Management Office for Resources. Barcelona Economic Promotion - Mission, vision and values 35 MISSION The mission of the Barcelona City Council’s Economic Promotion Department is to develop the objectives of Barcelona’s economic agenda with ambition, competence and responsibility to generate and implement projects and actions to position Barcelona as an internationally recognised city of reference for its competitive, sustainable and equitable economy in all the city’s key economic and social areas. Placing citizens at the centre of all our actions, we work in a proactive, coordinated and cross-cutting manner, taking advantage of the synergies and potential of the public, private and collaborative sectors to co-create innovative initiatives and resilient environments that can respond to the challenges of a society in constant change. We have formed close relationships with businesses, shops, the service sector, restaurants, hotels, creative industries, etc., with working citizens and the unemployed, visitors and those looking to settle in our city. We work together in a network to bring about the necessary changes so that challenges can be met and new opportunities created. As a public service, we prioritise continuous improvement, assessment, excellence in management, optimisation of public resources and accountability. VISION We aspire to be a benchmark team, renowned for its quality, in terms of promoting Barcelona’s economy in order to make Barcelona an easy city to live in and do business in. 36 Barcelona City Council VALUES CITY COUNCIL Agility Friendliness Materialisation Clarity Commitment to public service Barcelona Economic Promotion - Mission, vision and values 37 VALUES BARCELONA ECONOMIC Promoting the city International projection Social economy Social and economic equity BASE Equal opportunities and social progress Tourism and creative industries Sustainability and creativity Department of Studies Rigour Department of Coordination Cooperation Commerce Local Markets Quality, sustainability, diversity and closeness Communication Clarity and transparency 38 Barcelona City Council Economic promotion Executive structure MANUEL FRANCESC VÁZQUEZ ASENCIO PUIGDOMÈNECH I TORRAS Division of Commerce, Restaurant Trade and ESTER VIDAL Department of Consumer Affairs PUJOL-XICOY Consumer Affairs CARME services GONZÁLEZ DURAN Division of Social and Solidarity Department of Economy and Operational Coordination Sustainable Food for Economic Promotion Services CRISTINA CRESPO MARIO BLANCO RUBERT CATALÀ ALBERT Department of Division of City DALMAU MIRANDA Communication for the Promotion Economy, Resources and Manager of Economy, Economic Promotion Resources and Economic Promotion XAVIER ÀNGELS SUÑOL FERRER SANTIGOSA COPETE Division of Tourism, Department of Studies Events and Creative Industries JOAN MÀXIM TORRELLA REÑÉ LÓPEZ MANRESA Department of Creative Barcelona Municipal Industries Institute of Markets FÈLIX ORTEGA SANZ Barcelona Activa With the support of the Management Office for Resources. Barcelona Economic Promotion - Organisational chart 39 6 BARCELONA MUNICIPAL INSTITUTE OF MARKETS Barcelona’s network of markets provides citizens with quality products, promotes a healthy lifestyle, social cohesion and the interconnection of the neighbourhoods, while boosting the economy and employment within the framework of local commerce. 40 Barcelona City Council 6.1 INTEGRAL TRANSFORMATIONS AND MAJOR IMPROVEMENTS 6.2 GENERAL PLAN OF WORKS, IMPROVEMENTS AND MAINTENANCE 6.3 DIGITALISATION PLAN: FROM THE PHYSICAL TRANSFORMATION TO THE DIGITAL TRANSFORMATION 6.4 CROSS-CUTTING PROJECTS 6.5 ACTIVITIES, EDUCATIONAL PROGRAMME AND COMMUNICATION ACTIONS 6.6 COORDINATION ACTIONS BETWEEN DIFFERENT SPHERES OF ECONOMIC PROMOTION Barcelona Economic Promotion - Barcelona Municipal Institute of Markets 41 6.1 Integral transformations and major improvements GOALS · Maintain the investment drive in the modernisation of infrastructures by completing the refurbishment of the Sant Andreu market and with the new refurbishments of the Abaceria, Montserrat, Horta markets (and the provisional market in Horta), which are already in the project phase, and the Estrella market, which is in the study phase. · Consolidate the ongoing investment in improvements and maintenance of the entire market network, enhancing the sustainability, accessibility and comfort of the facilities. · Maintain the personalised and welcoming service and product diversification, as well as the leadership in the sector of the distribution of fresh and quality products. · Make the shopping experience more flexible and save time. · Promote the culture of sustainable consumption and food. ACTIONS In order to achieve the defined objectives, the Institute of Markets invests in the ongoing improvement of the facilities and promotes new projects that contribute to the modernisation of the service and respond to the needs of customers. The actions carried out are included in the Institute of Markets’ Strategic Plan for 2015-2025 and are planned in line with the available budget. INTEGRAL TRANSFORMATIONS AND MAJOR IMPROVEMENTS • Completion of the works on the Sant Andreu Market building (the private stalls and the start-up of the new market will take place in 2022). 29 transformed markets and 10 markets in • Refurbishment of the Abaceria, Montserrat, Horta and l’Estrella markets. the process of transformation or • Process of important interventions in the El Carmel, Besòs, Galvany, El Clot, Sagrada major improvement. Família and La Mercè markets. 42 Barcelona City Council 6.2 General plan of works, improvements and maintenance 23.5% of the total investment is earmarked for Continued investment in improvements and maintenance of the entire market network. improvements and This includes global tenders for the improvement and updating of air conditioning, LED maintenance. lighting and lifts. Barcelona Economic Promotion - Barcelona Municipal Institute of Markets 43 6.3 Digitalisation plan: from the physical transformation to the digital transformation Information technologies reinforce the entire plan for the physical transformation of the market network. The modernisation of the space must be accompanied by the modernisation of the organisation and the service. Response to the strategic pillars • The market, the neighbourhood’s meeting place. • Proximity and trust. • Quality and diversity. • Sustainable food. • More flexible and quicker shopping experience. • Leadership in the distribution of fresh, healthy and sustainable food products. Projects • Network of overhead cameras and displays for counting people: installed at all municipal market entrances. 51,080,658 visits counted in 2021. • Incident management software: coverage of incidents across the entire network of markets that are directly resolved by technical service providers: (operational). • Roll-out of the telecommunications network (in progress). • Network of sensors and central alarm (in progress). • Updating of back office software (in progress). • Online control panel (in pilot phase). • Marketplace (in progress). • Collection point network (lockers): in pilot phase; lockers installed at the entrances of the Sants, Provençals, La Llibertat, Ninot, Lesseps and Concepció markets and at the BSM car parks of the Boqueria, Sant Antoni, Sagrada Família and Guinardó markets (second phase of the localisation of the installation in process). • New website (in progress). The website architecture was defined during 2021. • Digital screens and content management (28 screens installed in 14 markets and in progress). • E-mailing tool (in progress). • Image repository (in progress). 44 Barcelona City Council 6.4 Cross-cutting projects GREEN COMMERCE PROJECT In 2021, Barcelona became the World Capital of Sustainable Food and one of the main activities as part of this honour was the Green Commerce initiative, which forms part of the working lines of facilitating the distribution and marketing of local products in municipal markets. The Green Commerce project aims to make it easier for municipal market establishments to stand out and increase the sales of ecological and local products, as well as those from small-scale producers, farmers or fishermen. The project team comprises the IMMB (Barcelona Municipal Institute of Markets), the Commission for Social Economy, Local Development and Food Policy of the Barcelona City Council and the Federation of Municipal Markets of Barcelona (FEMM). Another important aspect has been the work with the different guilds in the food sector (fruit and vegetables, meat, fish and seafood, pulses, etc.) in order to reach a consensus on the criteria and requirements for signing up to the project. At the end of 2021, there were 619 affiliated establishments out of a total of 1,105 potential establishments (56%). ZERO PLASTIC PROJECT In 2021, the IMMB participated in the Zero Plastic Round Table organised by Barcelona City Council, and other administrations such as the Catalan Waste Management Agency, the Catalan Public Health Agency and the Metropolitan Area, with various private entities and operators also participating. Among the results obtained this year is the Barcelona Zero Plastic Commitment, with the aim of making progress with the development of a strategy to effectively reduce the use of single-use plastic in the city. Within the context of the municipal markets, the study into single-use plastic waste was completed in 2021, an action plan was drawn up and the Technical Secretariat tender was awarded the contract in order to bring it to a conclusion in 2022 and 2023. Barcelona Economic Promotion - Barcelona Municipal Institute of Markets 45 6.5 Activities, educational programme and communication actions In 2021, a good part of the educational and promotional activities were reactivated in the markets albeit with levels of participation lower than before the pandemic. ACTIVITIES AT THE MARKETS A total of 191 activities were carried out in 2021. The majority took place during the last quarter due to the easing of Covid-19 measures. Educational programme • 113 visits to municipal markets with 56 schools participating. • 62 guided tours through the “Menjo de Mercat” (I eat market produce) programme. • 21 self-guided visits enjoyed by 428 students. • 25 visits via streaming. Communication • Actions throughout 2021 with the status of sustainable food capital city as a key element. A total of 40,000 • Digital campaigns: “Els mercats et cuiden” and “El mercat respon”. people visited the Mercat de Mercats fair • Carnival: virtual activities, presentation of the diploma and “Pebrota Vermella”. in 2021, which was held at Plaça de les Glòries Catalanes. • “Mercat de Mercats”: held in October 2021, at a new location on Plaça de les Glòries Catalanes. • Green Commerce: November 2021; city communication campaign. • Christmas Campaign. • Television presence: Masterchef, Joc de Cartes and Gent de Mercats. • Presence on radio: El Vermut de Llucià Ferrer - Ràdio Flaixbac. • Presence in publications related to gastronomy and healthy and sustainable food. 46 Barcelona City Council 6.6 Coordination actions between different spheres of economic promotion PARTICIPATION IN THE DISTRICT ECONOMIC PROMOTION ROUND TABLES Meetings organised throughout 2021 by Barcelona Activa were held periodically with the participation of the main municipal operators linked to economic promotion of locally sourced goods and the economic promotion agents in the districts. Meetings between the Besòs area and Sant Andreu, Sant Martí and Nou Barris, and meetings between the Sants- Montjuïc and Les Corts areas. PUBLIC TENDERS FOR SUBSIDIES Applications were Subsidies as a measure for supporting and reactivating markets received from 35 Call for grants aimed at the city’s markets which provide, firstly, financial support to cover organisations. All of them were handled, ordinary management costs, as well as the extraordinary costs arising from Covid-19. In with funding ranging addition, it promotes actions and measures to reactivate trade in markets that are particularly from €2,630.34 to affected due to their unique nature. €25,000. Budget executed: €436,216. Barcelona Economic Promotion - Barcelona Municipal Institute of Markets 47 7 BARCELONA ACTIVA Barcelona focuses on developing, attracting and retaining talent in the city, on the training and digital skills for people and companies, as well as protecting sustainable employment and promoting job quality, together with the city’s employment-generating ecosystem, paying special attention to young people and women, boosting the economy and the social cohesion of the different neighbourhoods. It also provides support to all business owners so that they can develop their business projects, while helping consolidated companies to scale up and become more resilient and competitive. 48 Barcelona City Council 7.1 JOB PROTECTION AND PROMOTION OF QUALITY JOBS Protecting employment and promoting job quality, providing more and better jobs in the city of Barcelona, paying special attention to young people and women, as well as working alongside the economic sectors that generate opportunities and the city’s employment ecosystem. 7.2 STRENGTHENING ENTREPRENEURSHIP AND BUSINESS COMPETITIVENESS Supporting business owners to make their business idea a reality and helping established companies to scale up and become more resilient and competitive. 7.3 DIGITAL TRAINING AND SKILLS ACQUISITION Developing, attracting and retaining the city’s talent and promoting the digital training and skills of people and companies. 7.4 LOCAL AND SOCIAL COHESION Stimulating the economy and social cohesion in the city starting with the neighbourhoods and districts, reducing the number of empty premises and promoting sustainable and quality employment. Barcelona Economic Promotion - Barcelona Activa 49 7.1 Job protection and promotion of quality jobs GOALS · Provide professional guidance to the unemployed or those in precarious situations and offer them support. · Promote professional qualification and improving talent. · Promote quality employment and recruitment, especially for the most disadvantaged groups, guaranteeing a gender perspective in all actions. · Promote youth guidance, training and employment. · Make services and programmes to improve employability accessible to everyone, especially in neighbourhoods with special difficulties. ACTIONS EMPLOYMENT INFORMATION SERVICE (CECORE) 3,249 people were The Employment Information Service is an initial support resource whose aim is to identify attended to (60% the need and/or requirement of the person using the employment service and to refer them women) through the on-site Information to the most suitable resource. Service, and 10,185 Its characteristic features are immediacy and accessibility of the response. It is precisely people (58% women) through the online the latter, accessibility, which has been made possible by the fact that it is a multi-channel Information Service service offered in eight districts of the city and also online. The Information Service has been (operational for 6 reinforced this year through the extraordinary CECORE funds to provide service coverage, months). given the increase in unemployment in the city. PROFESSIONAL ADVISORY SERVICE AND INDIVIDUAL ITINERARIES (CECORE) Barcelona Activa’s professional advisory service has consolidated the appointment service, combining the online and face-to-face formats. This adaptation is in line with Barcelona Activa’s guidance model, which defends the universality, personalisation, accessibility and cross-cutting nature through a flexible model depending on the degree of support and intensity required by the user. The UBICAT programme offers support to people who require guided counselling, with tutoring from a person of reference and in coordination with the internal and external services and resources of Barcelona Activa. This year, coordination with the Care, Recovery and Reception Service (SARA, given its acronym in Catalan) has been consolidated, providing access to the programme for women who have suffered gender violence and are in a situation where they need to undergo counselling and search for work. This experience has led to an important improvement in their employability. 50 Barcelona City Council The advisory service and individualised itineraries have been reinforced this year with the provision of extraordinary CECORE resources. This reinforcement has allowed for In total, 7,422 people the territorialisation of the service, which has been offered in ten districts of the city. (58% women) benefited Furthermore, to cope with the psychological discomfort that some users are experiencing, from the personalised this occupational measure has incorporated two professionals specialising in dealing with advisory service. this discomfort. In 2021, 98 Talent EMPLOYMENT PROSPECTING AND INTERMEDIATION SERVICE (CECORE) Marketplaces events were held, involving The employment prospecting and intermediation service organised the Talent Marketplaces, 148 companies, an innovative form of employment intermediation in which candidates interview directly 2,487 participants and 282 placements with companies looking for professionals. In 2021, the service was reinforced through the were reported (45.7% extraordinary CECORE funds as a measure for the economic reactivation of the city due to women). its effectiveness in promoting the coming together of the labour supply and demand. Most This employment prospecting and of the job offers are in the business services sector. intermediation service is complemented by the 30 Plus job placement programme, through which 121 participants of the programme, 55% of whom are women, have entered the job market. 58% of the companies participating in the programme come from the retail sector (24%), business services (22%) and community services and social care (12%). Barcelona Economic Promotion - Barcelona Activa 51 FEM FEINA, FEM FUTUR (CECORE) With the aim of covering the increase in demand resulting from the high rates of unemployment in the city as a result of the pandemic, Barcelona Activa rolled out the “Fem feina, fem futur” programme in 2021, an employment information and support service for that reinforces the 4,542 people (59% professional guidance services. This programme offers a personalised support service for women) took part in people seeking work or to improve their professional skills, through which initial information “We create jobs, we is provided for guidance and job searching, after which the person is referred to the most create a future” for the general population appropriate service depending on their needs. and 3,039 people It should also be noted that a specific service was set up for people aged under 30. For the (48% women) took part in “We create first time, a psychological support service was set up to offer young people who require jobs, we create a emotional support, the creation of psycho-emotional strategies and referral to specialised future” for young resources if deemed appropriate. people. 1,788 people benefited (55% women). It INTEGRAL SUPPORT TO THE AREA: NEIGHBOURHOOD WORK UNITS should be noted that the job placement rate The integral support action (rolled out through the Neighbourhood Work Units) responds achieved is 45% of the to the strategy of territorialising local employment and economic development services, people participating in focusing on neighbourhoods with the greatest need for territorial and social rebalancing. Its the programmes, thanks to the prospecting scope of action is the promotion of employment, through comprehensive paths that include efforts involving 1,878 guidance actions, technical-professional and cross-cutting training, training in finding work, companies. The typical knowledge of the labour market and intermediation. The service is provided by five units profile of a person participating in the that cover fourteen neighbourhoods in six priority action districts across Barcelona. programme is a woman aged over 40, with a post secondary and/or compulsory secondary education diploma, of Spanish nationality, unemployed for more than a year and not receiving any financial benefits. The service has been in contact with 60 organisations and services in the area and has participated in the 24 social and employment work groups in the respective neighbourhoods. 52 Barcelona City Council BARCELONA TREBALL ACTIVITY PROGRAMME The Barcelona Treball activity programme continues to be a key training opportunity for people receiving career guidance, seeking employment and professional development, A total of 6,501 both for those who work independently and for those participating within the framework of people have an individual tutored programme. 2021 was a year of consolidation for a hybrid programme participated (71% offered in different parts of the city. It combines streaming activities, the MOOC format and women). the face-to-face format. JOB COACHING SERVICE In 2021, the Coaching service became a key service for people in the process of professional reorientation and change. As part of the collaboration with the Barcelona Metropolitan Area and the Barcelona There were 1,098 Provincial Council, the online service was complemented with new activities in a new format participants, 80% of (microlearning). This catalogue has been promoted among the municipalities of the province whom were women. as a key tool for the respective local employment services. Barcelona Economic Promotion - Barcelona Activa 53 JOB SEARCH SPACES Job search spaces are the main resource for people who need mentoring to define and deploy their job search strategy. This service is divided into three different parts of the city and consolidates the online channel as a support for the face-to-face channel. This year, 2,809 people (56% the service was reinforced through the creation of ICT support agents, who play a key role women) participated in in promoting the use of ICT tools for job searches and increasing access to professional these activities. opportunities for users. MENTORING+ PROGRAMME The Mentoring+ programme is a flagship project for intensive support as part of the reactivation of job searches. The 17th and 18th editions were held this year, aimed at senior talent (over 50 years old). 60 people took part The project once again benefited from the support of organisations such as VAE, SECOT (70% women) and and the Official College of Psychology of Catalonia, which made it possible to create a they were supported by 38 mentors. network of mentors who play a key role in boosting the self-confidence of participants and in their access to occupational resources. LABOUR MARKET AWARENESS SEMINARS The seminars to promote contact and networking between job supply and demand are key for people in the process of professional change or improvement to find out from key agents 932 people (69% in the labour market where to find professional opportunities, how to access them and, as a women) took part result, to update their professional profile and adapt their job search strategy. in activities related to labour market To undertake these actions, it is essential to have a collaborative network of sector agents, trends and 365 (57% experts in the labour market and companies, which grows and consolidates every year in women) in sectoral order to develop this cycle of activities and provide the Labour Market Observatory with workshops. up-to-date information. 54 Barcelona City Council NEW INTEGRATED EMPLOYMENT SERVICE MODEL In 2021, the process of conceptualisation and the functional definition of what the new model of Barcelona’s Integrated Employment Service will consist of was carried out structured around three pillars: Barcelona Activa’s new career guidance model being universal and adaptable to the needs of the user; data, as a source of knowledge to offer personalised career paths based on empirical evidence; and the city’s employment ecosystem, to work in a coordinated and agreed manner to offer a comprehensive service to the city. This year, the foundations were laid for the future deployment of various projects such as a new hybrid portfolio of employment services; a new Barcelona Treball website; the development of an employability diagnosis application and a new model for an integral employment office. JOB FAIR The second joint edition of the Job Fair and BizBarcelona was held in 2021. In the case of the Job Fair, it provided a meeting point between citizens and the occupational 4,442 people visited and training resources that the city offers to people who are receiving academic and the Job Fair 2021, up by 40% compared to vocational guidance, professional reorientation, job search assistance and professional 2019. development through six thematic areas. In total, more than 9,800 people For the most part, the Job Fair held in November encouraged greater participation both attended the Job Fair by groups attending training centres and by people looking for work or professional - BizBarcelona dual improvement, given the better match with the seasonal nature of the educational calendar event. and the dynamics of the labour market. Barcelona Economic Promotion - Barcelona Activa 55 EMPLOYMENT RIGHTS DEFENCE POINTS The Employment Rights Defence Points are a free municipal service offered by employment lawyers that provides personalised advice on issues related to employment rights, duties and regulations. It is aimed at employed and unemployed people as well as the self-employed and companies, regardless of their administrative status. During 2021, the generation of on-site support points was consolidated in all districts across the city, in addition to the telephone service that was launched in 2020. Another new development in 2021 was the launch of two new lines of specialisation: consultations related to gender-based discrimination and harassment in the workplace and in the field of health care. TECHNICAL-PROFESSIONAL TRAINING In 2021, technical-professional training actions were implemented with the aim of acquiring or updating the knowledge of the city’s workers in order to adapt them to the current and future needs of companies. Qualifying activities were carried out in the following areas: It was organised in collaboration with the • Sectorial Reskilling CECORE. A professional training programme, with its own Barcelona Education Consortium and more services, aimed mainly at the unemployed in the city of Barcelona, and in occupations than 10 educational specifically demanded by companies and sectors that require highly specialised institutions in the training. city. In 2021, 2,350 people took part (64% women). • Languages Reskilling CECORE. Online language training actions, carried out in collaboration with the Drassanes Official School of Languages and the Language Service at UAB (Autonomous University of Barcelona). Training was provided in seven different 1,340 people (72% languages, mainly in English but also in French, German, Italian, Russian, Arabic and women) took part in the 126 actions Chinese. Training actions were also carried out to prepare for the certification exam, as organised within the programme included the official multi-level exams in English. the framework of Reskilling Idiomes • Training linked to programmes. Training actions financed by the Catalan (Language Reskilling). Unemployment Office (SOC) or the European Social Fund within the framework of different employment programmes aimed mainly the unemployed or workers engaged by Barcelona Activa as part of employment plans. Throughout 2021, 546 training actions linked to 8 different programmes were carried out, with the participation of 1,258 people (77% women). 56 Barcelona City Council YOUTH EMPLOYABILITY SERVICE In total, 10,534 • Professional Life Project. The Professional Life Project is aimed at young people students from 162 in the city who are in the process of choosing their educational pathway, especially training centres teenagers in years 3 and 4 of ESO (Compulsory Secondary Education) and those received guidance. finishing vocational training. • Youth employment references. Programme subsidised by the SOC, the main objective of which is to facilitate and accompany the transition of young people from 1,975 young people the education system to the world of work through a team of five technical staff, visiting (46% of them women) received different parts of the city. support. • BCN Success Guarantee. DAO Youth (Young people who Discover, Learn and Work). The programme This project is part of the call for Singular Projects of the Catalan Unemployment Office. has reached 159 The project has been carried out jointly with six entities of the city: Impulsem, Gentis young people between 16 and Foundation, Insercoop, Construction Labour Foundation, Electrical Installers’ Guild 29 years of age School and the Barcelona School of Hotel Management. from the Youth Guarantee (39% of • The Employment Accelerator. Programme subsidised by the Catalan Unemployment them women). Office as part of the call for Singular Projects, conceived as acceleration spaces for job placement in the labour market of young people with a high average qualification in strategic sectors identified in the city of Barcelona, through specialised short-term training actions adapted to the current needs of the city’s economic fabric. In 2021, 98 young people (46% women) participated. • Professional opportunities in municipal markets and local commerce programme. Project falling under the umbrella of the SOC’s call for singular projects, which has assisted 70 young people (48% of whom are women). It is aimed at young people between 18 and 29 years of age, who are particularly vulnerable due to a lack of professional training and difficulties in accessing the labour market. The programme promotes the generational renewal in the city’s municipal markets and local shops. This project has become a reality through a partnership with Mercabarna and the collaboration of the Barcelona Municipal Institute of Markets. • Mentor Tech - Youth IT Academy. This initiative is part of the SOC’s call for Singular Projects, which offered 23 young people (48% of whom are women) with higher education studies, university studies or equivalent a roadmap, training in Front-End Developer, professional mentoring and support in finding a job. Barcelona Economic Promotion - Barcelona Activa 57 A total of 33 people • Work@. Training programme in key skills for the development of jobs in shopping have participated in centres. Initiative driven by Unibail-Rodamco-Westfield (owner of the Glòries and the initiative (55% La Maquinista shopping centres) and the consultancy firm McKinsey, through the women). Generation Spain programme and Barcelona Activa. • “A prop Jove” (Nearby Youth). Social and occupational integration programme, During 2021, 177 young people (45.2% offered through three social and vocational integration schemes for young people aged of them women) between 16 and 35 with mental health problems and/or psychological disorders in the received support districts of Ciutat Vella, Sant Andreu and Sant Martí. This programme forms part of the resulting in 87 job placements. Mental Health Plan and the Youth Employment Promotion Plan. A new edition of the programme was launched in September. By the end of the year it had been presented • “Retorn amb Oportunitats” (Return with Opportunities). Programme designed to publicly and 55 young attract talent back to the city, aimed at young people who left the country to work people (69% of them during the previous economic crisis and who are interested in returning. The programme women) had already benefited from the consists of a platform that brings together the information that young people need with programme. a personalised service. SUPPORT FOR ORGANISATIONS WORKING TOWARDS THE EMPLOYABILITY OF YOUNG PEOPLE IN THE CITY (CECORE) In order to provide an effective response to the increase in unemployment and temporary unemployment (furlough schemes) caused by the economic crisis generated by COVID-19, youth employment services were strengthened in the city, offering organisations with consolidated experience in providing assistance to young people in terms of employment by means of extraordinary subsidies to organisations that provide across-the-board support for young people with similar difficulties. This measure made it possible to offer eight extraordinary subsidies to provide assistance to more than five hundred people. The beneficiary entities were: Joia, Gypsy Secretariat Foundation, Pare Manel, Catalan Association for Integrating Homosexual, Bisexual and Transsexual Immigrants, Bayt-al-Thaqafa, Xarxa Joves [Youth Network] (Escola Pia), Aura Foundation, Catalan Association for Integration and Human Development (ACIDH) and the Prevention Area Foundation (Fundació Àmbit Prevenció). 58 Barcelona City Council INCLUSIVE EMPLOYMENT SERVICE FOR VULNERABLE GROUPS Actions aimed at improving employability, taking into account the specific characteristics and needs of various groups of people with difficulties related to their situation of unemployment or underemployment: • Tailor-made programmes. A service that offers an adapted response for groups that The service attracted are undergoing job guidance and search processes in third sector organisations or a total of 6,526 in other municipal institutions. The tailor-made groups also organise fairs and events participants. related to employment. • TransOcupació (TransEmployment). Programme aimed at providing employment There were 118 support for transgender people who wish to advance professionally and enter the world participants, 40% of of work. The programme is organised in collaboration with the LGTBI Resource Centre whom have entered of Barcelona and is aligned with and responds to the Municipal Plan for Sexual and the job market. Gender Diversity. A total of 223 people have participated (40.8% women). Of these, 35 people have now corrected • Pròxim Programme (Close Programme). Programme with a twofold objective: their administrative situation and 28 of work to improve the employability of people and legal advice for the regularisation these corrections of participants and companies. The programme promoted a model and a care circuit have involved job structured within the scope of the municipal services and coordinated with areas of placements. the City Council: the IMSS (Municipal Institute of Social Security) and the SAIER (Care Service for Immigrants, Emigrants and Refugees). In 2021, 348 people were assisted (55% • “Passarel·les cap a l’ocupació i la inclusió” (Gateways towards employment of them women). and inclusion). Programme aimed at the vocational integration of vulnerable groups by means of tailored support, technical-professional training, work placements and This year, 39 job offers in the field support with integration. of social clauses have been managed • Social Clauses Service. Advisory service on social clauses for responsible public and 52 people procurement in relation to the inclusion of the clause on the hiring of people in situations in vulnerable situations have been of exclusion. employed. Barcelona Economic Promotion - Barcelona Activa 59 7,192 people • Làbora Programme. Programme aimed at people at risk of social exclusion attended (67% of them by social services centres and other municipal bodies, promoted by the IMSS and women) received support. A total Barcelona Activa. It is implemented through the public-social collaboration of ECAS of 1,709 people (Catalan Social Action Organisations), FEICAT (Catalan Federation of Placement have entered the Companies) and the Spanish Red Cross. During this year. job market (67% women). • Agency for a Comprehensive Approach to Sex Work employment plan. The plan 257 women have aims to organise and coordinate the actions and social and employment projects been provided with subsidised by Barcelona City Council aimed at people who work or have worked in the assistance. sex trade in the city. INTEGRAL EMPLOYMENT PROJECTS (PIC) 2021 (CECORE) The Integral Employment Projects are active employment policies, aimed at the unemployed, with the aim of increasing the employability of beneficiaries by means of a mixed training and work programme. The Integral Employment Projects are funded in two ways: firstly, through calls for proposals published and subsidised by the Catalan Unemployment Office (all of which are part-funded by the Barcelona City Council) and, secondly, through their own calls for proposals, funded by the Barcelona City Council. The total number of people with an active contract through this active policy in 2021 was This year 1,056 places have been 1,295 (55.8% women). The satisfaction rating of the participants in these plans is very high managed with (8.7 on average). As regards insertion once the programme comes to an end, the programme’s 36 municipal technical team has performed follow-up indicating that 37% of the people contacted for the collaborators. insertion follow-up confirm that they found work after participating in a PIC. TRADE SCHOOLS The Trade Schools are projects aimed at young people under the age of 30 and from disadvantaged neighbourhoods in Barcelona. The young participants are mostly referred by the Catalan Unemployment Office and throughout the project, the teaching team accompanies students in the training and work process, providing intensive tutoring in their learning and acquisition of work skills. Three Trade Schools were launched in January 2021 and finished on 31 October 2021 In 2021, 143 young people took part in (Spectacle, Sustainable and Digital) and in November a fourth Trade School for the Spectacle the Trade Schools and Creative Industries was started, which will finish on 31 October 2022. overall, 56.4% of The students at the Trade Schools also receive guidance from a support technician, thus whom were women. providing a counselling and psychological support service. 60 Barcelona City Council 7.2 Strengthening entrepreneurship and business competitiveness GOALS · Boost the competitiveness of Barcelona’s business network. · Contribute to the creation of quality employment, value and welfare for the city. · Promote the entrepreneurial, creative and innovative ecosystem of Barcelona. · Support sustainable business growth, with a special focus on strategic sectors. · Position Barcelona as the digital and entrepreneurial capital of Southern Europe. ACTIONS EASY BARCELONA ACTIONS In July 2021, the government measure “Barcelona Easy Plan” was presented and during the second half of the year, the 26 measures making up the plan were implemented. On 31 December, the Plan had reached a degree of completion of approximately 30% and the following milestones are worth particular note: the adhesion of the City Council to the Catalan government’s Single Business Window, the presentation of Barcelona Activa’s new website and model for the provision of entrepreneurial services, and the inauguration of the new international talent service, Barcelona International Welcome Desk. Barcelona Economic Promotion - Barcelona Activa 61 BARCELONA INTERNATIONAL WELCOME DESK The Barcelona International Welcome Desk (BIWD) is the municipal reception point for international talent wishing to come and live in the city or who have just settled here. In 2021, 126 people were assisted, of This initiative is promoted by Barcelona City Council (specifically by the Division of City whom 55 were Promotion, the Division of Information and Citizen Services, and Barcelona Activa) with the women and 71 were collaboration of the Subdelegation of the Government of Barcelona, Barcelona Global and men. As regards origin, 22@NetworkBcn. 60% of users were The BIWD was officially opened on 22 November 2021 and is located in the MediaTIC building, from outside the European Union. on the ground floor of the Business Support Office. The target public are entrepreneurs and The main reasons for investors, highly qualified professionals, researchers and higher education students. The moving to Barcelona BIWD’s portfolio of services offers information on how to land and live in the city; advice were to work in a highly qualified on tax, employment and foreign affairs; referral to other related municipal resources, and position (29%) and processing of a selection of priority formalities on arrival, including registration with the local to start a business council, the idCAT digital certificate, the AREA Verda parking card, the T-16 mobility card (21%). and the registration of pets. MICRO-CREDIT B. LOANS AVALIS-ICF-BARCELONA CITY COUNCIL (CECORE) The Catalan Finance Institute (ICF), the Mutual Guarantee Society of Catalonia (Avalis SGR) and Barcelona City Council, through Barcelona Activa, are promoting B Credits. This initiative has made it possible to launch a thousand micro-credits of €12,500 to support micro-enterprises and self-employed people in the city economically affected by Covid. This measure began on 5 October 2020 and ended on 31 December 2021 with the approval of 819 applications (76.2% from self-employed workers) in the amount of €10,237,500. 62 Barcelona City Council RECRUITMENT GRANTS - CREATE JOBS PLUS (CECORE) In 2021, Barcelona City Council, through Barcelona Activa, once again launched a programme of recruitment grants to alleviate the costs faced by companies when hiring new staff and at the same time to promote employment in the city. In the Create Jobs Plus 2021 call for applications, companies were able to receive grants of €5,000 for each new contract signed, with a bonus of €1,000 if the contract was for the groups with the highest rate of unemployment in the city: women of all ages and men under 30 and over 45 years of age. Through Create Jobs Plus, 642 grants have been awarded (56% for women) for a total amount of €3,750,000. It should be noted that in 2021, 89 grants corresponding to the Create Jobs 2020 call for applications proposals were also awarded, totalling €445,000. RETHINKING-ASSESSMENT SERVICE (CECORE) From 16 March 2020 to 31 December 2021, The “Rethinking” business reactivation plans are aimed at self-employed individuals, shops, 1,406 companies were start-ups, small and medium-sized enterprises and organisations in the social and solidarity assisted through this service, 52% of which economy that need guidance on how to relaunch the economic activity in the current are self-employed context. A specialised technical team accompanies each business on an individual basis to workers. define a tailor-made business strategy to accelerate its economic recovery. BUSINESS ADVICE OFFICE (OAE) BUSINESS FINANCING SERVICE (CECORE) Advice on grants and funding was one of the services that was reinforced in May 2020 as a measure promoted within the CECORE framework. Since then and until 31 December 2021, a total of 1,766 companies benefited from these grants, 67% of which were self- employed workers. On the other hand, the total funding granted over the course of 2021 was 48,979,580 euros. BARCELONA ACCELERATES FUNDS (CECORE) This €10-million investment in 6 venture capital funds aims to promote the acceleration of start-ups and companies in the city of Barcelona. In 2021, the 6 selected funds that committed to multiplying the impact of municipal investment in the metropolitan area fivefold joined the programme: Aldea Ventures, Invivo Capital, Asabys, 4Founders, SC Growth and The Extension Fund. During the second half of 2021, calls for capital from the funds for an aggregate value of approximately €3 million have started to be answered. Barcelona Economic Promotion - Barcelona Activa 63 22@ OFFICE Opening of the 22@ Office at the Barcelona Activa Business Service Office, to support economic activity that wishes to develop activity in the 22@ district. During 2021, a total of 329 requests for information and support were dealt with at this new office. 