22@Barcelona, the innovation district Index 0 Framework 1 22@Barcelona: Where 2 22@Barcelona: History 3 22@Barcelona: The Innovation District 4 22@Barcelona: Urbanism 5 22@Barcelona: Economics 6 22@Barcelona: Social 7 Q&A 0 Framework Knowledge Knowledge Innovation Infrastructure Knowledge-based Economy Economy Geography Political Economy Source: Loet Leydesdorff & Martin Meyer. 2003. TRIPLE HELIX. Local & Global Innovation System Government University Industry Source: Henry Etzkowitz & Loet Leydesdorff, 2000. Internnational I+I Global National Regional Local Science Technology Industry Market Innovation Source: Francesc Solé Parellada, Josep Piqué & Joan Bellavista. 2007. Born Global Companies University Industry Government Source: Henry Etzkowitz, Francesc Solé Parellada & Josep Piqué. 2007. T-Economy Source: Tom Cannon. 2007 1 22@Barcelona: Where Among the main European capitals Barcelona’s Metropolitan Area The Barcelona’s eastern transformation Sagrera AVE Forum 2004 22@Barcelona 2 22@Barcelona: History 22@Barcelona, included in the Ensanche’s plan (1859) 1986 - 1992: the opening of the waterfront 1996 - 1999: the opening of Diagonal Avenue February 1996 February 1999 1860 - 1960: the “Catalan Manchester” 1960 - 1990: obsolescence and degradation 3 22@Barcelona: the innovation district 1998: the debate about the future of the industrial areas An urban renovation strategy. A new model of making city The answer to a necessity: the Knowledge Economy 3459 Plan CLUSTERS & BUSINESS DEVELOPMENT INFRASTRUCTURES TALENT SOC INTERNATIONAL ECO URB URBAN 22@ BCN MEDIA ICT BIO ENE DIS CAT INT DISTRICT 22@INNOVATION PROMOTION DEMAND Value chain Talent Attraction Retention Development Creation Company Promotion Location Monitoring Growth Innovation Science Technology Company Market Urbanism Planning Management Infrastruct. Construction Conceptual model Phase 3 Phase 2 Phase 1 Physical Corporate Personal Environment Environment Environment Town Planning Projects Relationship space Building Infrastructure The 22@ Plan, a new model of compact city @ activities Green spaces Avanced infrastructures Industrial heritage 7@ facilities Subsidized housing New mobility model Revitalization public spaces 4 22@ Barcelona: Urbanism The scale of 22@Barcelona The scale of the project: Territory 198,26 Ha (115 city blocks) New gross floor space 4.000.000 m² 2 • Productive Activities 3.200.000m • Housing, facilities and services 800.000 m2 Increase in green spaces 114.000 m² Increase in facilities 145.000 m² Investment in infrastructures 180 million € Update execution 1 S 2009: Urban Plan and new economic ceiling • Rearrangement of 69% of the territory • Almost 1.500 firms and institutions recently established Infrastructures Plan and investment • 42% of reurbanization works finished or in process • Investment until 1 S 2009: 108 million euros The urban planning process (2001-2008) 2000 2001 … … 2003 … … 2004 … … 2004/06… … 2004 … … 2008 … Compact city, with publicly Industrial land, owned land, little used or in fully urbanised complete and offering excellent disuse, 100% privately Corporate infrastructure, Urban Planning Urban owned, and part Management Infrastructures Construction Projects, providing many clusters more jobs in the yet to be field of urbanised knowledge intensive activities Urban planning. Density Increase density: 3 SUBSIDIZED HOUSING 2’7 - @ ACTIVITIES 2’2 - 2 - URBAN PRODUCTIVE INDUSTRIAL ACTIVITIES ACTIVITIES 0 COLADVEE 222a CLOADVE 22@ Balance public and private benefits: PRIVATE BENEFITS PUBLIC BENEFITS • More productive uses: • Free cession of land: 22a 22@ • 10% for 7@ facilities • 10% for subsidized housing • Higher density: • 10% for green areas 2 2,2 / 2,7 • Eventual opening of streets • Leadind edge • Financing a part of the Special infrastructures Infrastructure Plan Build abbility: m² of ceiling/mm² of land Special infrastructures plan New mobility plan Public space renewal New energy networks Selective pneumatic waste collection New heating and cooling system Underground galleries 5 22@ Barcelona: Economics Urban clusters Cluster strategies MEDIA ENERGY MEDTECH ICT DESIGN Transversal programs Clusters policy Entrepreneurship Services for companies Internationalization Community of professionals Relation between clusters Marketing Leadership of projects: current situation and forecast 22@Barcelona: Clusters & activities Companies Entrepreneurs Institutions Specific spaces Universities Dissemination Technological spaces centers Incubators Residences Other services Media: Barcelona Media Park Companies MediaPro, Lavinia, Cromosoma… Institutions RNE, CAC, Barcelona TV… Specifics spaces Audiovisual Production Centre (PBM) Universities UPF, UB, UOC Technological centers Barcelona Media-Innovation Centre Incubators Media-TIC Building Residences Melon District / Ciutadella Dissemination Media Factory ICT: Network of R+D centres related to ICT Companies T-Systems, Indra, Telefónica Institutions CMT, FBD, Localret Specifics spaces Interface building, Media-TIC building Universities UB, UPC, La Salle Technological centers Technological ICT Center Incubators Media-TIC building Residences Melon District Dissemination ICT House Media & ICT Cluster: 2006 - 2010 BARCELONA ACTIVA AGBAR TOWER RBA HQ. IMAGINA BUILDING: GREEN AREAS Mediapro, CIBM, Yahoo!, TCI,… INDRA RNE INTERFACE BUILDING: AUDIOVISUAL PRODUCTION IMI, Indra & ACC CENTRE T-SYSTEMS