87.2% of the requests were for information and advice concerning the implications of the government measure “Impulsem el 22@” (A boost for 22@), 10.3% on the processing of new activities, and the remaining 2.5% on registrations related to changes of ownership and other registrations. REVITALISATION OF BON PASTOR INDUSTRIAL ESTATES Series of actions for the promotion and revitalisation of the Bon Pastor industrial estates: acquisition of industrial buildings, business support programmes, design of the urban planning and infrastructure plan to improve the industrial zones of the Besòs area. Within the framework of a comprehensive action promoted by Barcelona City Council, a series of actions are being carried out to boost the economic revitalisation and productive fabric of this area (Bon Pastor, Torrent de l’Estadella, La Verneda Industrial, La Verneda, and Monsolís industrial estates), where some 750 companies that employ around 10,000 people carry out their activities. Over the course of 2021, 63 companies on these industrial estates have received support and a total of 119 business support actions have been carried out. A series of programmes have been launched to improve business competitiveness, through the promotion of digital marketing strategies, circular economy, sustainable mobility and industry 4.0, with the participation of 20 companies. Contact has also been made with the business associations in the area in order to optimise the implementation of the actions in this zone. Also worth special mention is a more strategic action, namely the leadership shown by Barcelona City Council in the acquisition of two industrial buildings on the industrial estates in the Besòs area in order to set up projects to drive the economy there by 2022. 881 companies benefited from the programme from 16 SERVICE FOR THE DEVELOPMENT OF DIGITISATION PLANS (CECORE) March 2020 to 31 December 2021 (58% Through this programme, a specialised technical support service is made available to of the beneficiaries small companies and self-employed individuals to assist them in the different digitisation were self-employed processes. The service includes support to implement improvements in areas such as online individuals). presence, online marketing and e-commerce strategies. 64 Barcelona City Council ECONOMIC ACTIVITY INFORMATION POINTS (PAAE) IN NOU BARRIS AND CIUTAT VELLA (CECORE) Economic Activity Information Points are a service providing information, advice and support to socio-economic activities in the districts of Nou Barris and Ciutat Vella, with a view to promoting and enhancing more rooted, economic and quality economic activities, all connected with a series of Barcelona Activa resources aimed at companies and entrepreneurs. In this connection, support is provided to new individual and group entrepreneurial projects, connecting them to other projects in the territory with which synergies can be created. Advice is also provided to companies, shops and services with a view to their consolidation, enhancing their competitiveness or redesigning their business. Likewise, they support organisations in the process towards economic sustainability and raise awareness among young people about entrepreneurship. Economic Activity Information Points were first launched in 2018 in Nou Barris and Ciutat Vella, and target the residents of these districts who have an entrepreneurial initiative in the same or in another district, in addition to any initiative that anybody wants to launch in these areas, in addition to shops, companies and services set up in these districts. By 2021 the two Economic Activity Information Points (PAAE) in Ciutat Vella and Nou Barris had provided assistance to 144 companies, shops and organisations in the social and solidarity economy and 205 entrepreneurial projects. Of these, 44 were projects linked to the social and solidarity economy. It should be noted that 117 projects (57%) were driven by women. Of the 144 companies assessed, 57 were social and solidarity economy organisations. By sector, the commerce sector was the main sector attended (42%), followed by hospitality, tourism and leisure (14%). The other dominant sectors were community services, social care, and creative and cultural production. The total number of entrepreneurs receiving support in 2021 was 9,198. BARCELONA ACTIVA’S NEW SUPPORT MODEL FOR ENTREPRENEURS 60.8% of women 2021 marked the beginning of a change in Barcelona Activa’s support model for received assistance, a figure that represents entrepreneurs, moving forward in the digital transformation of its services. The aim is to a two percentage offer a more personalised service to the city’s entrepreneurs and to be able to monitor point increase the projects assessed more closely, while better adapting the catalogue of services to the compared to 2020. person’s needs. Barcelona Economic Promotion - Barcelona Activa 65 PROGRAMMES TO SUPPORT AND ASSIST LOCAL COMMERCE: “COMERÇ A PUNT” [COMMERCE ON POINT] (CECORE) One of the key areas of action during 2021 was support for the recovery and economic reactivation of the city’s commercial fabric. In this regard, the Division of Local Commerce developed two projects that addressed this support in different ways, fostering the competitiveness of local shops through the “Comerç a punt” programme and promoting the shopping at this type of shop in the most disadvantaged neighbourhoods of the Besòs area through the Rec, citizens’ currency initiative. “Comerç a punt” is a tailor-made commercial assessment programme that forms part of Barcelona Activa’s Rethinking programme. Its aim is to promote commercial recovery, improve the competitiveness of local shops and support the transformation process that needs to be undertaken as a result of the new consumption models. The assessment includes between 5 and 12 hours of personalised professional assistance in person at the business itself and also online. In order to guarantee the consolidation and continuity of the business, and based on a shared diagnosis and a work plan agreed between the advisor and the business, some areas of the business are focused on in order to respond to the needs that become evident: treasury, internal organisation, marketing and communication, digitalisation, financing, window dressing, sustainability, customer loyalty, and so on. It also connects with all municipal resources to improve the competitiveness of the city’s commercial sector. The programme began in 2018 in some districts of the city and is now citywide. In 2021, one of the new developments was the implementation of specific advice lines for groups of traders with specific requirements, such as traders for whom language can be a barrier to In 2021, 375 accessing the programme, resulting in the creation of a cultural mediator in collaboration companies were with the district. A new edition was launched in November 2021 and is due to end in assisted. November 2022. 66 Barcelona City Council BARCELONA ACTIVA INCUBATOR NETWORK Incubators are innovation environments equipped with the most advanced services to support the creation and growth processes of companies, start-ups and socio-economic entities. Barcelona Activa has set up the following spaces for companies: • The Glòries Incubator offers a space for business growth designed to support highly innovative companies. Priority is given to projects that integrate an ethical management model and which are headed by women: 32 companies installed, 88.7% occupancy. • The Almogàvers Incubator is the incubator for the growth of innovative start-ups in the city, managed through public-private collaboration: 21 companies installed, 88.7% occupancy. • The MediaTIC Incubator is a space for companies with a high technological impact, providing them with a range of advantages and high added value services for their growth: 11 companies installed, 100% occupancy. • The Technology Park, located in the Nous Barris district, offers advanced services to support the consolidation, innovation and growth of companies, especially in the technology and engineering sectors: 34 companies installed, 91.14% occupancy. • InnoBA is a space located in the Can Jaumandreu building, which aims to serve as a benchmark in the field of the social and solidarity economy (SSE): 29 businesses installed. BARCELONA RETAIL LAB, NEW GENERATION COMMERCE With the aim of connecting agents in the ecosystem in order to facilitate business innovation, this project aims to boost the local ecosystem and increase the impact of innovation. A business laboratory was created to show in a real space the positive impact that technology can have on this sector in a post-pandemic scenario. The laboratory pursues two complementary objectives: firstly, to encourage the implementation of new technologies in different shops and commercial areas thanks to the exemplary and demonstrative effect, and, at the same time, the promotion of technological companies that offer these types of innovative solutions that are available to shops but are sometimes not well known. This is a public-private collaboration project promoted by Barcelona City Council, through Barcelona Activa and the Division of Commerce, Restaurant Trade and Consumer Affairs services and the Technological Circle of Catalonia (CTecno), together with the CorEixample Traders’ Association. Barcelona Economic Promotion - Barcelona Activa 67 SECTORAL PROGRAMMES FOR ENTREPRENEURSHIP These programmes provide support for the creation and implementation of new entrepreneurial initiatives in some of the city’s strategic sectors, based on support in defining and validating the business model, improving entrepreneurial skills and expanding the network of contacts. Some of the programmes developed in 2021 are as follows: • CREAmedia. Support for entrepreneurial initiatives in the creative and cultural sectors: 37 entrepreneurs took part (9 women and 17 men). • CleanTech Camp. Support for start-ups developing technology in fields such as energy efficiency, energy harvesting and smart cities. 15 participants (3 women and 12 men). • “Fet a mà” (Handmade). Support for the craftsmen and craftswomen of Barcelona city: 56 participants (49 women and 8 men). • Social Entrepreneurship. Supporting projects that aim to solve social and environmental needs. 16 participants (9 women and 8 men). • E-commerce. Training, support and networking for digital economy projects: 59 participants. • Innofood. In collaboration with Mercabarna, this programme offers support for the creation of innovative companies in the food sector that incorporate environmental values and promote healthy eating habits and CSR: 15 participants (9 women and 6 men). • Futurism. Support for the creation of responsible and innovative companies in the field of tourism, promoted by Barcelona Activa - Barcelona City Council, the Barcelona Provincial Council, the Corporate Association of Specialised Travel Agencies (ACAVE) and the Barcelona Hotel Guild. 16 participants (8 women and 8 men). • B-STEP. Support to innovative and/or technological projects that develop their activity in the sports or e-sports sector. This is a programme led by Barcelona Activa with partners including Attico Lab, Indescat, Delvy and Decathlon: 12 people (3 women and 9 men). 68 Barcelona City Council PROGRAMMES FOR START-UPS The Preincubation, Preacceleration, Sales Up, Mentoring and EIT UM Accelerator programmes were carried out throughout 2021. • Preincubation Programme. This programme offers a combination of various business support services and a physical pre-incubation space where selected start-ups can finalise the implementation of their project and cooperate with one another. It is aimed at fledgling companies. Thirty companies participated in the two editions. • Preacceleration Programme. Its aim is to boost deep tech entrepreneurial projects and start-ups that are in their early stages. The programme consists of workshops, mentoring, forming connections with the ecosystem and workspaces to bring this technology to the market. Two editions in which 20 companies have participated. • Sales Up Programme. Programme aimed at making the business grow and increasing sales. Offers specialised workshops on sales techniques and marketing strategies, as well as personalised tutorials. An edition which saw the participation of 10 companies. • Mentoring. A programme that allows incubated start-ups to learn from people with experience. All mentors are or have been directors or CEOs, entrepreneurs or business angels (investors in start-ups) with proven experience. An edition which saw the participation of 9 companies. • EIT UM Accelerator. An acceleration programme for start-ups in the urban mobility sector promoted by EIT Urban Mobility, a European initiative of the European Institute of Innovation and Technology (EIT) that works to promote the transformation of urban mobility towards sustainability. As part of the acceleration programme, led by the UPC, Barcelona Activa led the training sessions with the start-ups and the connection with the ecosystem and the cities. Two editions in which 10 companies have participated. Barcelona Economic Promotion - Barcelona Activa 69 LIDERA Lidera offers a wide range of programmes and activities to support all women who want to grow professionally. It is the support and networking environment of reference for all women in Barcelona, professionals, managers or entrepreneurs, with the aim of providing them with the support to go further in their careers, according to values that promote equal opportunities between men and women to break the glass ceiling. It offers programmes for the improvement of entrepreneurial skills and the promotion of self-leadership or the promotion of new forms of time management; programmes for the creation of companies 1,077 people (1,044 and business growth through mentoring; programmes for the creation of a digital business women and 33 men). identity, etc. PARTICIPATION AS A PARTNER IN THE EUROPEAN EIT URBAN MOBILITY HUB SOUTH PROGRAMME EIT Urban Mobility is a European initiative of the European Institute of Innovation and Technology (EIT) that works to promote the transformation of urban mobility towards sustainability, with a co-financing envelope of up to €400 million (2020-2026). As part of the acceleration programme, led by the UPC, Barcelona Activa headed the training sessions with the start-ups and the connection with the ecosystem and the cities. 3 editions have already been organised and 15 start-ups from Southern European countries have been accelerated (5 per edition). TRAINING IN BUSINESS INNOVATION: INNODIALOGUES CYCLE AND TRAINING IN BUSINESS INNOVATION The aim of this initiative is to increase the range of training in business innovation, with a view to increasing the innovative culture within companies, to help them to lose their fear of innovation, and at the same time to provide them with the tools and methodologies to adopt innovation in their day-to-day work. At the same time, the Innodialogues Cycle has been created, in the form of a master class involving a series of inspiring, reflective, motivating and practical lectures, with the aim of answering the question “Is innovation for me?” and providing tools to be able to implement innovation in the company. The 2021 edition of the event featured a number of highly distinguished speakers, such as Alfons Cornella, Xavier Marcet and Esteve Almirall. Furthermore, the new training content in the Business Innovation capsules complemented the training and support tools already existing at Barcelona Activa, once again offering more tools to include innovation in the day-to-day life of the city’s business network, especially SMEs. 70 Barcelona City Council BARCELONA DEEP TECH NODE An alliance between Barcelona Activa and the five main universities in the region, UB, UAB, UPC, UPF and UOC, whose mission is to position Barcelona as a benchmark in the field of technology-based entrepreneurship, one that which arises from a process of scientific or engineering research. It is structured around four pillars, responding to the main challenges faced by a deep tech start-up when it comes to accessing: talent, market, capital and connections. Within the framework of these challenges, a total of 8 projects are being carried out: Mentoring in Residence and Business Development Team Speed Dating to resolve the talent challenge; Proof of Concept and Open Innovation Deep Tech Club to facilitate access to the market; Public Funding Processing and Deep Tech Investment Forum to promote funding; and Deep Tech Day and Deep Tech Directory to facilitate connections with the entire ecosystem. During 2021, two events were held, the Deep Tech investment forum and the Barcelona Deep Tech Summit, the meeting day for the sector. GOVERNMENT MEASURE TO BOOST THE BLUE ECONOMY IN THE CITY OF BARCELONA On 15 October 2021, the strategy to boost the blue economy was presented in Barcelona. Led by Barcelona Activa, this strategy has been drawn up with the participation of more than 70 agents of the city’s blue ecosystem. It includes 43 measures and 15 projects structured around 8 pillars to promote economic and social activities linked to the aquatic areas, and which focus on innovation, sustainability, the generation of quality employment and bringing the city closer to achieving the sustainable development goals set out in the 2030 Agenda and included in the Barcelona Green Deal. The three objectives pursued by this strategy are: generate and strengthen economic activity linked to this area, integrate maritime economic activity into the social fabric and maritime culture of the city, and promote Barcelona’s maritime economy so that it becomes a global benchmark. Through this measure, Barcelona City Council wants to add economic competitiveness and sustainability by preserving the maritime ecosystem so that it continues to be an economic engine for the city. To this end it will allocate €40.5 million and more than 52,000 m2 for the promotion and development of this sector over the period 2021-2025. Throughout 2021, the blue economy was present at different events in the city such as ReAct, 4YFN, BforPlanet, BNEW, the Job Fair and the SCEWC. Barcelona Economic Promotion - Barcelona Activa 71 RESILIENT + MEDITERRANEAN OPEN RESOURCES FOR SOCIAL INNOVATION OF SOCIALLY RESPONSIVE ENTERPRISES (Interreg MED Programme) The RESILIENT project aims to promote cooperation between different entities of the northern shore of the Mediterranean to promote public policies that strengthen the social innovation of companies with a high social vocation, through the optimisation of the skills of their employees, the use of ICT and the exploitation of open data. At Barcelona Activa, the project resulted in a pilot plan to analyse the skills required to work in the elderly care sector, as well as the development of a proposal for the training plans needed to fill the training gaps of the people working in this sector. · 1 pilot project. · 14 entities involved In 2021, a round table was organised with the participation of the UOC (Open University in the project’s local of Catalonia), the job placement coordinator Anem per feina, the Catalan Unemployment advisory groups. · 1 event for the Office, the SUARA social cooperative and the Barcelona FP Foundation within the framework dissemination of the of the Job Fair. results in the city of Barcelona. In this context, designed to make the sector and its needs visible in terms of the skills of the · 2 meetings of people who work there, some of the most important elements that the pilot plan highlighted the project’s local were emphasised: the need to recognise non-formal training, the emergence of the use of advisory groups. ICTs in the sector and the focus of service provision on the highly dependent person. GENDERED LANDSCAPE (URBACT Programme) The project aims to analyse municipal public policies with a view to introducing the gender perspective in their design and implementation. At Barcelona Activa, the project focused on the promotion of the policy of support for · 1 transnational entrepreneurship headed by women and the opening of the Espai Lidera [Leadership Space], face-to-face meeting. designed to be a point of reference for resources and activities for women entrepreneurs in · 6 meetings of the Barcelona. local support group for the project in In 2021, the first transnational post-COVID-19 face-to-face meeting of the project took place Barcelona. at Barcelona Activa, which served to analyse and evaluate the project’s implementation · 1 conceptualisation status, as well as to get to know the ecosystem of women-driven entrepreneurship in the of the Espai Lidera. city of Barcelona. 72 Barcelona City Council Barcelona Economic Promotion - Barcelona Activa 73 7.3 Digital training and skill building GOALS · Promote the generation, development and attraction of talent in Barcelona. · Contribute to the competitiveness and digital transformation of the city’s productive fabric. · Reduce the digital gap in the city, in all its forms. · Contribute to the promotion of scientific and technological vocations. · Position Barcelona a digital hub of reference in Southern Europe. ACTIONS IT ACADEMY (CECORE) 2021 has been the year of consolidation and growth of the IT Academy, one of the priorities of the Barcelona Green Deal. To ensure this growth, substantial changes have been made to the model in order to provide more coverage without reducing the quality of the service and guaranteeing strong insertion rates. The latest developments this year were the new soft skills training service, new support in the job search process and improvements in the pedagogical programme. It should also be noted that of all the people who completed the training, the insertion rate was 81%. In tandem with the IT Academy, public-private collaboration initiatives have been deployed which add to the challenges set out in the Barcelona Green Deal and contribute to improving the objectives of reducing the digital talent gap. Two complementary collaborations with the IT Academy stand out: • 42 Barcelona. The innovative programming campus of the Telefónica Foundation located in the Barcelona Activa Technology Park, which complements the IT Academy and which was made possible thanks to the backing of the City Council and its commitment to digital talent. • BCNFemTech Project. In this case, with the involvement of Endesa, the Barcelona City Council’s Department of Social Rights, Global Justice, Feminism and LGTBI as 2,535 people well as the entities Factoria F5 and the Training and Work Foundation, a project was attended training carried out to promote digital talent aimed at reversing the digital gender gap among and dissemination sessions at the IT women in vulnerable situations (long-term unemployment, irregular administrative Academy. situation, victims of gender violence, etc.). With this objective in mind, an intensive, 893 people in inclusive and free course was created, so that 50 women in vulnerable situations could Reskilling training (34.3% women) and take a 6-month (850 hours) digital training course and gain access to the labour market 183 people (35% as full stack web development professionals. BCNFemTech students joined the IT women) in Upskilling training. Academy’s job placement processes, as well as all the cross-disciplinary training linked to emerging technologies. 74 Barcelona City Council NEW INNOVATIVE PROGRAMMING CAMPUS, 42 BARCELONA The 42 Barcelona programming campus has been set up at the Barcelona Activa Technology Park. This is an innovative programming campus that provides training in the digital profiles most in demand on the labour market and adds value to the City Council’s objective of making more and better digital talent available to the city’s companies to contribute to boosting Barcelona’s economic and technological development. Led by the Telefónica Foundation with the cooperation of the Barcelona City Council and the Catalan government, it is a clear example of public-private collaboration in which all three institutions are involved. The arrival of 42 Barcelona at the Nou Barris Technology Park consolidates the facility as a digital hub that brings together digital business (50 technology companies employing over 500 engineers), digital innovation (a prototyping service available to industrial SMEs and a digital manufacturing centre) and digital talent, with the new Nou Barris Cibernàrium and 42 Barcelona. The similarity of the learning methodology of 42 Barcelona and Barcelona Activa’s IT Academy facilitates the flow between both programming schools; in this sense, synergies and common products have been generated that promote the digital talent generated, developed and challenged by the city even more. SPECIALIST TECHNOLOGICAL TRAINING AT CIBERNÀRIUM Growth in specialised training spread across 400 different activities, the objective of which is the technological dissemination and the provision of specialised digital skills to people who are searching for a job or professional improvement, including programmes especially aimed at specific audiences (for example, digitalisation plan for small businesses, technological skills for the educational community, etc.). 12,794 people, It is reflected into a catalogue of onsite training provided at the Cibernàrium 22@ and 35% men and 65% Cibernàrium Nou Barris facilities, as well as a catalogue of virtual training (in synchronous women. and asynchronous formats). Barcelona Economic Promotion - Barcelona Activa 75 NEW CIBERNÀRIUM IN NOU BARRIS Official opening of the new Cibernàrium Nou Barris at the Technological Park, which is the result of 22 years of experience and success in promoting technological dissemination and the use of ICT. This sees the Cibernàrium return to its origins, in Nou Barris, with the district recovering a much-appreciated facility, fully renovated, and with the objectives of promoting greater proximity and bringing technological training resources to the neighbourhoods; facilitating people’s access to technology, promoting its use and benefits in everyday life, and offering onsite training, in addition to the virtual services available, which meets the needs of people with less knowledge of the use of computer devices, providing them with practical training and support. The new Cibernàrium focuses mainly on technological training in the fight against the digital gap, at a time when information and communication technologies (ICT), apart from offering opportunities and improvements in people’s daily lives, also intensify and perpetuate pre- existing social inequalities. Cibernàrium Nou Barris will make all its resources available to facilitate access to the Internet and the use of ICTs through more than 80 computers and a training catalogue with more than 400 different activities for all those people who, due to socio-economic factors, could be left behind, perpetuating digital inequalities. When at full capacity, this new training space will allow for the daily training of around 200 people. CIBERNÀRIUM SATELLITES: OPENING OF NEW SPACES TO HELP BRIDGE THE DIGITAL GAP This year the number of basic technological training spaces increased with two new Cibernàrium Satellites: the Canòdrom Satellite, which offers training based on free software, and the Plaça Catalunya-Movistar Centre Satellite. In addition, basic onsite training began at the new Cibernàrium Nou Barris site, thus expanding the range of training on offer. This brings the total to 13 points distributed throughout the city. They all share the aim of accompanying the digital literacy processes of the most vulnerable groups, especially those most affected “digitally” by Covid-19, and thus helping to reduce the digital gap. Cibernàrium Nou Barris has integrated basic technological training into all of Barcelona Activa’s employment programmes, such as Gateways towards Employment, the Digitalisation Plan for Markets and Shops, Guaranteed Success, Youth Employment References and the Work and Training Programme. These employment programmes are aimed at vulnerable 3,092 people took part in the groups where training in digital skills has been incorporated as a core and cross-cutting Cibernàrium element in the training programme. Likewise, the services made available by Cibernàrium Satellites Satellites have been included in the Let’s Connect Zero Divide Project (Projecte Connectem activities (72.7% were women). – Bretxa 0), a pilot project developed in Trinitat Nova and promoted by the Digital Transition Commission. 76 Barcelona City Council PROGRAMME TO IMPROVE THE DIGITAL COMPETENCES OF THE EDUCATIONAL COMMUNITY Cibernàrium has deployed a wide range of training activities in ICT tools and methodologies in education aimed at teachers, in order to respond to the need to increase the digital knowledge and skills that the Covid-19 crisis brought to the surface in the world of education. For the second consecutive year this programme has been designed in coordination with the Barcelona Education Consortium. The month of July saw the e-Summer ICT organised, the annual programme of summer courses, with 72 different activities, some of which are recognised by the Department of 1,234 people took Education of the Generalitat de Catalunya. The range of summer courses included a block part in the e-Summer of activities especially aimed at parents interested in supporting their children and providing ICT (“e-Stiu” TIC) them with a guide to a critical and safe use of the Internet (basic cybersecurity, digital activities. hygiene, digital identity, parental control, etc.). DIGITAL TALENT, PRESENT ON THE AGENDA OF CITY EVENTS (CECORE) IT Academy and Cibernàrium have been very much on the agenda of the city’s events. They have taken part in generating contents, with their own stands, with presentations and round tables, and with other formats typical of on-site and virtual fairs and congresses. The main events that have brought the IT Academy community together have been 4YFN, Mobile Week, Steam Conference, BIZ and Job Fair and Jump2digital. All of them provided an opportunity to connect with companies and potential IT Academy candidates. A total of 3,897 people This year also saw the 2nd Digital Skills Conference organised by Barcelona Activa - (48% men and 52% Cibernàrium, together with the Catalan Government’s Department of Digital Policy, the UOC women) benefited from the city’s events and Ramon Llull University - Blanquerna. as a whole. National and international experiences in technological dissemination and training were A total of 762 people took part in the Digital presented at this conference and the key role of digital skills in the professions of the Skills Conference, future was highlighted. The conference was approached from a very practical perspective, 69% of them women providing resources and tools for academic and professional opinion leaders. and 28.61% men. The conference was 100% virtual. Barcelona Economic Promotion - Barcelona Activa 77 TECHNOLOGICAL DISSEMINATION, TRENDS AND DIGITAL HUMANISM PROGRAMME Over the course of 2021, 30 digital dissemination master classes were held. Some of these were organised in thematic cycles such as technological humanism, activities that invite reflection on ethics in the digital society with speakers including Pipo Serrano, Dolors Reig, Joan Clotet, Liliana Arroyo and Jaume Pla. Another of the cycles promoted was Innodialogues, with the participation of prestigious speakers in the world of innovation such as Alfons Cornella, Xavier Marcet, Esteve Almirall, Daria Tataj and Tomàs Díez. A third cycle on journalism, communication and technology, co-organised with the Catalan College of Journalists, was held with the participation of experts including Carina Bellver, Ismael Nafría, Enrique Sanjuan and Enrique Canovaca. Due to the circumstances caused by Covid-19, practically all these sessions were streamed, 1,660 people although they were broadcast from the Cibernàrium facilities. Likewise, the most frequently (67% were requested have been recorded, edited and subtitled in order to include them in the online women). training resources. BOOST TO THE MAKER WORLD During 2021, the range of activities and services for the introduction and dissemination of digital fabrication (maker) tools and methodologies was expanded. This offer has been structured into different programmes within the framework of the new Cibernàrium Nou Barris and the Nou Barris Fab Lab. Meanwhile, the Maker Satellite located at the Montserrat Abelló Library Satellite and the Technological Park Satellite were enhanced. Moreover, the Digital and 3D Manufacturing track of the Cibernàrium regular programme was extended. Special training courses and formats were also set up to tackle the 3D area at the Technological Park’s own Satellite, opening it up to new audiences. Overall, all the actions were aimed at promoting the dissemination and popularisation of maker technologies. 78 Barcelona City Council CODE.ORG: NORTH AMERICAN INITIATIVE TO PROMOTE STEAM CAREERS During the last quarter of 2021, a proposal for collaboration with the North American initiative Code.org was in the works. The aim of this initiative is to get the city’ s children to incorporate computational science into their daily lives. The agreement has been reached with a Memorandum of Understanding (MoU) that will have an impact on many young people in the city in 2022 and 2023 and will involve the entire educational community (teachers and families). Code.org joins Barcelona Activa’s Barcelona STEAM Plan, which includes public and private initiatives to promote STEAM (science, technology, engineering, arts and mathematics) from a gender perspective. This collaboration includes actions to raise awareness of the importance and opportunities of these subject matters in the immediate future, as well as training for the entire educational community in computer science and digital skills and the creation of a computer science observatory in the city of Barcelona. BOOST FOR PROJECTS GENERATED BY AGENTS OF THE DIGITAL ECOSYSTEM Collaboration agreements have been reached and/or signed with ten institutions to promote third party projects that are considered to have a positive impact on the achievement of Barcelona Activa’s strategic objectives and are aligned with its values. All of them focus on the promotion of digital talent as a driver of economic development and business competitiveness. The projects are related to the creation of resources and services that promote technological knowledge and training in different areas, and allow Barcelona Activa to access and work with audiences who, without these alliances, would be more difficult to reach. These actions also make it possible to extend the range and scope of Barcelona Activa’s actions beyond its own structure. Accordingly, special support was given to initiatives to promote scientific and technological vocations promoted by the UPC, the UPF, the UOC, the University of Deusto, the Barcelona Supercomputing Center and Soko. It also collaborated significantly with the FMWC (Barcelona Digital Talent) and the Catalan Journalists Association, for example. Barcelona Economic Promotion - Barcelona Activa 79 DIGITISATION OF BARCELONA ACTIVA’S REGULAR TRAINING SERVICES This year, Barcelona Activa completed the project “Digitisation of public services 2017- 2021”, an operation financed by the ERDF that has served to deploy an online training model at Barcelona Activa over the last few years and to promote cultural change in the organisation around the digitisation of content. Throughout the life cycle of ERDF project, a total of 128 online courses, equivalent to 520 hours of training, were carried out, generating more than 60,000 completions, attended by 23,000 people (an average of 3 courses per person), and they remain in use. All this accumulated experience was captured in Barcelona Activa’s White Paper on the digitalisation of stable training, a historical record of the process of introducing new online training formats in the company between 2011 and 2021, which will be presented at the beginning of 2022. “STEAM ALLIANCE FOR FEMALE TALENT, GIRLS ON THE SCIENCE FLOOR” Barcelona Activa has joined this initiative promoted by the Ministry of Education and Vocational Training, which aims to combine efforts, seeking synergies between administrations, companies, organisations, educational centres and the media to promote STEAM careers among girls and young women. The Alliance is committed to promoting concrete initiatives to eliminate gender stereotypes associated with certain careers and professions, to promote female empowerment in the STEAM disciplines and to eliminate the gender gap that is manifested in the limited access of young women to these subject areas. 80 Barcelona City Council 7.4 Local and social cohesion GOALS · Create a coordinated intervention framework in each area, taking pre-existing resources into account and determining new interventions based on detecting socio-economic needs and potential. · Design and implement new projects and initiatives that revitalise the economy in the districts and neighbourhoods and promote quality employment, helping to combat insecurity. · Acknowledge and involve the socio-economic players in the areas, by boosting networking and the generation of public-private-social-community synergies. · Make Barcelona Activa’s services more local, more comprehensive and better adapted to the needs of the people and the different socio-economic agents at territorial level. · Provide the areas with the resources for implementing programmes and initiatives that are appropriate to their needs and designed within the area itself. ACTIONS THE “AMUNT PERSIANES” [SHUTTERS UP] (CECORE) STRATEGY The strategy “Amunt persianes” for 2021-2023, presented as a government measure in April 2021, can be traced to the need to reduce the number of vacant ground floor premises (LPB, given its acronym in Catalan) in the city, which currently number around 5,000, and to combat the phenomena that derive from this commercial desertification, such as the decrease in the number of local consumption options in the neighbourhoods or the impact on the social cohesion that the commercial fabric generates. And it is from this point of view that the strategy to boost the use of ground floor premises (“Amunt persianes”), intends to diversify their uses and strive for a balance of activities in the different districts, through the collaboration between public, private and social agents. Different municipal Management Offices are involved in this strategy promoted by Barcelona Activa, including Foment de Ciutat, the Department of Commerce, Restaurant Trade and Consumer Affairs the Neighbourhood Plan. As part of this strategy, an intra-municipal agreement was signed between the Area for Economy, Work, Competitiveness and Tax, Barcelona Activa and Public Works, to coordinate the development of this strategy. The “Amunt persianes” strategy envisages three areas of action: 1. Vacant LPBs. 2. Active LPBs, to prevent them from becoming vacant. 3. Potential LPBs, to implement new uses. As well as envisaging five strategic measures: 1. Creation of an LPB observatory. 2. Resources to prevent new vacant LPBs. 3. New grants and subsidies for moving into vacant LPBs, for 170 premises. 4. Officially protected ground-floor premises (BPOs): creation of a public portfolio of LPBs of between 30 and 60 premises. 5. Creation of a rental pool for LPB premises, containing 100 to 200 premises. Barcelona Economic Promotion - Barcelona Activa 81 During 2021, measures 2, 3 and 4 were implemented and will continue in 2022, and measure 5 has been conceptualised. “Amunt persianes” forms part of “Barcelona mai s’atura”, the Plan for the recuperation and renewal of the city. https://www.barcelonactiva.cat/amuntpersianes SUBSIDY PROGRAMME FOR THE SOCIO-ECONOMIC ENHANCEMENT OF THE TERRITORY “IMPULSEM EL QUE FAS” (CECORE) Funds are key to organising projects and initiatives that revitalise the local economy, the creation of employment, economic activity and social cohesion. In this regard, the programme of grants and subsidies for the socio-economic promotion of the territory, “Impulsem el que fas”, seeks to provide economic support to territorial projects with a view to improving the economic situations of the districts and neighbourhoods depending on the priority areas and sectors of the city. During 2021, the call for proposals was divided into seven categories aimed at territorial initiatives that promote the revitalisation of ground-floor premises, socio-economic innovation, quality employment, responsible and sustainable tourism, sustainable food and responsible consumption, the urban distribution of locally sourced goods and creative industries rooted in the territory; these two last categories were new in 2021. This call had the highest budget in its history, €3,425,000. The unique features compared to other municipal calls for proposals are that the percentage financed can reach up to 80% of the total budget of the project, up to a maximum of €50,000, and that it is received at the moment of the final decision. These projects also include technical follow-up. During 2021, in addition to launching the new annual call for proposals, we also followed up on all projects approved in the 2020 call for proposals and which were scheduled to be executed prior to 31 December 2021. With a total of 5 calls resolved, between 2017 and 2020, and more than 380 projects funded for an amount of €9,380,991.21, “Impulsem el que fas” has been consolidated as a funding instrument to promote initiatives that stimulate the local economy and the socioeconomic return to the neighbourhoods and districts of the city. 184 projects were funded in 2021. 82 Barcelona City Council DISTRICT ECONOMIC REACTIVATION PLANS 2021-2023 The new economic reactivation plans stem from the impact of Covid-19, and aim to recover and strengthen the economy of the districts, highlighting the assets and opportunities that each of them presents, while incorporating the integration and coordination of both the resources and services of Barcelona Activa, as well as those deployed from within the district itself or other socio-economic agents of the area, with the aim of contributing to resolving the challenges facing each district, and contributing to the reduction of socio- economic inequalities. Depending on the income levels of the districts, these reactivation plans were activated as: • Economic development plans (EDP) for the six districts with incomes below the city’s average: Nou Barris, Sant Andreu, Sant Martí, Ciutat Vella, Horta-Guinardó and Sants- Montjuïc. In these districts, where this instrument had already been rolled out during the previous term, the new EDPs have incorporated a new vision for reactivation in a broader sense based on new strategic actions. • Roadmaps (RM) for the four above-average districts: Eixample, les Cortes, Sarrià - Sant Gervasi and Gràcia. In these areas, for the first time ever they will have an instrument to align and complement existing economic development measures by focusing on some of the district’s most important assets. In both cases, work is coordinated with the districts and proposals from the socio-economic network, in the cased of the EDPs, it is coordinated with the Neighbourhood Plan as regards the measures to reactivate the economy that involve economic resources in addition to the implementation of employment actions, to promote the economy and the social economy in the neighbourhoods that form part of this municipal strategy. The backbone of the two types of plans are the basic strategic approaches, which are common to both instruments: • Reactivating the economy from within the area itself. • Reactivating trade. • Promoting projects that invigorate the district’s economy. • Quality work. • The specific weight of the area’s assets in terms of economic activity in the city. In the case of the EDP and the specific nature of each district (strategic assets identified for economic promotion, needs of the neighbourhood and companies or future visions), there are other lines, including but not limited to: strengthening the social and solidarity economy, increasing the weight of industry, promoting the tourist economy and boosting the creative or technology sectors. The economic reactivation plans can be consulted here: www.barcelonactiva.cat/proximitat. Barcelona Economic Promotion - Barcelona Activa 83 LA CLOTA COWORKING: COWORKING SPACE WITH A RETURN FOR THE AREA IN HORTA-GUINARDÓ La Clota Coworking is a project run by the Horta-Guinardó district and Barcelona Activa, within the framework of the economic development plan and aims to provide support to entrepreneurs, in addition to promoting the socio-economic revitalisation of the area and synergies between the economic network, local residents and public agents. To use the space, projects are required to apply as part of a competitive tendering process. Priority During 2021, although is given to projects identified in the EDP for district as priority economic sectors or fields: activities in the assistance for individuals, sport and leisure, food and environmental sustainability, local space dropped, they commerce, social and solidarity economy, art and culture, and technological innovation. This maintained a lively pace: is a coworking space where entrepreneurs working there do not have to pay any amount · Number of projects of money to use the space, but rather they perform social return activities for institutions, installed by December associations and community resources in the Horta-Guinardó district. Social return actions 2021:12. · Number of are designed in cooperation with the institutions located in Horta-Guinardó and with each companies installed coworker, responding to the profiles and needs of the area. These actions often involve by December socio-educational workshops, communication initiatives, actions related to the digitalisation 2021:18. and socialisation of the elderly, among others. PROJECTS THAT PROMOTE THE LOCAL CIRCULAR ECONOMY The projects that promote the local circular economy are in line with the new Barcelona Green Deal economic agenda, given that the chapter on sustainability includes measures linked to the circular and value economy. • Pooled Resource Bank in Ciutat Vella: this is a service for pooling infrastructural resources and services in the Ciutat Vella District with the aim of allowing social and cultural organisations in the territory to use them at community or socio-educational events. This action is being promoted by Itaka de Ciutat Vella in cooperation with the Raval Sud–Gòtic Sud Neighbourhood Plan, and was created within the framework of the Economic Development Plan for Ciutat Vella, as one of the lines of action to promote cost savings and business cooperation in the district. The project is structured around the culture of collaboration, cooperation, recycling and joint work to meet the needs of local entities, through the loan of material and infrastructure to entities, the generation of a network for the reuse of waste material and the provision of transport and assembly services for materials used at events. The initiative also includes training and work experience opportunities for young people in situations of social vulnerability. Worth particular mention in 2021 were the: · 148 services for the lending of equipment. · 254 services for setting up, dismantling, logistics and transport services. · Management of 38 lots of donations received (cloth masks, shoes, children’s clothes, etc.). · Formalisation of 16 contracts for young people to work as service assistants, service officers, sound technicians and transport workers. · 77 shops have joined the delivery service, which was a pilot experiment during the first half of the year, with a total of 470 orders being completed. 84 Barcelona City Council • Nau Vila Besòs: this project occupies a space of 800m2 in a building in the Bon Pastor industrial estate and is part of the economic development plan for Sant Andreu in 2018, promoted by the District of Sant Andreu and Barcelona Activa with the aim of revitalising the industrial estate at the same time as responding to the employment needs of the district’s network of social and cultural organisations. Moving forward, a project will be built to promote the loan, exchange and repair of materials in the Nau’s own workshop space. One of the new developments in 2021 was that the training on green and circular economy issues provided by the project, aimed at both organisations and the general public, has taken on a virtual format. This training is provided by the same organisations as a social return for the use of the workshop space. Key indicators for 2021: · 55 entities housed. · 70% of the m3 of the Nau is occupied by materials belonging to the entities it houses and materials that have been handed over for use. · A total of 1,371 people visited the Nau to make use of its services. · 38 loans of material. · 32 donations of materials. · 29 organisations have made use of the space with 31 different activities in which 559 people have participated. · 28 training workshops have been held (online and hybrid training) in which 273 people have participated. · 47 have visited the Nau to find out more about the project. Barcelona Economic Promotion - Barcelona Activa 85 ECONOMIC PROMOTION UNITS The new 2021-2023 strategy rethinks the progress of these areas of governance defined in the economic development plans of the previous local strategy, based on accumulated experience and learning, and with the aim of innovating and improving the impact of economic promotion policies. It incorporates different spaces that encompass the different municipal agents: District, Barcelona Activa and municipal operators (OM) and its structure and functioning is as follows: • Operational hubs: these are spaces for the co-creation, design, follow-up and implementation of policies for promoting the economy in the district. • Economic promotion roundtables: bimonthly meeting place between the people working at the operational hubs and the different municipal operators with the aim of sharing information, changing and adapting city-wide programmes to the realities of the districts and developing an inclusive space for the co-creation of economic promotion proposals. • Annual District Plenary session: a meeting place between the District Council, the Coordination Space and the Operational Hub, in order to report on the activities carried out by the Operational Hub, and to assess and improve the strategy adopted. • Annual management space: once a year, the boards of the participating municipal operators and the District Managers meet to assess the implementation of the UPEs and implement new strategic lines for their improvement and consolidation. This new governance model will start to be implemented during the second half of 2021 as a pilot experiment in five districts: Nou Barris, Sant Andreu, Sant Martí, Sants- Montjuïc and Les Corts. Its final validation in January 2022 will determine whether it is to be expanded to the rest of the city’s districts. 86 Barcelona City Council Barcelona Economic Promotion - Barcelona Activa 87 8 DIVISION OF CITY PROMOTION Barcelona is committed to a city model dedicated to its people and is working towards a sustainable economic recovery and international positioning. The city has a combination of attributes that makes it unique and attractive, not just to live in and visit, but also as a place to work, learn, invest and start up businesses. An open, diverse, cosmopolitan and attractive city for international talent. It aims to encourage, welcome and foster the loyalty of foreigners who come to live and work in our area, bringing wealth, creativity, innovation and competitiveness to the business network and to our economy and society. 88 Barcelona City Council 8.1 INTERNATIONAL ECONOMIC PROMOTION. ABROAD AND IN BARCELONA Barcelona is committed to a city model dedicated to its people and is working towards a sustainable economic recovery and international positioning. It also aims to stimulate activity through foreign investment that contributes to generating prosperity and quality employment to boost the local economy. 8.2 BARCELONA BRAND PROGRAMME The Barcelona Brand project is responsible for promoting the management of the city’s identity and reputation in coordination with public and private agents. Barcelona has a combination of attributes that make it unique, converting it into an attractive city, not only for those who live here and visit us, but also for work, learning, investment and entrepreneurship. 8.3 INTERNATIONAL TALENT: 360º PLAN The International Talent line of action within the International Economic Promotion of Barcelona contributes to making Barcelona an open, diverse, cosmopolitan and attractive city for international talent. It aims to encourage, welcome and foster the loyalty of foreigners who come to live and work in our area, bringing wealth, creativity, innovation and competitiveness to the business network and to our economy and society. Barcelona Economic Promotion - Division of City Promotion 89 8.1 International economic promotion abroad and in Barcelona GOALS · Promote Barcelona and its values through positioning and economic diplomacy actions that will increase its global relevance. · Attract international economic activity (companies, institutions or projects) that generate prosperity and quality job opportunities for all citizens. · Promote the strategic economic sectors and their companies and professionals. · Make Barcelona an intercontinental air hub that guarantees powerful connectivity for companies, professionals and individuals. ACTIONS The activities as part of the international economic promotion programme abroad continue to be affected by the pandemic. Even so, we have started to recover our presence at major international fairs, as well as our presence at the fairs that have taken place in the city. INTERNATIONAL ECONOMIC PROMOTION We were able to carry out 4 face-to-face actions abroad in 2021 with a direct audience of 920 people and an indirect audience of 25,000, with presence at the MIPIM (Cannes), Expo Real (Munich), World Routes (Milan) and Universal Expo (Dubai) fairs. Even so, online promotion activities have continued to be enhanced: 19 actions involving more than 50 activities (webinars, promotional seminars, online conferences) with an audience of 82,569 people. The organisation of the “Barcelona-Shanghai Bridge” to celebrate the 20th anniversary of the Barcelona-Shanghai partnership, with the collaboration of more than 14 organisations from both cities, has led to the organisation of 20 activities. We have recovered the city’s international In the city, we have participated in person at the Integrated Systems Europe (ISE), Mobile promotional agenda, World Congress (MWC) and Smart City Expo World Congress (SCEWC) and other congresses participating at 7 fairs. and institutional events with an audience of 2,138 people. In tandem with the Smart City Expo, a study visit was organised for 45 representatives from 21 European municipalities within the Eurocities network to explore urban strategies for attracting, generating and developing digital talent and attracting start-ups and FDI. While continuing to offer an online and hybrid service, there was no longer a focus on face- to-face international delegations. A total of 42 delegations attended with the participation of 618 people. Work has continued on aligning the strategies and activities of all the agents involved in international economic promotion in the city of Barcelona through the meeting of the Foreign Economic Coordination Committee. 90 Barcelona City Council PROMOTING BARCELONA AS AN INTERCONTINENTAL AIR HUB The month of October saw the return of World Routes, the most important trade fair in the sector, which took place in Milan in 2021 in a hybrid format. As part of the on-site fair, from 10 to 12 October, 15 meetings were held and 4 conferences were attended as members of the Air Routes Development Committee, as well as two days of virtual meetings, especially with Chinese companies. The Barcelona Air Route Meeting was maintained, an initiative created after the pandemic to maintain relations with the airlines that had intercontinental routes to Barcelona airport but were forced to cancel them. 27 direct intercontinental destinations departing from Barcelona have already been recovered, from the 47 that existed before the pandemic. In April, we took part in the Routes Reconnected trade fair for the negotiation and creation of routes, this time in a virtual format. Barcelona Economic Promotion - Division of City Promotion 91 SUPPORT FOR INVESTMENT PROJECTS The number of investment projects has started to recover. Companies interested in setting up in Barcelona have been making their decisions as the pandemic’s paralysing effects on the economy have been gradually easing. Together with Barcelona Activa’s Business Landing Service, 130 investment projects have been managed, of which 13 companies have set up. These have had an economic impact of over 100 million euros and created 885 new jobs. Of all the establishments seen, it is worth highlighting the announcement by the North American company PepsiCo, in October, of its intention to carry out the digital transformation of the company on a global scale from Barcelona by opening a centre of excellence. This is expected to create up to 400 jobs by 2024. 92 Barcelona City Council 8.2 Barcelona Brand Programme GOALS · Enhance the city brand as a lever for local economic activity and improve the employment and quality of life of citizens: attraction and loyalty of local and international targets. · Promote the management of the identity and reputation of the Barcelona brand from the leadership of Barcelona City Council. · Encourage a city alliance with all sectors (institutions, businesses and citizens) to co-create a new city story, identifying the agreed differential value proposition and with a commitment to its continuous communication over time. ACTIONS The Plan for the activation of the new Barcelona brand story is to be launched once the co- creation process with local and international stakeholders has been completed. The Barcelona Brand project is updating the current action plan to adapt it to the new post-Covid-19 situation and support the city’s economic reactivation along four lines: accelerating the digital promotion and awareness of the Barcelona brand, creating new tools to promote it, dealing with the brand’s legal issues, and promoting it at international forums and in international media. ACCELERATE THE DIGITAL PROMOTION AND MONITORING OF THE BARCELONA BRAND In view of the fall in international events and travel around the world, a digital communication strategy has been prioritised to explain the solid foundations of Barcelona’s economy and the dynamism of its activity, an example of Barcelona’s DNA as it were, despite the crisis. This includes continuous digital monitoring through: • The award of the third wave of the Brand Resilience Barometer, to determine the change in the perception of Barcelona due to the impacts of the last 12 months. • The award of active monitoring tools for the mentions of the city of Barcelona on social networks and digital media, both local and international, during 2021. Barcelona Economic Promotion - Division of City Promotion 93 CREATE NEW PROMOTIONAL TOOLS FOR THE BARCELONA BRAND Design and production of promotional elements, such as a Brand toolbox for local and international agents, as a source of inspiration to publicise Barcelona’s story. • Production of the new video of the Barcelona Brand, as an audiovisual expression of the new Barcelona story that is included in the brand book “Identity and reputation of Barcelona. A choral story”. • Award of the Barcelona interactive travelling installation that explains the city’s story and its activities aimed at agents from different sectors on international missions. WE GUARANTEE THE BRAND IN LEGAL TERMS Ongoing work of a lawyer from Barcelona City Council who manages legal issues related to the Barcelona brand, such as: · The name Barcelona. · The registration of the different brands of the Barcelona City Council. · The registration and licensing of the signature barcelonawithyou. And any other issues that may arise. 94 Barcelona City Council PROMOTE THE BARCELONA BRAND AT INTERNATIONAL FORUMS AND IN INTERNATIONAL MEDIA • 29 April: participation in the webinar “The pandemic’s impact on the world’s most talked about cities” organised by the London-based City Branding Consultancy ING, with around 50 people in attendance. • 1 July: launch of the international campaign “Barcelona With You”. • 30 July: meeting with members of Prague City Council to present the city brand strategy. • 15-16 November: organisation of a Eurocities study visit, promoted by the City Brand and International Economic Relations and Entrepreneurship and SME working groups, with 45 participants from around 30 European cities. Two days of conferences on generating and attracting digital talent and attracting start-ups and foreign investment across various locations, including a round table at the Smart City Expo World Congress. • From 8 to 10 December: Barcelona Brand Seminar - 5th annual conference of the International Place Branding Association, which brings together academic experts in city and country branding from around the world, co-organised with the Pompeu Fabra University. The Division of City Promotion coordinated a round table of technical and political leaders from Ghent, Porto and Barcelona to discuss city brand strategies within the global context of Covid-19 and the Barcelona City Council’s City Promotion Commission gave a presentation titled “Strategy for promoting the Barcelona Brand”. 100 registrations were received and a total of 65 people attended. Barcelona Economic Promotion - Division of City Promotion 95 8.3 International Talent: 360º plan GOALS · Contribute to positioning Barcelona as an open, welcoming and diverse city, a benchmark that attracts international talent. · Attract people with the training, skills, abilities and expertise in those professional profiles that are not available in the local market in order to improve the competitiveness of local companies. · Welcome, stimulate and attract the international talent that is key to economic and social development, and facilitate their arrival and loyalty. ACTIONS All the actions of the International Talent programme involve a 360º plan because they are carried out over the course of the year, cover different profiles of the international community (institutional members and representatives, business leaders, entrepreneurs, students, 114 activities have been organised with research staff, etc.) and take into account the different phases: attraction, reception, landing, the participation of stimulation and fostering loyalty. 6,003 people. These are explained in more detail below and other types of actions carried out are listed. ATTRACTING INTERNATIONAL TALENT, FOCUS ON DIGITAL TALENT Actions to attract international talent, either in specialised fairs or as part of ad hoc actions in foreign markets and in the most attractive profiles for the local economy. Participation at international fairs has not yet resumed this year due to the pandemic. The international recruitment missions carried out together with Barcelona Digital Talent have been virtual. Two international digital talent recruitment actions have been organised, with the participation of 26 companies and 221 participants, one focussing on Romania and Poland and the other on the Baltic countries and Italy. As part of both actions, webinars have been held to promote Barcelona and its digital ecosystem through practical information aimed at foreign candidates about living in the city. 96 Barcelona City Council BARCELONA INTERNATIONAL WELCOME WEBSITE AND SOCIAL NETWORKS This website offers information and resources to facilitate the reception and stimulation of international talent and foster their loyalty towards the city. Actions taken: • Maintenance and updating of the section on priority procedures for the arrival of international talent (42 procedure files), especially foreign procedures, and improvement of the contents of the “What do you need?” section. • Promotional activities on our own social networks (Instagram, LinkedIn and YouTube) with specific content in English for the international community. Publication of 12 informative newsletters (monthly) and bulletins with a schedule of activities. NEW BARCELONA INTERNATIONAL WELCOME DESK SERVICE Welcome Desk: new personalised service Launch on 22 November 2022 of the new service for international talent wanting to come (online and in person) and live and work in Barcelona, or, who have just moved here. The service offers practical for international information, help on paperwork and expert advice online via videoconference or in person talent with practical information, advice at the MediaTic building, in the heart of 22@. In both cases, it is necessary to make an and assistance with appointment in advance. paperwork. Actions taken: • Launch with the creation of the service landing page: www.barcelona.cat/welcomedesk. • Creation of a welcome pack for users of the new service, with materials of interest for enjoying the city and getting to know services, cultural spaces and activities for new citizens. The welcome pack has a physical version with a folder containing guides, leaflets and other selected publications and an online version with the documents in PDF format that can be all downloaded in a zip file or one at a time. Barcelona Economic Promotion - Division of City Promotion 97 STIMULATING THE INTERNATIONAL COMMUNITY AND BARCELONA INTERNATIONAL COMMUNITY DAY Throughout the year, a programme of activities has been organised to stimulate and foster the loyalty of Barcelona’s international community. The Barcelona International Community Day (BICD) is the highlight of the yearly event. Within the framework of the pandemic, promotional activities have been carried out predominantly in digital format, recovering some of the face-to-face activities with limited capacity and following the health measures from July onwards. Large-format conferences or seminars, capsules or informative sessions, round tables of experts or testimonies, practical workshops and animation and networking activities have been organised. 3,678 people from 87 different nationalities With regard to the BICD, after last year’s annual meeting was held in virtual format, in have registered. 51 2021 it was held in person at the Barcelona Maritime Museum on 23 October, under the activities have been slogan “Back to (net)work!” As part of this edition, some of the activities were broadcast programmed. 6 hosts, 72 exhibiting live (via streaming) and webinars were also organised during the week prior to the fair. It has companies and established itself as a meeting point for Barcelona’s international talent ecosystem. organisations, 6 sponsors and The virtual platform that emerged from Barcelona Expat Week 2020 has also been various collaborating preserved: the Barcelona International Community, transforming it into the virtual space for organisers. the international community. 98 Barcelona City Council FOSTERING THE LOYALTY OF THE INTERNATIONAL COMMUNITY Barcelona has a network of international organisations, from institutions such as consulates, official foreign trade offices, to foreign chambers of commerce, business and civil society associations, such as expatriate clubs and the like. We are in constant contact with these agents and organise activities and participate and collaborate in city events to create loyalty and joint synergies. This line of loyalty includes the “Barcelona Update”, working sessions with representatives of embassies, consulates and foreign chambers of commerce. A total of 17 events took place in the year 2021. Four meetings were also organised with foreign managers and companies established in the Barcelona area from China, Japan and Italy, Netherlands. Numerous meetings, tribunals and award ceremonies, conferences and presentation of reports and other activities organised by entities of the city’s international business and institutional community have been attended. AGREEMENTS AND SUBSIDIES International economic promotion abroad and in Barcelona An agreement has been signed with Acció and the Barcelona Port Authority to continue the collaboration within the framework of Barcelona as a European logistics centre (BARCELOC) and to attract the establishment of distribution centres for international companies, mainly from China, but also other Asian, European and American companies, contributing to generating goods traffic and following trends in logistics innovation, and promoting Barcelona as an innovation hub for industrial and logistics companies (allocation of €15,000). A new two-year agreement has been signed (2021-2022) to continue the Barcelona-Catalonia Project with the Barcelona Metropolitan Area (AMB) and the Catalan Land Institute (Incasòl), a project aimed at the joint promotion at national and international level of what Barcelona and its metropolitan area have to offer in terms of high quality urban development projects that will provide land for business clusters based on the knowledge economy, which have enormous potential. Promotion work is performed at specialised trade fairs in the sector (allocation of €243,500). An agreement has been signed with Red.es, Acció and the Mobile World Capital Foundation to carry out actions for the promotion, growth and internationalisation of Spanish technology- based companies within the Shanghai and Los Angeles ecosystems. Technological missions will be organised to strategic markets and attendance at prestigious events in the sector (allocation of €10,000). International talent: 360º Plan An agreement has been signed with the Mobile World Capital Foundation for the project “Barcelona Digital Talent - Work in Barcelona”, which is designed to address the global trend of a lack of talent with a technological profile. It is in the interest of the city of Barcelona to promote the technological and innovative ecosystem of Barcelona and to attract the best digital professionals. The aim is to put international talent in contact with digital companies located in the city through different actions and to bring to the city those people with digital profiles that cannot be found locally and which are key to the competitiveness and innovation of our companies and organisations (subsidy of €10,000 in 2021). An agreement has been signed with the Bosch i Gimpera Foundation to regulate the collaboration within the framework of the Barcelona University Centre (BCU) project, an official service to welcome and support foreign students, professors and researchers who come to the city and work to promote Barcelona as an international university centre. The City Council has been collaborating with the Foundation since its creation in 1997 and since 2020 it has been represented by the Division of City Promotion (annual subsidy of €48,080). Barcelona Economic Promotion - Division of City Promotion 99 9 DIVISION OF TOURISM, EVENTS AND CREATIVE INDUSTRIES Barcelona is committed to quality tourism with support and stimulus measures aimed at contributing to the economic reactivation and recovery of this sector in the city. To achieve this, culture, creativity and gastronomy are promoted with projects that increase the social return to the citizenship. Barcelona encourages business promotion and the social and international aspects of the city’s creative industries by means of cross- cutting relations between its different sub- sectors and the Barcelona Design Hub as its benchmark facility. 100 Barcelona City Council 9.1 DEVELOPMENT AND ECONOMIC REACTIVATION OF TOURISM The tourism sector has been one of those most affected by the impact of Covid-19. During 2021, new measures were rolled out to support and stimulate recovery. 9.2 NEW IMAGINARIES AND TOURIST CONTENTS Barcelona is committed to diversifying its range of attractions, pursuing a more aspirational tourism, linked to culture, creativity and gastronomy. 9.3 TOURISM MANAGEMENT Tourism activities also require regulation and management measures to increase the social and economic return. 9.4 PARTICIPATION, COORDINATION AND DISSEMINATION The governance of tourism implies the following: · Encourage participation. · Open the debate about tourism. · Encourage study and knowledge. 9.5 SUSTAINABLE TOURISM Stimulate a sustainable tourism model from an economic, social and environmental perspective, in line with the strategic objectives of the 2030 Agenda. 9.6 KNOWLEDGE AND INNOVATION Tourism management requires analysis and data to assist with decision-making. It stimulates study, training, knowledge and innovation on behalf of the sector. 9.7 CREATIVE INDUSTRIES Boost business promotion and the social and international aspects of Barcelona’s creative industries. Promote the DHUB as a benchmark facility for the creative industries. Barcelona Economic Promotion - City Division of Tourism, Events and Creative Industries 101 9.1 Development and economic reactivation of tourism GOALS · Offer support and guidance to businesses in the tourism sector, severely affected by the restrictions arising from Covid-19. · Stimulate the economic reactivation of the city. · Contribute to maintaining Barcelona’s international projection and attractiveness. · Encourage the development of new business projects in the tourism sector that are committed to sustainability and innovation. ACTIONS EXTRAORDINARY LINE OF SUBSIDIES TO SUPPORT THE TOURISM AND LEISURE SECTORS These subsidies of between €1,000 and €8,000 are intended to alleviate the impact of the crisis caused by Covid-19 and are aimed at tourist accommodation companies, dance Grants awarded to 284 companies halls and clubs, entertainment venues and companies organising conferences, which have for a total value of been severely affected by the health restrictions, with prolonged periods of low activity and €973,000. reduced income. 102 Barcelona City Council CREATION OF THE BARCELONA MICE DESTINATION SUPPORT PROGRAMME Funds of €3 million set aside for attracting and retaining conferences and events in the city that are aligned with strategic economic sectors and allow synergies to be established with Barcelona’s economic fabric. This programme is managed by the Barcelona Convention Bureau of Barcelona Tourism, in collaboration with BSM and the Barcelona Trade Fair (Fira de Barcelona). A total of 125 speakers from 27 participating SUPPORT FOR HOLDING INTERNATIONAL EVENTS countries, 114 appearances in the To contribute to the projection of Barcelona: international press, more than 2 M • Future of Tourism World Summit 2021. World summit of representatives of the tourism impacts on social sector, held on 26 and 27 October, to debate on the challenges facing tourism in the networks. post-Covid era. Some 23,000 people • EuroVelo. International conference on bicycle tourism, which brought together in attendance, 200 tour operators, transport companies, universities, tourism organisations, public accredited media, administrations and bicycle users in Barcelona, within the framework of CicloBCN21, an audience of 123,000 people in 140 which the city hosted between 5 and 10 October. countries. • CSIO. International show jumping competition organised by the Real Club de Polo. PROMOTING ENTREPRENEURSHIP A total of 43 projects Within the scope of tourism, projects to stimulate the creation of companies and the provision were presented in the Responsible and of support and guidance on innovation and sustainability. Sustainable Tourism category. • “Impulsem el que fas”, a responsible and sustainable approach to tourism in the area, allocated €200,000. A total of 96 business projects have benefited • Futurism. Programme to support the creation of innovative and responsible companies, in all editions of the in collaboration with Barcelona Activa, the Corporate Association of Specialised Travel programme. Agencies (ACAVE) and the Barcelona Hotel Guild. SUPPORT FOR TOURISM SECTOR INITIATIVES TO TACKLE THE POST-COVID RECOVERY Through agreements and/or subsidies: activities organised by the Barcelona Hotel Guild, information and guidance sessions for travel agencies (ACAVE), and others. Barcelona Economic Promotion - City Division of Tourism, Events and Creative Industries 103 AGREEMENTS AND EXTRAORDINARY SUBSIDIES Agreement and subsidy to the Advanced Leadership Foundation Organisers of the Future of Tourism World Summit BCN21. Budget executed: €72,000. Agreement and subsidy to the Reial Club de Polo [Royal Polo Club] For the organisation of the international showjumping competition. Budget executed: €50,000 Agreement with and subsidy to ACAVE For organising activities to reactivate the tourism sector. Budget executed: €12,000. AGREEMENTS AND SUBSIDIES Agreement with the Barcelona Hotel Guild For the promotion and dissemination of the spaces and activities of Barcelona’s hotels. Budget executed: €150,000. PUBLIC TENDERS FOR SUBSIDIES Extraordinary line of subsidies to support the tourism and leisure sectors To alleviate the impact of the crisis caused by Covid-19. Subsidies of between €1,000 and €8,000 for tourist accommodation companies, dance halls and clubs, entertainment venues and companies organising conferences, which have been severely affected by the health restrictions, with prolonged periods of low activity and reduced income. Budget executed: €973,000. 104 Barcelona City Council 9.2 New imaginaries and tourist contents GOALS · Diversify and decentralise the city’s tourist offer. · Promote tourism that is more closely linked to culture and sectors such as gastronomy, design, creativity and events. · Promote the return of tourist activity to the city as a whole. · Stimulate economic reactivation and opportunities for public-private partnerships. ACTIONS REDEFINE AND DIVERSIFY THE RANGE OF TOURISM ON OFFER With a view to promoting a more aspirational tourism, linked to the city’s cultural and creative offer, the following actions are being carried out: • Debate Forum “City, tourism and culture: a joint opportunity”. Promoted by the More than Councillor’s Office for Tourism in collaboration with the ICUB, it brought together more 150 experts than 150 people linked to the fields of tourism, culture and creativity. These professionals participated in the were involved in 10 group sessions and one plenary session to put forward proposals working groups. for improvement and synergy. Barcelona Economic Promotion - City Division of Tourism, Events and Creative Industries 105 A total of 55,728 • Agreement to host major art exhibitions in Barcelona. Collaboration agreement people visited the signed with the Royal Shipyards Consortium de Barcelona and Arthemisia-Evolucionarte exhibition dedicated to bring large-scale exhibitions of great figures from the history of art to the city. The to Escher. first of the exhibitions was dedicated to Escher. 134 departures and 6,363 people took • Actions to enhance Barcelona’s position as a Christmas destination. In coordination part in the Christmas with the Barcelona Tourist Consortium, so as to support the strengthening of activities Lights Tour, more planned for the citizens. Expansion of the Christmas Lights Tour, with daily service to than twice as many as in 2020. see the Christmas lights. • Support and funding for new activities promoted or hosted by the districts: · Natura Encesa. An immersive light art event in the gardens of Pedralbes. An immersive More than 70 activities experience for all audiences that reinvents the Christmas lights: an adventure of programmed and more than 30,000 projections and light games that represent life on the planet and the four constituent people attended the elements: water, air, fire and earth. first edition of Viu Montjuïc. · Viu Montjuïc. A weekend with a programme of art, culture, science and nature activities by the 22 facilities on the mountain. · Barcelona LGTBIQ+. Support for actions organised by associations or private entities, such as ACEGAL, to promote and boost LGTBIQ+ Barcelona. The most important activity is the organisation of the city’s Pride. · Arqueològica Clos Foundation. Mounting of the exhibition “Ptolemy, Pharaoh of Egypt. The discovery of his temple”, organised at the Barcelona Egyptian Museum, on display from 16 December 2021 to 30 August 2022. The exhibition allowed visitors to contemplate reliable reconstructions of different parts of the temple made in 3D prints, as well as around fifty works from the museum’s collection, offering an overview of the Ptolemaic period. 106 Barcelona City Council • Incorporation and networking in promotional activities with other municipalities in Spain, through the Machadian Cities Network, Network of Jewish Quarters in Spain, AVE Network Cities, and others. TECHNOLOGICAL DEVELOPMENT • App Check BCN. Backed by the Barcelona City Council and Barcelona Tourism Consortium, along with Eurecat, Tech City and the Fundació Mobile, this is the first European application that integrates different databases to manage the flow of visitors. This web app offers people visiting Barcelona real-time information about how busy attractions are, health protocols, occupancy limits for the different spaces and also enables them to make reservations online. It optimises their visits and improves visitor flow management for the most popular tourist attractions. 290,000 visits to Meet Barcelona in • Update of the Meet Barcelona website, aimed at people visiting the city, with new 2021. functionalities, content and design. Barcelona Economic Promotion - City Division of Tourism, Events and Creative Industries 107 BOOSTING TOURISM PROMOTION Adapting to the context of health restrictions and with greater segmentation towards local markets, local tourism and the public with a higher return. Through the CECORE funds, the City Council has increased the resources allocated to the promotional work carried out by the Barcelona Tourism consortium by €1 million: “Barcelona like never • “Barcelona com mai abans” (“Barcelona like never before”) campaign (May - before” campaign: 76 November 2021). First promotional campaign aimed at the national and international million impressions, public since the outbreak of the pandemic, with a special focus on Spanish, English, over 280,000 clicks, Gold award -Tourism French, Italian and German visitors. “Barcelona like never before” highlights Barcelona’s Destination- City de quality of life and values such as creativity, innovation, design, cultural life and Terres Festival. sustainability, which make it a unique destination in the world. “Barcelona for you. You for Barcelona” • “Barcelona x tu. Tu x Barcelona” (“Barcelona for you. You for Barcelona”) campaign campaign: 391 million impressions, 148,000 (July 2021). Innovative campaign, which through the use of augmented reality, seeks to mentions on social encourage the people of Barcelona and the residents in the metropolitan area to recover media. the city centre after a particularly difficult year, especially in these neighbourhoods. 108 Barcelona City Council • “Barcelona Workation”. Campaign to promote the city as a destination to work in and enjoy its attractions, encouraging nomadic workers to come to the city, who spend “Barcelona Workation” campaign: 111 million long periods of time away from their place of residence because they are able to work impressions, 67,673 remotely. The project offers a selection of specially prepared accommodation, both in web visits, CETT the city and in the surrounding area, and a wide range of cultural and leisure activities Alimara Award 2021. to fill their free time. • “Barcelona estrena Nadal” (“Barcelona debuts Christmas”). Campaign to position the city as a Christmas destination in local markets, with the promotion of activities organised in the city and a collaboration with Renfe to boost the arrival of visitors by AVE high-speed train. AGREEMENTS AND EXTRAORDINARY SUBSIDIES Agreement with and subsidy to ACEGAL For activities for the promotion and stimulation of BCN LGTBIQ+. Budget executed: €116,905 (tourist tax). Agreement and subsidy to the Xavier Private Foundation For the “Let’s restart tourism” project. Budget executed: €20,000 (tourist tax). Agreement and subsidy to the Arqueològica Clos Foundation For the exhibition on the excavations in Egypt “In search of the lost temple”. Budget executed: €18,000. Agreement with AENA For the allocation of advertising space and the development of promotional activities at Josep Tarradellas Barcelona-El Prat airport. Barcelona Economic Promotion - City Division of Tourism, Events and Creative Industries 109 9.3 Tourist management GOALS · Redefine tourist mobility to make it more efficient and reduce the impact on the city centre. · Increase the socio-economic return to the city generated by tourist activity. · Preserve the residential area and promote the distribution of tourist accommodation throughout the city. · Ensure a cross-cutting management of tourism activity. ACTIONS TOURIST MOBILITY The Division of Tourism, in coordination with TMB and the Barcelona Metropolitan Area, is working to redefine the tourist bus service, which in the summer of 2021 resumed activity after months of forced closure due to the effects of the pandemic. The aim is to help introduce visitors to spaces that are not traditionally linked to tourism, strengthening the link with cultural, creative and sporting spheres. Areas including those close to Glòries, Sant Antoni and Poblenou gain importance along these routes. At the same time, the frequency of buses is due to be reduced to guarantee a higher level of occupancy and less pressure on public space, especially around Plaça de Catalunya. Work has also been done to avoid lines and stops overlapping, especially in areas with a high volume of tourist traffic, and to improve intermodal public transport. Another of the other areas of work, which aims to improve the efficiency of tourist mobility and reduce the impact on the city centre, is the conversion of the Estació del Nord into a hub for private coaches. The aim of this change is to connect the city with the surrounding tourist routes. Furthermore, some of the regular intercity lines that used to terminate at Ronda de la Universitat, or services such as the Tibidabo train, which used to run from Plaça de Catalunya, are also being relocated. 