HQ. & COMMUNICATION FACULTY BARCELONA DIGITAL (UPF) VILA CASAS MUSEUM OF CONTEMPORARY ART BARCELONA TV SUBSIDIZED HOUSING MEDIA-TIC BUILDING Energy: Interuniversity Campus of Besòs Companies Endesa, Ecotècnia, Agbar Institutions ITER, Climate Catalan Institute (IC3) Specifics spaces Campus Offices Universities UB, UPC Technological centers IREC Incubators b_TEC Incubator Residences b_TEC Residence Dissemination Campus services Medical Technologies - MedTech Companies Matachana, Gaes, Sanofi Aventis, Isdin, Telemedicine Institutions CatSalut, Blood and Tissues Bank Specifics spaces Health Building, BIO Enterprise Park Universities UB, UPC, Official Nursing College Technological centers 22@MedTech Laboratory Incubators Health Building Residences Nido Dissemination Health Building Design Companies G-Star Raw, ADD, Node, Estudi Arola, ruiz+company, Morera Design Institutions BCD Specifics spaces Palo Alto, PBM, Hub Design Universities University of Vic, UPC, IAAC Technological centers Centre d’Innovació, Barcelona Media Incubators Media-TIC, “Projecte Bressol” (textile) Residences Melon District / Ciutadella Dissemination Hub Design 22@ Spaces. Engines of transformation MedTech Media ICT Energy Cluster’s leader agents 10 universities: 25,000 students 4 residences: more than 800 beds 12 R+D+i & technological centers New companies and new jobs at 22@Barcelona New companies installed in the district since 2000 New jobs in 22@Barcelona since 2000 (Accumulated data at 12.31.2008 in number of companies) (Accumulated data at 12.31.2008 in number of employers) (December 2008) (December 2008) Companies already located or in Employees of companies already process to be installed 1.441 located or in process to be installed 42.000 44’6% newly created + 50% Clusters 69% No clusters 31% 22@ PLUS Bussines Services Spaces and Infrastructures Innovation and Technology Clusters and Market access Public Financing 22@Capital Talent Networking Promotion 22@ PLUS: Spaces and Infrastructures Spaces and advanced infrastructures available 1. Space search 2. 22@Barcelona landing platform a. Weekly and Monthly Spaces 3. Information and advice on infrastructures a. Telecommunications b. Selective pneumatic waste collection c. Centralized climate system d. New power grid 22@ PLUS: Networking Services, sharing and consolidating the district 1. 22@Network, Association of Businesses and Institutions of 22@Barcelona a. Welcome plan, for new companies and institutions that move to the district. b. Work commissions, which work as networking opportunities and project generators. c. Network workshops 2. 22@Update Breakfast 3. Symposium on Urban Clusters 4. IN22@ 22@ PLUS: Talent Attracting and developing talent 1. 22@Staying in company: a. 22@MÁSTER / 22@DEGREE b. 22@BECAT c. 22@FP d. MIT-SPAIN e. 22@MBA 2. Dissonances 22@ PLUS: Innovation and technology Supporting innovation and access to technology 1. Technology Valorization Program: KimBCN Foundation 2. Urban Lab: 22@Barcelona offers a large number of opportunities for technology companies that decide to move to the district, like spaces to run pilot programs to test new technology. 22@Barcelona = Urban Lab 3. 22@Innovation: Through this program 22@Barcelona fosters innovation with specific projects to generate sophisticated demand through both private and public initiatives. This allows small and medium-sized companies to access new clients and markets. 22@ PLUS: Innovation and technology Supporting innovation and access to technology • 4. 22@Synergys Business networking and work sessions at congresses or other scientific or technological events that take place in Barcelona. • Easy access to new emerging technologies to create synergies and more competitive business environment. • Helping to generate new business opportunities. • Talent’s attraction and retention in the city of Barcelona. 22@ PLUS: Public and Private financing Public Financing Personalized information, advice and management The 22@Barcelona Project Aid Management Unit (UGAP) offers companies located in the district, or in the process of moving there, personalized consulting services to help them identify available public financing opportunities for their strategic projects. 22@Capital Private and venture capital investment networks Global Growth Program is aimed at technology companies with a high potential for growth. Its objective is to help companies expand globally and accelerate their growth. The program is led by professor Ken Morse, director of the MIT Entrepreneurship Center. 6 22@ Barcelona: Social Space of personal relation 22@ Space of Personal Relation 22@Talent For the professionals For the neighbours • International Community: IN22@ • 22@Districte Digital • Access to education • Actions of direct communication • Relationship spaces • Support to initiatives of the district • Networking: 22@Update Breakfast,… • 22@Staying in company • 22@Voluntariat Increase of the belonging feeling Creation of the community 22@ Pride to work/live in 22@ 7 Q & A Citizens Projects 22@Districte Digital 22@Staying in company • Virtual Memory of the Sant Martí • 22@FP District’s elders • 22@Becat • New multimedia classrooms • MITSpain • Computer recycling network • Families on line • 22@MBA • Discovering Sant Martí District • 22@Master/22@Degree Sponsorship and participation in the neighborhood activities Direct communication actions Citizens needs analysis www.22barcelona.com