110 Barcelona City Council REGULATION During 2021, the update of the Special Urban Development Plan for Tourist Accommodation (PEUAT) was drawn up and approved. This is a pioneering tool for the regulation of the different types of accommodation aimed at visitors to the city. With a view to contributing to a more sustainable management of tourism and preserving the right to housing and the mix of uses in the neighbourhoods, the PEUAT defines zones that protect the most saturated neighbourhoods and stimulate the implementation of new accommodation in the most uncongested neighbourhoods. The agreed text envisages the future regulation of the shared dwellings by means of a municipal by-law to be drafted in the near future. COORDINATION Given the broad cross-cutting nature of the tourism activity, the Division of Tourism, Events and Creative Industries maintains stable channels of coordination with various municipal departments and tour operators. Examples include the working group made up of the Port, Barcelona Tourism and the cruise liner agents, and the Tourism Management Committee, which meets quarterly and involves six districts and a number of municipal departments and companies linked to tourism management. In 2021, the Division also became a member of the Citizens’ Committee for a Civil and Safe Night. FUNDING 2021 was the first year of application of the approved levy on the tax on stays in tourist establishments (IEET), for which the City Council raised €3.2 million, together with the Revenues from the ordinary income derived from Barcelona’s participation in this tax (€5.9 million in 2021). participation of the City Council in the Tax An economic provision that has made it possible to roll out measures for promoting and on Stays in Tourism managing tourism. Establishments (IEET): €5,891,815. In response to a request from the tourist establishment sector, it has also been agreed to Revenues from the adapt the timetable for applying the charge, which provides for a gradual increase until municipal charge on 2024, to the payment periods in which the Catalan government collects the tax with a view the IEET: €3,217,619. to facilitating its management and reducing the bureaucratic burden. Barcelona Economic Promotion - City Division of Tourism, Events and Creative Industries 111 9.4 Participation, coordination and dissemination GOALS · Broaden the range of stakeholders involved in the debate on tourism activity. · Promote public-private collaboration and cooperation with other municipalities and institutions. ACTIONS TOURISM AND CITY COUNCIL (CONSELL DE TURISME I CIUTAT) The pandemic affected the usual activities of the Tourism and City Council. There were also repercussions on the tourism sector. In 2021, the Council faced its first process to renew its members, through elections in which local entities, representatives of the trade, restaurant, cultural and sports sectors, the tourism business, the social sector and the association and neighbourhood sectors, were elected. During its first term of office (2016-2020), the Council has involved more than 400 people representing more than 150 entities and held 13 plenary sessions. There are 15 permanent committees and 17 working groups, which have organised a total of 71 meetings to address 28 applications issues such as tourism mobility, the impact of tourism on public spaces and the labour submitted by entities. market, and other issues. 112 Barcelona City Council GOVERNANCE OF THE BARCELONA TOURISM CONSORTIUM In line with the objectives set out in the Government Measure approved in 2020, work has been carried out on a review of the consortium’s by-laws to increase the representation of its members on the General Council. The Barcelona Provincial Council, the Barcelona Open Association, Vueling and the Barcelona Restaurateurs’ Guild have been nominated by the various consortium members to form part of this Council in order to better adapt the composition of the decision-making bodies of Barcelona Tourism to the reality that is taking shape around the visitor economy. “BARCELONA I EL TURISME: DEMANEM LA PARAULA!” (BARCELONA AND TOURISM: WE DEMAND THE LAST WORD!) Students from new schools took part in this year’s edition of the programme, which represents the culmination of a collaboration between the Division of Tourism and the Barcelona Municipal Institute of Education (IMEB). Students between 10 and 15 years old worked on proposals to improve tourism in the city, with suggestions linked to issues such as the regulation of tourist flats, coexistence and massification. This project, financed with revenue from the tourist tax, deals with the social, economic and historical environment of tourism, its dynamics, challenges, trends and impacts so that students can develop a critical and reflective view of the phenomenon of tourism, focusing on its transformative potential in the economic, social and cultural spheres, as well as on its impacts and the management challenges it poses. The teachers who took part received teaching materials (produced by the UAB’s Social A total of 400 Sciences Teaching Research Group) and technical support to develop the educational students took part in the project programme and encourage student debate. In addition, they received support from the “Barcelona and Col·legi d’Audiovisuals de Catalunya (CPAC - Audiovisual College of Catalonia) to learn, tourism: we demand through audiovisual language, how to create the short films that they have made in groups the last word!” of four or five students. Barcelona Economic Promotion - City Division of Tourism, Events and Creative Industries 113 PARTICIPATION IN CITY NETWORKS The Division of Tourism has taken part in various city networks with the aim of sharing knowledge and management experiences or to seek synergies through promotion. • AVE Cities Network. Coordinated strategies for the promotion of 33 Spanish cities connected by the high-speed road network. Promotion of local tourism and travel by low-emission means of transport. • Network of Jewish Quarters. Association formed by 21 municipalities that have medieval sites with historical, artistic and cultural heritage inherited from the Jewish communities that inhabited them. Throughout 2021, Barcelona developed new promotional resources to disseminate this heritage, such as the Barcelona Street Guide and an online course on Jewish culture, which it has made available to the city’s tourist guide associations. • Smart Destinations Network. This year Barcelona has joined this network of cities that works to promote the application of technological solutions and digital tools and resources to improve the management and governance of tourism in the city. The Cultural Heritage Working Group took part in this network, where more than 45 experts discussed the challenges of cultural tourism and how to develop intelligent solutions to make these resources more accessible. • Barcelona supports MedCities by funding the COHESIMED and TERBRAND projects to help local authorities in countries such as Lebanon to position their territories as sustainable tourist destinations through communication and marketing strategies and actions. A delegation from the towns of Saïda and Zgharta-Ehden visited Barcelona to hold working sessions with the Division of Tourism and the Barcelona Tourism Consortium, and to share best practices in tourism management. MUNICIPAL WEBSITE ON TOURISM MANAGEMENT The website of the Division of Tourism, www.barcelona.cat/turisme, makes the main strategic lines of the city’s tourism policy available to the public, as well as updated studies and data on the tourism sector, information on the activity of the Tourism and City Council, and other Some 85,000 visits to the website www. publications or projects related to this sphere. barcelona.cat/ During 2021, studies were published on tourism taxation, tourist profiles and habits, tourist turisme. accommodation supply and job indicators, and others. 114 Barcelona City Council 9.5 Sustainable tourism GOALS · Spread sustainability practices among the business network dedicated to tourism. · Improve the promotion of those entities and establishments that meet sustainability standards. · Place sustainability among the cornerstones of the tourism promotion in Barcelona. · Increase the accessibility and inclusiveness of Barcelona’s tourism offer. ACTIONS BIOSPHERE WORLD CLASS DESTINATION The city has revalidated the certification that distinguishes it as a destination committed to a model of responsible tourism, which seeks economic, socio-cultural and environmental balance, and the positive return of tourism activity to society as a whole, until 2024. The audit for the revalidation of this award highlights Barcelona’s strengths, among others, in its efforts to combat climate change, accessibility and actions in the social sphere and international solidarity. The City Council is also working to ensure that this certification is also extended to companies and organisations in the tourism sector, through the Barcelona Biosphere Commitment to Sustainable Tourism. Barcelona Economic Promotion - City Division of Tourism, Events and Creative Industries 115 BARCELONA BIOSPHERE COMMITMENT TO TOURISM SUSTAINABILITY During 2021, advice and training was offered to companies and organisations in the tourism In 2021, a total of 330 companies sector interested in incorporating social and environmental sustainability criteria into their in the city of activities, in a project promoted by the City Council in coordination with Barcelona Tourism, Barcelona completed the Barcelona Chamber of Commerce and the Barcelona Provincial Council. the process of incorporation or The range of services offered by this project, which is the result of an agreement with the renewal to obtain the Institute for Responsible Tourism (ITR), has included practical training in the field of Covid Biosphere Sustainable Lifestyle certification, protocols, and the possibility of obtaining the Safe Travels seals, awarded by the World adding to the 664 Travel and Tourism Council, to identify establishments and services that offer health safety that already had the award in 2020 guarantees. for sustainability From 2021 onwards, the Biosphere Committed Entity award will be renamed the Biosphere in the whole of the Destination. Sustainable Lifestyle certification, offering more guarantees to the users of the establishments that hold it. B-TRAVEL Sustainability was one of the main focuses of the Destination Barcelona exhibition space at the B-Travel tourism fair, held in June. This was one of the first face-to-face events in this sector, with the 2021 edition focusing on economic recovery after the restrictions imposed to tackle the pandemic. On a 255m2 stand shared with the Barcelona Provincial Council and the Barcelona Tourism More than 10,000 Consortium, various projects were presented, such as the Biosphere Commitment, the people visited the promotion of the Safe Travels stamp, as well as the Sustainable Food Capital and the Culture B-Travel fair. Voucher offer, to stimulate cultural consumption in the city. 116 Barcelona City Council ACCESSIBLE TOURISM GUIDE A programme developed through the employment plans managed by Barcelona Activa, in which four unemployed tourism stimulation assistants have been commissioned to prepare a guide that describes the range of tourist resources and accessible routes available in the city for people with disabilities. The information collected will be made available to both tour operators and visitors to the city through Barcelona Tourism. At the same time, the project has also made it possible to identify the inaccessible supply in order to implement intervention and assessment actions and reverse this situation. Together with Luxembourg and Helsinki, Barcelona has been awarded the Access City Award promoted by the European Commission. This is a recognition of those cities most committed to accessibility. AGREEMENTS AND EXTRAORDINARY SUBSIDIES Agreement and subsidy to the Institute of Responsible Tourism For the promotion of the Barcelona Biosphere Commitment to Sustainable Tourism. Budget executed 2021: €30,000 (tourist tax). Barcelona Economic Promotion - City Division of Tourism, Events and Creative Industries 117 9.6 Knowledge and innovation GOALS · Promote the knowledge of tourism activity and its impact and disseminate it. · Stimulate research and training in the tourism sector. · Contribute to the development of technological solutions adapted to the needs of tourism promotion and management. · Promote the innovation and digitalisation of the tourist sector. ACTIONS KNOWLEDGE The Division of Tourism has promoted or developed and disseminated through the web various studies on tourism activity in Barcelona and its impact: • Quantifying the impact of tourism on the municipal budget. • Tourism Taxes by Design. • 2020 annual report on tourism activity in Barcelona. • Profile and habits of tourists 2020. • Tourist accommodation offer 2020. • Infographic on tourism data 2020. • Job indicators for tourism in Barcelona 2020. The City Council is also the driving force behind the Barcelona Tourism Observatory, which forms part of the Barcelona Tourism Consortium, the Barcelona Provincial Council and the Barcelona Chamber of Commerce. The Observatory prepares statistical reports and data analysis on accommodation, transport and infrastructure, visitor profiles, expenditure, the labour market, as well as specific studies on the comparative impact of the Covid-19 crisis on different destinations, or on the performance of specific segments of strategic interest, such as congress and meetings tourism. 118 Barcelona City Council INNOVATION Barcelona City Council promotes or participates in numerous projects that stimulate the development of innovative technological solutions that contribute to better tourism management and help to enrich or facilitate the experience of people visiting the city and 1,200 people took the various operators that support the visitor economy. part in the pilot test of the Cityflows project • Cityflows project. It is part of the work of the EIT Urban Mobility KIC and aims to in Park Güell. develop flow monitoring systems at places with a high concentration of tourists. • CoE in Tourism Innovation. Barcelona participates, together with the Government of Catalonia, the four Catalan provincial councils and the private sector, in this initiative led by Eurecat, which aims to promote innovation, sustainability and competitiveness of destinations and companies through applied research activities, knowledge transfer and competitive intelligence services. • TurisTIC Forum. It is promoted annually in collaboration with Eurecat. In 2021, it 600 participants at partially suspended attendance, under the slogan “Towards digital and ecological the 2021 edition of transformation. Post-pandemic challenges”. Experts and representatives of companies the TurisTIC Forum, 38 speakers, 29,640 and institutions have debated issues and trends such as digital nomads, the potential visits to the website of for the use of artificial intelligence, and the deployment of the Next Generation European the event. funds, among other things. • Membership of the Smart Tourist Destinations Network (DTI). This year Barcelona 270 members of the has joined this network of cities, institutions and companies that works to promote the Smart Destinations application of technological solutions and digital tools and resources to improve the Network. management and governance of tourism in the city. • SmartMed Project. Within the framework of the Interreg European Mediterranean programme, Barcelona is collaborating in this project, led by the Metropolitan Area of Barcelona (AMB), with the aim of designing and implementing an information and data collection system for the tourism sector that will turn the metropolitan region into a smart tourist destination. • Tourism Data System. Electronic platform for accommodation (hotels, HUTs and hostels) and tourist destinations that enables the analysis of the main variables linked to occupancy (places on offer, overnight stays, occupancy rate for rooms, occupancy rate for places on offer, issuing markets, booking forecasts, prices, etc.), in order to quickly facilitate decision-making. • App Check BCN. Backed by the Barcelona City Council and Barcelona Tourism Consortium, along with Eurecat, Tech City and the Fundació Mobile, this is the first European application that integrates different databases to manage the flow of visitors. The online app offers people who visit Barcelona real-time information about how busy attractions are, health protocols, occupancy limits for the different spaces and also allows them to make reservations online. It optimises their visits and improves visitor flow management for the most popular tourist attractions. Barcelona Economic Promotion - City Division of Tourism, Events and Creative Industries 11209 SUPPORT FOR TRAINING, RESEARCH AND KNOWLEDGE Through various agreements, the Division of Tourism, Events and Creative Industries supports initiatives promoted by university centres in order to enrich research into tourism and stimulate training. • UB Chair of Tourism, Hospitality and Gastronomy, aimed at improving excellence, competitiveness and sustainability in tourism by carrying out research, development and innovation (R+D+I) projects, training activities, as well as actions to disseminate and transfer knowledge, especially in the field of urban tourism. • Sant Ignasi Faculty of Tourism and Hotel Management, Chair of Responsible Tourism and Innovation. Let’s restart tourism programme - Public partner Barcelona, which includes training actions and debate and reflection activities on the future of post- pandemic tourism, to contribute to the development of professional talent through the generation and transfer of knowledge. • CETT-UB, School of Tourism, Hospitality and Gastronomy: collaboration in the development of a system of tourism sustainability indicators (SIT_BCN) and support for the creation of a postgraduate course specialising in the LGTBIQ+ tourism segment. AGREEMENTS AND EXTRAORDINARY SUBSIDIES Agreement and subsidy to CETT-UB, School of Tourism and Hospitality For the promotion of the Chair of Tourism. Budget executed 2021: €55,000 (tourist tax). Subsidy for the Eurecat Foundation For the promotion of various initiatives to promote ICTs in the tourism sector. Budget executed 2021: €70,000 (tourist tax). Agreement with a contribution with the Barcelona Provincial Council For the joint promotion of the Barcelona Tourism Observatory project. Budget executed 2021: €114,130 (tourist tax). 120 Barcelona City Council 9.7 Creative industries GOALS · Promote the creation of the Barcelona Creative Committee, made up of the main representative associations, companies and figures from the world of design and the creative industry in Barcelona. · Develop the DHUB as a space that integrates the different forms of the design and creative industries in order to facilitate debate, research and the presentation of new projects and contents on a local and international scale. · Establish the necessary links with schools and universities in order to generate joint training and research dynamics. · Map the city in terms of the presence of creative industries, while at the same time establishing a new focus for promotion and development. · Undertake programmes and projects for the international promotion of the city’s creative industries. ACTIONS STRATEGIC PILLAR 1: DEVELOPMENT OF THE GOVERNANCE OF CREATIVE INDUSTRIES BARCELONA CREATIVE COMMITTEE As part of its governance strategy, the Department of Creative Industries has moved forward with the creation of the Barcelona Creative Committee (launched in 2020) to generate stable areas of relationship and interconnection between the various sectors that make up the world of the creative industries with the aim of opening up the model of governance and participation between the City Council and the sector. The Barcelona Creative Committee is a consultative body with the common objective of sharing visions, generating content, exchanges and spaces for collaboration among its members, structured around six lines of action: • Promote training, research, investigation and the launching of business proposals based around design. • Raise and debate proposals to develop a stable programme of trade fairs, economic events or idea competitions to attract investors. • Raise and debate proposals to develop a city promotion strategy aimed at promoting design (creative industry) and its internationalisation. • Raise and debate proposals for developing a socio-cultural programme based on exhibitions, displays and informative activities. • Promote lobbying in areas of public decision-making and collective management. • Promote networks and contacts between knowledge-creating agents located in different municipalities in the metropolitan area. Barcelona Economic Promotion - City Division of Tourism, Events and Creative Industries 121 Definition of the scope of the Committee: The following activities took place: sectors, value chain, profiles. • Interviews with key players in the creative industries. Compilation of international • Work meetings to further the set-up. experiences. List of members and • Planning and organisation of the Committee. final definition of participants. • Calendar: Committee created on 3 March 2022 at the Barcelona Design Hub Auditorium. MAP OF CREATIVE INDUSTRIES IN BARCELONA Creation of a map of the creative industries in the city of Barcelona. This is a snapshot of the economic and business ecosystem for 2021. This is one of the elements foreseen in the government measure for the creative industries. The following activities took place: • Mapping of the creative industries sector. • Quantifying the companies in these segments. Digital map of the location of the creative • Geographical location. industries in Barcelona (information on two • Creation of a geolocalised database of companies. maps): https://tinyurl. com/2p96fj7j; https:// • Interviews with key agents in the sector. tinyurl.com/2kkvjenc Geolocated database • Compilation of international experiences. of companies. Report with all the information (online • Analysis of the sector, current trends and challenges. and paper version). Available in February This map serves as the basis for the creation of the Barcelona Creative Committee, insofar 2022. as it provides an X-ray of the main segments of the sector, assessing their specific weight. 122 Barcelona City Council STRATEGIC PILLAR 2: SUPPORT AND PROMOTION OF SECTORAL MULTIPLIERS SÓNAR CCCB 2021: MUSIC, CREATIVITY & TECHNOLOGY After a long run of 28 years, and prompted by the need to adapt to the circumstances arising from the pandemic, Sónar 2021 has taken the form of a prototype. This year, its experimental proposals have been to delocalise and deseasonalise. The following activities took place: • AI and Music S+T+ARTS Festival: focused on the applications, challenges and opportunities of artificial intelligence in music creation. In collaboration with the UPC and Betevé, the project has been promoted by the European Commission’s S+T+ARTS programme and has benefited from the collaboration of leading local and international partners and the participation of experts/scientists/physicists, professionals and artists from twenty countries. • Music, Creativity & Technology: more than forty concerts and DJ sets, conferences, debates, presentations and workshops have been held at the CCCB, the Barcelona Auditorium and the UPC. It also included an exhibition space for local and international In-person audience: projects. 3,215. Online audience: 10,433 total users Prominent local partners such as the Barcelona Supercomputing Center (BSC), Artificia, the connected via Barcelona Symphony Orchestra and National Orchestra of Catalonia (OBC), the Institute of streaming during the festival who watched Photonic Sciences (ICFO), the Auditorium and the ESMUC were involved in the creation of more than 3,800 contents. minutes. A la carte workshop AI and Music Festival has also created a programme of online-only content produced audience: 14,905. in collaboration with different partners in cities across Europe, such as Factory Berlin Web (cccb.sonar es). (Germany), Bozar (Belgium), Today’s Art (Netherlands) and % Pop (Germany), Polifonia Number of website visits: 167,171.Users: (Italy) and Quantum Music (Serbia). 41,319. Commitment: The Area of Economy, Resources and Economic Promotion and the Barcelona Institute of 65%. Culture have joined forces to support it. Barcelona Economic Promotion - City Division of Tourism, Events and Creative Industries 123 PRIMAVERA PRO (SPRING PRO) Primavera Pro is a project that aims to promote the return of the music industry in spite of the circumstances caused by Covid-19. This is a space to share ideas and concerns, to discover common ground between neighbouring actors and to strengthen the bonds of a network that is fundamental to the cultural environment. Primavera Pro provides a positive environment that acts as a global showcase for local talent. Thanks to Primavera Pro, emerging Catalan artists have been able to play with an audience at the CCCB and broadcast their performances professionally through the project’s online global access platform. The adaptation of these showcases to a streaming format has facilitated the international visibility of the groups and soloists and has created a calling card aimed at professionals from all over the world, with the possibility of obtaining almost immediate feedback. Moreover, this adaptation to streaming has compensated for the drastic alteration of tours and promotional appearances at concerts caused by the pandemic. The broadcasting of the special programme with Ràdio Primavera Sound has allowed us to review the Catalan bands participating in the showcases. The content of this programme and the seven recorded performances have also served to promote the artists both on the 1,335 accredited, Primavera Pro platform and on radio. 12,000 views, 2,000 spectators, The “Ideas Showroom” was also held. This proposal has given space to companies, start- 45 speakers, ups and projects, both local and from other areas, who wish to present their initiative. The 15 conferences and panels, companies participating in this section have created an audiovisual capsule to present 18 mentors, themselves. The content is available to all accredited members of Primavera Pro’s private 40 showcases, platform, thereby boosting its visibility. The participating companies, as well as the artists 23 projects in ideas showroom, who will make a showcase, will have access to all the content and networking areas. 28 mixed and queer Municipal support for Primavera Pro is channelled both through the Department of Economy, female bands (70%). Resources and Economic Promotion and the Barcelona Institute of Culture. 124 Barcelona City Council DOCS BARCELONA DocsBarcelona was created 24 years ago with the mission of contributing to the transformation of society through documentaries. Today, it is a festival that sees the main annual premières of documentaries from around the world screened in Barcelona, with a programme that in 2021 was followed by over 140,000 viewers through Filmin.es, as well as the leading professional documentary market in southern Europe with 4,000 professionals. DocsBarcelona screens 11 documentaries a year across a network of 80 cinemas (11 in Barcelona) around the country and on the main streaming platforms, reaching 91,514 viewers in 2021, 6,560 of whom were teenagers from Catalan schools. DocsBarcelona Festival is the most important festival and professional meeting of its kind in Spain. It aims to serve as a meeting point between documentary filmmakers and citizens, as well as an instrument capable of fostering their creation. · Creation of a VOD portal. · Incorporation of environmental sustainability measures for face-to-face editions. · Docs &Teens: self-improvement through artistic expression. · Doc-U: open to film schools throughout the rest of Spain, with a view to providing opportunities to emerging talent. · DocsBarcelona Innovation: Expanded realities (XR laboratory). DocsBarcelona offers the presentation in cinemas and, partially, online, of international and local premières, with a discussion with the creators of the films. It is divided into sections, most of which are competitive and with an award that recognises quality and talent through independent juries and public voting. The programme is supplemented with lectures and master classes. 59 films from 30 countries, 10 of which DocsBarcelona Industry: a marketplace for professionals with a programme of activities are Catalan. aimed at securing funding and international distribution (Public Pitch, Speed Meetings, 60 funders from 25 DocSeries Pitch and Rough Cut Pitch), project development (DocsBarcelona Campus), and countries. 500 individual professional training (workshops, conferences and round tables). meetings. · Improvement of the intranet platform for professionals. 4,500 people. 250 companies. · 2nd edition of the International Documentary Distribution Catalogue. Online spectators: · 2nd state-wide meeting in Barcelona of the heads of public television archives to work on 138,000. the creation of synergies that promote the sector. Barcelona Economic Promotion - City Division of Tourism, Events and Creative Industries 125 CRUÏLLA XXS 2021 AT THE BARCELONA DESIGN HUB Barcelona Events Musicals, SL, has developed the Cruïlla project, with its XXS 2021 edition, installing a stage at the Barcelona Design Hub with the aim of promoting the visibility of new emerging talent. The main performances were different musical and comedy shows, 14 shows: 2 comedy from 3 to 20 June 2021, which included: Joan Miquel Oliver, RdeRumba & Porcel, Romero and 12 musicals. Martín, Dollar Selmouni, Jedet, Queralt Lahoz, Los Pilotos, 12Twelve, La Ruina (Comedy), Total number of StandUp en Català (Comedy), Maria Jaume, Miquel Serra, Brigittel Laverne, Chico Blanco spectators: 2,386. + Yung Prado. SUSTAINABLE CHALLENGE The Sustainable Challenge is an annual project, promoted by the Division of Design Promotion (Barcelona Design Hub), and organised by Moda-FAD, British Council and Design Manchester, with the support of the British Embassy in Spain. The project is based on the commitment to provide solutions for the sustainability of the fashion industry. Under the title “Industrial Symbiosis, a Fashion Resource”, now in its third edition (2021), approximately forty students from different design courses from schools all over the country and the United Kingdom, advised by experts from both nationalities, worked in mixed and heterogeneous groups to develop designs and fashion concepts from unused, lost, shareable or unused resources from other industries with the aim of creating new products or services of scalable value in the fashion sector. Projects in any of the areas related to fashion: design and production of clothing and accessories, pattern making, retail, logistics, marketing, specialised press, casting, photography, styling, etc. In the first edition, in 2019, the subject of the challenge was “Upcycling”. In 2020, in the middle of the pandemic, the subject of the challenge was “Disseny amb perspectiva de gènere” (Design with a gender perspective). The following activities took place: • Open Expert Talks, 25 and 26 October 2021, via streaming on YouTube: https://www.youtube.com/watch?v=UMIHfOxP2EE. https://www.youtube.com/watch?v=B9WXYesIGM0. • Mentoring, from 1 to 14 of November 2021. • Public Final Presentations, 19 November 2021, at the Cibernàrium auditorium (MediaTIC building), and via streaming on YouTube: https://www.youtube.com/watch?v=j2oJzQozar0. • Exhibition of the results at the Vestíbul Glòries at the Barcelona Design HUB, from 30 November 2021 to 31 December 2022. 126 Barcelona City Council “THE BEST DESIGN OF THE YEAR” EXHIBITION 2021 “The best design of the year” is the annual FAD HYPERLINK “https://www.fad.cat/ca” exhibition, which brings together the finalists and winners of the awards in the different design, architecture and the arts areas organised by the FAD associations: the FAD Awards for Architecture and Interior Design (ARQUIN-FAD), the ADG Laus Awards for Graphic Design and Visual Communication (ADG-FAD), the ADI Awards for Industrial Design and Design Culture (ADI-FAD), the FAD Awards for Art (A-FAD) and the Habitàcola Awards for Architecture and Design Students (ARQUIN-FAD). To commemorate the tenth anniversary of the exhibition, the show was held with a parallel programme of activities organised by companies, schools and professionals who stand out for their exemplary innovation, compliance with the SDGs or promotion of the circular economy, creating a collective debate around best design practices. FAD (Fostering Arts and Design) is an association of professionals and companies dedicated to the different branches of design. It has its headquarters at Barcelona Design Hub, where The exhibition “The best design of the it also carries out part of its citizen awareness raising activities (exhibitions, conferences, year” received etc.). 25,090 visits. The exhibition ran from 2 June to 29 August 2021. Barcelona Economic Promotion - City Division of Tourism, Events and Creative Industries 127 STRATEGIC PILLAR 3: PROMOTION AND APPLICATION OF THE TRANSFORMATIVE TALENT OF THE CREATIVE INDUSTRIES “DISSENYEM COMERÇ” “Dissenyem comerç” (“We design trade”) is a project to revitalise local trade with the contributions of young talent in the creative industries. Various training centres in creative disciplines come into contact with commercial hubs. Groups of students diagnose issues and propose creative initiatives to reactivate small businesses. This project makes it easy 5 participating for small shops to make contact with creative thinking and strategies, facilitating the schools, commissioning of design professionals for later projects. 30 students and 10 teacher-tutors. This project began in 2020. Over the course of 2021, five schools and five shopping centres 5 commercial areas in have participated, generating participatory design processes adapted to each need. A 5 districts of the city. publication has also been created with the proposals generated, in both a paper and online 58 revitalisation proposals (some are version: https://tinyurl.com/47xymw7n. being studied for A plenary session was held with all participants during the 2020-2021 academic year in implementation). order to share experiences, methodologies and proposals. RESEARCH PROJECT WITH THE BARCELONA-MADRID-VALENCIA DESIGN SCHOOLS In line with the collaboration that began in 2020 between the Barcelona Design Centre and La Fàbrica in Madrid, with a cross-cutting action with design schools and activities in both cities, in 2021 the collaboration continued, including the Valencia Design Capital, with a three-way approach in Barcelona, Madrid and Valencia. The action involved a large research project, which included design schools and students from the three cities. The central theme was active ageing, a challenge that is very present in all three cities. The sessions with students took place in 2022, specifically during the BDW in June in Barcelona. In 2021, all three cities (Madrid, Valencia and Barcelona) have worked on the conceptual proposal, theme, organisation, sponsorship, etc. In February 2022, the project is to be presented in Madrid, and in September the results will Five working sessions be presented in Valencia. took place in 2021. Calendar 2021: from 7 to 30 October 2021 / Calendar 2022: from 7 to 30 October 2022. 128 Barcelona City Council “(ÒH!)PERA, MICROÒPERES DE NOVA CREACIÓ” Initially known as “Dissenyem òperes”, this project is aimed at supporting young talent, complementing the training of students in different disciplines among the creative industries of the city and offering learning in a real-world setting. Four miniature operas will be designed, which will be performed at the Liceu Theatre for two days. This project began in 2021: · From January to March: conceptualisation of the project with the Gran Teatre del Liceu. In March it was presented to the Design School Committee and the enrolment period was opened. Throughout 2021: 5 participating · June: Project kick-off. schools, 30 students · September to December: selection of students from the schools and meetings with the and 13 teacher-tutors. project coordinators and stage directors to set up the teams. Barcelona Economic Promotion - City Division of Tourism, Events and Creative Industries 129 SEASONS MENU Barcelona City Council, in the context of Barcelona as the World Capital of Sustainable Food, is promoting the Seasons Menu as part of the collaboration of administrations and organisations from the restaurant, food and design sectors. Restaurants taking part in the project are featuring a variety of dishes on their menus that follow the principles of sustainable and healthy seasonal food, whether because they include some of the suggested recipes, adapting them to their own style or because they introduce seasonal produce into their dishes. The aim is to promote Barcelona’s catering industry and strengthen it during the difficult times caused by the Covid-19 pandemic, on the understanding that restaurants are one of the main allies in promoting healthy and sustainable food among the public. The following activities took place: • Four gastronomic proposals, one for each season of the year, highlighting the products of each season. Prepared by the CETT, ESHOB and HTSI cooking schools and distributed among all the restaurants participating in the project. • Two co-creation workshops to contrast the gastronomic proposals made by the CETT, HTSI and ESHOB cooking schools with entities related to the world of gastronomy, design and nutrition. 168 restaurant establishments • 5 cooking shows. One for each season of the year and a specific one for the Gastronomic joining the project throughout the year Forum to show publicly the gastronomic proposals of the Menu. 2021. • Website of the project alimentaciosostenible.barcelona/menuestacions. STRATEGIC PILLAR 4: DESIGN PROMOTION AND DEVELOPMENT BARCELONA DESIGN WEEK 2021 The aim of Barcelona Design Week is to bring design closer to the public and to mobilise the sector to share the vitality of Barcelona design with the world, highlighting its social and economic importance and inviting the different audiences of this event to experience this. The 16th edition of BDW was held over two phases: from 7 to 17 June, in the form of a more professional programme, and from 7 to 30 October, in the form a city festival. 130 Barcelona City Council 20,000 people. The slogan of Barcelona Design Week 2021 was “Think, Design, Act” (Pensa, Dissenya, 20 participating showrooms. Actua) and reflects the message: to think in terms of design, to design and implement new 20 Food Design solutions, models and environments that are more sustainable, economically viable and activities. focused on people’s real needs. 60 Design Districts activities. More than 150 activities were held, including conferences, workshops, exhibitions, 30 exhibitions. installations, the Food Design Week and the Design Districts. 8 cubes on Avenida Diagonal. DHUB’S ANNEX BUILDING Barcelona Design Hub has an annex building, located in front of the cafeteria, next to the Elisava gardens. The structure has been built, but the subsequent phases of the works have not been completed. Work is currently under way to execute and finish the pending phases and to contrast and complete the initial usage plan. All with the aim of conceptualising the space of the annex building to convert it into a specialised area for creative industries and digital technology. A space for holding meetings, workshops and/or exhibitions. Completing the annex building allows the DHUB programme to be rolled out and the cafeteria area to be completed. The following activities took place: • Usage plan of the annex building. • Visits, meetings and technical support for BSM teams involved in the tendering and execution of contracts. • Tender for the Project Manager of the works, the architects and the engineering teams. DHUB SHOP Drafting of the report on the characteristics and criteria for the awarding of the project for the Barcelona Design Hub shop. The following activities took place: • Definition of the setting. • Collection and systematisation of existing information. • Interviews with professionals in the sector. • Drafting of the report, including the following chapters: analysis of the external and internal space, product strategy, storage, human resources. Barcelona Economic Promotion - City Division of Tourism, Events and Creative Industries 131 BARCELONA FASHION FORWARD The support programme for fashion entrepreneurs “Barcelona Fashion Forward, 2nd edition - Let’s promote your fashion brand” is a programme to promote and assist emerging fashion Call: 28 companies submitted. companies and designers specialising in the design, manufacture and marketing of finished Selection of 10 textile products for women, home, children, footwear and accessories/complements, for participating companies projects that incorporate creativity, sustainability and innovation. for Phase 1. Selection of 4 The programme is designed to meet the needs of this group and aims to support them participating in optimising processes and methods, incorporating methodologies to improve their companies for Phase 2. Objective: professionalism and boost the areas of marketing, communication and digitisation through professionalisation and training sessions, personalised support and financing services. consolidation of brands. The following phases of work are now complete: • March and April 2021: launch of the call for applications and selection of the 10 participants. • May to September 2021: Phase 1. · Group training at Barcelona Design Hub, 60 hours for 10 participants (strategic marketing; product, operations and supplies; price and supply chain; fashion marketing; e-commerce, digital marketing and social networks; communication strategy; finance; Fashion Law; guided tour of the exhibition “The dressed body. Silhouettes and fashion [1550-2015]” at the Design Museum). · One-to-one mentoring: 19.5 hours for each participant -10 in total-. • September 2021: selection of the 4 winning projects. • From September 2021 to March 2022: Phase 2: coordination of services for the 4 winning projects: · Communication showroom, with XXL Comunicación. · Sales showroom, with White Line Showroom. · Digital marketing agency, with XXL Online and Xpuntozero. · Marketing to the final public, with La Roca Village and Shops at Darial. 132 Barcelona City Council “BALENCIAGA. THE ELEGANCE OF THE HAT” “Balenciaga. The Elegance of the Hat” is an exhibition that can be seen at Barcelona Design Hub from 17 June to 3 October 2021. With a selection of more than twenty works and a dozen outfits, this is the first international exhibition to focus on Balenciaga’s hats. The exhibition also highlighted the feminine world that shaped Balenciaga’s design and creations: the Paris and Madrid departments were run by women, the hat makers and sales assistants were also women. Barcelona Design Hub has supported the coordination of the assembly and dismantling of the exhibition. It has also hosted the exhibition at its facilities. MIRALLES YEAR: “PERPETUUM MOBILE” EXHIBITION “Perpetuum Mobile” is an exhibition dedicated to the furniture designed by Enric Miralles. It was open to the public at Barcelona Design Hub from 27 May to 29 August 2021. For the first time, furniture and objects originally designed by the architect for his own home, unique items that have never before been reproduced and with a common theme of mobility, have been placed on display to the public. Plans, drawings, sketches and audiovisuals elements rounded off the exhibition. The “Perpetuum Barcelona Design Hub has hosted the exhibition and supported the coordination of the Mobile” exhibition received 21,639 assembly and dismantling of the exhibition. visitors at the Design It was also the setting for “ADI Making Of... Miralles dissenyador”, a conference on the Hub. exhibition, promoted by ADIFAD, the resident entity at the centre (6/7/2021). Barcelona Economic Promotion - City Division of Tourism, Events and Creative Industries 133 EXHIBITION: “MIAS. THE MAKING OF MAKING (ARCHITECTURE)” On 11 November 2021 the temporary exhibition “The making of making (architecture)”, co- organised by Estudi Mias and Barcelona Design Hub Barcelona, was opened with a round table. The exhibition analysed the design processes of the studio founded by Josep Miàs in 2000 and focused on everything that happens before the work is built and finished, through more than forty models and various experimental techniques. The exhibition provides the public with an in-depth look at design processes through five concepts: Entre línies [Between lines], Tot podria ocórrer [Everything that could happen], Espais onírics [Dream spaces], Taxonomia [Taxonomy] and Arquitectura per endur-se [Take-away architecture]. 15,325 visitors. The following activities took place: • Press conference (9 November 2021). • Exhibition (from 11 November 2021 to 9 January 2022). • Round table on the “The making of making (architecture)” (11 November 2021). • Debate on “Mental health and architecture” (25 November 2021). “BANKSY, THE ART OF PROTEST” EXHIBITION “Banksy, the Art of Protest” is an exhibition that could be seen at the Barcelona Design Hub from 12 November 2021 to 13 March 2022. Exhibition of more than seventy of the artist’s original works, on loan exclusively from private international collections and some of them never before seen. The exhibition is rounded off with immersive audiovisual elements that bring together Banksy’s personal vision of globalisation, consumerism, war, the power of politics and religion, class struggle and climate change. The exhibition was organised by Sold Out. Barcelona Design Hub supported the exhibition and hosted it at its facilities. Special visits for school groups were organised. The exhibition has been part of the activities of the Poblenou Open Night (26 November 2021) and offers a discount at the door. 32,214 visitors (until During 2022, various parallel activities will take place to promote local talent in urban art, 16 January 2022). such as the creation of murals around Barcelona Design Hub. 134 Barcelona City Council 80 people at the EXHIBITION “60 YEARS OF ADG-FAD” opening ceremony. 1,908 visitors in 2021. “60 years of ADG-FAD” is an exhibition that could be seen from 3 December 2021 to Press: a series of 10 January 2022 at the Barcelona Design Hub. It commemorates the anniversary of this appearances in audiovisual and association, with its headquarters at the same Hub and displays 60 posters made by current written media (TV3, members of ADG-FAD. Betevé, Yorokobu, The following activities took place: Graffica, etc). • Exhibition at the facilities of the Barcelona Design Hub Barcelona. • Opening ceremony. BARQ INTERNATIONAL ARCHITECTURE FILM FESTIVAL BARCELONA It is the only international and competitive architecture film festival in Spain. It brings together documentaries from all over the world, of high cinematographic quality, unseen in BARQ has had 21,748 our country and of interest to all audiences. The winning documentary films of the Official spectators and Competition Section of the BARQ Festival receive cash prizes and an award. viewers in total and 60 appearances in the The first edition of BARQ took place between 11 and 16 May 2021. It is organised by Nihao Spanish media. Films, promoted by ArquinFAD, COAC and the Mies van der Rohe Foundation, with the The gala events held at Barcelona Design support of the Barcelona Design Hub, and other institutions. Hub Barcelona were The Barcelona Design Hub auditorium hosted the opening gala (11 May 2021) and the attended by 120 people (75% of the closing gala (16 May 2021). maximum capacity The festival included film screenings and parallel activities in other locations in the city allowed at the time). (Cinemes Girona, Filmoteca de Catalunya, Mies van der Rohe Pavilion, Roca Gallery, etc.). Barcelona Economic Promotion - City Division of Tourism, Events and Creative Industries 135 SUBSIDIES FOR “WE PROMOTE WHAT YOU DO” Call for subsidies to activate the economy of the neighbourhoods, supporting projects that promote socio-economic activity in the area. The first edition of the project was launched in 2017. A new category was included in 2021: 7. Creative industries in the local area. The aim is to develop projects, initiatives or actions in the area of creative industries aimed at boosting economic activity, fostering entrepreneurship and responsible business, creating and promoting quality employment, generating new activity and linking them to the achievement of the sustainable development goals of the 2030 Agenda. Number of projects: Creative industries are considered as activities based on the generation and exploitation of Submitted: 81. Selected: 17. knowledge and creativity, such as fashion, audiovisual, architecture, design, digital arts, the Awarded: 13 (with a restaurant trade, etc. cut score of 8.00). The following activities took place: • Assessment of projects presented in category 7. • Meetings of local areas. • Comparison between districts. • Adjustments of categories. • Assessment committee. • Record assessments. 136 Barcelona City Council STRATEGIC PILLAR 5: BOOSTING THE CREATIVE ECONOMY Total Vouchers issued: CULTURE VOUCHER of €20: 174,711; of €40: 42,991. The project was launched in July 2020 to address the impact of Covid-19 on cultural Total economic impact production and consumption. In order to provide continuity, in 2021, €1.4 million were set generated in the sectors: €5,177,600 aside for issuing Vouchers to subsidise spending on cinema, books, music and performing (100%). arts, with the aim of boosting the consumption of culture by the public and business activities Distribution among linked to the cultural industries. the different sectors: €2,184,585, 42.19% This project forms part of a joint venture with the Catalan Theatre Association (ADETCA), the theatre. Catalan Cinema Association, the Catalan Concert Hall Association (ASACC), the Catalan €1,699,185, 32.82% books. Book Publishers’ Guild, the Catalan Publishers’ Guild and the TRESC Culture Club. €1,206,780, 23.31% In order to ensure the continuity of the project, while the exceptional circumstances that music. €66,230, 1.28% led to its creation (the impact of the pandemic on the economy) remain unchanged, a first cinema. addendum to the 2020 agreement, the 2021 agreement and a second addendum have been €20,820, 0.40% consecutively approved to increase the budget allocation to the aforementioned total. records. Total number of member establishments: 188. Cinemas: 17. Cinema festivals: 2. Bookshops: 109. Record shops: 10. Theatres: 34. Music halls: 16. Music festivals: 2. Barcelona Economic Promotion - City Division of Tourism, Events and Creative Industries 137 May 2021 POBLENOU URBAN DISTRICT (PUD) Poblenou Open Day: Attendees: 15,000. PUD is a private non-profit association made up of professionals, companies and Participating entities/ organisations from the cultural and creative sector of Poblenou. Its main objective is to companies: 51. Urban Talks: position Poblenou as the creative and cultural district of Barcelona and to boost and promote Offline attendees: the creative, cultural and commercial community of the district. 80 people. Online The PUD2021 schedule includes the following sub-projects/events: attendees: 1,488 (across Instagram Live and YouTube). • Poblenou Open Day. Day on which the PUD creative community invites the public to Participating entities/ get to know the creative district (May 2021). companies: 7. Number of talks • Urban Talks. A series of roadshows that forms part of the PUD Art Festival, from which and speakers: 3 Talks/12 professionals an open debate on culture and creativity is generated (May and November 2021). including speakers and moderators. • Windows Art Circuit. Circuit that offers the public the chance to experience the Windows Art Circuit: complete process of creating mural art on non-conventional media first-hand (May Attendees: 2,500 2021). people. Participating entities/companies: 9. Map: Number of maps • Map. Publication of the biannual map-guide showing where all the areas that form part distributed: 50,000. of the Poblenou Urban District are located (May and November 2021). October 2021: Associates. • Associates Networking. Annual meeting with the partner community (October 2021). Networking: Attendees: 89 • Poblenou Open Night. This event marks the start of Christmas activities in the streets associates. Participating entities/ of Barcelona. Cultural evening festival in the city, PUD members open their doors and companies: 49. offer a wide programme of cultural activities (November 2021). November 2021: Poblenou Open Night: • MUC Music Urban Circuit. Musical circuit that takes over the stages, concert halls Attendees: 10,000. Participating entities/ and unique spaces in the Poblenou Urban District community (November 2021). companies: 50. MUC Music Urban • Galleries Alliance. PUD proposes a programme of activities to activate and forge Circuit: Attendees: alliances between galleries, museums and showrooms (December 2021). 900. Participating entities/companies: 3. • UDAF Urban District Art Festival / Urban Talks. Multidisciplinary Festival of Map: Number of maps distributed: 50,000. Contemporary Culture (December 2021). December 2021 Galleries Alliance, AR-DE: Participating entities/companies: 11. UDAF Urban District Art Festival / Urban Talks: Participating entities/companies: 4. Number of talks and speakers: 3 Talks/9 professionals including speakers and moderators. 138 Barcelona City Council Talent agreement: PROMOTING AUDIOVISUAL TALENT 64 participants, including artists and Audiovisual Talent Week (29 November to 3 December 2021). Organised by the Audiovisual production assistants Cluster of Catalonia, it comprises a series of activities aimed at connecting the new emerging (38) and students audiovisual talent from the universities and training centres of Catalonia with the cultural and/or graduates of the audiovisual and and creative industries. performing arts (26) The following activities took place: from 8 universities in Catalonia. In collaboration with: • University-Industry Audiovisual Pitching: an initiative held annually at the CCCB, School of Dramatic part of Audiovisual Talent Week and organised by the Cluster. It is a meeting place for Art (ESAD) of the professionals and emerging talent trained at Catalan universities; between university Theatre Institute Conservatory of students who are developing audiovisual projects and professionals from the sector Dance (SCD) of the interested in participating. Theatre Institute School of Music • Talent Pact: this is a programme based in Barcelona aimed at young professionals Studies - Music Workshop from the audiovisual sector and emerging groups from the live arts (music, theatre, Rogelio Rivel Centre dance, circus) that aims to aid their professional development through the production for Circus Arts of audiovisual clips linked to artistic projects. AV Pitching: 60 pitchers have • “Meet the Experts” conferences: meetings with professionals from different presented 35 projects (12 fiction, 6 non- specialised areas of the audiovisual sector. fiction, 5 TV format, 7 video games and 5 • New Professionals Market: young candidates and pre-selected candidates meet with “new windows”). companies in the sector. 19 participating universities, with 35 projects selected • Open Talent: support for projects presented at the Pitching. from 12 of these universities. Barcelona Economic Promotion - City Division of Tourism, Events and Creative Industries 139 INTEGRATED SYSTEMS EUROPE (ISE): PARTICIPATION IN THE FAIR Integrated Systems Europe (ISE) is the major international event where the audiovisual world showcases its activity and stages its developments and applications. The value of the event itself aside, the ISE represents a major catalyst that Barcelona must harness to improve the driving conditions and opportunities of the city’s creative ecosystem associated with audiovisuals and related design disciplines. Presence of an institutional stand at the event to promote it as a showcase for companies related to this sector in the city. The presence at ISE 2021 has been organised in collaboration with the representatives of the audiovisual sector in Barcelona and, for this reason, we have worked together with the Audiovisual Cluster of Catalonia, which includes more than 140 companies. The aim is to make the most of the opportunity provided by this event when communicating the main economic promotion actions being carried out through municipal policy and taking 6,000 visitors, into account the ISE’s target audience. according to the organisers of ISE It has been considered appropriate to focus the discourse around four areas of activity 2021. framed within the Barcelona Green Deal strategy: Consideration must be given to the fact · Area 1: New poles of economic activity, including the 22@ Creative Mile and the Palo Alto that this edition was incubator. held against all odds, in a reduced format, · Area 2: Audiovisual Talent: benchmark educational centres and stimulation activities. against the backdrop of the severe impact · Area 3: Services for companies and start-ups: Creamedia, b_crèdits, CreaFeina, etc. of the Covid-19 · Area 4: Scale and positioning of the audiovisual sector in Catalonia: benchmark figures pandemic. (companies, turnover, etc.). SUBSIDIES FOR MUSIC PROMOTERS Call for subsidies for music promoters to encourage the staging of music concerts at the Forum and Olympic Ring venues in Barcelona (summer 2021). Applications The uncertainties arising from the evolution of the pandemic, the effects of the Procicat submitted: 21 regulations and the status of the vaccination process were clear obstacles for music (1 duplicate); promoters when planning their programmes with any degree of certainty. In the first quarter accepted: 14; rejected: 7. of the year there was no demand for booking dates at these venues due to the risk of Concerts ultimately promoters having to assume the associated costs. subsidised: 52. Total amount of The aim has been to provide music promoters with extraordinary facilities that allow them subsidies granted: to reduce the risk and, consequently, to organise concerts. €300,000. A public call for non-competitive subsidies has been made. 140 Barcelona City Council STRATEGIC PILLAR 6: INTERNATIONAL LINE BARCELONA, HEADQUARTERS OF THE WORLD DESIGN WEEKS NETWORK World Design Weeks is a global network of design weeks and festivals around the world: Helsinki, The Netherlands, San Francisco, Toronto, Mexico City, Beijing, Seoul and Tokyo, from 2020 with its headquarters in Barcelona, chaired by the Barcelona Design Centre Foundation (BCD) with DHUB as a benchmark venue. Goals: 1) Social impact: the BDW must be a festival open to the citizens, to the general public and not only to the sector; 2) establish synergies with other sectors: promote the participation of other agents and sectors present in the city; 3) national and international vision: establish collaborations in the rest of Spain and internationally with other design weeks and festivals, promoting dissemination and programming shared content. The following activities took place: • Chair’s Activities: coordination meetings with the members of the Executive Committee; meetings with members and potential new members and with entities such as Cumulus and BEDA to explore partnerships. Participation as a speaker at the Querétaro Design Week. Drafting of corporate messages for the newsletter from the Barcelona office. • Office management activities: contacts with members, updating of data, organisation of meetings, preparation of minutes, etc. • Definition of the communication plan and coordination of dissemination activities. • Creation of contents, updating and invigoration of the WDW website. • Management of payments to suppliers and invoices to members. In 2021, 7 new • Preparation of content for the BCD newsletter and social media. members joined the network. • Definition and execution of the 2020-2023 Strategic Plan and the entity’s budget. An active campaign was carried out • Implementation and monitoring of the action plan. under the slogan #UnitedByDesign • Convene meetings of the Executive Committee, the Board and regional meetings of with informative members: 11 meetings of the Board were held (14 and 29 January, 25 February, 25 newsletters about all the design weeks and March, 29 April, 27 May, 1 July, 2 and 30 September, 4 November and 9 December). member festivals. • Organisation of the Workshop “The Economy of Design Weeks” (2 June). The collaboration agreement with the • Organisation of the “October Get Together” meeting with presentations relating to the BEDA, BUREAU OF EUROPEAN DESIGN design weeks taking place that month: Anchorage Design Week, DW! São Paulo Design ASSOCIATIONS (51 Week, Design Week Mexico, Barcelona Design Week, Encuentro Local Chile, Venice members from 26 Design Week and Dutch Design Week with the attendance of 24 people (5 October). European countries) is worth particular • Organisation of the annual meeting of members (30 November) with 32 design weeks mention. in attendance. Barcelona Economic Promotion - City Division of Tourism, Events and Creative Industries 141 DUBAI PROMOTION MISSION The First Deputy Mayor for Economy, Employment, Competitiveness and Treasury, Jaume Collboni, led the economic promotion mission of Barcelona City Council to Dubai (United Arab Emirates). The aim of the trip to Dubai was to open up new opportunities for companies in Barcelona and Catalonia, as well as to find new business and investment opportunities. This mission, which took place from 5 to 11 November, is part of the international strategy launched in 2020, which aims to develop the promotion strategy of the city and boost the internationalisation of the creative industries. The visit was also part of the celebration at Expo 2020 Design Day to promote the internationalisation of Barcelona’s creative industries and to take advantage of Dubai’s strategic position as a hub in the Middle East and Asia region. This mission has the following objectives: · Gain first-hand knowledge of the opportunities, challenges and main obstacles to opening up economic relations with the country and the region. · Promote young talent and international design studies, establishing alliances between Barcelona was the Catalan design schools and international design schools established in Dubai to promote focus of the Design Day at the Spanish student exchanges and collaboration in the academic and research fields. Pavilion of the · Find out who the main actors are in order to explore investment possibilities of the country’s Universal Exhibition sovereign funds in possible economic development projects in Barcelona, mainly in the field Dubai 2020 and at the Dubai Downtown of sustainability and the digital economy. Design Fair in the · Participation in Design Day, in which this year the city of Barcelona was the main focus at Dubai Urban District with the presence of the Spanish Pavilion of the Universal Exhibition Dubai 2020. several companies · To explore the possibility of stable collaboration between the Dubai Urban District and from Barcelona and Barcelona Design Week, with a programme of activities and actions specific to Barcelona’s Catalonia. New possibilities creative sector. with the Urban The following activities took place: District of Dubai to promote young talent • Visit of the Alserkal Art District of Dubai. and international design studies, establishing alliances • Meeting with the Spanish Economic and Commercial Office. between Catalan design schools and • Meeting with the Spanish Ambassador to the UAE. international design schools established • Meeting with the General Manager of the Municipality of Dubai. in Dubai to promote student exchanges • Other working meetings: delegation of the Barcelona Bar Association, dinner with the and collaboration in the academic and Barcelona business delegation, meeting with the UAE diplomatic school. research fields. • Visit of EXPO 2020. 142 Barcelona City Council MILAN PROMOTION MISSION Included in the international strategy launched in 2020, which aims to develop the strategy of promoting the city and boost the internationalisation of the creative industries in 2021. From 5 to 11 September, the first deputy mayor and the director of Design Promotion made an institutional trip to visit the economic promotion area of the City Council of Milan, the Barcelona design companies attending the Milan Trade Fair and the Barcelona and Catalan brand spaces at the Fuori Salone in the city of Milan. Milan is an undisputed international reference point in the housing and design sector. Every year, some 250,000 people from all over the world visit the Furniture Trade Fair and Milan Design Week, with an exhaustive programme of simultaneous events that take place across different parts of the city. Most of the consolidated companies exhibit or visit the Milan Furniture Fair, created in 1961, to promote furniture designed in Italy and which has become the essential international showcase where the new products of leading companies from all over the world are presented. The following activities took place: • Institutional events at the Fuorisalone. • Meeting with the first deputy mayor of Milà City Council and the heads of the Economic Promotion Area. • Visit to the Milan Furniture Fair. • Visit to the Acció office in the city of Milan. • Visit to the European Institute of Design in Milan (IED has an office in Barcelona). • Meeting with designer labels from Barcelona and Catalonia. • Presentation of the MARSET collection. • Visit to the ROCA space and presentation of the 2022 collection. • Dinner with design professionals. • Visit the project for the future Barcelona stand in April 2022. Barcelona Economic Promotion - City Division of Tourism, Events and Creative Industries 143 This is a competitive KIC CCSI - EIT process in which only one of the competing As set out in the European Commission’s Strategic Innovation Agenda 2021-2027, in 2021, candidates (which, the European Institute of Innovation and Technology (EIT) published the call for the creation due to confidentiality, are an undetermined of a new Innovation Community to support innovation in the creative industries sectors and unknown number) (CCSI). The deadline for submitting the proposal is March 2022 and the winning project is will be commissioned expected to launch the new KIC in the June of the same year. by the EIT to build the KIC CCSI. With a view to participating in the preparation of a proposal to be submitted for the call for It will be relevant to proposals, in July 2020 the Barcelona City Council Governing Committee approved the assess the impact once the process is adhesion to an agreement that will bind up to fifty entities in Europe (including companies, over, both in terms of universities, research centres and local areas). whether or not one is a member of the This membership involves active and collaborative participation in the various governance winning candidacy, bodies and working groups through which the proposal is being drafted. and in relation to the alliances and shared The pandemic led to a delay in the Call for the EIT, initially planned for the month of January projects that have 2021 but was finally published during the month of October. been generated during the process. 144 Barcelona City Council AGREEMENTS AND EXTRAORDINARY SUBSIDIES Catalan Graphic Design Association Investigate ab project aimed at developing actions and establishing structures to encourage, promote, develop and recognise excellence and research in graphic design, geared towards the transfer of knowledge and service to society on the basis of ethical responsibility, educational behaviour and a constant commitment to nature and the environment. Budget executed 2021-2023: €45,000 (€15,000 in 2021). Design schools: Eina, Elisava, LCI, UPC, IDEM “We Design Trade”: its aim is to involve students from the previously mentioned centres in the definition and development of proposals and strategies for transformation in the functioning of local trade, based on innovative ideas. Budget executed: €100,000. Cadena SER Ondas Awards Gala: support for the celebration of the gala in Barcelona to boost the city’s cultural activity and services as one of the objectives of the economic recovery strategy, with the aim of reactivating, encouraging and promoting production in the radio, music and television sectors and enabling a gradual recovery of the activity of music promoters, fostering the creation and dissemination of the music sector. Budget executed: €150,000. Barcelona Events Musicals, SL Cruïlla XXS at DHUB: promotion of different local artistic disciplines, with the public interest aim of projecting those related to the creative industries to the local public as a priority target. Budget executed: €28,000. Planeta Med SLU DocsBarcelona 2021: aims to stimulate the consumption of documentaries in order to contribute to cultural enrichment and the transformation of society, making a previously unseen cinematographic offer available to the public so that it has a multiplying effect on the internationalisation and professionalisation of the sector. DocsBarcelona also aims to provide business opportunities by stimulating the production and circulation of works through professional activities. Budget executed: €45,000. Catalan Audiovisuals Cluster Pitching and the University-Industry Audiovisual Talent Pact: a meeting place for professionals and emerging university talent that involves a round of presentations in front of professionals from the sector as part of a programme aimed at young professionals from the audiovisual sector and emerging groups from the live arts (music, theatre, dance, circus) to facilitate their professionalisation through the production of audiovisual clips linked to artistic projects. Budget executed: €35,000. Barcelona Economic Promotion - City Division of Tourism, Events and Creative Industries 145 Fostering Arts and Design (FAD) Sustainable Challenge 21 project: support to bring sustainable solutions to the fashion industry. Budget executed: €20,000. Barcelona Design Centre (BCD) International design promotion project and research project with Barcelona-Madrid-Valencia design schools: preparation for Milan Design Week 2022, Dubai Design Week, “Inspired in Barcelona” platform, invigoration of the World Design Weeks office in Barcelona, and Barcelona-Madrid-Valencia research project. Budget executed: €109,259. BCD-FAD “The best design of the year” - Barcelona Design Week 21: an unmissable annual event on design, creativity and innovation in the city. This is an international event created by the BCD in 2006, aimed at companies, design professionals, entrepreneurs and other agents in the business, innovation and creative industries, as well as the citizens in general. It serves as a platform for the exchange of knowledge and experience related to the world of design. Budget executed: €275,741. Poble Nou Urban District Poble Nou Urban District 2021 programme: sectoral and intersectoral drive for actions aimed at the promotion, dissemination, interrelation and cross-cutting nature of the design and fashion sector with other economic sectors in the city, as well as the promotion of Poblenou as a cultural and creative district. Budget executed: €80,000. Primavera Sound, SL Primavera Pro 2021 Project: promotion and encouragement of musical talent through dialogue with international artists and musicians. Transfer and promotion of knowledge through a wide online community of contacts on an international scale. Dissemination of the most avant-garde musical sector among the general public. Budget executed: €20,000. Advanced Music, SL Sonar+D, Creativity, Technology and Business 2021 project: attracting talent, boosting the local economy, fostering innovation, international promotion through music and technology with the involvement of the city’s science, art and technology sectors. Budget executed: €200,000. OFFF Events, SL The Digital Impact exhibition project aims to show the transformative potential that art and digital design have in current and future society, as well as to promote the creative industries as a strategic sector insofar as they have a multiplying effect and contribute added value to the other economic sectors. Budget executed 2021-2023: €450,000 (€50,000 in 2021). 146 Barcelona City Council ADETCA, the Catalan Book Trade Guild, the Catalan Book Chamber, the Catalan Cinema Guild, the Association of Concert Venues of Catalonia and the Catalan Culture Club, SL Culture: implementation of a stimulus to consumption through the issue of Culture Vouchers that can be purchased by citizens, with the aim of encouraging cultural consumption throughout 2021 in the fields of books, music, cinema and the performing arts, in the period that represents the slowdown in activity in these sectors following the impact of the Covid-19 pandemic. Budget executed: €1,303,400 out of €1,400,000. Orfeó Català – Palau de la Música Catalana Foundation “Barcelona Overture” project: this project is carried out in cooperation with the Barcelona Auditorium and the Gran Teatre del Liceu, with the aim of developing an extraordinary classical music programme designed to position Barcelona as a quality cultural destination. Budget executed: €200,000 Gran Teatre del Liceu (Oh!)pera: involvement of the city’s design schools in the creation of four micro-operas that will be premièred in the 2021 summer programme. Budget executed: €138,000. PUBLIC TENDERS FOR SUBSIDIES Call for subsidies for music promoters to promote the holding of concerts in the Forum and Olympic Ring venues in Barcelona The uncertainties arising from the evolution of the pandemic, the effects of the Procicat regulations and the status of the vaccination process were clear obstacles for music promoters when planning their programmes with any degree of certainty. In the first quarter of the year there was no demand for booking dates at these venues due to the risk of promoters having to assume the associated costs. Budget executed: €300,000 out of €500,000. “Impulsem el que fas” (creative industries category) Incorporation of this category into the “Impulsem el que fas” call for proposals aimed at an initiative to support local projects that promote the revitalisation of ground floor premises, socio-economic innovation, quality jobs, responsible and sustainable tourism, sustainable food and responsible consumption, urban distribution of last-mile goods and creative industries linked to the local area. Budget executed: €250,000. Barcelona Economic Promotion - City Division of Tourism, Events and Creative Industries 147 10 DIVISION OF COMMERCE, RESTAURANT TRADE AND CONSUMER AFFAIRS SERVICES Trade: a key part of the city’s backbone in a dynamic, enterprising and socially cohesive Barcelona. A value of quality and economic growth and a pillar of the Barcelona model of coexistence. It is a priority for Barcelona to encourage and strengthen its commercial sector, promoting its economic reactivation, the restaurant trade and the city’s services. All the while working to guarantee the defence and protection of the rights of consumers. Providing information, dissemination, consumer education and offering advice and guidance to companies. 148 Barcelona City Council 10.1 PROMOTION, INVIGORATION AND COMMUNICATION We are striving to make trade a key part of the city’s backbone. This is a dynamic, enterprising and socially cohesive Barcelona that considers trade a value of quality and economic growth. From campaigns and projects aimed at boosting commerce and the restaurant trade to transmitting confidence to the public and reactivating consumption. Maintaining the commercial fabric of the city because of its social importance and because it is the pillar of the Barcelona model of coexistence. 10.2 ECONOMIC DEVELOPMENT TOOLS We are working to foster organic growth by creating new tools to establish synergies within the city’s commercial and socio-economic fabric in order to promote the economic reactivation of Barcelona’s commerce, restaurant trade and services. 10.3 REGULATORY AND ADMINISTRATIVE CHANGES Over the course of the year, work has been carried out on adapting different by- laws to the needs of the commercial and restaurant trade sector, with a view to strengthening these strategic sectors for the city’s economy and speeding up their reactivation. 10.4 SUBSIDIES AND GRANTS The Barcelona City Council’s Division of Commerce, Restaurant Trade and Consumer Affairs services periodically announces subsidies and grants to encourage and strengthen its work and promote the economic reactivation of Barcelona’s commerce, restaurant trade and service sector. Barcelona Economic Promotion - Division of Commerce, Restaurant Trade and Consumer Affairs services 149 10.1 Promotion, invigoration and communication GOALS · Promote shopping and consumption with the inclusion of new users in consumption and local trade. · Raise awareness among consumers of the responsibility involved in the act of buying and local consumption. · Create immediate information mechanisms for the sectors affected by the Covid-19 economic crisis, in order to provide them with access to the public resources on offer. · Promote the transition from traditional trade and consumption to an e-commerce and e-consumer model, guaranteeing secure, transparent, sustainable and local consumer relations. · Adopting a cross-cutting approach to sustainable food in municipal programmes and policies. ACTIONS CHRISTMAS CAMPAIGN 2021-2022 Barcelona City Council is working to ensure that the Christmas campaign is a unique and outstanding event, while contributing to boosting the city’s economic, social and cultural fabric. Different actions are scheduled to take place between 24 November 2021 and 5 January 2022. • Street lighting. New lighting model by Antoni Arola’s studio for Plaça de Catalunya, Gran Via de les Corts Catalanes and Carrer d’Aragó. For the first time, the Ronda de Sant Pere between Passeig de Sant Joan and Plaça d’Urquinaona will be illuminated, the lighting of Carrer de Balmes from Avinguda Diagonal to Ronda de la Universitat will be extended, and Via Laietana, Plaça d’Urquinaona and Avinguda del Paral·lel will be consolidated as streets with Christmas decorations. These, together with Plaça de Catalunya, Aragó and Gran Via de les Corts Catalanes, are illuminated public thoroughfares financed entirely by the city council. For the second year in a row, the City Council has significantly increased its investment in Christmas lighting, from €1,622,000 to €2,148,500, i.e. a 32.46% increase in the budget. On an exceptional basis, the subsidy for the illuminated streets that promote commercial associations is 75%, instead of the usual 50%. This measure has been maintained to support local trade, taking into account the impact that the pandemic has had on the sector. • Ceremony for turning on the city’s lights. Held on 24 November in Plaça de Catalunya, with the artistic show “Ombrana” directed by the company Ponten Pie. • Activities to stimulate commercial areas. Programme of ten travelling shows for the ten districts: dance, puppet shows, theatre, concerts, visual shows and specific Christmas activities. A total of 15,200 people took part. 150 Barcelona City Council • Christmas Festival in Plaça de Catalunya. 18 to 30 December. The event was held in Plaça de Catalunya, with a simultaneous capacity of up to 1,000 people and capacity controlled by electronic counting systems. It was attended by an average of 17,000 people per day. A total of 50,500 people have passed through the morning family activities in Plaça de Catalunya. Children and families were able to enjoy participative activities and workshops on literature, artistic creation, games and proposals to learn about nature and the origins of urban dances. The afternoon and evening events in Plaça de Catalunya were viewed by 170,500 people. • “Bon(s) Nadal(s), Contes reescrits per la ciutat de Barcelona” (Merry Christmas(es), Stories rewritten for the city of Barcelona) at Plaça de la Universitat, invited Barcelona’s citizens to build a new collective story in the form of a tale about the current, diverse manner in which we live and celebrate the festive season. 232,950 interactions were registered and 77,650 people participated. • “Sons de Nadal” [Sounds of Christmas]. 17 to 31 December. The Sons de Nadal cycle brought music to all the districts. 100 free live concerts were held throughout the city, in its districts, neighbourhoods, markets and shopping areas. A total of 42 bands and performers of jazz, indie, pop, flamenco, ambient and classical music have been programmed with the support of six musical agents of the city: Primavera Labels, Sónar, Cruïlla, Associació de Musics JM, Taller de Músics and el Conservatori Liceu. • Merchandising. The following merchandising material was distributed among the shops in the 10 districts of the city: 1,000,000 Christmas cards for the city’s shops and markets. A series of 20 Christmas cards with historical images of all the districts of the city has been produced. On the back of the card are Christmas recipes and Christmas literary quotations. In addition, there was a draw for weekends in the city of Barcelona, and 400,000 letters to the Three Wise Men, 400,000 stickers for gift wrapping, and 20,000 posters of the activities in the commercial centres were distributed to shops. Barcelona Economic Promotion - Division of Commerce, Restaurant Trade and Consumer Affairs services 151 Vouchers exchanged: CONSUMPTION VOUCHER Between 18 October and 31 December The Consumption Voucher is one of the measures identified as part of the framework 2021, 359,068 of the of the Economic Response Coordination Centre (CECORE) with the aim of encouraging 379,590 bonuses put into circulation were local consumption and promoting the economic reactivation of Barcelona’s local shops, redeemed (95%). restaurants and services. The action also sought to raise awareness of the BCN Market They were issued marketplace platform (bcnmarket.barcelona). to 153,977 different people, accredited Its goals are to: by their identity card number and over the • Incentivise local consumption. age of 18. Number of • Promote the economic reactivation of Barcelona’s local shops, restaurants and establishments registered on the services. platform BCN Market: 4.561, of • Raise awareness of the BCN Market platform (bcnmarket.barcelona). which 1.869 (41%) have joined the • Promote the digitalisation of commerce. Consumption Voucher campaign. • Challenge the large online shopping platforms. The Consumption Voucher action involved the issuance and distribution of digital vouchers that citizens were able to download through the BCN Market platform, promoted by BARNACOM, an entity formed by the Barcelona Commerce Foundation and the Union of Commercial and Tourist Axes of Barcelona, and technologically developed by Tiendeo and Manzaning. Each voucher, called a Consumption Voucher, was worth €20, €10 of which were provided by Barcelona City Council and the remaining €10 by the beneficiary. Advertising services in radio, press and digital media were contracted for the period from 18 October 2021 to 16 November 2021: 58 actions and 3 branded radio interviews on radio stations covering the metropolitan area; advertisement insertions in 4 printed media and 8,782,775 digital impressions of local programming covering the metropolitan area. The initiative was also publicised through municipal channels and offline actions, such as the publication of leaflets and the work of information officers, until 31 December 2021. 152 Barcelona City Council “SHOP LOCALLY” COMMUNICATION CAMPAIGN One of the strategic pillars of the Barcelona City Council’s communication activities is to support and promote local and neighbourhood trade in the city. As we now start to put the pandemic behind us, this support has been essential in order to strengthen this strategic sector for the city’s economy. The first wave of the campaign Its goals are to: coincided with that • Promote consumption in local shops, markets and restaurants. of the extraordinary subsidies, which • Promote responsible and sustainable commerce and restaurant trade, with the an directed the traffic emphasis on quality and ecological products and sustainable food, in a year in which coming from the digital campaign to Barcelona is the world capital in this area. the same website, • Generate public awareness of the social and economic benefits of neighbourhood with a total of 1,515 visits (5% of the total shops, restaurants and markets. campaign traffic). • Emphasise the uniqueness, specialisation, quality, excellence and importance of local The coverage achieved was 17.61% shops and restaurants and position them at the heart of the neighbourhoods. in the press (245,766 • Reinforce the position of Barcelona City Council in relation to its commitment to trade individuals out of the total target); 31.13% and restaurants, responsible consumption and sustainable food. on radio (434,451 individuals out of A communication campaign structured in two waves (June and October 2021) was launched the total target) and with the aim of promoting and strengthening local shops, markets and restaurants. The 1,797,928 digital “Shop locally” advertising campaign is designed to achieve widespread coverage and impressions. Bearing in mind that visibility of the message, with the aim of reinforcing local shopping. the target audience In terms of visible formats, outdoor murals and posters were selected, in combination (over 15s in Barcelona) is 1,395,605 people, with offline and online actions on the city’s leading news media, which allowed for wide it can be concluded coverage of the message to be achieved. Specifically, hoardings, banners, buses, towers, that the message was shop posters, advertisements in the press (general and local), digital media, radio stations, widely disseminated. social networks, LEDs on La Rambla and merchandising were used. Barcelona Economic Promotion - Division of Commerce, Restaurant Trade and Consumer Affairs services 153 “BARCELONA X TU. TU X BARCELONA” CAMPAIGN The aim of the “Barcelona for you. You for Barcelona” campaign was to encourage the On the website, the people of Barcelona to take over the city centre once more after a particularly difficult year, most used filter button especially in these neighbourhoods. Featuring illustrations, messages, the latest augmented- was the generic filter button accounting for reality technology and in the form of a scavenger hunt, citizens interacted with illustrations 29%, the commerce along the city centre streets. This campaign represents a call for residents to come back to filter button on the centre and enjoy what it has to offer. The campaign ran from 12 June to the end of July, 27%, followed by the restaurant filter button with large canvas hoardings on Via Laietana, some 20 advertising towers distributed at the on 24% and, finally, key points of the city centre, and a strong presence on social media, combining an offline the hotel filter button format with the digital connectivity of users themselves, the key players. “Barcelona for You. accounting for 7%. You for Barcelona”. Number of activities and promotions organised: 116. Actual scope of COME DOWN TO LA RAMBLA visitors: 12,500 Project for boosting and reactivating shopping in the city centre, starting in 2020 and people. Offline and online audience continuing in 2021 to encourage and promote commercial promotion events, street fairs (media): 133,944,964 and exhibitions, at the initiative of and with the collaboration of the sector and commercial people. Online operators in the area. The aim is to recover the presence of local citizens as a visitor/ audience (social networks and customer and, eventually, to attract national and foreign tourists. online advertising): A collaboration agreement has been signed between Barcelona City Council and the 3,022,296 impacts. Association of Friends, Residents and Traders of La Rambla and Plaça de Catalunya. IDENTIFICATION AND DISSEMINATION OF HEALTH AND SAFETY MEASURES Through trade websites and social networks in 2021, we continued to disseminate the health and safety measures applied to trade and restaurants, as well as the public resources offered. A monthly newsletter was sent out with the latest news on the sector and disseminated through specific Twitter and YouTube channels. Likewise, the consumer website provided information on all the new regulations affecting Trade indicators: consumers, especially the measures deployed following the declaration of the state of alarm. Website visits: average of about The new legislation and regulations affecting consumer relations are as follows: 15,000 visits per month. · Specific section on FAQs. Twitter: 5,193 · Tips for shopping safely: “Shop safely, shop from home”. followers. YouTube: 153 videos · The appointment service was maintained for face-to-face assistance to consumers through in the playlist “Comerç the website and combined with the “OMIC call back”, [Municipal Consumer Information a Barcelona”. Flickr: 19 albums Office] programme to avoid the displacement and mobility of people. The OMIC calls and Monthly digital provides assistance to users who request information or wish to file a complaint. newsletter: 657 subscribers. · Specific service for users affected by the digital gap. Although the in-person service is by Consumption appointment only, procedures can be carried out electronically, and many people affected indicators: Website by the digital gap go to the offices to receive attention. This service was launched to provide visits 2021: 130,000. them with support in processing queries and complaints by online means. 154 Barcelona City Council Action 1: Protection. PROTECTION, PROMOTION AND PRESERVATION OF EMBLEMATIC SHOPS Study carried out during 2021. Based One of the main objectives is to encourage the protection, preservation and promotion of on this study, the city’s emblematic shops as a symbol and expression of Barcelona’s identity. The aim establishments with a risk of continuity is also to position Barcelona as a benchmark city that preserves its emblematic shops in the short term are by establishing a roadmap for the development of local policies with and for the city’s subject to monitoring emblematic establishments in terms of legal aspects, commercial stimulation and support. (4 shops). • Action 1: Protection - Diagnosis of the current situation of emblematic establishments Action 2: Promotion. in Barcelona (new project 2021). Drawing up a report on the situation of emblematic 18 new programmes for emblematic establishments, establishing a system of data and reports. The report is based on a establishments that field study of the emblematic shops that form part of the catalogue (2016). Collection were agreed with of data in person. Betevé in 2021. This second edition brings the total to 28. We • Action 2: Promotion - Continuity in the implementation of programmes dedicated to have made 5-minute the promotion of emblematic establishments (2020 continuity project). Continuity in the capsules and a production of television programmes Va Passar Aquí (It happened here) by Betevé. shortened version of one minute to be disseminated through • Action 3: Promotion - Linking design to emblematic trade. “The Christmas lights social networks. illuminate the shops” project. Design of Christmas window displays applied to The 10 QR codes emblematic establishments. of the first 10 establishments in 7 • Action 4: Preservation - Preparation of material that includes the different existing districts have been distributed and resources to preserve the emblematic shops and a leaflet that includes basic information placed. These QR about the existing resources and services to preserve emblematic shops. codes are placed in the shop window, and using a mobile phone you can consult the programme of the establishment in question. Action 3: Promotion. For Christmas 2021, the decision was made to organise the project at 10 emblematic establishments in the Gothic Quarter as a promotional action, in coordination and collaboration with Barna Centre and the Association of Emblematic Establishments. Action 4: Preservation. Preparation of a leaflet that includes basic information on the resources and services available to preserve the emblematic trade. 1,000 copies were produced in paper format. They were distributed among the different emblematic establishments. Barcelona Economic Promotion - Division of Commerce, Restaurant Trade and Consumer Affairs services 155 REACTIVATION AND PROMOTION OF THE RESTAURANT TRADE Promote the economic reactivation of the sector with people (restaurateurs and consumers) as the focal point is the main objective to be achieved. Make progress with digitalisation as a new way of doing business and as an innovation tool in management; to advance in the professionalisation of the sector through regulated and continuous training; to promote economic, social, environmental and job sustainability as a formula for progress and to position Barcelona as a quality gastronomic benchmark at a local, national and international scale. Therefore, the government measure “Menja’t Barcelona” (Eat out in Barcelona) was drafted to reactivate and boost Barcelona’s restaurant sector. This government measure is being drawn up with the key stakeholders in the sector. Main actions implemented during 2021: • Action 1. Cross-cutting promotion. Conferences and events held to increase the dissemination and knowledge of the sector. Support is given to initiatives to promote the restaurant trade: · II Science & Cooking World Congress Barcelona. 1,300 participants. · International Congress on the Circular Economy and Sustainable Restaurants. 205 participants. · III FOODTURE BARCELONA. The project takes the form of a series of annual international conferences on how design and innovation come together with gastronomy and food. · 1st International Conference on Sustainable Restaurants and Hotels with the Barcelona School of Cookery, Hotel Management and Catering. 100 participants. • Action 2. Sustainability and efficiency. Incorporation of sustainability in Barcelona’s restaurant industry, providing Barcelona’s restaurateurs with tools on the most important environmental issues. · Dissemination of the “Take away and Delivery” guide. · Pilot test involving 25 restaurants in the metropolitan area. The objective of this pilot test is to integrate the circular economy strategies of production and consumption in the restaurant trade, to move forward in food self-sufficiency in the metropolitan area, to boost the agricultural sector, to promote recycling by committing to composting, to use ecodesign and to disseminate sustainability applied to the restaurant trade. 25 restaurants took part, 15 from the city of Barcelona and another 10 from the metropolitan area, meeting certain criteria. • Action 3. Training. Design and implementation of specific online and/or face-to-face training in sustainability, digitalisation and entrepreneurship for the restaurant trade. · “Sostenibilitat en marxa” [Sustainability on the move] is structured as an online course. The aim is to certify the knowledge acquired by 250 restaurants in Barcelona in the field of sustainability with an estimated 30 hours of training. · VI Pioneers in sustainable restaurants. Training courses for the sustainable management of restaurants. A consolidated training and meeting point for sharing knowledge and experience among restaurateurs and other operators with direct links to the restaurant trade. 5 seminars with 175 participants in total. 156 Barcelona City Council “TRADE AND SCHOOLS” EDUCATIONAL PROGRAMME Since 2006, the “Trade and Schools” programme has brought Barcelona’s educational centres into contact with the city’s commercial fabric, with the aim of disseminating the values of neighbourhood shopping among pupils and fostering a culture of critical consumption. The programme focuses on four didactic proposals: • The 2020-2021 Bookmark Award. • Guided visits to shops with their roots in the neighbourhoods. • Workshops on consumption and advertising. • Geoemblematics to work on Barcelona’s most emblematic shops. During the 2020-2021 academic year, in the midst of the new normality, the “Trade and Schools” programme adapted the educational offer to the virtual format. https://ajuntament.barcelona.cat/comerciescoles/ CONSUMPTION ACTIONS • ICAB Seminars “Right to Consume”. Debate and presentation of municipal public consumer services at the ICAB. The conference “Consumer conflicts: an opportunity” took place on 22 September. The session was presented by M Eugènia Gay Rosell, deacon of the Barcelona Bar Association (ICAB), and Montserrat Ballarín i Espuña, City Councillor for Commerce, Markets, Consumption, Internal Affairs and Tax at Barcelona City Council. Number of The session also discussed the adaptation of consumer law in the face of new types participants (120 of consumer relations, especially those carried out through digital channels, the need online and 30 in to collaborate with legal professionals and the need to raise awareness of municipal person). services and consumer associations among the public. Barcelona Economic Promotion - Division of Commerce, Restaurant Trade and Consumer Affairs services 157 • Programme of informative sessions 2021-2022 on consumer education in the city’s districts. The OMIC has promoted a catalogue-programme of informative sessions on consumer rights for any organisation, association or team that requests them. From November to December 2021, It will be available during 2021 and 2022. 4 sessions were The sessions are imparted by the OMIC itself and the various consumer associations. held and these will continue in 2022. The sessions are aimed at a wide range of audiences and the topics cover both generic CAD_A1.pdf 1 20/10/21 17:57 and group themes as well as specific consumer issues. • Advice for companies on how to reduce their electricity bills. Advice guide for consumers and companies on how to reduce their electricity bills. Sessió informativa sobre els drets de les persones consumidores i els serveis municipals de consum C M Y CM MY CY CMY K Centre Drets de les persones consumidores. 158 BarcelonaC Cuityl tCuoruanclil La Farinera Prevenció i seguretat en les compres del Clot o contractació de serveis. Et donem la informació i responem 10/11/2021 a les consultes. 12:30h Com i a on reclamar. per con rmar L’OMIC de Barcelona. assistència: ciutat@bcn.cat • Webinar on consumer credit. As part of the celebration of World Consumers’ Day, the OMIC held an information session entitled “Your rights and ethical alternatives to consumer credit”. There was a debate on the increase in the economic vulnerability of many people due to the health crisis, and the increase in requests for information from the OMIC on the rights of consumers and in particular on economic and social rights in financial consumer relations and the inclusion of consumers on so-called blacklists. The specialised information service on banking products and financial services that OMIC and the ASUFIN association have been offering since 2020 was also subject to assessment. PROJECTS THAT ARE CARRIED OUT IN A CROSS-CUTTING MANNER BETWEEN DIFFERENT AREAS OF ECONOMIC PROMOTION: “SEASONS MENU” Within the framework of the World Capital of Culture, one of the initiatives that has been carried out is the “Seasons Menu” project, coinciding with each change of season in 2021. The gastronomic proposals, one for each season of the year, were prepared by the CETT, ESHOB and HTSI cookery schools. 167 catering establishments in the city registered their desire to participate in the project. Various operators in the city took part: the Barcelona Restaurateurs’ Guild, Slowfood Barcelona, Barcelona Sustainable Restaurants, the Barcelona Hotel Guild, the Network of Jewish Quarters and the Barcelona Tourism Consortium. The “Seasons Menu” was promoted by: · Councillor’s Office for Tourism and Creative Industries - Division of Tourism, Events and Creative Industries. · Division of Social and Solidarity Economy and Sustainable Food Services. · Division of Commerce, Restaurant Trade and Consumer Affairs services. · Barcelona Metropolitan Area. Barcelona Economic Promotion - Division of Commerce, Restaurant Trade and Consumer Affairs services 159 10.2 Economic development tools GOALS · Promote and strengthen the trade and restaurant fabric. · Improve the competitiveness of the trade and restaurant sector. · Promote the economic reactivation of Barcelona’s trade, restaurants and services. · Promote the digitalisation of trade and restaurants. · Promote the ecosystem of companies and start-ups with innovative solutions and their adoption by the city’s commercial fabric. ACTIONS NEW PROJECT - CECORE 2021 BCN MARKET BCN Market is the online shop for all the establishments across Barcelona. This platform, jointly promoted by the Barcelona City Council and Barnacom (the platform’s owner), aims to advance the digitalisation of the city’s establishments and to be able to compete with the large online shopping platforms. Currently, there are more than 4,560 member establishments. This digital tool, technically developed by Tiendeo and Manzaning, allows shops to advertise and sell their products and services online. Moreover, it is a solution for consumers to be able to shop at their favourite stores without having to visit them in person, while preserving the relationship between professional and customer that characterises the city’s face-to- face shops. This tool offers traders and users different options with a greater or lesser degree of digitisation of trade: • BCN Market as a showcase of the products of the establishment and orders via WhatsApp. • Reservation of products through BCN Market, and payment and collection at the shop. • Pay & collect: payment made to BCN Market and collection at the shop. • Pay & shipment: payment to BCN Market shipped to home address. • BCN Market as a directory of products linked to the shop’s website if it already has one, in order to generate traffic to the shop’s website. 160 Barcelona City Council Traders who join can do so in two ways: free of charge or by paying a monthly fee of €8 plus VAT. The paid registration option offers the functionality of online sales, home delivery, personalised technical support to help retailers manage their space on the site, and content management. BCN Market, therefore, is an open and collaborative platform between the different establishments, which seeks to generate physical and online traffic to Barcelona’s 4,560 member businesses, to make it easier for Barcelona’s residents to find responses to their searches establishments. in the city’s shops and to provide an alternative to websites that only sell online. ’WE BACK WHAT YOU DO’– CECORE 2021 It has an option called “Revitalisation of vacant ground floor premises”, designed to promote business activity and entrepreneurship in the area, provided that it involves the purchase or rental of ground floor premises, preferably, but not exclusively, in the areas or neighbourhoods of the districts of the city of Barcelona: In the district of Ciutat Vella, with its own budget of €100,000.00, at Pou de la Figuera; and Raval Sud. In the Eixample district, Dreta de l’Eixample; the crossroads of Comte d’Urgell with Provença; and Mallorca with Nàpols; and zone 11 (area located between Pau Claris, Gran Via de les Corts Catalanes, Passeig de Sant Joan and Ronda de Sant Pere). In the district of Les Corts: around the Les Corts market and Maternitat Sant Ramon (Cardenal Reig and Sant Ramon Nonat Avenue). Sants-Montjuïc district: Poble-sec i Creu Coberta. Sarrià – Sant Gervasi district: El Farró (Saragossa, Guillem Tell, Vallirana, Santjoanistes, Gleva and Pàdua.) In the Gràcia district, around Park Güell (La Salut and El Coll neighbourhoods); and around the Mercat Abaceria Central (travessera de Gràcia i Torrijos, Puigmartí i Mare de Déu dels Desemparats). Horta-Guinardó District: El Guinardó and La Teixonera. In the Nou Barris district, Vilapicina i la Torre Llobeta neighbourhoods; and Porta. In the district of Sant €688,000 has been allocated to finance Andreu, Congrés and Indians neighbourhoods; and Trinitat Vella. In the Sant Martí district, 39 projects under the neighbourhoods of la Verneda i la Pau; el Besòs i el Maresme; and el Camp de l’Arpa category 1. del Clot. Barcelona Economic Promotion - Division of Commerce, Restaurant Trade and Consumer Affairs services 161 DYNAMIC SYSTEM FOR THE MAINTENANCE OF THE CONTINUOUS CENSUS OF COMMERCIAL PREMISES Continuation of the actions for the development, deployment and operation of a dynamic system for the maintenance of the Continuous Census of Commercial Premises. This project aims to consolidate a paradigm shift in the preparation of the census of premises of the Barcelona City Council. Historically, the census has been carried out every two years, with the resulting effort to physically identify all the city’s premises in a specific area of operation. The basis of a continuous census of ground floor premises is currently being developed, which is becoming an essential tool for diagnosis, the systematisation of indicators, decision making and the evaluation of public policies in the sector. It makes it possible to quantify active ground-floor shops, classify them by the type of service provided to the public and see their evolution district by district. One of the tools that has emerged from this census is the Commercial Viewer with the aim of bringing statistical data closer to the public. The data obtained can be filtered by business sector, economic activity, district or neighbourhood and viewed in the form of graphs, tables and maps anywhere in the city. This is a long term project and will be adapted to the progress of the continuous census of commercial premises over the next 2 years. NEW PROJECT - CECORE 2021 OBSERVATORY OF GROUND-FLOOR PREMISES AND ACTIVITIES (CECORE) During the last quarter of 2021, an observatory of premises and activities on the ground floor was designed and conceptualised. This is a new project and will be merged with the current observatory of trade and restaurants. Its aim is to create knowledge about ground floor premises in the city of Barcelona, to offer useful data, to characterise the LPB phenomenon and to design new LPB information management tools. This website will be made up of a more general block on supply and demand in these premises, and another more specific block on LPBs, as well as reports and data to contribute to their invigoration. 162 Barcelona City Council SOCIO-COMMERCIAL STRATEGIC PLAN FOR L’AVINGUDA DEL PARAL·LEL This Plan has been financed by the Catalan government’s Fund for the Promotion of Tourism using the funds raised from the Tax on Stays in Tourist Establishments - IEET - (code A4.4.7.19). Over the course of 2021 and as a preliminary phase, the socio-commercial strategic plan for Avinguda del Paral·lel has been updated, serving as a project that aims to promote and enhance the visibility of the local, cultural and commercial fabric linked to the history of the area and adapted to the current needs of the avenue and its surroundings. At the same time, it seeks to reinforce a holistic vision and identity of the area and to consolidate the area’s identity. Its objectives are as follows: • El Paral·lel as a central link between neighbourhoods. Reducing the border effect by boosting the revitalisation of public space by: • Executing social-community improvements. • Revitalising the ground floors. • Updating the vision and community identity of the avenue. • Raising and reinforcing the cultural and artistic identity of the area. Placing importance to the tradition and history linked to culture and entertainment. • Promoting and strengthening local and responsible trade. Different sectors come together to create links with the environment and the local area. • Creating a space for the governance and participation of the avenue. Highlight and build new relationships with an emerging community. A story has been built with the participation of the local community, creating a brand with its own graphic image, Districte Paral-lel, the district of commerce, culture and the performing arts. With a view to uniting the three neighbourhoods that converge there, making the performing arts and local commerce visible, stimulating collaboration to make the avenue more dynamic and respecting the history, the environment and cultural diversity and promoting collective social and environmental sustainability. Barcelona Economic Promotion - Division of Commerce, Restaurant Trade and Consumer Affairs services 163 RETAIL LAB In light of the challenges facing the city’s commerce, Barcelona Activa/Barcelona City Council and Ctecno, as part of a public-private partnership, are implementing an innovation programme to help reactivate and improve the commercial sector through digitalisation. This programme consists of developing a pilot project to test and measure the impact of the digital transformation of the urban commercial fabric with the aim of boosting economic viability, social vitality and environmental sustainability. The idea is to bring the online world to four shops (Flors Navarro, Crearte Styling, Crois and Barrabés) in an area (CorEixample) through the incorporation of technologies that already exist in the market and that can offer benefits to local shops. These technologies are the same for the four selected establishments, although customised solutions have been added for each establishment: • Digital Signage: video analytics to display content adapted to the demographic profile of the users. • Traffic Analytics: analysis of the user’s route through the hot areas of the shop. • Customer Satisfaction Survey: with the aim of assessing both the user’s satisfaction with the service received and their experience before and after the digital transformation of the establishment. • Sales Tracking: smart printers configured to analyse sales and their evolution through the implementation of the technology. • Queue Management: management of the queues linked to the orders, by means of a ticket dispenser and a screen indicating the turn, as well as advertising content. • People Counter: capacity control. Control of people entering and leaving the establishment. • Video Wall: for scanning the barcode of the products and viewing the characteristics on a screen. • Lift&Learn: customers will be able to access information about the store’s products by selecting products from an interactive shelf. • Minerva: a smart system that allows you to display the most attractive content by analysing audience, sales, time of day and other parameters. OMIC SERVICES Number of Advice service for micro-enterprises and self-employed people as consumers in basic assessments; 30. services on an ongoing basis. 164 Barcelona City Council 10.3 Regulatory and administrative changes GOALS · Incorporate the necessary measures to speed up the economic reactivation, adapting and making certain regulations and procedures more flexible. · Transparency in the management and commitment to quality in the provision of services and their compliance. ACTIONS ORDER REGULATING THE SALE OF GOODS AND THE PROVISION OF SERVICES ON A NON-SEDENTARY BASIS IN BARCELONA It is the responsibility of local councils, by means of a municipal order, to authorise the sale of goods and the provision of services by means of open-air structures or stalls or shop vehicles in publicly owned spaces, whatever the category, to determine the dates and frequency, to define the perimeter where they are situated, and the total number of stalls, size, offer and access requirements for traders. Municipal regulations must be brought into line with the provisions of Law 18/2017, of 1 August, on trade, services and fairs, and Barcelona must be provided with its own regulations governing the different types of non-sedentary sale of goods and provision of services held in the city. The selection procedure for the granting of authorisations for the sale of goods at merchants’ markets and occasional markets cannot be automatic and will be carried out on a competitive basis, following a public call for applications and as a result of a procedure based on the principles of transparency, impartiality and publicity. To this end, the City Council will approve the corresponding conditions for each call for the granting of authorisations, which will include the requirements and award criteria. During 2021, we worked on the drafting of a proposal for an order, collecting data on the different non-sedentary sales events that take place in the municipality and gathering proposals from the sector, with the aim of being able to start the administrative procedures necessary for the definitive approval of the Order on the sale of goods and the provision of services in a non-sedentary manner in Barcelona in 2022. Barcelona Economic Promotion - Division of Commerce, Restaurant Trade and Consumer Affairs services 165 MODIFICATION OF THE ORDER IN RELATION TO OUTDOOR TERRACES The Division of Commerce, Restaurant Trade and Consumer Affairs Services has taken part in the meetings of the technical committee on terraces, to draw up the drafting of the modification of the order in relation to outdoor terraces published on 29 December 2021. Likewise, the bases for the call for subsidies are also being drawn up, for restaurant businesses and similar, for the approved platforms, with regard to paved terraces. APPROVAL OF THE NEW CHARTER FOR COMMERCE, RESTAURANT TRADE AND CONSUMER AFFAIRS SERVICES The Charter of Services of the Division of Commerce, Restaurant Trade and Consumer Affairs services is aimed at citizens, entities, professionals, companies and organisations interested in learning about the fundamental aspects of its objectives and commitments and of its activity regarding the services it offers to the public. The Charter of Services helps to make citizens aware of the services offered and carried out by the Division of Commerce, Restaurant Trade and Consumer Affairs services, while at the same time bringing the public administration closer to the citizens who use it: • It facilitates the exercise of their rights and obligations. • Through the Charter, citizens know what they are entitled to and what they are obliged to do. • It integrates the voice of citizens into the organisation. One of the fundamental points of the Charter is that it establishes channels for communication and citizen participation, and for collecting and responding to complaints and suggestions. • The Charter provides transparency in management and makes it possible to know the degree of commitment to quality in the provision of services and their compliance. Approval date: 25 November 2021. http://hdl.handle.net/11703/124033 166 Barcelona City Council 10.4 Subsidies and grants GOALS · Ensure the liquidity of the economic activities of the commerce and restaurant trade sectors. · Manage the economic impact and create resilience measures aimed at the commerce and restaurant trade economic sectors. · Promote and strengthen the trade and restaurant fabric. ACTIONS FINANCIAL SERVICES ADVISORY SERVICE In 2021, Barcelona City Council, through the Municipal Consumer Information Office (OMIC) and with the support of Asufin (Association of Financial Users of Catalonia), maintained the free advisory, information and consultation service on the arrangement of financial products for the general public, the self-employed and SMEs. This Service deals with enquiries about bank contracts, fees, bank cards, mortgage loans, default registers, consumer lending and other types of consumer relations with loans and financial services institutions. One of the Number of main tasks is advising self-employed people and SMEs about arranging ICO (Official Credit assessments; 34. Institute) loans. Barcelona Economic Promotion - Division of Commerce, Restaurant Trade and Consumer Affairs services 167 AGREEMENTS AND EXTRAORDINARY SUBSIDIES A collaboration agreement between Barcelona City Council and the Association of Friends, Residents and Traders of La Rambla and Plaça de Catalunya for the “Baixa a la Rambla” project The aim of the agreement is to establish and regulate the collaboration and promotion - through the granting of a subsidy - of the “Baixa a la Rambla” project, aimed at promoting the commercial development of the Rambla and its surroundings as part of a series of activities that will allow it to be promoted and disseminated, resulting in considerable progress in the commercial sector. It is also a fundamental component for the survival of many commercial establishments, which have been greatly affected by the Covid-19 health crisis. Subsidy with a multiannual agreement 2020-2021. Amount 2020: €73,816.05; amount 2021: €31,635.45. Consumption voucher agreement Collaboration agreement between Barcelona City Council and Barnacom (Barcelona Commerce Foundation and the Union of Commercial and Tourist Axes of Barcelona), Comertia, Pimec, Foment del Treball, the Restaurateurs’ Guild, the Catalan Shopkeepers and Retailers Group and the Barcelona Hotel Guild, promoted by the City Council, which aims to develop the Consumption Voucher project. It was approved by the Governing Committee on Thursday 30 September 2021 and signed and formalised by all parties on Monday 4 October 2021. This initiative promotes local consumption and restaurants, issuing a series of vouchers that citizens can download and redeem at participating establishments. Each voucher is worth €20, of which the City Council contributes €10 and the recipient pays the remaining €10. The campaign was a success, and between 18 October and 31 December 2021 a total of 359,068 vouchers were redeemed out of the 379,590 vouchers issued. The cost assumed in 2021 by the City Council for this action was €4,040,000.00. PUBLIC TENDERS FOR SUBSIDIES Subsidies for the digital transformation of local shops and neighbourhood restaurants. CECORE 2021 This annual call is aimed at commercial and restaurant establishments immersed in digitisation projects. It was a great success in terms of participation by the trade and restaurant sector. The amount allocated in 2021 was €1,250,000. It forms part of a broader package of measures promoted jointly with Barcelona Activa, which also includes the necessary advice to create a digitalisation plan and access to a training catalogue of over 50 courses to follow online, as well as a study with data on the emerging digital skills: the commerce and restaurant sector. Management of the administrative process comprising the drafting of the call for applications and the management of the dossiers. 962 applications have been received and 571 have been definitively approved. 168 Barcelona City Council Subsidies for local commerce and economic promotion Barcelona City Council’s general call for applications for subsidies includes a specific category for the promotion of local commerce in Barcelona, aimed at associations of local or sectoral traders. Management of the administrative process: drafting of procedures and management of dossiers. The amount allocated to this category in 2021 was €1,620,000. 242 applications have been received and 211 have been definitively approved. Subsidies for the Christmas lighting campaign along the city’s streets Annual call for applications for grants for Christmas lighting in public streets and inside shop windows, aimed at non-profit-making associations of local traders that arrange the installation, maintenance and assembly and/or dismantling of ornamental displays for Christmas lighting. The subsidy percentage was 75%, thus maintaining the exceptional increase applied in 2020, when it went from 50% to 75%. Management of the administrative process: drafting of procedures and management of dossiers. The amount allocated was €884,000. 81 applications have been received and 71 have been definitively approved. Investment grants for the Biomarket The Biomarket is one of the main projects included in the Barcelona Capital of Culture, as it is committed to healthier and more environmentally friendly food and is a boost for agriculture and local commerce. These grants involve awarding subsidies to owners of stalls in the wholesale market specialising in ecological products in Mercabarna who have made significant investments to adapt and condition their stalls to the activity they carry out. Transfer of €250,000 to Mercabarna in its role as a collaborating entity of Barcelona City Council for overseeing the subsidy programme. Consumption subsidies Barcelona City Council’s general call for applications for subsidies includes a specific consumer-related subsidy for projects to broaden and energise the social base and promote informed, safe and sustainable consumption carried out by consumer protection associations. The applicants are active consumer organisations registered in the general section of the Register of Consumer Organisations of Catalonia, whose main aim and activity includes handling claims and mediating in disputes relating to consumer relations, as well as assisting people in person and/or online (plus other channels). The amount allocated for this category in 2021 was €50,000. Management of the administrative process: drafting of procedures and management of dossiers. 11 applications have been received and 7 have been definitively approved. Barcelona Economic Promotion - Division of Commerce, Restaurant Trade and Consumer Affairs services 169 11 DIVISION OF SOCIAL AND SOLIDARITY ECONOMY AND SUSTAINABLE FOOD SERVICES The priority objective of public policy to promote the social and solidarity economy is to strengthen and promote existing companies, projects and organisations, as well as the emergence of new ones. The aim is to extend throughout Barcelona, its districts and neighbourhoods, an economy that prioritises the response to the needs of the people and the area where it is developed, based on inter-cooperation, environmental sustainability, intersectional equity and democratic governance. The Urban Food Policy Booster Programme aims to promote, in the medium and long term, a transformation of the food system in a way that respects and benefits people, local areas and the planet in line with the commitments made by the city of Barcelona when it signed up to the Milan Urban Food Policy Pact in 2015, the C40 Good Food Cities Declaration and the Metropolitan Region Food Charter. 170 Barcelona City Council 11.1 STRATEGIES WITH THE SOCIAL AND SOLIDARITY ECONOMY STRATEGY ECOSYSTEM The public policy for promoting the social and solidarity economy aims to strengthen and promote existing businesses, projects and organisations, as well as the emergence of new ones, to extend an economy that prioritises the response to the needs of the people and the area where it is developed throughout Barcelona, its districts and neighbourhoods, based on inter-cooperation, environmental sustainability, intersectional equity and democratic governance. 11.2 WORLD CAPITAL OF SUSTAINABLE FOOD The central mission of the programme was the celebration of the 7th Global Forum of the Milan Urban Food Policy Pact, focused on the link between food and the climate crisis. Sustainable Food Week has been organised around this event, which has brought the main challenges facing the city in this area to the public’s attention. It has also been the cross-cutting theme of these principles and values in the city’s cultural programme and in the Gastronomic Forum, a benchmark gastronomic event in the city that disseminated the values of sustainability in gastronomy and the restaurant industry this year. 11.3 BOOSTING URBAN FOOD POLICIES 2021 The programme aims to promote, in the medium and long term, a transformation of the food system in a way that respects and benefits people, local areas and the planet in line with the commitments made by the city of Barcelona through the signing of the Milan Urban Food Policy Pact in 2015, the C40 Good Food Cities Declaration and the Metropolitan Region Food Charter. The aim is to capitalise on the cross-cutting nature of food and the food system to promote healthy and sustainable diets in the city of Barcelona, the economic activation of the local area by facilitating channels for the distribution and marketing of organic and local products, and the fight against climate change by promoting production, distribution and consumption systems based on ecological and sustainability criteria. Barcelona Economic Promotion - Division of Social and Solidarity Economy and Sustainable Food Services 171 11.1 Strategies with the SSE ecosystem GOALS · Increase the weight of the SSE in the city’s economy, its strength, coordination and extension in strategic sectors and generating SSE-driven city projects. · Facilitate support, training and access to finance for companies, organisations and individuals. · Incorporate the principles, values and instruments of the SSE into the development of municipal public policies, particularly in public procurement and public services. · Activate the demand for SSE products, services and activities by increasing the presence of SSE in the resolution of the vital needs of citizens, through visibility actions, events and its own spaces. · Increase and improve the presence of the SSE in the non-formal and informal training and education world, so that the SSE remains a real option among the economic life choices. ACTIONS STRATEGIES WITH THE SSE ECOSYSTEM • Development of #ESTRATÈGIAESS2030: Barcelona 2030 Strategy for the Social and Solidarity Economy. Reactivating and strengthening an economy for city life. This process began in September 2019 and as of March 2020 included reactivation measures in response to the crisis. In September 2020, a document was produced to reflect the agreement between SSE organisations, led by AESCAT (the Social Economy Association of Catalonia) and Barcelona City Council, which contains new strategic lines, five challenges and ten city projects. The process involved 140 organisations from the SSE in Barcelona. In 2021: · The City Agreement was adopted by vote of the Plenary Session of the Corporation and was presented on 14 July 2021 at the Saló de Cent. · It was signed by 97 organisations of the #ESSBCN2030. · 6 of the 10 groups of the 10 city projects have been set up. 172 Barcelona City Council • Barcelona SSE Plan for 2021-2023. Document that determines the objectives, lines of action and activities for 2021-23 of the Division of Social and Solidarity Economy Services and Sustainable Food and the Operational Division of Socio-economic Innovation at Barcelona Activa. The document was drafted during the first half of 2021; since then it has been implemented and was presented on 14 July as part of the presentation of the #ESSBCN2030 City Strategy and Agreement. • Chairmanship of the Xarxa de Municipis per l’ESS de Catalunya (Catalan Network of Municipalities for the SSE). Chaired by the Office of the Commissioner for Social Economy, Local Development and Food Policy. Two assemblies were held in 2021, one virtual and one mixed; a meeting of elected members; a day of face-to-face exchanges between the 58 members and organisations of the SSE. It was a very practical day on contracting and public procurement in collaboration with the CSITAL and also other work themes, such as the cooperative movement for leased housing and financing were among the priorities of work for the XMESS. Barcelona Economic Promotion - Division of Social and Solidarity Economy and Sustainable Food Services 173 FUNDING • Reinforcing the SSE 2021. Call for applications for grants 2021 for the strengthening and reactivation of the social and solidarity economy (SSE) and the development of projects that implement the SSE 2030 BCN strategy. In 2021, a total of €1.2 million was allocated to subsidise projects that foster activities of public or social interest in the City of Barcelona with the aim of revitalising and reinforcing SSE companies and organisations and helping to achieve the goals of the 2030 Barcelona Social and Solidarity Economy Strategy —Revitalising and supporting an economy for life in the city—, as well as the 2021-2023 Municipal Plan for Promoting the Social and Solidarity Economy in the city (PIESS). 216 applications were submitted, 201 were accepted for appraisal and 149 were approved with the allocation of subsidies once the definitive resolution had been finalised. Overall, €1,233,716.71 was allocated: · In scope A (Support and training) 126 projects were awarded subsidies for a total of €690,374.88. · In scope B (Intercooperation) 23 projects were awarded subsidies totalling €543,341.83. · 216 applications registered and 149 projects to be subsidised approved in the definitive resolution (almost 69% of the proposals have received subsidies). Subsidies of up to a maximum of 80% of the total cost of the project. The 2021 call for applications for subsidies encouraged measures to support the generation of stable employment, vocational integration and the creation and consolidation of socio-economic initiatives within the framework of the cooperative, social and solidarity economy, where economic activity prioritises the satisfaction of human needs over profit, is managed democratically and is committed to the social and environmental environment. TRAINING, SUPPORT AND BUSINESS REINFORCEMENT • Advisory service for the social and solidarity economy. Support and advisory 1,384 attended, 347 people advised, service aimed at SSE organisations and projects with an environmental, social and good 250 entrepreneurial governance impact, that place people’s needs as a priority, that work with participatory projects and 97 companies. values and that are or want to become legal forms with collective governance. It is Men: 34 company aimed at fledgling projects and for organisations that are already in operation, with both assessments + the opportunity to resolve specific queries and receive more strategic support on offer. 251 entrepreneurial assessments = They provide the means to grow, innovate and generate more employment. 285. To ensure this comprehensive and specialised perspective, the main new feature in Women: 73 company assessments + 2021 was to complement the support provided by a mentor with access to expert 162 entrepreneurial support in different areas (legal, financial, conflict management, etc.). This year, the assessments = 297. possibility of accessing the service both virtually and in person was maintained. 174 Barcelona City Council • Tailor-made programmes · “Construïm en femení”. 212-hour support and training programme, aimed at women entrepreneurs with individual and collective projects. In 2021, the fifth edition was brought to a close with the awards ceremony for the best projects and the sixth edition began in the autumn. Between them, there were 37 projects and a total of approximately 90 participants. The sectors were very diverse: sustainable fashion, interior design, community support, 20 projects. culture and audiovisuals, and others. 83 people. 298 participations. The fifth edition was completely virtual due to the Covid-19 health situation, with the Women: 83 women. exception of a final evaluation session and the prize-giving ceremony. Men: 0 men. The sixth is combining face-to-face and virtual sessions. · “Camí de la solidesa”. Programme to support and strengthen Social and Solidarity Economy organisations that are either managed and led by women or that want to train women workers in positions of responsibility or to access them. Last June 2021, the sixth edition of the “Camí de la solidesa” programme came to a close. 16 companies and organisations, representing a total of 262 employees, worked on how to improve their work strategy and planning, how to consolidate the organisation and make it more sustainable by taking into account the team’s needs, and how to promote female leadership by training employees in positions of responsibility. The participating companies came from different sectors such as architecture, agro- 39 people. ecology, healthcare and communication. Despite the fact that, due to the circumstances, 225 participations. this edition was imparted entirely in a virtual format, as it came to a close, the awards 16 organisations. were presented to the best training projects developed within the framework of the 83 women. programme in face-to-face format, which finally allowed for a physical meeting space. · “Reimaginem el futur”. This programme is aimed at organisations with social and solidarity economy practices and values or that are in the process of incorporating them and are looking to reimagine themselves and promote changes and projects in a tangible way, with support and within a community. In 2021, each participant worked on their own reinvention project, while forming part of a community with the common goal of reimagining part or all of their business strategy. The use of methodologies linked to business design and innovation was encouraged, group proposals were made to work collaboratively and participants were given the opportunity to develop their own prototype that met their needs. People: 47. Participations: 255. The areas to be worked on were product/service design, digitalisation, marketing and Companies: 23. internal organisation. All this with a total of 36 hours of online and face-to-face training, Men: 20. Women: 27. 6 hours of prototyping workshops, 10 hours of individualised consultancy and access to complementary activities, resources and services. ONLINE AND ONSITE PERSONALISED TRAINING CONSULTANCY PROTOTYPE ACCESS TO ACTIVITIES, WORKSHOPS RESOURCES AND COMPLEMENTARY SERVICES Barcelona Economic Promotion - Division of Social and Solidarity Economy and Sustainable Food Services 175 • La Innobadora, Incubation Community, is a collaborative growth space located at InnoBA. It hosts socio-economic innovation and social and solidarity economy initiatives, activities that facilitate and promote the generation of synergies and co- production, and offers support and socio-entrepreneurial training. It is also a space for sharing knowledge, resources and services. It was launched at the end of 2018 and after three years, around 25 organisations have been set up, generating around seventy jobs. In 2021, six new initiatives were incubated: The Cooperativa del Taxi in the management of taxi services, the Associació Sheleader focuses on training and empowering women in the socio-entrepreneurial sphere and Era Cooperativa offers legal advice. There are also “Mengem amb sentits” (recipients of the “Construïm en femení” award), which is a service for families to facilitate healthy and sustainable food, and Kalidoscopia, which is dedicated to job coaching and training. Finally, Retorna is working to improve the current system of collecting packaging waste and is also a winner of the “Construïm en femení” award. In 2021, the work started in 2020 to adapt the service to the new reality and changing needs of the initiatives, as a result of the pandemic and the health and economic crisis, continued. As with other resources, but in particular here, the aim is to seek to combine face-to-face activities and the use of workplaces with virtual resources and tools, in 20 projects allocated. order to generate a community that goes beyond the physical space. • Innoba · Reception and orientation point in socio-economic innovation. This is a specialised service to inform and guide people interested in training, working or starting a business in the field of social and solidarity economy sector. In 2021, virtual and face-to-face visits were made to InnoBA. In addition, a monthly conference was organised to raise awareness of all the services and programmes specialising in the social and solidarity economy of Barcelona Activa. Training sessions were also held on the introduction to the SSE adapted to different groups, such as the 498 people attended. Trade Schools or women’s groups. 176 Barcelona City Council · TransformESS. The #TransformESS programme promotes the social and solidarity economy and cooperativism among young people, both in the different stages of formal education (primary, secondary, vocational training and sixth form) and in other non-formal educational centres. Several projects were carried out in 2021, such as the student micro-cooperatives project, which brings the SSE and the cooperative model to educational centres, encouraging students to create and manage their own cooperative. This was in addition to the Professional Life Project capsules, which are training courses for academic and professional guidance. And the cooperative games packs, an educational resource with six board games (Commonspoly, CoopCiutat, El chocolate mágico, Feminismos reunidos, Guardianes de la Pachamana and Procomuns) to promote cooperative values among students of all educational stages. Lastly, the “Mou-te cap a l’ESS” exhibition (Move towards the SSE), to bring young people closer to the world of the SSE in their daily consumption and activities. Elsewhere, training was programmed for teachers in order to introduce cooperativism in the classroom. In addition, and as a new development in 2021, visits to InnoBA by educational centres have already started. The visit consists initially of an introduction to the SSE, as well as to cooperative values and social entrepreneurship, using examples of SSE initiatives, 1,393 young people based on an exploratory, explanatory and participative methodology. The second part participated in the programme. of the activity consists of a presentation and dialogue with some of the organisations participating in La InnoBAdora, the incubation community. · #DiesINNOBA. In 2021, a first pilot of the #DiesInnoBA was launched, a programme of activities that aims to lend visibility to relevant practices and experiences that can be inspiring both for SSE initiatives and for other forms of organisation and for citizens in general. The roll out of this programme represents one further step towards familiarising the public with the SSE and disseminating it. In this first edition, the proposals were divided into four large blocks: 1) Inspirational sessions on social and solidarity economy practices; 2) SSE strategic sectors: what they are and how they contribute to the ecosystem; 3) Organising from the inside out: challenges and examples of how to make it happen; 4) Current events and trends in the SSE. Barcelona Economic Promotion - Division of Social and Solidarity Economy and Sustainable Food Services 177 · SSE CoAgenda. A collaborative web platform that collects and shows the activities that are developed in the field of social solidarity economy and the socio-economic innovation in the city. It is based on both Barcelona Activa’s own contents and those 768 publications on of organisations in the field of social and solidarity economy and socio-economic CoAgenda. innovation. 5,790 website visits. 100 organisations In fact, it is called CoAgenda because it stems from the philosophy of collaboratively networked around building a city agenda that the whole SSE area feels as its own. the tool 45.5% activities linked In 2021, the number of organisations that publish regularly increased to one hundred. In to Barcelona Activa. addition, a virtual meeting was held with those who do so in order to exchange opinions 54.5% SSE and make proposals for improvements to the tool. In addition, a communication ecosystem activities. campaign was launched to raise awareness of the tool. 1,194 participations in stable training. • Stable training. Every year, Barcelona Activa proposes a set of training capsules of 837 participants in stable training: 606 between 3 and 12 hours, created with the aim of equipping entrepreneurial projects, SSE women, 231 men entities and organisations, as well as those projects that want to focus on generating 621 participants positive environmental, social and good governance impacts with the necessary tools, in online training. 458 participants in and on applying more democratic organisational models in their initiatives. online training: 300 Because of the healthcare situation, all training was done online until September, women,158 men. 1,815 participants in although since the beginning of 2021 some of it took place face-to-face. The training stable training and on offer is structured in four blocks: communication with values, tools to promote SSE online training values in the management of organisations, trends and opportunities in the framework Total number of participants in stable of the SSE, and taxation and financing. Training capsules on equality and corporate training + online social responsibility were also scheduled. Furthermore, four online courses were offered training: 1,254 people: for self-training on collaborative economy or financing and economic management, 874 women, 380 men. and others. 178 Barcelona City Council • SSE Strategic Sectors · “Revestim el tèxtil”. Programme for initiatives in the textile sector with a social solidarity economy perspective. The programme forms part of the actions to promote the growth and business strengthening of SSE organisations in strategic sectors included in the SSE 2030 Strategy and the SSE 21-12 Plan for the promotion of the SSE. Within the framework of this programme, in 2021, modular socio-entrepreneurial training specialising in sustainable textiles was offered, as well as a specialised advisory service for projects and organisations with the aim of strengthening this type of initiative. In 2021, expert panels were organised on communication and marketing, as well as the second RevESStim conference, which focused on the challenges and opportunities of the sustainable textile sector. Furthermore, the second edition of the social entrepreneurship programme was held for students from fashion schools and training centres, as well as a new edition of training 680 participants; for fashion school training teams in collective entrepreneurship and the incorporation 253 textile; of ESG criteria in the sector. 33 initiatives assessed. To conclude, the process of coordinating sustainable textiles in different groups, Men: 228. specifically social workshops, groups of entrepreneurs and training centres and fashion Women: 25. schools, has continued. · “Activem les cures”. The programme of reinforcement for initiatives in the care sector forms part of the actions to promote the growth and business strengthening of SSE organisations in strategic sectors included in the SSE 2030 Strategy and the SSE 21-23 Plan for the promotion of the SSE. 2021 saw the launch of a specific advisory service for organisations and projects in the care sector that apply the values of the social and solidarity economy (SSE) in their work. 370 participations. Workshops were also organised on communication tools and digital marketing 65 people. 7 initiatives strategies, and in the autumn a modular training course was launched to work on the assessed. economic viability, commercialisation and management model of a care service. Men: 16. Women: 49. A number of actions were also carried out to promote sectoral coordination by supporting the intercooperation group “Impulsem les cures”. Barcelona Economic Promotion - Division of Social and Solidarity Economy and Sustainable Food Services 179 • Social Clauses Service (Subcontracting clause with Social Economy companies and Social Reserve). Barcelona Activa’s Social Clauses Advisory Service aims to promote social clauses related to the “hiring of unemployed people with particular difficulties regarding job placement or social exclusion” and the “subcontracting with social economy companies”, as well as the social reserve. 20 promoter units From September 2021 onwards, this service now has a Technical Secretariat to help assessed; develop its potential. 14 business advisory actions; During the months of November and December, a training programme was planned 89 participants in on tendering, public procurement and SSE with a 5-module training proposal and training courses on complementary consultancy sessions, in which 33 people participated. public procurement; 60 people. At the same time, advice continued to be provided to companies being awarded tenders Men: 17 men. that contain clauses on subcontracting with social economy companies for their proper Women: 66 women. incorporation. COMMUNICATION AND VISIBILITY An emphasis has been placed on communicating the municipal policy on promoting the social and solidarity economy in Barcelona, strengthening the scope and raising awareness of what the SSE is so that citizens can learn about it and make use of it: • Disseminate and communicate the SSE services so that it is easy for citizens to live with. • Disseminate the services of the social market in order to contribute to its growth, as well as to the strengthening of the SSE in the city. • Build a story about social and solidarity economy (SSE) as a real and viable transformative economy where people are at the centre. • Disseminate the actions and work of the Services Division among the internal public (City Council and SSE area). • Give the SSE a voice. 180 Barcelona City Council The Division of Cooperative, Social and Solidarity Economy Services has three communication channels: its website barcelona.cat/economia social, its Twitter profile @AltresEconomies and its monthly bulletin. At the end of 2021, the website was revamped to improve the structure of information and expand it, with updates and additions to new projects and improvements to existing ones. During 2021, the ENFORTIM 2021 ESS was developed as a communication campaign. Each day, it provides information about the activities and services offered by the Division of Social and Solidarity Economy and Sustainable Food Services and the Operational Department of Social and Economic Innovation of Barcelona Activa. It also reports on, where appropriate, the institutional activity to promote and encourage the SSE. The barcelona.cat/economia (https://barcelona.cat/economia) social website received 92,899 unique visitors (7,742 monthly on average) in 2021. The Twitter profile @AltresEconomies (https://t.me/AltresEconomies) had 6,664 followers on 18 January 2022. As of 18 January 2022, the monthly newsletter has 16,153 subscriptions, one of the highest in the City Council, thanks to the fact that it has a close relationship with the users of Barcelona Activa’s SSE services. The barcelona.cat/economia social website had 63,262 unique visitors in 2019 (an average of 5,272 per month). The Twitter profile @AltresEconomies had 6,128 followers on 31 October 2020, with an average monthly increase of 100 new followers compared to one year ago. The monthly newsletter has 7,836 subscriptions (an increase of 600 compared to November 2019), one of the highest in the City Council, thanks to the fact that it has a close relationship with the users of Barcelona Activa’s SSE services. Barcelona Economic Promotion - Division of Social and Solidarity Economy and Sustainable Food Services 181 PROMOTION OF CITY PROJECTS, INFRASTRUCTURES AND EVENTS • Bloc IV. In July 2021 work began on the Barcelona Cooperative Movement and SSE Promotion Centre, with the renovation of the Block 4 building in Can Batlló. The works were awarded to Arcadi Pla for a total of €7,011,823.65. The contract includes the social clause of subcontracting 10% to social economy companies. This social and solidarity economy (SSE) facility will be the most important cooperative promotion, incubation and acceleration centre for cooperatives and SSE projects in southern Europe, and will serve as a benchmark dedicated to strengthening social economy enterprises both in Barcelona and the rest of Catalonia. This facility is one of the 10 city projects of the “Strategy for the Social and Solidarity Economy in Barcelona 2030, reactivation and strengthening of an economy for life in the city”. The Strategy is the result of a participatory process led by the Associació de l’Economia Social de Catalunya (AESCAT - the Social Economy Association of Catalonia) and Barcelona City Council, with the participation of municipal groups and the most representative entities of the SSE in the city, with the aim of strengthening collaborative and community projects in the city between now and 2030. • Cultura Viva. Within the framework of the la Mercè Festivities, this initiative participates in the guidance and economic participation of the space at the Fabra i Coats facilities that are offered to the musical proposals of community culture and the social and solidarity economy. In 2021, despite the pandemic, activities were scheduled from 23 to 25 September. It should be noted that, as part of a cultural democracy project designed pursuant to the principles of the social and solidarity economy, both in terms of the organisation and the suppliers that will be involved during 2021, SSE entities in the city such as Alterevents, La Clara Comunicació, Quesoni, Quepo and other individuals were also involved. 182 Barcelona City Council BOOSTING STRATEGIC SECTORS OF THE SSE: RESPONSIBLE CONSUMPTION AND SUSTAINABLE FOOD, CARE, ECOLOGICAL TRANSITION, TEXTILE, DIGITAL COLLABORATIVE ECONOMY, COOPERATIVE HOUSING • Digitalisation of the SSE. Matchimpulsa Programme. Within the framework of the Barcelona UOC Chair in Digital Economy, promoted collaboratively by the Dimmons research group of the Open University of Catalonia, Barcelona City Council and Barcelona Activa, the MatchImpulsa programme is being developed for the social solidarity economy digital platform in Barcelona. This innovative programme was created in 2021 as a response to Covid-19 to boost and scale-up Social and Solidarity and Collaborative Economy projects and to promote the digitalisation of the SSE. It also aims to strengthen local networking, international projection, the adaptation of the gender perspective, measures and equality plans to the digital environments of companies and organisations, and to accelerate the digital economy as a common good, with the aim of improving people’s well-being and the right to the city. MatchImpulsa is structured around three strategic lines and various sub-programmes: · The creation of platforms for companies using the programmes MatchImpulsa +100, MatchImpulsa 20 and MatchImpulsa 10, where the participating entities will be able to receive training and support in the specification and production of their platform prototypes. · Strategic collaborations with MatchTech, MatchIgualtat and MatchUniversitat. Creation and maintenance of the strategic ecosystems of Barcelona Digista, BarCola and Digital Agroecology. Of the 154 people registered with MatchImpulsa, half were associations (49.6%) and the other half were cooperatives (31.4%), companies (11.6%) and foundations (7.4%). The significant volume of female participants (66.2%) is worth particular note. During the final phase of the programme, 8 projects were successful in the matchfunding campaign, raising a total of €125,312, of which €40,312 corresponded to contributions from the public through crowd funding and €85,000 to co-funding from public institutions. Barcelona Economic Promotion - Division of Social and Solidarity Economy and Sustainable Food Services 183 • Leased cooperative housing. In 2021, a collaboration agreement was formulated with the Federation of Housing Cooperatives in order to catalyse the leased cooperative housing model in the city. The project focuses on improving the quality of cooperative projects, by increasing support and training resources, and the promotion and dissemination of financial instruments that improve access to funding for projects in line with public housing policies and the BCN-2030-SSE strategy. There are currently 19 projects in progress (at the preparation, construction or final stage) for co-housing in leasing cooperatives, with a total of 527 dwellings. • Responsible consumption - social market. The following actions are worth particular mention in relation to the promotion of responsible consumption and the social market: The Responsible Consumption Space organised 28 activities in conjunction with other agents in the area, including the stage in Plaça Reial as part of the Sustainable Food Week and the Diàlegs a l’Era de Can Calopa (Dialogues in the Era de Can Calopa) cycle. Moreover, it provided online advice, set up 3 mobile information points at events in the city, and provided 2 temporary exhibitions in city centres. The Responsible Consumption Space organises “Conscious consumption: take action with transformative practices” as part of Barcelona Activa’s TransformESS programme, with five sessions taking place in 2021. Worth particular note is the presence of the Responsible Consumption and Social and Solidarity Economy Fair. In 2021, the sites and uses of the various facilities included in the transformation project of La Model were defined, including the creation of a commercial space for SSE and responsible consumption. This project has a minimum time horizon of 4 years. Furthermore, the promotion of responsible consumption was incorporated into the Barcelona City Council’s Strategic Subsidies Plan for 2021-2023 with cross-cutting strategic objectives: sustainability and climate policies, responsible consumption and social economy. In the specific case of the Barcelona City Council’s call for general city and district subsidies for 2021, the cross-cutting evaluation criteria were reinforced, specifically the incorporation of the eco-social perspective, “greening” and responsible consumption, with a maximum score of 0.4 points out of the total. The other two cross-cutting criteria are gender perspective and intercultural mainstreaming, each with 0.4 points. 184 Barcelona City Council • 7th Responsible Consumption and Social and Solidarity Economy Fair. Fair in Plaça de Catalunya from 17 to 30 December (12 opening days) with 88,000 visitors. Under the slogan “Sumem bo i local. Ara, aquí i tot l’any!” 39 companies and/or organisations from the social and solidarity economy had a stand in Plaça de Catalunya and offered a wide range of handicrafts, clothes and other textile accessories, culture, books, packaged food, cosmetics, toys and other small gift products. A total of 1,800 people took an interest in the Responsible Consumption Space to share and learn about practices and projects to include healthy, sustainable habits that contribute to achieving social justice. 750 people took part in the responsible consumption activities, contributing ideas and actions for responsible consumption and 40 requests for in-depth advice were received at the Fair itself. • Credit funds. Barcelona City Council and Coop57 SCCL renewed the collaboration agreement to maintain a joint economic fund that facilitates access to financing for social and solidarity economy (SSE) companies and organisations. Through this agreement, Coop57 maintains a line of funding of up to €1,600,000 for investment and treasury loans for SSE projects in the city. Up to 31 December 2021, 53 loan/policy operations had been completed, for a total of €2,060,178. • Impact investment funds for SSE organisations and companies. Barcelona City Council and the Ethical Finance Foundation have signed an agreement worth €300,000 to promote an impact investment fund, consisting of temporary investments in the share capital of local companies and businesses that have an SSE social impact, participatory loans and support for the acceleration of funded projects. The Foundation manages the fund on the basis of calls for proposals involving support initiatives aimed at enabling companies to structure and expand their own funds and to connect with other realities of the solidarity economy in the municipality. The first call for applications will take place during the first quarter of 2022. Barcelona Economic Promotion - Division of Social and Solidarity Economy and Sustainable Food Services 185 PROJECTS SHARED WITH THE SSE AREA • NOVACT 2020-21. Reinforcement of the Besòs area. Stimulate and strengthen local commerce and the local and social economy through the design and implementation of a system of REC citizen’s currency subsidies. Subsidy 2021: €45,467.36. • DIOMCOOP 2020-22. Sales, services and dignity. Development of actions to consolidate the insertion, restructuring and organisation cooperative and the improvement of the management and generation of skills aimed at empowerment for the achievement of the socio-economic viability of DIOMCOOP. Subsidy 2021: €193,806.47. • Andròmines 2020-21. Creation of a mechanism for the integration of people in an irregular situation or at risk of becoming irregular. Subsidy 2021: €109,910.71. • XES 2021. Reinforcement and Resilience of the Solidarity Economy in Barcelona 2021. Promotion and coordination of the Social and Solidarity Economy in Catalonia, within the context of the Covid-19 crisis, with special emphasis on the needs detected in the report “The impact of Covid-19 on the SSE”. Subsidy 2021: €87,500.00 • Icària 2021. “Com el ave fénix” (Like a phoenix), by Business with Social Value is a solidarity initiative that seeks to generate real possibilities of competitive business contracts with social value for special work centres, integration companies and non- profit organisations. Subsidy 2021: €29,500.00. • Pangea. Agreement between Barcelona City Council and the Pangea Association to transfer mechanisms. Encourage and promote the circular economy and the reduction of the digital divide, using existing computers, thanks to the cooperation of entities of the Social and Solidarity Economy to ensure that digital devices are properly reused and recycled. No subsidy. • Federation of Housing Cooperatives 2020-21. Promote leased cooperative housing in the city and strengthen the quality and viability of projects to help respond to the housing emergency in Barcelona. Subsidy 2021: €20,000.00. 186 Barcelona City Council • Bicihub 2021-22. This project involves: · Promoting the creation of new projects, services and social and business activities related to the world of cycling, within the framework of the SSE. · Promoting a more sustainable and gender-inclusive model of urban planning and mobility. · Improving the quality of life in the Poblenou and Pere IV areas through the promotion of sustainable mobility and the strengthening of the local social and solidarity cooperative economy. · Generating knowledge in the field of sustainable mobility, specialised in cycling. Subsidy 2021: €60,000. • UOC Barcelona 2020-2022 Chair in Digital Economy. Promotion of strategic actions, connections, working dynamics and instruments to enable public policies and the ecosystem of cities to face the challenges of the platform economy and take advantage of its opportunities for development and democratisation based on action research, co-creation of public policies, entrepreneurial impetus and training. Subsidy 2021: €233,029.29. • The invisible city 2020-21. The aim of the “Promotion of cooperativism 2020-2021” project is to: · Generate a link between the actions to promote cooperativism in the work plan of the Barcelona Cooperative Athenaeum and the actions to promote the social economy of the Barcelona City Council. · Strengthen and promote cooperativism in the city, the intercooperation of the cooperative economy in the health sector, and the cooperative sector of culture. Subsidy 2021: €58,104.73. • L’OLIVERA. The Can Calopa agricultural and wine-growing project for the management of the Can Calopa vineyard has organised the following activities: · Production of Barcelona wine. · Research and education. · Management of the special work centre and residential home for people with intellectual disabilities, with the aim of job placement and a space dedicated to the dissemination of the world of wine. Subsidy 2021: €168,000.00. Barcelona Economic Promotion - Division of Social and Solidarity Economy and Sustainable Food Services 187 11.2 World Capital of Sustainable Food 2021 GOALS · Host the 7th Global Forum of the Milan Pact with the attendance of international figures from major cities. · Ensure a political commitment to the climate-food nexus through municipal action at the 7th Global Forum of the Milan Pact. · Promote a wide and diverse programme of activities and events aimed at different audiences and in different areas and territories around sustainable food. · Position Barcelona as a city of international reference in terms of sustainable food. · Initiate the process of drawing up the Sustainable Food Strategy with a 2030 horizon. ACTIONS 7TH GLOBAL FORUM OF THE MILAN URBAN FOOD POLICY PACT Barcelona hosted and organised the 7th Global Forum of the signatory cities of the Milan Pact, focused on reflecting on the connection between food and climate, how to improve food systems and move forward together towards the implementation of the global food agenda. From 19 to 21 October, plenary sessions, talks, sessions, parallel events and visits to initiatives of interest were held. The issues covered included: the role of civil society and governments in the transformation of food systems, the measurement of the environmental impact of these systems, regional strategies in each continent, adequate infrastructures to feed our cities, public food procurement, the need to involve civil society in the changes that need to be carried out, as well as the need to influence education and develop good communication. The Forum ended with the presentation of the Barcelona Challenge for Good Food and Climate, an international commitment of cities that provides an operational tool allowing cities to establish their objectives and understand the positive impact of urban food policies in terms of reducing GHG emissions, the socio-ecological benefits (deaths avoided, jobs created, water saved) and the economic return. 188 Barcelona City Council SUSTAINABLE FOOD CITIZEN WEEK Throughout October, a programme of activities was organised to: • Raise awareness of the city’s sustainable food “ecosystem”. • Provide a transformative and disruptive vision through cultural, artistic, entertaining, informative and participatory activities to raise awareness about the importance of sustainable food and encourage visitors to reflect and debate. • Offer tools and knowledge to raise awareness about the way we consume, as a strategy for improving society’s eating habits and promoting responsible and sustainable consumption. From 14 to 24 October, a wide variety of activities were held: shows, radio programmes, gastronomic experiences, documentary screenings, cookery programmes/workshops, experiential workshops, guided tours, discussions, round tables, short talks, exhibitions, guided visits, an exhibition of organisations and a gastronomic fair. MAINSTREAMING OF THE SUSTAINABLE FOOD STORY IN THE CITY’S CULTURAL EVENTS During 2021, many of the cultural activities that took place in the city focussed on the theme of sustainable food, from local facilities such as civic centres, environmental facilities, museums and libraries, to large-scale city events such as La Mercè, the Science and Technology Biennial, to name but a few, or the organisation of congresses, conferences and exhibitions tackling the subject as a final objective. More than 200 activities and events were held throughout the year, including the Festival Terra, Teca i Traca, World Soup Festival, 48 hours of agriculture and urban greenery, “Atmosterra, llaurant el cel, recarbonitzant el sòl” (Atmosterra, liberating the sky, recarbonising the land), 1st Forum of cooperative supermarkets, State Meeting of urban agriculture, The Feeding Barcelona Exhibition (MUHBA), Fira Terra i Gust (Land and Taste Fair), Seasons Menu, City and Science Biennial, Mercabarna Summer University, Bioculture, UB Conference on Food and Health, European Agroecology Forum, and the educational action Ara, Aquí les escoles (Now, Here in Schools), to name but a few. Barcelona Economic Promotion - Division of Social and Solidarity Economy and Sustainable Food Services 189 INCLUSION OF SUSTAINABLE FOOD IN THE GASTRONOMIC FORUM 2021 The Gastronomic Forum is the leading gastronomic event for the restaurant sector in our region. This year, coinciding with Barcelona, World Capital of Sustainable Food, the Gastronomic Forum has incorporated the sustainable food story in its programme of activities, in its staging and operation, as well as in its communication. The actions and activities organised in the field of sustainable food were: • Forumlab. A programme of talks, round tables and discussions by experts in the field of sustainable restaurant management. • The creation of new categories of sustainability awards. • The image of the World Capital of Sustainable Food has been incorporated in all communication at the corresponding level of sponsorship. • A press conference was held. SUSTAINABLE FOOD IN THE CITY’S DISTRICTS Promoted by the Commission for Social Economy, Local Development and Food Policy, and with the help of Barcelona Regional, a travelling exhibition was created and promoted, which brought the story of sustainable food to the districts, together with a programme of activities for educational centres and for citizens in general. The exhibition “Per una alimentació Sostenible, Actuem” (Act for a sustainable food system) spent one week in each district, travelling around 10 districts in the city and promoting activities both for schoolchildren and the citizens, and was organised in cooperation with the districts. 190 Barcelona City Council SUSTAINABLE FOOD DISSEMINATION ACTIONS Throughout 2021, in which Barcelona was the World Capital of Sustainable Food, the following informative and educational materials were produced: • The edition and production of the book: “Tothom a Taula” (Everyone to the table). Portraits of the sustainable food ecosystem of a Barcelona in transformation. • Collaboration in the publication of a monograph on sustainable food in the magazine Metròpolis Barcelona: “Cap a un nou model alimentari” (Towards a new food model), 120. September 2021. • Promotion of a documentary on sustainable food: “Alimentar el futur” (Feeding the future), broadcast on TV3 in the programme “Sense Ficció”. • Support for the publication of the guide to a sustainable restaurant industry: Barcelona Slow Food Guide 2021-2022, promoted by Slow Food Barcelona Vázquez Montalbán. • Development of an educational guide to work on sustainable food in educational centres: “Alimenta’t amb seny” (Feed yourself sensibly), in collaboration with the More Sustainable Schools programme. • Support in the preparation of the resource travel case on sustainable food, with a selection of books of very different types: albums, stories, poetry, documentaries, informative; for all ages. • Collaboration agreement with the Diari de Barcelona and Pompeu Fabra University to develop three audiovisual products to promote and disseminate the importance of sustainable food: “Reinventar per construir. Alimentació sostenible” (Reinvent to build. Sustainable food). Barcelona Economic Promotion - Division of Social and Solidarity Economy and Sustainable Food Services 191 WORLD CAPITAL OF SUSTAINABLE FOOD COMMUNICATION CAMPAIGN Throughout 2021, the following communication actions were organised: • Creation of the sustainable food website www.alimentaciosostenible.barcelona. • Development and supervision of the contents of press releases in different media: La Vanguardia, el Crític, el Periódico, Arrels, Cuina, Opcions, Ets el que Menges, The New Barcelona Post... • Organisation and dissemination of activities and events: opening ceremony, 4 presentations of the Seasons Menu, presentation of “Ara, aquí les escoles per l’alimentació sostenible” (Schools, here and now for sustainable food) exhibition of posters created by the schools, closing ceremony and presentation of the 2030 Sustainable Food Strategy, etc. • Performance of different internal communication actions and communication actions coordinated with the different channels of the City Council: synergies with central channels, synergies with Social and Solidarity Economy channels, Sustainable Christmas menus, promotion of the values of sustainable food at the internal level of the organisation through different digital and face-to-face actions, etc. • Development of digital, outdoor, TV and press advertising campaigns: seasonal generic campaign 4 waves during the year, Seasons Menu campaign 4 waves during the year, Sustainable Food Week campaign with promotional TV spot, etc. • Production of television campaigns: 3 telepromotions on TV3 with Marc Ribas and Gessamí Caramés during the year, Masterchef programme on sustainable food in Barcelona, TV3 Documentary “Alimentar el Futur”, Joc de Cartes to choose the Most Sustainable Restaurant... • Organisation of an influencer campaign: 3 waves of 6 influencers each with high impact accounts such as Vadesabores, la Mandanga, Delicious Martha, Javi Royo... • Layout of documents and content generated during the year for internal and external use. 192 Barcelona City Council Barcelona Economic Promotion - Division of Social and Solidarity Economy and Sustainable Food Services 193 11.3 Boosting Urban Food Policies 2021 GOALS · Promote healthy and sustainable diets accessible for all citizens. · Promote the marketing and distribution of local and ecological food and/or food with short travel times. · Promote an agro-ecological transition in the city of Barcelona. · Design a Food Strategy for the city of Barcelona with a 2030 horizon. · Mainstream Sustainable Food in Municipal Programmes and Policies. ACTIONS Establishment of INCLUSION OF CRITERIA OF A LOCAL, SUSTAINABLE AND SEASONAL NATURE IN criteria for the next tenders for social THE PURCHASE OF FOOD IN THE DIFFERENT TENDERS kitchens. Incorporation of sustainable food criteria in the tender documents for soup kitchens, primary Incorporation of sustainable food and nursery school kitchens and the restaurant service at the Zoo and the Olympic Ring. criteria in the school Cross-cutting action coordinated with IMEB, BSM, the Area for Social Rights, Global Justice, canteen specifications Feminism and LGBTI and the Barcelona Education Consortium. recommended to primary schools by the Barcelona Education Consortium. Improvement and extension of the criteria of local and ecological proximity and a monitoring system in the curricula of nursery schools. Incorporation of sustainable food criteria in the tender for the Barcelona Zoo restaurant. 194 Barcelona City Council UPDATING FOOD DIRECTIVES Review and updating of environmental, local and organic food, social and health criteria. • Definition of criteria and justification for new environmental and locally sourced clauses. Preparation of the draft document • Proposals for new and improved environmental, locally sourced, ecological and social incorporating all the criteria, prior to clauses. their validation and Cross-cutting action coordinated with the Urban Ecology Area and the Procurement approval. Department. INCORPORATION OF SUSTAINABLE FOOD CRITERIA IN THE BARCELONA SCHOOL FOOD AND PHYSICAL ACTIVITY PLAN Call for tenders to contract the entity to carry out the review of the educational programmes. Cross-cutting action coordinated with the Barcelona Public Health Agency (ASPB) and the Barcelona Municipal Institute of Markets (IMMB) with the educational programme “Mengem sa, mengem Mercat” (Eat healthily, buy from the market). • Evaluation and resolution. • Commencement of the review of the programmes. Implementation and evaluation of the pilot test with the PILOT PROJECT IN 6 SCHOOLS TO PROMOTE HEALTHY, FAIR AND SUSTAINABLE participation of six schools. CANTEENS Conceptualisation Within the framework of the School Meal Review Programme (PReME) and the start of its and launch of an expanded and expansion with more than 40 schools. improved programme, Cross-cutting action in coordination with the Barcelona Public Health Agency (ASPB). taking on board the lessons learned from • Return of the diagnosis and definition of proposals for improvement. the pilot project, with a new internal governance model • Definition of a support programme to implement the improvements. between ASPB and Food Policy with the participation of more than 40 schools. Barcelona Economic Promotion - Division of Social and Solidarity Economy and Sustainable Food Services 195 Call for tenders to “ENS HO MENGEM TOT” SCHOOLS MICRO-NETWORK AND SCHOOLS MICRO- award the contract to the entity providing NETWORK ON HEALTHY, FAIR AND SUSTAINABLE FOOD support to the Cross-cutting action coordinated with the Urban Ecology Area. micronetwork Launch of the micronetwork Preparation of the resources guide for educational centres. The three working groups of the Alimenta project are up and ALIMENTA running. Opening and start A project to guarantee the right to adequate food from a transformative social perspective, of activity of four in relation to sustainable food. Alimenta sites. Agro-ecological Cross-cutting action coordinated with the Area for Social Rights, Global Justice, Feminism supply of the Alimenta and LGBTI. sites with Alterbanc. Preparation of a • Definition and presentation of the ALIMENTA project. draft guide for the incorporation of sustainable food at • Definition of the portfolio of projects. the Alimenta sites. • Setting up of pilot projects. Creation of the website, management system and application for placing PROMOTION OF THE LOGISTICS CENTRE FOR LOCAL AGRI-FOOD INTERCHANGE orders. Constitution of (CIAP), TERRA PAGESA AND PILOT PROJECT the Terra Pagesa Foundation and • Definition of the design and feasibility plan. the cooperative of services to manage • Comparisons with the different agents involved. the CIAP is in process. Launch of the • Establishment of the work plan and instruments for its implementation in the last quarter pilot plan with 11 producers and 6 of 2021. stallholders from • Start-up of the pilot test. municipal markets. Research and funding commitments from the Generalitat, Barcelona City Council, Provincial Council and the Barcelona Metropolitan Area (AMB), and preparation of the 2022 agreements. Launch of commercial stimulation among producers and with stallholders. Exploration of sales channels among small retailers. 196 Barcelona City Council BIOMARKET: PROMOTION OF THE PRESENCE OF LOCAL, ORGANIC AND SEASONAL FOODSTUFFS AT MERCABARNA Cross-cutting action coordinated with Mercabarna. Project to redefine the Biomarket. • Works, tenders and employment with Biomarket stalls. Draft proposal to promote local food among Mercabarna • Opening of the Biomarket. wholesalers. • First proposal of the Green Wholesalers project. GREEN COMMERCE PROGRAMME Identifying and supporting local market stallholders and local shops for them to make a Implementation of commitment to the sale of sustainable products. the project: pilot test in 6 markets and Cross-cutting action in coordination with the Barcelona Municipal Institute of Markets subsequent extension (IMMB). to all 39 markets by the end of 2021. Membership of more • Initial diagnosis and definition of the criteria to become a Paradista Verd (Green than 600 stalls (more Stallholder). than 50% of stalls likely to meet the • Comparison with stallholders and improvement to the proposed communication plan criteria). Signposting and its implementation. implemented and communication • Initial stimulation. campaign launched. • Stallholder membership process. Barcelona Economic Promotion - Division of Social and Solidarity Economy and Sustainable Food Services 197 FOOD REUSE CENTRE Completion of works at the Food Recycling Work on the project began this year and the conceptualisation of the project is in progress. Centre. Preparation of the Cross-cutting action coordinated with Mercabarna. operational project and to recycle the food and distribute it among the city’s social entities. Signing of the collaboration agreement between the Food Bank, the Red Cross, Càrites and the Training and Work Foundation. Meeting to report on the project to support REVITALISING THE AGRÒPOLIS PARTICIPATORY SPACE AND PROMOTING INTER- the platform and the COOPERATION PROJECTS digitalisation of the agro-ecological sector The objectives and work plan for the area have been conceived and drawn up, and the first within the framework work meetings have been held after the period of closure caused by Covid-19 in 2020. of the Matchimpulsa programme. Meeting to report on the programme of activities for the World Capital of Sustainable Food and the Global Forum and to find ways for the agro- ecological sector to actively participate. Meeting to prioritise the objectives and work plan for 2022. Intercooperation session with Agròpolis entities that promote subsidised projects: Impulsem el que Fas (We promote what you do). Sustainable Food and Responsible Consumption category. 198 Barcelona City Council Production of EXPANSION OF THE POSITIVE IMPACT OF CAN CALOPA ON THE CITIZENS OF 2 activities for educational centres. BARCELONA, WITH THE INCLUSION OF ACTIVITIES FOR EDUCATIONAL CENTRES Implementation of AND DAILY DISCUSSIONS 6 by 4 educational centres. Cross-cutting action coordinated with the District of Sarrià - Sant Gervasi. Organisation of 4 activities of the • Execution of activities for educational centres, as well as a pilot test of the activities at “Diàlegs a l’Era schools in the city. de Can Calopa” (Dialogues in the • The activities were offered to the city’s educational centres through the More Sustainable Era de Can Calopa) cycle, 1 route and 2 Schools programme and the District. volunteer actions. 11 presentations at • Carrying out training actions through training courses. different venues and events. Co-production of a Diàlegs a l’Era de Can Calopa, together PROMOTION OF PROJECTS WITHIN THE FRAMEWORK OF THE URBAN AGRICULTURE with Responsible STRATEGY OF THE CITY OF BARCELONA Consumption Space. Several presentations Cross-cutting action coordinated with the Horta-Guinardó district, the Collserola Nature about the Can Calopa Park Consortium and the Urban Ecology Area. project at different venues and events • Urban allotments in Pla Armengol, Llavor Groga, Legal study on urban agriculture and across the city. livestock, urban agriculture observatory, community allotments, Alimentem Collserola (Collserola Agricultural Contract), Pasture in Barcelona. • During 2021, the 2022-2024 Action Plan was drawn up, 22 assessments of the Arrela’t programme were carried out, the Agricultural Contract model was launched and The City Council has mobiliser was hired. provided financial support to make the pilot trial of the Agricultural Contract possible, which will be implemented over the course of 2022. Barcelona Economic Promotion - Division of Social and Solidarity Economy and Sustainable Food Services 199 Drafting of a proposal AGROVALLBONA document to define the Agrovallbona Awareness-raising activities on sustainable food were carried out. project. Cross-cutting action coordinated with the Nou Barris District, the Neighbourhood Plan, the Organisation of a visit for citizens as part Besòs Consortium, the Urban Ecology Area. of Sustainable Food Week. • Drafting of a document defining the AgroVallbona proposal. Two activities with the Ciutat Comtal • Design and execution of different pedagogical proposals for schools and activities for school and two more citizens. with the Vallbona Neighbourhood Centre. REPORT: HOW DOES BARCELONA FEED ITSELF? Description of the current state of the city’s food system. Its aim is to examine and understand how the city feeds itself by analysing the structures and mechanisms that condition the practices associated with the agri-food system and to establish a reference point for identifying priority areas for action and defining future strategies. This year, the report has been drawn up in both full and executive versions. It has been used as a reference document for diagnosing the process of developing the Sustainable Food Drafting and 2030 strategy. publication of the report on the Process of drafting the Barcelona 2030 Sustainable Food Strategy. During 2021, the Sustainable Food documents and the schedule of sessions and participatory spaces to be organised over the website. course of 2022 were prepared. 200 Barcelona City Council Creation of a survey DEVELOPMENT OF A COMMUNICATION STRATEGY IN RELATION TO SUSTAINABLE on healthy and sustainable eating FOOD WITH MUNICIPAL WORKERS habits, which has During 2021, a communication plan was developed with various activities aimed at been completed by more than 1,000 municipal employees with the aim of raising awareness of the importance of having healthy municipal workers. and sustainable eating habits. Different Cross-cutting action coordinated with the Department of People and Organisational communication actions in the work Development. areas and in the internal monthly newsletter of the City Council, ’Ajuntament Més a Més’. INCORPORATION OF SUSTAINABLE FOOD IN THE PROGRAMMES IMPLEMENTED Different projects BY NEIGHBOURHOOD PLANS, BARCELONA PUBLIC HEALTH AGENCY AND SOCIAL have been developed AND SOLIDARITY ECONOMY as part of the Neighbourhood Plan: Incorporation of Sustainable Food as a central pillar of the Neighbourhood Plans. Service learning Work on the Strategy to promote the Social and Solidarity Economy from the perspective projects, research projects for A-level of sustainable food. students, hampers Cross-cutting action coordinated with the Neighbourhood Plan and the Barcelona Public project, etc. Health Agency (ASPB). Barcelona Economic Promotion - Division of Social and Solidarity Economy and Sustainable Food Services 201 12 DEPARTMENT OF STUDIES The Department of Studies supports the Department of Economy, Resources and Economic Promotion and Barcelona Activa in the area of analysis, indicators and knowledge management in the design and management of municipal policies in the sphere of the economy, employment and strategic sectors, and monitors current and future trends in economic activity and the labour market in order to contribute -with this prospective- to the definition of new strategic lines to be developed. 202 Barcelona City Council 12.1 ANALYSIS OF THE ECONOMIC AND EMPLOYMENT SITUATION IN BARCELONA 12.2 ANALYSIS OF ECONOMIC, SOCIAL AND ENVIRONMENTAL INDICATORS FOR THE INTERNATIONAL PROMOTION OF THE CITY 12.3 THE STRATEGIC SECTORS OF BARCELONA’S ECONOMY 12.4 ASSESSMENT OF PUBLIC POLICIES 12.5 SOCIO-ECONOMIC ANALYSIS OF THE AREA AND OF THE MAIN SOCIO- DEMOGRAPHIC PROFILES 12.6 ACTIVITY AND BUSINESS CLIMATE IN THE BARCELONA AREA 12.7 PROJECTS THAT ARE CARRIED OUT IN A CROSS-CUTTING MANNER BETWEEN DIFFERENT AREAS OF ECONOMIC PROMOTION Barcelona Economic Promotion - Department of Studies 203 12.1 Analysis of the economic and employment situation in Barcelona GOALS · Analysis of the economic and employment situation in Barcelona. · Analysis of economic, social and environmental indicators for the international promotion of the city. · Analysis of the strategic sectors of the Barcelona economy. · Assessment of public policies. · Socio-economic analysis of the area and of the main socio-demographic profiles. · Analysis of the productive fabric, activity and business climate in the Barcelona area. ACTIONS • Monitor the city’s economic hubs through a systematic series of economic, business and employment indicators. • Prepare technical reports which, on the basis of economic, social and environmental indicators, analyse the characteristics and potential of Barcelona’s economy and its international position with a view to contributing to the promotion of the city. • Conduct, supervise and monitor specific studies on strategic sectors of Barcelona’s economy. • Monitor and assess the measures approved by CECORE. • Socio-economic analysis of the area and of the main socio-demographic profiles. • Disseminate and analyse the results of the Business Climate Survey in the Barcelona Metropolitan Area. 204 Barcelona City Council CECORE OBSERVATORY Planning project to prepare and analyse indicators concerning the economy, the job market and business in Barcelona and its areas of reference to monitor the evolution and impact of the Covid-19 crisis, with a special focus on the strategic sectors. Developed within the framework of the Centre for the Coordination of the Economic Response (CECORE) and in collaboration with Deloitte. • Flaix econòmic Barcelona (Barcelona Economic Newsflash). Periodic report that analyses the evolution of the economy and the job market and the strategic sectors of Barcelona on the basis of the main indicators included in the Scorecard. • CECORE Scorecard. An application that includes a wide range of indicators, presented with visualisation elements, on the economy, the job market, business and the strategic sectors of Barcelona and its areas of reference. Other reports analysing the economic and employment situation: • Monthly briefs and infographics on unemployment and employment in Barcelona. • Monthly summary of economic indicators. • Quarterly briefs and infographics by the Labour Force Survey (LFS) and registrations with the Social Security. • Diagnosis of the job market for the employment and youth employment plans 2021. Reports on the • Analysis of commercial recovery by profile, district and sector in Barcelona. economic and employment situation • Collaboration with the Municipal Omnibus, to monitor the impact of the Covid-19 crisis in Barcelona: 82. on the employment situation of the population of Barcelona. Flaix econòmic Barcelona núm.12 23 de desembre de 2021 Barcelona Economic Promotion - Department of Studies 205 Observatori CECORE Departament d’Estudis de la Gerència d’Economia, Recursos i Promoció Econòmica Amb la col·laboració de 12.2 Analysis of economic, social and environmental indicators for international promotion of the city • Barcelona Observatory 2021: An initiative promoted by Barcelona City Council and carried out in collaboration with the Chamber of Commerce, the annual report Reports on the analysis of indicators presents Barcelona’s international position in relation to the world’s leading cities for the international in terms of a set of indicators on economic activity, sustainability, quality of life and promotion of the social cohesion, the labour market and training, the knowledge society, tourism, and city: 3. prices and costs. I N F O R M E 2 0 2 1 206 Barcelona City Council Entorns alimentaris locals 12.3 Ta Barcelona Achtualietzac ió si antàlisri caomptareativag 201i6-c2019 sectors in Barcelona’s economy • Study of local food environments in Barcelona. • Preparation and analysis of indicators by the Tourism and Trade Observatories. • Infographics on employment indicators in strategic sectors: tourism, logistics, industry Reports on strategic 4.0, creative sectors. sectors of the Barcelona economy: 6. • Technical support for the study of the blue economy. Informe Executiu Gerència d’Economia, Novembre 2021 Recursos i Promoció Econòmica 12.4 Assessment of public policies • Assessment of the economic impact of CECORE’s economic reactivation measures. • Study of the impact of the extraordinary licences for terrace areas on employment in the restaurant sector in Barcelona. Reports on the assessment of public • Technical coordination of studies and projects in collaboration with the Urban Economy policies: 4. Chair (UB). Barcelona Economic Promotion - Department of Studies 207 12.5 Socio-economic analysis of the area and the main socio- demographic profiles • Socio-economic diagnosis of the government measure concerning the Territorial Development Strategy. • Socio-economic diagnosis of the economic development plans (EDP) of the city’s ten Reports on the socio- economic analysis of districts. the area and socio- demographic profiles: • Report on women in the job market. 14. • Participation in the II Nou Barris Local Development Seminars. 12.6 Activity and business climate in the Barcelona area • Leaflets and case study on the results of the Business climate survey 2021. • Survey and report on the impact of the Covid-19 crisis on companies in the Barcelona area 2021. • Quarterly business climate statistics of the AMB for 2021. Reports on the business climate and • Reports on the impact of the Covid-19 crisis on companies in Barcelona and strategic activity: 6. sectors. 208 Barcelona City Council 12.7 Projects that are carried out in a cross- departmental manner between different areas of the economic promotion • CECORE Observatory. • Study on the impact of the CECORE 2020 measures. • Study of the impact of the extraordinary licences for outdoor terraces on employment in the restaurant sector in Barcelona. • Technical coordination of studies and projects in collaboration with the Urban Economy Chair. • Collaboration - through the preparation and analysis of indicators - with the Barcelona Tourism and Trade Observatories. • Technical support for the study of the blue economy. • Study of local food environments. • Socio-economic diagnosis for the government measure concerning the territorial strategy and the economic development plans (PDE) of the city’s ten districts. • Diagnosis of the job market for the employment and youth employment plans 2021. • Preparation of technical content for the sectoral conferences organised by Barcelona Activa. • Collaboration with the Municipal Omnibus, to monitor the impact of the Covid-19 crisis on the employment situation of the population of Barcelona. AGREEMENTS AND EXTRAORDINARY SUBSIDIES • Collaboration agreement with the Network of Local Development Observatories (XODEL) promoted and coordinated by the Provincial Council of Barcelona. • Collaboration agreement with the Barcelona Chamber of Commerce for the preparation and dissemination of the Barcelona Observatory 2021 Report. Barcelona Economic Promotion - Department of Studies 209 13 DEPARTMENT OF OPERATIONAL COORDINATION FOR ECONOMIC PROMOTION Its mission is to develop a role as a point of connection between: • The different areas of the Area of Economic Promotion such as tourism, events and creative industries, commerce, restaurants, consumption, social and solidarity economy and sustainable food, Barcelona Activa, City Promotion, Studies... • The remaining municipal areas that may have a bearing on economic promotion (Urban Ecology, Mobility, Culture...). • Other administrations and institutions, as well as external operators, including academia and business. 210 Barcelona City Council 13.1 ADMINISTRATIVE PROCEDURE AND BUDGETARY EXECUTION: CONTRACTS, SUBSIDIES AND AGREEMENTS 13.2 PUBLIC-PRIVATE COLLABORATION IN ECONOMIC PROMOTION 13.3 DEVELOPMENT OF STRATEGIC MUNICIPAL PROJECTS FOR ECONOMIC PROMOTION 13.4 PROJECTION OF THE ACTION IN THE AREA OF ECONOMIC PROMOTION 13.5 PARTICIPATION OF THE AREA OF ECONOMIC PROMOTION IN OTHER MUNICIPAL PROJECTS Barcelona Economic Promotion - Department of Operational Coordination for Economic Promotion 211 13.1 Administrative procedure and budget execution: contracts, subsidies and agreements GOALS · Implement operational efficiency in order to achieve the common objectives of the area. · Lead the co-creation of the report of all the projects and actions. · Ensure that the economic vision forms part of municipal plans, programmes and projects. ACTIONS The public policy decision making process involves the creation of an administrative dossier and a budget allocation that facilitates the transition from determination to action. ADMINISTRATIVE DOSSIER BUDGET EXECUTION TREASURY START AUTHORISATION AWARD AVAILABILITY COMPLIANCE OBLIGATION PAYMENT ORDER PAYMENT All the divisions and departments dedicated to Economic Promotion execute their respective budgets through administrative contracting procedures, subsidies and agreements. The Department of Operational Coordination for Economic Promotion, in coordination with the Legal Secretariat and the Administration Department, strives to ensure the effectiveness and operational efficiency of these processes and procedures in order to successfully achieve the common objectives. Its goals are to: • Prepare the planning of the administrative dossiers for the budget year. • Follow up on each of the procedures in the launch, award, compliance and payment phases. 212 Barcelona City Council MONITORING OF THE SUBSIDIES AND AGREEMENTS SCHEDULE Fortnightly meetings organised by the Department of Operational Coordination with the heads of all the departments of the Economic Promotion Area, the Legal Secretariat and the Administration Department in order to evaluate the degree of compliance of the different procurement dossiers and the drafting of agreements and subsidies established annually. In 2021, 169 administrative procedures were carried out in relation to Economic Promotion, corresponding to agreements and subsidies. BASE COMMERCE COPE ESS-PAU STUDIES P.CITY TOURISM TOTAL January 0 0 0 0 0 0 2 2 February 0 0 0 0 1 4 5 10 March 2 4 0 1 1 3 17 28 April 4 7 4 1 1 3 17 37 May 7 7 10 3 1 3 22 53 June 15 7 12 6 2 4 30 76 July 13 14 15 8 2 5 31 88 August 21 14 15 8 2 5 43 108 September 32 19 15 13 2 5 47 133 October 41 18 17 18 2 5 49 150 November 41 19 18 23 2 5 52 160 December 51 18 19 21 2 5 53 169 BASE COMMERCE COPE ESS-PAU STUDIES P.CITY TOURISM ry ry ch ril ay ne uly ust r ua ua ar p M Ju J ug mbe r be r r A to be er Jan b eb M A F epte Oc ovem m S N Dece In addition to a total of 46 public contracts. COMMERCE COPE ESS-PAU STUDIES P.CITY TOURISM TOTAL January 1 1 4 0 2 0 8 February 2 2 6 0 5 4 19 March 8 2 7 1 6 4 28 April 8 2 8 1 6 5 30 May 9 2 9 2 7 5 34 June 9 4 11 2 6 4 36 July 11 4 12 2 6 6 41 August 11 4 12 2 6 6 41 September 11 4 12 2 6 6 41 October 14 4 12 3 7 6 46 November 14 4 12 3 7 6 46 December 14 4 12 3 7 6 46 COMMERCE COPE ESS-PAU STUDIES P.CITY TOURISM Barcelona Economic Promotion - Department of Operational Coordination for Economic Promotion 213 13.2 Public-private collaboration in Economic Promotion The Department of Operational Coordination for Economic Promotion establishes different collaboration agreements between Barcelona City Council, business entities, institutions and the academic world to promote economic development projects in the city of Barcelona: Mobile World Congress, Meeting of the Cercle d’Economia, Agreement with Circuits de Catalunya, Biocat, Fundació Olof Palme, etc. Its goals are to: • Foster public-private collaboration by means of agreements or subsidies. • Support the development of economic promotion projects in the city of Barcelona. • Establish and facilitate points of communication between the municipal administration and the business network. ACTIONS DRAFTING OF AGREEMENTS AND SUBSIDIES Collaboration agreements between Barcelona City Council and the business and/or institutional sector are made public through the signing of agreements and/or the awarding of subsidies that have been previously drawn up by the Department of Operational Coordination and are accompanied by a detailed proposal of contractual commitments. Actions have been carried out in the sphere of public-private collaboration that have enabled the implementation of plans and projects for actions of public interest, which aim to contribute to improving the quality of life and well-being of citizens. In addition, collaboration agreements were also established with other public administrations with the aim of pooling resources and achieving a greater impact. The following agreements and extraordinary subsidies have been established by the Department of Operational Coordination for Economic Promotion with the following entities and associations: Barcelona Bioregion of Barcelona Logistics Graduate School Catalonia Private Circuits de Cercle d’Economia Centre Association of Economics – Foundation – Catalunya, SL. NESTA BIOCAT Industrial Agreement for International Olof Mobile World Next Business Metropolitan the Barcelona Palme Foundation Capital Foundation Exhibition, SL Strategic Plan Metropolitan Region IEB-Barcelona Foment del Treball University of Barcelona Global Barcelona Institute of Nacional Barcelona Association Provincial Council Economics 214 Barcelona City Council Support has also been given to the projects developed by Barcelona Activa with the following organisations and institutions: Barcelona Catalan Audiovisual Time Use Initiative Pompeu Fabra Clúster Nàutic Supercomputing Media Corporation for a Healthy University Association Center (CCMA) Society Barcelona Fundació SCR- Consorci ZF Open University of Meditecnologia Education PYME (Fons Internacional, SAU Catalonia Consortium - CEB Accelera) Fundació Privada Fundació Bayt-al- Fundació Àmbit Fundación Fundació Joia Projecte AURA Thaqafa Prevenció Secretariado Gitano Fundación Pia Calassanci ACATHI Association SOKO Digital SL. Acegal Telefónica School Fundació Pare Barcelona Science ACIDH Association BLAB Foundation Fundació SHIP2B Manel Park Catalan Catalan Energy University of Government of Tech Barcelona Unemployment Institute - ICAEN Deusto Catalonia Association Office - SOC Polytechnic Associació de BCN Vocational University of Dones en Xarxa Associació 22@ Crowdsport, SL Training Private Catalonia. STEAM (Women’s Network Network project Association) BARCELONA Foundation MAI S’ATURA C-Tecno rre A c ttiiv e m BARCELONA BARCELONA MAI S’ATURA SUBVENCIONS PER A COMERÇOS, HOTELS I RESTAURANTS rre A c ttiiv e m BARCELONA SUBVENCIONS PER A COMERÇOS, HOTELS I RESTAURANTS Informa’t a barcelona.cat/subvencionsreactivem Informa’t a barcelona.cat/subvencionsreactivem Barcelona Economic Promotion - Department of Operational Coordination for Economic Promotion 215 13.3 Development of strategic municipal projects in relation to Economic Promotion The Area for Economic Promotion develops different projects that are related to the integral work of the different sectors it is made up of. The Department of Operational Coordination for Economic Promotion collects, analyses, proposes and implements these cross-cutting projects. Its goals are to: • Promote the coordination of economic sectors and public policies for the economic promotion of the city. • Promote different measures to support the economic reactivation. ACTIONS REACT 2021 CONFERENCES The aim of the City Council was for the Barcelona React conference to serve as an opportunity to rethink the city from an economic perspective, to make its potential visible and to maintain its international position. The conference was organised within the framework of the Barcelona Convention and with the legitimisation of the shared responsibility of the city’s main political, social, economic and civic actors. The first “Barcelona React” conference was held in Barcelona between 13 and 16 April 2021 with the aim of relaunching the city’s economy after a year plagued by the pandemic. The four-day event saw experts and players from every sector exchanging proposals and analysing as many as ten main levers for achieving this recovery. Experiences in other cities were also shared with the aim of putting together a network of resilient metropolises and acknowledging the solidarity initiatives of citizens during the pandemic. During the conferences, there was a review of some of the debates on reactivating and transforming Barcelona’s economic model, allowing it to become a major driving force for the prosperity of Catalonia, Spain and Southern Europe, with its own economic model, the Barcelona Green Deal, based on competitiveness, sustainability and equity. As part of these sessions, Barcelona’s public and public-private projects for the six main areas of economic development were shared: the centre-Vila Laietana, 22@ nord, the Olympic Port and the Port of Barcelona, La Marina and Zona Franca, the Eix Besòs and coastline (Barcelona Innovation Coast), with the aim of generating more than 100,000 new jobs over the next 10 years. 216 Barcelona City Council An emphasis was placed on the need to tackle the climate and energy challenge in a way that combines environmental sustainability and economic competitiveness. Barcelona is seeking sustainability by converting its coastline into a Blue Economy hub, through Green Economy projects in the El Besòs Eco-district and by installing solar panels with the MES Barcelona project, mobilising over 160 million euros of investment in energy rehabilitation. Another shared aspect was the need to be more resilient, with a diversified economy, revitalising the city centre with projects that include transforming the Central Post Office building into a hub for digital companies, or reinforcing the health system, biomedicine and e-health as a sector for the future, connecting research and future investments (such as the future expansions of Hospital Clínic, Hospital del Mar and Hospital Vall d’Hebron). During these working sessions, there was an analysis of the acceleration of digitalisation, which is changing consumer habits, the way we work and even our use of public spaces. Examples of where innovation and knowledge will be key factors is in projects such as: • Barcelona Innovation Coast (BIC), which promotes research and innovation along the entire coastline to consolidate the city as Southern Europe’s Capital of Innovation. • Barcelona Sports Tech Hub, in which Barcelona’s Olympic infrastructures take on a new dimension in the 21st century, with a view to making the city an international benchmark for knowledge, talent, resources and innovation skills in the relationship between sport and technology as well as between eGames and eSports. The mobility of the future was also present in the debate. Barcelona aims to continue to lead the great transition of the transport of people and goods in urban environments, to enjoy a more sustainable city and metropolitan region with cleaner air, a key element in guaranteeing habitability and from an economic perspective to attract talent and investment. Barcelona Economic Promotion - Department of Operational Coordination for Economic Promotion 217 ACTIVITIES CARRIED OUT PROGRAMME SESSION TOPIC Official opening: “Barcelona leads the economic 01. General future of cities”. 02. New times, new opportunities. Cross-cutting: airports, fairs, visitor economy. 03. Mobility challenges: the city needs a revolution. Mobility (urban) Reactivation of people: quality and sustainable 04. Employment jobs. The React working Towards a new open-air society: Rediscovering Cross-cutting: public space, sport, open air, sessions that took 05. our urban spaces in the open air. culture. place over four days were a success in APEU, new uses and licences (Mercat de la 06. Markets or local commerce. terms of participation Boqueria). and follow-up: Technology and innovation. How to make · 25 working sessions 07. Barcelona a city that activates change in Technology and innovation over 4 days. technology and innovation. · 20 sessions 08. Working Session on the Blue Economy. The blue economy held at the Barcelona Design 09. Innovation and alliances to create opportunities. Logistics and industry 4.0 Hub between 13 and 16 April and 5 10. From climate change to blue economy initiatives. The blue economy sessions organised Metropolitan vision to activate the at different venues 11. Metropolitan vision neighbourhoods. around the city: Mercat de la Boqueria, CASA SEAT, Ideas on new ways of working and employment in the future were shared with civil society, Olympic trade unions, employers’ associations, businesspeople and entrepreneurs. Ring in Montjuïc and Pier01. There were also discussions about the urgent need to reactivate sectors linked to the · 168 speakers. visitor economy, such as commerce, catering and tourism, through a new model focusing · 1,048 registered participants. on more sustainable, better-quality culture. · 2,540 people The React conferences highlighted Barcelona’s capacity for leading the organisation of followed the online sessions. future events in the context of the pandemic. This was shown once again this summer · 690 people by the Integrated Systems Europe (ISE) fairs and the Mobile World Congress (MWC), with attended formats adapted to the health crisis, which served as a teaser of the major events that the in person. city will once again organise in coming months and years. Reactivation of people: Economic future of the New times, new Mobility challenges. quality and sustainable cities. opportunities. jobs. Technology and innovation. How to Towards an open-air make Barcelona a city Working session on the Innovation and alliances society. Rediscovering our that activates change blue economy. to create opportunities. spaces. in technology and innovation. Green economy. Financial Metropolitan vision Barcelona Innovation opportunities resulting Mobility as a driving force to activate the Coast. from the green and for future growth. neighbourhoods. ecological transition. Work sessions. The era of smart food. eHealth and science Creation of new forms of Barcelona Innovation Redefining - recovering initiatives, a new sustainable and healthy Coast. Official Event. the visitor economy. agreement for Barcelona. food. A tribute to the people Working sessions on Presentation of the Sports Marketplace, wholesalers of Barcelona who did digital capital and Tech Hub Project. and retailers. extraordinary things entrepreneurship. during the pandemic. Proactive city: what is the Creative industries, APEU. New uses and From climate change to present and what should the hidden power of licences. blue economy initiatives. the future of innovation in Barcelona. the city look like? 218 Barcelona City Council REACTIVEM BARCELONA Fund for the economic recovery of Barcelona. Centre for the Coordination of the Economic Response (CECORE) The persistence of the Covid-19 pandemic had an unprecedented impact on the development of our city’s economy. The restaurant, retail, nightlife and tourist accommodation sectors were among the main sectors affected. With a view to supporting the reactivation of these sectors, the City Council granted subsidies in the amount of €13,313,682, for which it organised two calls for applications for subsidies to enable investment and the maintenance of these establishments in the following areas: • Improvements and comfort of the establishment for the exercise of its activity: interior refurbishment works and acquisition, repair or replacement of equipment. • Improving accessibility and the inclusion of people with functional diversity in the economic activity: elimination of architectural barriers or incorporation of inclusive elements. • Functioning of the economic activity: acquisition, repair or replacement of machinery and/or tools; digitalisation and automation of commercial management; incorporation of relational marketing techniques or improved customer relations; implementation of ICT solutions. • Sustainability and equity of economic activity: investments that represent a breakthrough in terms of efficiency and sustainability. Call for applications for subsidies to support the reactivation of establishments in the local economy of the city of Barcelona Non-competitive selection (in order of receipt of applications). 2,571 restaurants, services, shops, night-life and tourist accommodation establishments in 57% of the subsidies the city will benefit from a subsidy of between €1,000 and €4,900. The amount is calculated were allocated to local shops and restaurants depending on the following variables: type of business, size (m2 or number of rooms in the of less than 150m2 in case of tourist accommodation) and cost of the investment submitted in the application. size. The total budget allocated in the call for applications was €4,126,200. SUBSIDISED SHOPS AND SERVICES: 1,277 Investment Type of Surface area of Subsidy amount expenditure Subsidised establishment economic activity (in €) establishments (excluding VAT) A1 ≤ 150 m2 ≥ €2,000 €1,000 861 A2 >150 m2 ≥ €3,000 €1,500 414 SUBSIDISED RESTAURANTS AND NIGHT-LIFE: 1,045 Investment Type of Surface area of Subsidy amount expenditure Subsidised establishment economic activity (in €) establishments (excluding VAT) B3 ≤ 150 m2 ≥ €2,000 €1,500 608 B4 >150 m2 ≥ €3,000 €2,250 435 SUBSIDISED TOURIST ACCOMMODATION: 256 Investment Type of Surface area of Subsidy amount expenditure Subsidised establishment economic activity (in €) establishments (excluding VAT) C5 (0-99] ≥ €3,000 €2,250 137 C6 [100-249] ≥ €5,000 €3,500 88 C7 over 250 ≥ €7,000 €4,900 28 Barcelona Economic Promotion - Department of Operational Coordination for Economic Promotion 219 Call for applications for subsidies to support investment projects in commercial, services, restaurant, night-life and tourist-accommodation establishments in the city of Barcelona Competitive award process with technical assessment of the projects submitted. The minimum amount of the investment project to participate in the call for applications was €20,000 and the amount subsidised could in no case exceed 50% of the cost of the project presented, up to a maximum of €100,000. 217 catering, service, commercial, night-life and tourist accommodation establishments will benefit from a subsidy of between €10,000 and €100,000 to undertake major investment projects. The total budget allocated in the call for applications was €9,187,482. DISTRIBUTION OF SUBSIDIES BY DISTRICT 1% 3% 4% 6% 34% 6% EIXAMPLE 43% of the subsidies 7% covered up to 50% CIUTAT VELLA of the investment SARRIÀ - SANT GERVASI cost in restaurant HORTA - GUINARDÓ establishments, 24% in shops, 7% SANT MARTÍ 18% in services, SANTS - MONTJÜIC 12% in tourist GRÀCIA accommodation and SANT ANDREU 3% in nightlife. 12% 18% LES CORTS NOU BARRIS N/A 220 Barcelona City Council 13.4 Projection of the action within the area of Economic Promotion The Department of Operational Coordination for Economic Promotion is responsible for gathering data on the actions of the different divisions and departments dedicated to Economic Promotion, which generate valuable information that must be collected and organised in such a way that it can be made available to the other areas of Barcelona City Council, as well as to other institutions and/or entities and companies in the sector and to citizens. Its goals are to: • Raise the profile of the projects and actions developed in the field of Economic Promotion. • Draft technical reports presenting the activity carried out. • Interdepartmental coordination, compiling and processing information to be able to prepare reports and documentation in relation to the different municipal economic promotion actions. ACTIONS DRAFTING OF THE ANNUAL ECONOMIC PROMOTION REPORT A collection of the main indicators, objectives, projects and actions of the different divisions and departments dedicated to Economic Promotion with the aim of publicising the annual activity of the different areas it consists of. SUMMARY OF INDICATORS IN THE FIELD OF ECONOMIC PROMOTION It systematically compiles the indicators and data of interest in relation to the different plans, programmes and projects carried out by the different sectors. DRAFTING OF THE TECHNICAL REPORT FOR THE NON-PERMANENT ECONOMIC REACTIVATION COMMITTEE This document has been drawn up with a view to providing a starting point for the work to be carried out by this committee. Barcelona Economic Promotion - Department of Operational Coordination for Economic Promotion 221 13.5 Participation of Economic Promotion in other municipal projects The Department of Operational Coordination is responsible for Economic Promotion on the different municipal committees. Its goals are to: • Participation in different cross-cutting municipal projects with an impact on the city. ACTIONS WORKING GROUP FOR A PEACEFUL AND SAFE NIGHT-LIFE Due to the night-time gatherings involving crowds of participants and the inappropriate use of public spaces, which in some cases led to alcohol consumption in different areas of the city, especially among young people, the Safety and Prevention Department set up a cross- departmental working group. This group strives to improve coexistence in public spaces, based on proposals from the public, as well as internally in all areas that have an impact on safety, the use of public space, health, young people and economic promotion. In terms of methodology, there are two levels of intervention: • Government measure “Citizens’ round table for a civil and safe night”: this is a space for information and reflection with basic proposals on the night-time model we want. • Technical Working Group, led by the Management Office for Safety and Prevention, with the aim of diagnosing and drawing up the technical proposals for intervention. This group includes the following members: · Management Office for Safety and Prevention. · Management Office for the Area of Culture, Education, Science and Community. · Management Office for Environmental and Urban Services. · Management Office for Territorial and Local Coordination. · Management Office for the Area of Economy, Resources and Economic Promotion. · Municipal Institute of Social Services. · Barcelona Institute of Culture. · Barcelona Public Health Agency – ASPB. · Drug Dependency Service. · Youth Division. · Legal Services Division. 222 Barcelona City Council The contributions from the Barcelona City Council’s Economic Promotion Department were as follows: • Information concerning the socio-economic data of the city. • Economic reactivation measures for young people included in the “Barcelona Mai s’Atura” Plan. • Information on employment resources for young people. • Proposals for training measures and employment resources aimed at young people. • Proposal for an informative/educational campaign on night-life aimed at all citizens in general. BARCELONA CITY COUNCIL - GOVERNMENT OF CATALONIA JOINT COMMITTEE Coordination of issues of interest for the city in the different areas of Economic Promotion, to be discussed at meetings held with the Government of Catalonia and led by the Division of Institutional Relations at Barcelona City Council. Collection of data from the different areas in relation to the issues to be dealt with and preparation of the corresponding reports on the priority issues to be dealt with at the various meetings of this Committee. CLIMATE PLAN Led by the Management Office for Urban Ecology. This plan is structured around four main lines: • Mitigation: reducing emissions. • Adaptation and resilience: how we prepare ourselves to be less vulnerable to climate change. • Climate justice: what we do to guarantee the rights of the most vulnerable. • Promoting citizen action: how we support projects undertaken by organisations and the general public. The Department of Operational Coordination provides the economic vision linked to sustainability. Barcelona Economic Promotion - Department of Operational Coordination for Economic Promotion 223 14 BUDGET FOR THE AREA OF ECONOMIC PROMOTION 2021 The initial budget, which was for €74,207,860, was increased to a final allocation of €102,150,885 to maintain the municipal action to reactivate the city’s economy. Key economic sectors for the development of the city’s economic growth have been the target of public support policies through two extraordinary calls for applications for subsidies with a total amount of €13,313,682 set aside for the commerce, services, restaurant, night-life and tourist accommodation sectors. The budget allocated to the fight against unemployment and job insecurity, the improvement of quality jobs, social cohesion and progress towards a new model of fair and sustainable development was increased, and the gender perspective was included in active employment policies, as well as their quality and adaptability to technological and labour market changes. 224 Barcelona City Council DEFINITIVE DIVISIONS AMOUNT Barcelona Activa €53,096,439 Economic Promotion Coordination €12,658,516 Tourism €12,607,604 Commerce and consumption €12,159,331 Promotion of the cooperative and social economy €5,205,145 Municipal markets €1,790,979 Economic promotion of the city €1,326,281 Promotion of creative industries €3,209,344 Integrated information network management €60,608 Centralised building maintenance €36,638 TOTAL €102,150,885 Barcelona Economic Promotion - Budget 225 15 PUBLIC-PRIVATE COLLABORATION Public-private collaboration is a way of creating public value, through the generation of collaborative governance spaces, a relationship of trust and the sum of the synergies between citizens, companies, academia and the public administration. Co-creation spaces serve as guarantees for finding shared solutions that will endure over time. By identifying opportunities, challenges and needs in a joint and participatory manner, common objectives are established that must be achieved in order to improve the economy and people’s well-being. This collaboration has made it possible to develop plans and projects for actions of public interest, which are of relevance and benefit the public in various areas, thereby contributing to the economic reactivation of Barcelona and improving the quality of life. 226 Barcelona City Council Some of these plans and projects have materialised through the formalisation of collaboration agreements with institutions and associations from different economic sectors. What’s more, this collaboration between Barcelona City Council and private operators, from a wide range of sectors, makes it possible to respond to new needs, face new challenges and generate new scenarios and opportunities. This collaboration is based on an innovative, open and participative methodology. In 2021, a total of 169 collaboration agreements and subsidies were signed in relation to all areas of economic promotion in the city. Barcelona Economic Promotion - Public-private collaboration 227 228 Barcelona City Council Federació de Mercats Municipals Barcelona Economic Promotion - Public-private collaboration 229 230 Barcelona City Council Barcelona Economic Promotion - Public-private collaboration 231        232 Barcelona City Council PHOTOGRAPHIC CREDITS: Photographs from the Image Bank of the Barcelona City Council AL PHT Air Picture TAVISA (cover and pages 8, 73 and 198). Vicente Zambrano (pages 4, 5, 9, 22, 23, 24, 35, 36, 37, 38, 49, 58, 98, 194, 199, 213, 220 and 229). Pepe Navarro (pages 15, 40, 71 and 154). Òscar Giralt (page 19). Clara Viñas (page 34). Edu Bayer (pages 37, 185 and 219). Antonio Lajusticia (pages 2, 3, 51 and 217). Mònica Moreno (page 53). Paola de Grenet (pages 86 and 207). Mariona Gil (pages 186 and 189). Paula Jaume (page 191). Àlex Losada (page 192). Marc Lozano (page 206). Martí Petit (page 223). *This document contains photographs with Creative Commons Licence 4.0. Photographs by the Division of Marketing and Communication at Barcelona Activa, SAU SPM. Barcelona Economic Promotion 233 16 Glossary ACAVE: Corporate Association of Specialised FEICAT: Catalan Federation of Placement Travel Agents Companies ADETCA: Association of Catalan Theatres FEMM: Barcelona Federation of Municipal Markets ADIFAD: Association of Industrial Design at the FAD FEDER: European Regional Development Fund ADG – FAD: Association of Art and Graphic Designers at the FAD FMWC: Mobile World Capital Foundation AMB: Barcelona Metropolitan Area (AMB) FSE: European Social Fund ASACC: Association of Catalan Concert GHB: Barcelona Hotel Guild Venues HTSI: Sant Ignasi Faculty of Tourism and Hotel ASPB: Barcelona Public Health Agency Management AESCAT: Catalan Social Economy ICAB: Barcelona Bar Association Association ICFO: The Institute of Photonic Sciences ARQUIN FAD: Association of design professionals and companies. ICO: Official Credit Institute ASUFIN: Association of Financial Users ICUB: Barcelona Institute of Culture of Catalonia IED: European Institute of Design in Milan BARNACOM: Entity formed by the Barcelona Commerce Foundation and the Union of Commercial and Tourist Axes IMEB: Municipal Institute of Education of Barcelona BCD: Barcelona Design Centre Foundation IMMB: Barcelona Municipal Institute of Markets BEDA: Bureau of European Design Associations IMSS: Municipal Institute of Social Services BSC: Barcelona Supercomputing Centre MUHBA: Barcelona History Museum BSM: Barcelona de Serveis Municipals OBC: Barcelona Symphony and Catalan National Orchestra BIWD: Barcelona International Welcome Desk OMIC: Municipal Consumer Information Office CCCB: Barcelona Centre for Contemporary Culture PUD: Poblenou Urban District CEB: Barcelona Education Consortium SAIER: Care Service for Immigrants, Emigrants and Refugees CETT: School of Tourism, Hospitality and Gastronomy SECOT: Spanish Seniors for Technical Cooperation COAC: Architects’ Association of Catalonia SOC: Catalan Unemployment Office COAC: Architects’ Association of Catalonia UAB: Autonomous University of Barcelona COPC: Official College of Psychology of Catalonia UB: University of Barcelona ECAS: Catalan Social Action Organisations UOC: Open University of Catalonia EIT: Institute of Innovation and Technology UPC: Polytechnic University of Catalonia ESHOB: Barcelona School of Hotel Management UPF : Pompeu Fabra University ESMUC: Escola Superior de Música de XMESS: Municipalities for the Social and Catalunya (Higher School of Music of Solidarity Economy Network of Catalonia Catalonia) XODEL: Local Development Observatory FAD: Fostering Arts and Design Network VAE: Business Consultancy Volunteers 234 Barcelona City Council Barcelona Economic Promotion Management Office 2021 Report for the Area of Economy, Resources and Economic Promotion